---
description: Learn more about Reform price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Reform Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Form Builder Software](/directory/33235/form-builder/software) > [Reform](/software/1070567/Reform)

# Reform

Canonical: https://www.capterra.co.nz/software/1070567/Reform

> Reform is the \#1 form builder for creating multi-step, interactive forms to maximize lead quality, enhance UX, and drive conversions.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Who Uses Reform?

Reform serves non-technical marketers, lead gen specialists, growth, and demand gen managers in B2B SaaS and technology industries, aiming to optimize lead conversion and improve form user experience.

## About the vendor

- **Company**: FunnelEnvy

## Commercial Context

- **Starting Price**: US$15.00
- **Pricing model**: Per User (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Conditional Logic
- Data Import/Export
- Drag & Drop
- Forms Creation & Design
- Template Management

## Integrations (8 total)

- Google Analytics 360
- Google Sheets
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Kit
- Marketo Engage
- Slack
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base

## Category

- [Form Builder Software](https://www.capterra.co.nz/directory/33235/form-builder/software)

## Alternatives

1. [Jotform](https://www.capterra.co.nz/software/158456/jotform-4-0) — 4.7/5 (2794 reviews)
2. [Typeform](https://www.capterra.co.nz/software/137289/typeform) — 4.7/5 (945 reviews)
3. [Google Workspace](https://www.capterra.co.nz/software/168389/google-workspace) — 4.7/5 (17483 reviews)
4. [Microsoft Forms](https://www.capterra.co.nz/software/1025299/microsoft-forms) — 4.6/5 (320 reviews)
5. [Gravity Forms](https://www.capterra.co.nz/software/206381/gravity-forms) — 4.6/5 (90 reviews)

## Links

- [View on Capterra](https://www.capterra.co.nz/software/1070567/Reform)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10023975/Reform/> |
| en-AE | <https://www.capterra.ae/software/1070567/Reform> |
| en-AU | <https://www.capterra.com.au/software/1070567/Reform> |
| en-CA | <https://www.capterra.ca/software/1070567/Reform> |
| en-GB | <https://www.capterra.co.uk/software/1070567/Reform> |
| en-IE | <https://www.capterra.ie/software/1070567/Reform> |
| en-IL | <https://www.capterra.co.il/software/1070567/Reform> |
| en-IN | <https://www.capterra.in/software/1070567/Reform> |
| en-NZ | <https://www.capterra.co.nz/software/1070567/Reform> |
| en-SG | <https://www.capterra.com.sg/software/1070567/Reform> |
| en-ZA | <https://www.capterra.co.za/software/1070567/Reform> |

-----

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