---
description: Learn more about Foundation price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Foundation Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [eCommerce Software](/directory/3/ecommerce/software) > [Foundation](/software/1064570/foundation)

# Foundation

Canonical: https://www.capterra.co.nz/software/1064570/foundation

> Foundation is a cloud-based B2B eCommerce platform that allows you to launch your own eCommerce storefront.
> 
> Verdict: Rated **5.0/5** by 2 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Foundation?

Wholesalers and Distributors

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 2 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Foundation

## Commercial Context

- **Starting Price**: US$449.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- CRM
- Catalog Management
- Communication Management
- Data Security
- Email Marketing
- Inventory Control
- Inventory Management
- Mobile Access
- Order Management
- Payment Options
- Promotions Management
- Reordering
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- Shipping Management
- Shopping Cart
- Third-Party Integrations
- Website Management

## Integrations (8 total)

- Fishbowl
- Katana Cloud Inventory
- ShipStation
- Shopify
- Stripe
- Veeqo
- Zapier
- authorize.net

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [eCommerce Software](https://www.capterra.co.nz/directory/3/ecommerce/software)

## Related Categories

- [eCommerce Software](https://www.capterra.co.nz/directory/3/ecommerce/software)
- [B2B eCommerce Platforms](https://www.capterra.co.nz/directory/31821/b2b-ecommerce-platform/software)

## Alternatives

1. [Shopify](https://www.capterra.co.nz/software/83891/shopify) — 4.5/5 (6667 reviews)
2. [WooCommerce](https://www.capterra.co.nz/software/187800/woocommerce) — 4.5/5 (1040 reviews)
3. [Wix](https://www.capterra.co.nz/software/169007/wix) — 4.4/5 (10606 reviews)
4. [PrestaShop](https://www.capterra.co.nz/software/134005/prestashop) — 4.3/5 (331 reviews)
5. [ikas](https://www.capterra.co.nz/software/1045172/ikas) — 4.7/5 (148 reviews)

## Reviews

### "Exactly what we were looking for." — 5.0/5

> **Marty** | *2 April 2024* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: Foundation has the features that were most important to us while we were looking for a B2B platform and they are constantly improving the product. Things like price lists that specify a pricing strategy and being able to assign those price lists to certain customers make the product flexible enough to use it how WE need it to work instead of adjusting our business strategy to match the platform.
> 
> **Cons**: Although they are constantly improving the product based on customer feedback, it is fairly new so there are some features missing or that feel incomplete.
> 
> Foundation has been very responsive about dealing with any issues or shortcomings I have seen in the software. They're obviously passionate about making the software the best it can be.

-----

### "Game Changer" — 5.0/5

> **Danielle** | *4 April 2024* | Consumer Goods | Recommendation rating: 9.0/10
> 
> **Pros**: Foundation is quickly proving to be a game changer is getting in from of our customers.  Once it becomes a habit for our customers to click our website they are more loyal, more likely to come back, and love the ease of use.
> 
> **Cons**: Challenges with adding products. This has gotten better and better and will just continue to take time and improvement.  The team is great with assisting.

## Links

- [View on Capterra](https://www.capterra.co.nz/software/1064570/foundation)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10019344/Foundation/> |
| en-AE | <https://www.capterra.ae/software/1064570/foundation> |
| en-AU | <https://www.capterra.com.au/software/1064570/foundation> |
| en-CA | <https://www.capterra.ca/software/1064570/foundation> |
| en-GB | <https://www.capterra.co.uk/software/1064570/foundation> |
| en-IE | <https://www.capterra.ie/software/1064570/foundation> |
| en-IL | <https://www.capterra.co.il/software/1064570/foundation> |
| en-IN | <https://www.capterra.in/software/1064570/foundation> |
| en-NZ | <https://www.capterra.co.nz/software/1064570/foundation> |
| en-SG | <https://www.capterra.com.sg/software/1064570/foundation> |
| en-ZA | <https://www.capterra.co.za/software/1064570/foundation> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra New Zealand helps millions of people find the best business software with user reviews, ratings and price comparisons.","email":"info@capterra.co.nz","url":"https://www.capterra.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.nz/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Foundation","description":"Foundation is a B2B eCommerce platform for manufacturers, distributors, and wholesalers that empowers sales teams to simplify complex B2B processes and drive growth by delivering intelligent customer insights and real-time visibility into product, price, inventory, and order data.\n\nFoundation’s cloud-based platform is quick to implement and easy to use, enabling B2B companies to create high-converting, personalized eCommerce experiences with support for complex pricing models, flexible order terms, and seamless integration with ERP, OMS, and WMS solutions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f96cac01-1b9c-42bf-b222-88473b5577b2.png","url":"https://www.capterra.co.nz/software/1064570/foundation","@id":"https://www.capterra.co.nz/software/1064570/foundation#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":2},"offers":{"price":"449","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.co.nz/software/1064570/foundation#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Foundation?","@type":"Question","acceptedAnswer":{"text":"Foundation is a B2B eCommerce platform for manufacturers, distributors, and wholesalers that empowers sales teams to simplify complex B2B processes and drive growth by delivering intelligent customer insights and real-time visibility into product, price, inventory, and order data.Foundation’s cloud-based platform is quick to implement and easy to use, enabling B2B companies to create high-converting, personalized eCommerce experiences with support for complex pricing models, flexible order terms, and seamless integration with ERP, OMS, and WMS solutions.","@type":"Answer"}},{"name":"Who Uses Foundation?","@type":"Question","acceptedAnswer":{"text":"Wholesalers and Distributors","@type":"Answer"}}]},{"@id":"https://www.capterra.co.nz/software/1064570/foundation#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"eCommerce Software","position":2,"item":"/directory/3/ecommerce/software","@type":"ListItem"},{"name":"Foundation","position":3,"item":"/software/1064570/foundation","@type":"ListItem"}]}]}
</script>
