---
description: Learn more about Ideally price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Ideally Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Survey Software](/directory/30092/survey/software) > [Ideally](/software/1059310/ideally)

# Ideally

Canonical: https://www.capterra.co.nz/software/1059310/ideally

Page: 1 / 3\
Next: [Next page](https://www.capterra.co.nz/software/1059310/ideally?page=2)

> Ideally is an idea management tool that helps users collect on-demand customer insights and collaborate on business ideas.
> 
> Verdict: Rated **4.9/5** by 33 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Ideally?

\- Brand Marketers
- Innovation Team
- Insights Team
- Agencies

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 33 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Ideally Group

## Commercial Context

- **Target Audience**: 11–50, 51–200, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Ireland, New Zealand, Singapore, United Kingdom, United States

## Features

- Benchmarking
- Brainstorming
- Collaboration Tools
- Data Visualisation
- Feedback Management
- Idea Ranking
- Ideation
- Multi-Channel Distribution
- Prioritisation
- Reporting & Statistics
- Reporting/Analytics
- Survey Builder
- Trend Analysis

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Survey Software](https://www.capterra.co.nz/directory/30092/survey/software)

## Related Categories

- [Idea Management Software](https://www.capterra.co.nz/directory/10027/idea-management/software)
- [Innovation Management Tools](https://www.capterra.co.nz/directory/31013/innovation/software)
- [Survey Software](https://www.capterra.co.nz/directory/30092/survey/software)
- [Market Research Software](https://www.capterra.co.nz/directory/10041/market-research/software)

## Alternatives

1. [Typeform](https://www.capterra.co.nz/software/137289/typeform) — 4.7/5 (983 reviews)
2. [Tremendous](https://www.capterra.co.nz/software/197141/tremendous-rewards) — 4.8/5 (551 reviews)
3. [Semrush](https://www.capterra.co.nz/software/151962/semrush) — 4.6/5 (2329 reviews)
4. [SurveyMonkey](https://www.capterra.co.nz/software/32728/surveymonkey) — 4.6/5 (10513 reviews)
5. [QuestionPro](https://www.capterra.co.nz/software/135455/questionpro) — 4.8/5 (544 reviews)

## Reviews

### "Makes gathering consumer insights effortless whilst maintaining high integrity results" — 5.0/5

> **Laura** | *27 September 2026* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: It is so easy to use. From setting the tests up to analysing the results. The customer support team are incredible, super responsive and helpful, making sure we get the best out of every test. We've found ideally have really helped the business come to value customer insights more, because of the fast turn around time and simple actionable results.
> 
> **Cons**: Minor issue is that the templates aren't always perfect for financial services, however the team are incredibly accommodating at changing the wording to suit the test if we need.
> 
> It's been a seamless and well supported journey from total beginners, to regular users. We've built a lot of trust with the software and it's become an integral part of our insights gathering process.

-----

### "User-friendly platform with strong support" — 5.0/5

> **Guilherme** | *22 March 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: Ideally was easy to set up and simple to use as a survey platform for testing brand approaches with the public.  \[sensitive content hidden\] provided helpful support throughout, making sure the survey was structured well and the questions were phrased to generate the most useful insights. Their guidance made it easier to get the most value from the platform and the results we wanted to capture.
> 
> **Cons**: The AI report could be improved, but the team is always available to support you with any questions about the results.
> 
> Easy to set up, simple to use, and backed by a helpful team that made the survey process very smooth

-----

### "Quick, versatile, and backed by great support" — 5.0/5

> **Fedor** | *21 August 2026* | Wine & Spirits | Recommendation rating: 10.0/10
> 
> **Pros**: Really easy to use platform for concept testing. Very strong customer support - the team at Ideally are always super helpful with designing surveys and interpreting results.
> 
> **Cons**: Nothing much really. A little pricey, but considering the quality of consumer insight you get, it's worth the cost.
> 
> My experience with the Ideally platform has been great. I've run a number of A/B testing projects to validate packaging, brand story and creative platforms - all went really well.

-----

### "Fast and quality insights with great reporting and customisation" — 5.0/5

> **Olivia** | *8 January 2026* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: Ideally is an exceptional platform - quick insights that provide depth and are so easy to navigate. It's cost effective and rapid. Love it.
> 
> **Cons**: There are still some limitations on reporting, but the team provide custom reports and raw data when needed.

-----

### "A great tool for quick turnaround validation" — 5.0/5

> **Kimy** | *12 January 2026* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: It's so quick and easy to use. The support team are great too - always friendly and helpful if we have any questions.
> 
> **Cons**: Would love to see a few more features as they grow their norms base like being able to compare taglines against other tagline benchmarks.
> 
> Fantastic. 11/10 would recommend. Smooth onboarding process and great customer service overall. Feel very safe in their hands.

-----

Page: 1 / 3\
Next: [Next page](https://www.capterra.co.nz/software/1059310/ideally?page=2)

## Links

- [View on Capterra](https://www.capterra.co.nz/software/1059310/ideally)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10015098/Ideally/> |
| en-AE | <https://www.capterra.ae/software/1059310/ideally> |
| en-AU | <https://www.capterra.com.au/software/1059310/ideally> |
| en-CA | <https://www.capterra.ca/software/1059310/ideally> |
| en-GB | <https://www.capterra.co.uk/software/1059310/ideally> |
| en-IE | <https://www.capterra.ie/software/1059310/ideally> |
| en-IL | <https://www.capterra.co.il/software/1059310/ideally> |
| en-IN | <https://www.capterra.in/software/1059310/ideally> |
| en-NZ | <https://www.capterra.co.nz/software/1059310/ideally> |
| en-SG | <https://www.capterra.com.sg/software/1059310/ideally> |
| en-ZA | <https://www.capterra.co.za/software/1059310/ideally> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Capterra New Zealand helps millions of people find the best business software with user reviews, ratings and price comparisons.","email":"info@capterra.co.nz","url":"https://www.capterra.co.nz/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.co.nz/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra","https://www.instagram.com/capterra/","https://www.youtube.com/user/CapterraTV"]},{"name":"Ideally","description":"Ideally is an innovation platform that gives on-demand insights for brands to test concepts, ideas and messages. Using built-in generative AI, people who use Ideally will be able to uncover opportunities and grow great ideas.\nWith Ideally, more people can access insights more often – which will mean huge change for brands and innovation teams.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9e795bd3-c635-4893-800b-cc063bf559e8.jpeg","url":"https://www.capterra.co.nz/software/1059310/ideally","@id":"https://www.capterra.co.nz/software/1059310/ideally#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":33,"ratingValue":4.9},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.nz/software/1059310/ideally#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Ideally?","@type":"Question","acceptedAnswer":{"text":"Ideally is an innovation platform that gives on-demand insights for brands to test concepts, ideas and messages. Using built-in generative AI, people who use Ideally will be able to uncover opportunities and grow great ideas.With Ideally, more people can access insights more often – which will mean huge change for brands and innovation teams.","@type":"Answer"}},{"name":"Who Uses Ideally?","@type":"Question","acceptedAnswer":{"text":"- Brand Marketers- Innovation Team- Insights Team- Agencies","@type":"Answer"}}]},{"@id":"https://www.capterra.co.nz/software/1059310/ideally#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Survey Software","position":2,"item":"/directory/30092/survey/software","@type":"ListItem"},{"name":"Ideally","position":3,"item":"/software/1059310/ideally","@type":"ListItem"}]}]}
</script>