---
description: Learn more about Ethos price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Ethos Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [MRM Software](/directory/31020/mrm/software) > [Ethos](/software/1055943/ethos)

# Ethos

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> Ethos is the ultimate AI-powered brand management platform for Marketing Professionals to unlock their brand's full potential.
> 
> Verdict: Rated **4.8/5** by 25 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Ethos?

Marketing Managers
Sales Marketing Managers
Marketing Directors
Vice President Marketing
Brand Specialists
Brand Managers
Senior Brand Managers
Brand Directors
CMOs
Graphic Designers
UX Designers

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 25 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Rolling Thunder Ventures

## Commercial Context

- **Starting Price**: US$55.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Anguilla, Antigua & Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Canada, Cayman Islands, Costa Rica, Cuba, Curaçao, Dominica, Dominican Republic, El Salvador, Grenada, Guadeloupe, Guatemala, Haiti and 17 more

## Features

- Access Controls/Permissions
- Brand Guidelines
- Collaboration Tools
- Content Management
- Customisable Branding
- Customisable Templates
- Data Import/Export
- Digital Asset Management
- Drag & Drop
- Goal Setting/Tracking
- Metadata Management
- Pre-built Templates
- Project Management
- Real Time Editing
- Search/Filter
- Tagging
- Visual Modeling

## Integrations (1 total)

- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [MRM Software](https://www.capterra.co.nz/directory/31020/mrm/software)

## Related Categories

- [MRM Software](https://www.capterra.co.nz/directory/31020/mrm/software)
- [Digital Asset Management Software](https://www.capterra.co.nz/directory/30203/digital-asset-management/software)
- [Creative Management Software](https://www.capterra.co.nz/directory/31340/creative-management/software)
- [Influencer Marketing Software](https://www.capterra.co.nz/directory/31337/influencer-marketing/software)
- [Marketing Planning Tools](https://www.capterra.co.nz/directory/30964/marketing-planning/software)

## Alternatives

1. [Asana](https://www.capterra.co.nz/software/120550/asana-pm) — 4.5/5 (13547 reviews)
2. [Trello](https://www.capterra.co.nz/software/1010321/trello) — 4.5/5 (23487 reviews)
3. [monday.com](https://www.capterra.co.nz/software/147657/monday-com) — 4.6/5 (5726 reviews)
4. [Airtable](https://www.capterra.co.nz/software/146652/airtable) — 4.6/5 (2222 reviews)
5. [MarketPlan.io](https://www.capterra.co.nz/software/181190/marketplan-io) — 4.1/5 (54 reviews)

## Reviews

### "Huge Ethos Fan" — 5.0/5

> **Victory** | *4 June 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I love the \[sensitive content hidden\] of this product (didn't meet him until after I signed up) and I love how responsive the team is. I love the platform and couldn't say enough good things about this.
> 
> **Cons**: I do wish I could completely customize the templates.

-----

### "Really great product for agency use" — 5.0/5

> **T.J.** | *4 November 2023* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The number of clients I could bring on using the platform.
> 
> **Cons**: The number of templates was quite limiting, expect to see a lot more with there next update though
> 
> Really great experience with ethos, I'll be using it much more going forward.

-----

### "Perfect for your boutique firm" — 5.0/5

> **Michael** | *5 October 2023* | Public Relations & Communications | Recommendation rating: 9.0/10
> 
> **Pros**: Ethos prompts you to build a style guide. They make the process simple and easy to achieve.
> 
> **Cons**: I am not the biggest fan of the pre-made templates that Ethos has. It would be nice if they had a function where I could build my own template to use, not manipulate theirs.
> 
> We've used several products that help build guides. Ethos is a powerful tool that is easy to use.

-----

### "Awesome software that needs a few improvements" — 4.0/5

> **Patrick** | *2 October 2023* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Ethos is super user-friendly, has a simple interface, and offers great value for the price. Plus, it has all the essential features you need.
> 
> **Cons**: The lack of templates, customizability and to add a custom domain is not as simple and intuitive.

-----

### "Great tool to keep consistent branding\!" — 5.0/5

> **James** | *2 October 2023* | Internet | Recommendation rating: 8.0/10
> 
> **Pros**: Ethos makes it very easy to keep all of the things related to your brand in one place it is especially useful for things that are important but aren't likely to be easily remembered(color codes, and fonts used for example), it is easy to find whatever you are looking for as things are grouped logically and it is organized visually rather than just looking at file names if you have them sitting on your computer. It being accessible by website makes it easy to share the files across a team or with clients, and you don't have to worry about being unable to access them if you use multiple devices. If it's for a single business it is a good tool to have to help keep branding consistent at an affordable price. If you build sites for clients, it is very useful to keep everything related to the project in one place, it is also useful for the client to have access to reference for their marketing.
> 
> **Cons**: I'd really like a way to change the background of the templets, some of them are too busy for me and I'd like something a little more than a plain background, if I could change the background to something I want, maybe something that inspires me for or about the brand I think it would be nice, but that is purely cosmetic, it is fully functional as is.
> 
> Ethos is a convenient tool to keep brands organized and consistent, it doesn't really have any downsides,

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## Links

- [View on Capterra](https://www.capterra.co.nz/software/1055943/ethos)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10013827/Ethos/> |
| en-AE | <https://www.capterra.ae/software/1055943/ethos> |
| en-AU | <https://www.capterra.com.au/software/1055943/ethos> |
| en-CA | <https://www.capterra.ca/software/1055943/ethos> |
| en-GB | <https://www.capterra.co.uk/software/1055943/ethos> |
| en-IE | <https://www.capterra.ie/software/1055943/ethos> |
| en-IL | <https://www.capterra.co.il/software/1055943/ethos> |
| en-IN | <https://www.capterra.in/software/1055943/ethos> |
| en-NZ | <https://www.capterra.co.nz/software/1055943/ethos> |
| en-SG | <https://www.capterra.com.sg/software/1055943/ethos> |
| en-ZA | <https://www.capterra.co.za/software/1055943/ethos> |

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