---
description: Learn more about Tracksuit price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Tracksuit Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Brand Protection Software](/directory/31519/brand-protection/software) > [Tracksuit](/software/1042646/tracksuit)

# Tracksuit

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> Tracksuit is beautiful, always-on, and radically affordable brand tracking software for modern consumer brands.
> 
> Verdict: Rated **5.0/5** by 21 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Tracksuit?

Tracksuit is used by ambitious B2C brands from mid-market to enterprise.

Our client base is broad; some of the key categories we track include: FMCG, CPG, Beauty, Apparel, Retail and Services.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 21 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Tracksuit

## Commercial Context

- **Target Audience**: 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Ireland, New Zealand, United Kingdom, United States

## Features

- Brand Tracking

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [Brand Protection Software](https://www.capterra.co.nz/directory/31519/brand-protection/software)

## Related Categories

- [Brand Protection Software](https://www.capterra.co.nz/directory/31519/brand-protection/software)
- [Brand Management Software](https://www.capterra.co.nz/directory/30531/brand-management/software)

## Alternatives

1. [Canva](https://www.capterra.co.nz/software/168956/canva) — 4.7/5 (13245 reviews)
2. [Pinterest](https://www.capterra.co.nz/software/1017169/pinterest) — 4.7/5 (425 reviews)
3. [Zoho Social](https://www.capterra.co.nz/software/159351/zoho-social) — 4.7/5 (3388 reviews)
4. [XM for Strategy & Research](https://www.capterra.co.nz/software/72396/strategy-and-research) — 4.7/5 (424 reviews)
5. [Asana](https://www.capterra.co.nz/software/120550/asana-pm) — 4.5/5 (13547 reviews)

## Reviews

### "Can't rate Tracksuit and \[sensitive content hidden\] highly enough" — 5.0/5

> **Steph** | *15 October 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: -Very easy to use
-Lots of log ins for various stakeholders
- \[sensitive content hidden\] is fantastic and so engaged with providing additional feedback and benefits for our brand/category.
-It's given our brand the 'permission' to make some informed decisions that we wouldn't have had the courage to do or thought about without this consumer data-point.
> 
> **Cons**: At this stage I've only got positive things to say about Tracksuit. There isn't any qual data gathering, although I was offered a contact that they work with if we were to continue to investigate qualitative research (which we didn't)
> 
> Fantastic, can't rate it highly enough. The quarterly catch ups come around so fast and  \[sensitive content hidden\] is so responsive on email if I ever have any questions. Would definitely recommend this to other businesses looking for some consumer research support - especially if you aren't sure where to start.

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### "Ease of Use" — 5.0/5

> **Ghada** | *25 July 2024* | Nonprofit Organisation Management | Recommendation rating: 10.0/10
> 
> **Pros**: It's great to be able to map specific marketing milestones within Tracksuit and then draw the correlation between brand health to the various marketing activities in market at the time. You get to see the longtail impact of specific marketing activities, as well as to see how the different levels of the funnel such as awareness, and consideration shift over time. 
The competitor analysis is also handy as is the quarterly comparison of brand stats. It makes it easy to generate reports for different staekeholders on an adhoc basis. The visual outputs also makes it easier to tell the story of how the brand is performing over time.
> 
> **Cons**: What's not to like. If I had to specify a con it would be that there are alot of features and it can be overwhelming to know where to start. But it’s not a true con as Tracksuit provide a Brand Champion (an actual human) to help step you through how to make best use of the features specific to your needs - so I found I got up to speed relatively quickly on how to use it.
> 
> I have regular catch ups with my Tracksuit Brand Champion who always follows up with what I need. Most recently she helped with a presentation template so that I can turn the insights from Tracksuit into a concise doc to share with my team and our Board. I appreciate that she’s always thinking ahead to see how she can make my job easier and to make sure that I am properly tracking brand KPIs.

-----

### "A must have tool for any Marketer." — 5.0/5

> **Becky** | *14 July 2024* | Food Production | Recommendation rating: 9.0/10
> 
> **Pros**: That it's a cost-effective way of monitoring brand health all the time. Gone are the days of doing one or two dips a year, now we can see in real time what effect our marketing activity has on the funnel etc.
> 
> **Cons**: It would be great if they could segment the data based on our own segmentation work.
> 
> It's been great, the customer service is 100% they are super helpful when we have questions or things we want to look into more. They take feedback on the product really well and are always making improvements based on feedback.

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### "Brand Tracking with Real-Time Insights 10/10" — 5.0/5

> **Bailey** | *6 August 2024* | Electrical/Electronic Manufacturing | Recommendation rating: 10.0/10
> 
> **Pros**: The real-time brand tracking is fantastic—it helps me see what activity is working. They’re always adding new features to improve the user experience.
> 
> **Cons**: Not a con, but an opportunity\! It would be great to have the chance to attend events hosted by Tracksuit to learn from other successful brands and their campaigns.
> 
> My experience with Tracksuit over the past six months has been phenomenal. The team is passionate, patient, knowledgeable, and always willing to share helpful insights. Our investment in brand tracking has been invaluable for demonstrating to the board what activity is making an impact.

-----

### "Innovative, easy to use, and always on tracking" — 5.0/5

> **Michelle** | *25 June 2024* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: Tracksuit is an affordable option allowing always-on tracking for our brands. This has enabled us to monitor our brand’s performance and compare it with competitors’ more frequently. It captures metrics that matter including brand health funnel, unprompted brand perception, and imagery statements with options for add-ons allowing it to be customised based on our specific needs. 

The dashboard itself is user-friendly with AI integrated into some areas, allowing insights to be more easily extracted.

The team is easy to work with, client-centric (special shout out to Tash\!), and is always keen on hearing about what can be improved so that we get the most out of the platform. They are great partners to have.
> 
> **Cons**: It would be great to have the option to boost the sample size, especially for samples with a lower incidence rate.

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## Links

- [View on Capterra](https://www.capterra.co.nz/software/1042646/tracksuit)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10004655/Tracksuit/> |
| en-AE | <https://www.capterra.ae/software/1042646/tracksuit> |
| en-AU | <https://www.capterra.com.au/software/1042646/tracksuit> |
| en-CA | <https://www.capterra.ca/software/1042646/tracksuit> |
| en-GB | <https://www.capterra.co.uk/software/1042646/tracksuit> |
| en-IE | <https://www.capterra.ie/software/1042646/tracksuit> |
| en-IL | <https://www.capterra.co.il/software/1042646/tracksuit> |
| en-IN | <https://www.capterra.in/software/1042646/tracksuit> |
| en-NZ | <https://www.capterra.co.nz/software/1042646/tracksuit> |
| en-SG | <https://www.capterra.com.sg/software/1042646/tracksuit> |
| en-ZA | <https://www.capterra.co.za/software/1042646/tracksuit> |
| fr | <https://www.capterra.fr/software/1042646/tracksuit> |
| fr-BE | <https://fr.capterra.be/software/1042646/tracksuit> |
| fr-CA | <https://fr.capterra.ca/software/1042646/tracksuit> |
| fr-LU | <https://www.capterra.lu/software/1042646/tracksuit> |

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