---
description: Learn more about Primer price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Primer Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Account Based Marketing Software](/directory/31125/account-based-marketing/software) > [Primer](/software/1038201/primer)

# Primer

Canonical: https://www.capterra.co.nz/software/1038201/primer

> Primer is a data orchestration platform that helps B2B marketers build hyper-targeted audiences and reach them everywhere.
> 
> Verdict: Rated **5.0/5** by 2 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 2 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Primer Labs

## Commercial Context

- **Target Audience**: 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Target Account Identification

## Category

- [Account Based Marketing Software](https://www.capterra.co.nz/directory/31125/account-based-marketing/software)

## Alternatives

1. [Seamless](https://www.capterra.co.nz/software/207295/seamless-ai) — 4.5/5 (489 reviews)
2. [Relayto](https://www.capterra.co.nz/software/217021/relayto) — 4.8/5 (198 reviews)
3. [Marketo Engage](https://www.capterra.co.nz/software/75130/marketo-lead-management) — 4.3/5 (710 reviews)
4. [Apollo.io](https://www.capterra.co.nz/software/158696/apollo) — 4.5/5 (387 reviews)
5. [Sendoso](https://www.capterra.co.nz/software/160537/sendoso) — 4.5/5 (33 reviews)

## Reviews

### "Primer improved our performance marketing efforts" — 5.0/5

> **Christopher** | *2 December 2022* | Internet | Recommendation rating: 7.0/10
> 
> **Pros**: I like the audience creator that allows me to define who I want to target with B2B attributes and target them on Facebook.
> 
> **Cons**: The product is a little clunky and UI is confusing.
> 
> Primer helped us dramatically improve advertising with better B2B targeting.

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### "A great tool to unify marketing and sales" — 5.0/5

> **Bobby** | *2 December 2022* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: With Primer, we can specifically target our advertising audience in our sales outreach, bringing sales and marketing closer together. The ability to also enrich our existing CRM data on a weekly basis is a big plus.
> 
> **Cons**: There have been a lot of changes within the platform over the past couple of months which has required us to relearn some of the features, but the changes that were made have definitely enhanced the platform overall so we were happy to relearn.

## Links

- [View on Capterra](https://www.capterra.co.nz/software/1038201/primer)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/276866/Primer/> |
| en-AE | <https://www.capterra.ae/software/1038201/primer> |
| en-AU | <https://www.capterra.com.au/software/1038201/primer> |
| en-CA | <https://www.capterra.ca/software/1038201/primer> |
| en-GB | <https://www.capterra.co.uk/software/1038201/primer> |
| en-IE | <https://www.capterra.ie/software/1038201/primer> |
| en-IL | <https://www.capterra.co.il/software/1038201/primer> |
| en-IN | <https://www.capterra.in/software/1038201/primer> |
| en-NZ | <https://www.capterra.co.nz/software/1038201/primer> |
| en-SG | <https://www.capterra.com.sg/software/1038201/primer> |
| en-ZA | <https://www.capterra.co.za/software/1038201/primer> |

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