---
description: Learn more about BigSpy price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: BigSpy Pricing, Reviews & Features - Capterra New Zealand 2026
---

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# BigSpy

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> Ad spy tool for people to draw creative inspirations for their new marketing campaigns.
> 
> Verdict: Rated **4.8/5** by 2484 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses BigSpy?

adspy, free adspy tool, tiktok adspy, ad spy, ads spy, facebook ads examples, facebook ad spy, facebook ads library,turbo ad finder

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 2484 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: BigSpy

## Commercial Context

- **Starting Price**: US$9.00
- **Pricing model**: Usage Based (Free version available)
- **Pricing Details**: Free - $0/month for 5 queries daily; 1 seat&#10;Basic - $9/month for 20 queries daily; 1 seat&#10;Pro - $99/month for unlimited queries daily; 1 seat&#10;VIP Enterprise - $199~$499/month for new intelligences; price x seats
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Competitive Analysis
- Dashboard
- Sentiment Analysis

## Support Options

- Email/Help Desk
- FAQs/Forum

## Category

- [Social Media Monitoring Software](https://www.capterra.co.nz/directory/31028/social-media-monitoring/software)

## Alternatives

1. [Brand24](https://www.capterra.co.nz/software/149054/brand24) — 4.7/5 (254 reviews)
2. [BrandMentions](https://www.capterra.co.nz/software/1017713/brandmentions) — 5.0/5 (63 reviews)
3. [Hootsuite](https://www.capterra.co.nz/software/121701/hootsuite) — 4.4/5 (3795 reviews)
4. [Agorapulse](https://www.capterra.co.nz/software/123971/agorapulse) — 4.6/5 (713 reviews)
5. [YouScan](https://www.capterra.co.nz/software/173036/youscan) — 4.9/5 (106 reviews)

## Reviews

### "The best solution for finding workable ideas" — 5.0/5

> **Sitdikov** | *7 February 2026* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Convenient and intuitive interface.&#10;A very large set of filters. Thanks to this, I can easily compile the selection of advertisers I need.&#10;Quick search for creatives.&#10;Complete information on ad duration, number of views, etc.
> 
> **Cons**: I would like the rates to be more affordable for freelancers. Because I need to provide high-quality competitor analysis.
> 
> I take ideas from major brands and other countries, adapt them to my client's needs, and get excellent results. Thank you, BigSpy.

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### "Best experience with a spy service" — 5.0/5

> **Gabriela** | *25 March 2026* | Online Media | Recommendation rating: 10.0/10
> 
> **Pros**: What I liked most about BigSpy is how easy it is to use and how much data you get for the price. The platform has a really large ad library across multiple channels like Facebook, Instagram, and TikTok, which makes it great for discovering trends and new creatives.&#10;&#10;I also liked how quickly you can find inspiration. Even with basic filters, you can spot ads with high engagement and get ideas for your own campaigns without spending hours researching. It’s especially useful when you’re testing new niches or looking for angles that are already working.&#10;&#10;Overall, the best part is the value—you get access to a wide range of ads and useful insights without paying as much as some of the more expensive tools.
> 
> **Cons**: What I liked least about BigSpy is that the filtering system isn’t always as precise as I’d like. Sometimes it takes extra time to find truly relevant ads, especially in competitive niches. I also noticed that some ads in the database feel outdated or not very active anymore, which can make research a bit less efficient.&#10;&#10;Another downside is that the analytics are somewhat limited compared to more advanced tools. You can see engagement metrics, but you don’t really get deeper insights like conversion data or detailed performance breakdowns.&#10;&#10;Overall, it’s not a dealbreaker, but these limitations can slow you down a bit when you’re trying to find high-quality, winning ads quickly.
> 
> I’ve been using BigSpy for a while now, and overall it’s been a pretty solid tool, especially if you’re looking for a budget-friendly ad spy platform. The database is quite large, and I like that it covers multiple platforms like Facebook, Instagram, TikTok, and even YouTube. It makes it easier to get a broader view of what’s working across different channels.&#10;&#10;The search filters are decent—you can sort ads by engagement, date, keywords, and more—but sometimes I feel like they’re not as precise as some higher-end tools. Still, for the price, it does the job well. I’ve been able to find a lot of winning creatives and get inspiration for my own campaigns.&#10;&#10;One thing I really appreciate is how beginner-friendly it is. The interface is simple and doesn’t take long to get used to. That said, if you’re looking for deep analytics or very advanced tracking, BigSpy might feel a bit limited compared to more premium options.&#10;&#10;Overall, I’d say BigSpy is a great starting point for marketers or dropshippers who want to explore ad trends without spending too much. It’s not perfect, but it definitely delivers good value for the cost.

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### "Hurry up and update the data." — 2.0/5

> **Elijah** | *27 December 2024* | Airlines/Aviation | Recommendation rating: 5.0/10
> 
> **Pros**: Cheap Easy to use, fairly comprehensive data without regard to accuracy
> 
> **Cons**: Lack of timely updating of data and inaccurate data

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### "Head Of Technology" — 5.0/5

> **Kent** | *12 March 2026* | Accounting | Recommendation rating: 9.0/10
> 
> **Pros**: BigSpy is very useful for researching active ads across Facebook, Instagram, YouTube and other platforms. The keyword search and filtering options make it easy to find advertisers in specific industries, especially for niches like coaching, courses, and online education. I like that you can quickly see ad creatives, landing pages, engagement data, and how long ads have been running. That makes it much easier to identify profitable campaigns and understand what messaging is working in the market.
> 
> **Cons**: The interface can take a little time to learn at first, especially if you are new to ad research tools. Some advanced filtering options could be a bit more intuitive, and occasionally the search results require refining keywords to get the most relevant ads. However, once you get used to the platform it becomes much easier to navigate.
> 
> Overall, BigSpy is a very valuable tool for anyone doing market research, competitor analysis, or ad creative research. It provides strong visibility into advertising strategies and makes it easier to identify trends and successful campaigns in different industries. For marketers, agencies, and entrepreneurs looking to study high-performing ads or discover companies actively spending on paid traffic, it is a very useful platform.

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### "Simple and Effective Tool for Finding Trending Ads Across Multiple Platforms" — 5.0/5

> **Verified Reviewer** | *27 March 2026* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Easy to use and more efficient than using the Facebook Ads Library. It allows me to quickly find trending ads across multiple platforms and analyze creatives without spending too much time searching manually.
> 
> **Cons**: Some of the data can be inaccurate or outdated at times, and the filtering options are not as advanced compared to other ad spy tools. It also requires manual checking to confirm if an offer is actually profitable.
> 
> Overall, my experience with BigSpy has been positive. It’s a useful tool for discovering trending ads and getting inspiration for creatives across multiple platforms. It helps speed up the research process, although it still requires manual effort to verify landing pages and offers. For the price, it provides good value, especially for beginners and intermediate marketers.

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## Links

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| pt-PT | <https://www.capterra.pt/software/203036/bigspy> |

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