17 years helping New Zealand businesses
choose better software

About Frase

AI that helps you create better SEO content, faster.

Learn more about Frase

Pros:

Google search console integration helps with thin pages of blog. Questions ideas are also very nice.

Cons:

A feature to organize my pages project-wise would be useful. The lack of proper organization of my content can be somewhat disappointing.

Frase ratings

Average score

Ease of Use
4.7
Customer Service
4.8
Features
4.6
Value for Money
4.9

Likelihood to recommend

9.2/10

Frase has an overall rating of 4.8 out 5 stars based on 334 user reviews on Capterra.

Have you used Frase before?

Share your experiences with other software buyers.

Filter reviews (334)

Klemen
Klemen
Actuary in Slovenia
Verified LinkedIn User
Insurance, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Content Optimisation Tool with Excellent AI writer

4.0 2 years ago

Comments: I use Frase to do:
- content optimisation
- automatise article brief
- AI writing
- AI re-writing

Pros:

New community templates like Agency Writer

Cons:

6 month ago AI writer just was not at the pair with competition. I am glad that Frase has fixed that.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Frase is the best choice for content marketing

5.0 3 years ago

Comments: Frase provides you with tools for analyzing the performance of your content and for optimizing your site for Google's algorithm. It is a comprehensive SEO tool that controls all aspects of optimizing and managing a website. The tool helps use track and monitor rankings, keywords, search results, and so much more.

Pros:

A multipurpose tool, Frase can be used to create content on the fly. By providing a topic score, it determines what type of content (article) to create, as well as how to contend with the competition. By comparing your content with the top 20 search results on Google, you can optimize the content you have already published. There are many AI Content Writers available on the market, but Frase is the cheapest software with all its features. Content can be written quickly and easily with it.

Cons:

There is not much bad you can say about Frase. One thing Frase can do to improve its usability is it should develop a built-in plagiarism checker. The other important feature it lacks is natural language processing. Frase should work on adding this feature to its software. The tool would be game-changing if it could be implemented. All except those missing features and some minor copywriting issues for content written with the Frase AI writing.

Miki
Office administration in Australia
Logistics & Supply Chain, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

I wish I could've liked Frase more

3.0 3 years ago

Comments: It can be your time-saver, but there is definitely a learning curve. I wish there would be more detailed instructions available for any users.

Pros:

Frase can be one of the most affordable software available on the market as I got it from the Appsumo deal a while ago. It helps you save time in creating content.

Cons:

It is not the most user-friendly software. It's been quite difficult to utilise its full function for a beginner like myself.

Verified Reviewer
Verified LinkedIn User
Sports, Self Employed
Used the Software for: 6-12 months
Reviewer Source

An Awesome Tool For Content Optimization & SEO Optimized Content Generation

5.0 3 years ago

Comments: My overall experience with Frase is good. Frase has enabled me to quickly discover the content brief, the topics I should cover in my blog and word count the content must have. Frase has made it easy for me to maintain multiple writers by providing content requirements almost instantly included with related questions, topic clusters and statistics. I make sites to provide values to my readers. Frase helps me in this job effectively and efficiently.

Pros:

Blogging is all about contents and contents need to be targeted and optimized for search engine ranking. Frase exactly does that. Frase has made content optimization easy for me. It's most lovable feature is that, it creates content brief with one click. It analyses top 20 sites ranked for specific keywords and provide with a brief of what topics to cover, how much words the content should be, people also ask question's the content should contain, topic clusters to integrate in and its recent feature Ai writer has enabled me to get writing idea almost instantly while making content requirements for content. Another feature I like is Frase outline builder. I get related keywords for my content just by placing seed keyword in that section very easily. Frase content analytics gives you a scope to integrate search console with it and you get your growth report, new content opportunity to drive more traffic and all your content that needs to be optimized. With Frase knowledge graph you can crawl your competitors website and find out content gap that must be filled to outrank competitor. It comes up with new releases every weak and its support team is quick and concise in replying any queries. In a word all content optimization features I get from Frase within a very reasonable price.

Cons:

The most important feature it misses is NLP. Frase should work to add NLP feature in its software. If they can, then this tool would be a game changer. Its Ai writing tool is not matured yet I found some copy writing issues for my content wrote with Frase Ai writing feature. It should develop a plagiarism checker to add an extra layer with its usability.

Govind
Owner in Nepal
Online Media, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

If you are create content for your blog you shouldn't skip this

5.0 4 years ago

Comments: We use Frase to research content (subtopics) for our blogs. It has become an integral part of our Content Writing SOP and content optimization (still checking the results to see if it actually helps)
It also helps use with the content title, excerpts, etc by providing us a bird's-eye view of our competitors.

Pros:

Frase.io is being used for our blog [SENSITIVE CONTENT HIDDEN] on a daily basis. Earlier we've had a standard template which the content writers would follow to the writer the article making it monotonous. It could be said purely for time-saving and to have an SOP but now that's no more the case. This amazing piece of software is helping us bring life to the blog by giving us the suggestion on subtopics that so far we have relevant and interesting saving us from going bald elsewise we would have lost all by scratching our head during the ideation process. The AI saves you hours and the paid you would have spent elsewise researching. The content optimizer helps you improve your content for ranking based on the top 20 results of Google.

Cons:

Nothing so far. Yes, I have come across bugs, I think it was only once, however, the bottomline is that Frase it still young but compared to other SaaS products of the same age group it is way better. Having said that it has miles to go.

Mahmudul islam
Mahmudul islam
Civil engineer in Bangladesh
Verified LinkedIn User
Civil Engineering, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source

Frase gives me chance to reach the audience heart quickly

5.0 3 years ago

Comments: Frase save tons of my research time actually. Now I can ready bunch of content brief in little time, and gives my writer section to write it. With all available queries on a single keyword , I can easily reach users heart. I have to give value inorder to make website big, Frase helps me to do it

Pros:

For blogging most important is user friendly content, By using Frase I can easily create awesome content, what audience like. Frase gather all the related question and gives me chance to answer what audience wants to know. Ai writing is pointing all important notes on that direction. By researching all SERP result frase create quick content brief, which save me time to do research. I can easily identify weak point of my article. Frase show me all the related queries at a specific keyword, answering that question I can help the audiance.

Cons:

I didn't have very much comment on Frase, I like it . If they can improve other language section .it's will be more helpful to us.

Joseph
Joseph
CTO, Director of SEO in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Frase makes my CONTENT WRITING super simple!

5.0 4 years ago

Comments: I am overall impressed with the way it works and how much time it saves me on a daily basis. I am happy this developer created this software. They had me in mind. ;)

Pros:

I loved how it researched the topic for me and brought relevant resources to quote and leverage in my content. It is a major time-saver for research while you are doing the work. It is amazing to say the least!

Cons:

I didn't like that it was limited on how many sites you could attach to the analytics.

Leonardo
Leonardo
Founder in Brazil
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

The App you Need to produce Content that Engage

5.0 4 years ago

Comments: I'm very happy with the app, we made our money back with this baby within the first week.

Pros:

Frase is the kind of app that will become a necessity to your business pretty soon, and become part of your workflow. Everybody and their dog say that content it the king, but, in order to this become true, you need quality content, content that people want to hear and read about it. Just empty words, will not move the needle of your business. Frase will help you to research for high quality content and give you the directions to write blog posts or documents that will work with real people. People ask questions, and most of the time, those questions, are not so obvious to guess. Frase will do all the hard work, and make your life waaaay easier. You need this to grown you business. This has paid itself in the first week for us.

Cons:

I really like the app, can't point anything that will be a deal breaker. The UI is easy to use, and the UX provide info within a click.

Mark
Mark
Owner in US
Verified LinkedIn User
Consumer Goods, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Making SEO simple for once

5.0 4 years ago

Pros:

I’m only currently using the SEO briefing and editing part of the product, but anticipate launching the answers solution once we’ve built out more content. This is the fastest tool I’ve seen for actually getting the work of writing (and assigning to other writers) for SEO. Most tools are useful for research and then you have to somehow take that information and cut and paste into a content briefing and then share, but Frase as it all built into one interface and it’s very easy to use.

Cons:

You still have to do the writing work! I wish we had more time to actually use it daily.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great for Answer Optimization Review (New SEO)

5.0 4 years ago

Comments: Got it in a deal, have been in love since. It makes writing content very easy and lets you optimize it for SEO

Pros:

Lovely software, gives a new tool in SEO optimization: Answer Optimization Review. It checks questions asked on search engines and their top answers and what makes them top. Gives you suggestions on your own questions and content!

Cons:

Doesn't work on Firefox. Only Chrome and Safari

Henry
Founder in US
Internet, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Best AI writer for large scale content sites

5.0 2 years ago

Pros:

Frase connects directly with Google Search Console to accurately help you improve existing content and give suggestions on what to publish next.

Cons:

I wish the content brief / outline process was a little more streamlined. Don't get me wrong, it works really well, but it definitely takes some getting used to in order to produce consistent results.

Abiliya
Abiliya
Global Talent Partner in India
Verified LinkedIn User
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Fantastic Copywriting Tool and SEO Expert

4.0 2 years ago

Pros:

I have been relying on Frase for over a year now and I could not be more impressed by its features. We have been using it for SEO and Social Media Marketing. From copywriting to content creation, it offers an all-in-one tool to quickly get the job done. Searching for keywords and comparing content across the top sites ranking is made effortless, while researching topics like education, research and statistics is a breeze with access to material in an organized manner. During my year-long usage of the platform, Frase has evolved to include a breadth of new features which make creating great content easier than ever before. With this intuitive platform, you simply need to input a topic and Frase will do the rest - trawling its database of high ranking websites to provide you with relevant articles, research and statistics.

Cons:

Working with Frase is a breeze due to their top-notch customer service and great use cases. So I do not find any cons expect for small business it can be a bit expensive. Better yet, your investment pays off - you'll find yourself noticing considerable increases in productivity by using this software.

Khan Md Mohaiuminul Islam
Khan Md Mohaiuminul Islam
CIvil Engineer in Bangladesh
Verified LinkedIn User
Civil Engineering, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

The Best Research tool to help you improve your Content creation skills

4.0 3 years ago

Comments: I purchase Frase from the appsumo deal, after purchasing it, I take my time to learn how to use it. I mainly use frase for in-depth research for my content, It gives me a bunch of questions, what the audience asked in the keyword. Because I believe that, the best way to reach the audience, Giving value to the content. Answering questions is the best way to do it. With all the answers I need now a good format to proceed. Frase provides a Detailed content brief, As a result, my content creation time reduce significantly.

Pros:

Most exciting things, Frase provides Amazing User questions in no time, it gathers all the related questions from available sources like Quora, Reddit, Google top 20 pages Etc. For existing content on the same topic, I have to write better content. Frase provides me a detailed content brief in no time by researching the top 20 results, which is ranked in SERP results. Once you are familiar with the interface, very quickly you can get the best out of it.

Cons:

Frase is good for in-depth content research, but when I first start, I was missing proper guidelines, how can I start, For newbies like me, its very hard to start, They now adding tutorials, which is very good for new users.

Chaitanya
Chaitanya
CEO in India
Verified LinkedIn User
E-Learning, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Powerpacked AI Content Optimizing Tool.

5.0 4 years ago

Comments: Dealing with Extensive Research to write content and rank higher is very time consuming but the Tool Frase made it simpler using variety of Features and I am loving it.

Pros:

1. Frase helps to write long form content faster and optimized for Seo. 2. Frase AI chatbot helps to reduce time to answer questions and provides great way to increase Customers Engagement. 3. Fantastic Customer Support and Easy to understand KnowledgeBase. 4. It's Concept Mapping Feature and Content Brief are the most useful features for me. 5. Frase integrates with most popular apps or platforms like WordPress, Mailchimp, Google Drive, Google Search Console and also with Hubspot which makes it best fit in the content research tool.

Cons:

1. Sorting Pages of particular project or managing project sub pages is difficult. 2. Minor issues in text formatting. 3. It would be better if they had Keywords Metrics.

Sefayet
Sefayet
Civil engineer in Bangladesh
Verified LinkedIn User
Civil Engineering, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

great software to optimize my content

5.0 3 years ago

Comments: To optimize existing content or new content, frase is the best tool available in market now. It helps me to gather all information need to make one SEO friendly content in a minute. my favorite tool in frase is outline builder, content map, and content brief. Support section is very well organized, when i did not know something, they provide me resources to understand it.

Pros:

Frase provides a large setup of keyword research option, I can find topic cluster, related question to my targeted keyword by analyzing top 20 ranked competitor. As a blog owner , i like to write my own article, frase helps me to write it down SEO friendly. It helps me a plenty of time for doing research , I can get quick related question available in search engine, Quora , Reddit etc. I have to mention about their Support system, they are always by my side when i need them, 5 start for them.

Cons:

Some times it feels like buggy, due to their continuous update. I think price of addons is little bit high also. I feels like to create landing page , product description content I need to rely on other software.

Verified Reviewer
Verified LinkedIn User
Internet, Self Employed
Used the Software for: 1+ year
Reviewer Source

Very User-Friendly Way to Optimize Website/Blog Content

5.0 3 years ago

Comments: I love using Frase. It's simple and (most importantly) effective. I've used Frase to update and improve existing content on several different websites and it has been very effective at helping me to increase search rankings and drive more traffic.

Pros:

I like the ease of use of Frase. I've used a few other tools that do essentially the same thing, but Frase is the easiest to use. There's very little learning curve because everything is logical.

Cons:

I don't have much experience with the AI writer, but the few times I tried it, I wasn't really impressed. It's still a new feature and I'm sure it will get better as they continue to develop it.

M S
M S
SEO Specialist in Bangladesh
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 6-12 months
Reviewer Source

The Best SEO Power Tool that Everyday you NEED!

5.0 3 years ago

Comments: In the final word, I love this tool every day.

Pros:

Competitor Analysis Longtail KWs suggestions Recently Including SEO Addons with AI writing Content optimization NLP Power

Cons:

User Interface looks difficult Slow processing

John
John
Director in UK
Verified LinkedIn User
Online Media, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Topic Research on Overdrive

5.0 4 years ago

Comments: We use Frase to help with researching a variety of topics. It has helped us find what is currently relevant and trending, easily cutting man hours in the process.

Pros:

Frase has been one of the most impactful and important tools our business has invested in. It has allowed us to quickly research numerous topics in a time that would normally be untenable. For instance we were taking around an hour per topic to put together a basic overview with a few references. With Frase we half that time, but generate numerous reports that we are to combine to give detailed overview of a particular topic. Each report we can change the keywords slightly, search for industry leaders and find the keywords they use, all within the platform. It gives a wealth of information to dive into.

Cons:

At this point we are still learning how to get the best out of Frase. There is a learning curve. The sheer amount of information provided can feel overwhelming, however with time it becomes a breeze.

David
David
Managing Partner in Israel
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Frase is my go to tool when making new peaces of content or updating content

5.0 4 years ago

Comments: Overall I really like Frase, it seems to have a solid team working on improving the tool and I cant wait to see what is in store in the coming years. It's only going to get better and better from here.

Pros:

I really like the insight Frase gives in to a topic. Within 5 min I can get a good idea of what sort of questions users are asking for almost any given topic and I can make a very nice outline of an article.

Cons:

Other tools like Surfer SEO give more insight into how the competitors are doing when it comes to ranking on Google. Frase is currently only focused on the content itself and less on ranking factors. Also, I feel Frase is spreading a bit thin with confusing tools like an AI chatbot... Such things do not truly complement the core tool of Frase (in my eyes)

Rick
Host of The My Future Business Show in Australia
Online Media, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Frase Saves So Much Time!

5.0 4 years ago

Comments: I am still numb with excitement over just how accurate and fast Frase is to use. Out of the gate I was impressed, and as I use Frase more and more, I find it hard to think about managing without it.

Pros:

Being a busy entrepreneur, I'm always short on time. So, when Frase popped up, I decided to give it a try. Best thing I ever did. It saves me so much time and effort trying to find and curate content that I can use related to business. I'm blown away by Frase because what used to take me hours, now takes minutes!! Also, I love how I can use Frase to help my customers quickly find content on my site using the Frase AI, which not only helps visitors to my site find answers, it also helps improve SEO.

Cons:

There is a learning curve with anything, but that said, Frase is simple enough to understand. Give it five minutes, and you will have your content curated in minutes. There's not too many downsides to Frase, so I'm not going to try finding something.

Verified Reviewer
Verified LinkedIn User
Electrical/Electronic Manufacturing, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

There really is nothing better!

5.0 2 years ago

Comments: After trying many artificial intelligence tools, I met Frase while doing research and decided to write a book about it.

Pros:

When creating content, you are creating something from scratch, and it is often very difficult to do without any knowledge. Here is Frase is a really great app and it's awesome! Because it's as if you have an assistant who always works with you. I love everything about it.

Cons:

All I can say for Frase is please release more products, release more features and crush the market.

Shubham
Shubham
Owner in India
Verified LinkedIn User
Architecture & Planning, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

An exceptional tool for content research & analysis

5.0 4 years ago

Comments: More than satisfied, highly recommended for anyone who is into content writing, optimising existing content or looking to fill topic gaps.

Pros:

Frase offers a simple, effective & clutter free interface. It does exactly what is advertised. A simple & easy to use tool which requires no or minimal training to start using it. Integration with other relevant tools such as google Web master Tool and live chat option as a fall back for it's answer engine are quite easy to setup. For most of the essential features clear and easy to understand instructions have been provided.

Cons:

No improvement is required on urgent basis however the backend and the algorithms which it is using can be refined with time so as to give better result and to keep it updated & relevant with the changing market.

Verified Reviewer
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1-5 months
Reviewer Source

This cut the time I spend researching, writing, and optimizing content in half!

4.0 4 years ago

Comments: Overall, I love how quickly I can write quality content (and create content briefs to assign to other writers!) with Frase.

Pros:

My favorite thing about Frase is how it does most of the research for you. Just feed it your keyword or question then boom! You'll have an instant outline and summaries of the top ranking content on one side then you can work on your own content on the other side of your screen. As you're writing, you can check how well you are covering the topics that would help you rank higher because Frase also has topic scoring.

Cons:

The only drawback I experience (which is not so painful to work with anyway) is the lag saving the updates to your document -- something you won't even notice if you've been working on it for a long time.

Serbay Arda
Serbay Arda
Co-founder in Türkiye
Verified LinkedIn User
Writing & Editing, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Frase helps me create winning content

5.0 4 years ago

Comments: It saves time basically.

Pros:

First of all it is easy to use, i bought it via appsumo so pricing is very good for me. Most important thing is i am not wasting anytime on doing keyword/competitor research. It is giving me in one screen.

Cons:

Sometimes avg word count of competitors may not seem so true. Thats only thing.

Christopher
Chief Empowering Officer in US
Entertainment, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Frase puts your research at your fingertips.

5.0 4 years ago

Comments: I love Frase! My biggest caveat is that discipline is required to avoid using research as a means of procrastination.

Pros:

Frase pulls in a wealth of data based on your search, including briefs that detail keywords, questions, sections and links from sources. But wait. It also brings in summaries that provide you with all of the headlines from the sources pooled. Want to go deeper on a particular source? You can open the link, add the headlines to your own document as a place to begin your own content or blacklist the source if for some reason you find it not helpful. Topics, questions, links, stats and news are additional tools provided to you based on your initial search. With all this on one side of your screen, you can begin creating your own content using the sources to help get you started and as guides for you to create unique content that answers the questions or uses new angles on the subject. You get all of this for every single search topic you engage in. Building a course, a blog post or creating a script for your next YouTube video, Frase very quickly arms you with all you need to create compelling content with a minimum of investigative effort.

Cons:

It would be great if the AI could actually highlight the search results that are unique to the content it pulls against the other sources it draws from. Frase does so much, that this is about all I can think of outside of it writing my content for me.