18 years helping New Zealand businesses
choose better software

About Frase

AI that helps marketing teams and agencies create better SEO content, faster.

Learn more about Frase

Pros:

Google search console integration helps with thin pages of blog. Questions ideas are also very nice.

Cons:

A feature to organize my pages project-wise would be useful. The lack of proper organization of my content can be somewhat disappointing.

Frase ratings

Average score

Ease of Use
4.7
Customer Service
4.8
Features
4.6
Value for Money
4.9

Likelihood to recommend

9.2/ 10

Frase has an overall rating of 4.8 out 5 stars based on 334 user reviews on Capterra.

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Leonardo
Leonardo
Founder in Brazil
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

The App you Need to produce Content that Engage

5.0 5 years ago

Comments: I'm very happy with the app, we made our money back with this baby within the first week.

Pros:

Frase is the kind of app that will become a necessity to your business pretty soon, and become part of your workflow. Everybody and their dog say that content it the king, but, in order to this become true, you need quality content, content that people want to hear and read about it. Just empty words, will not move the needle of your business. Frase will help you to research for high quality content and give you the directions to write blog posts or documents that will work with real people. People ask questions, and most of the time, those questions, are not so obvious to guess. Frase will do all the hard work, and make your life waaaay easier. You need this to grown you business. This has paid itself in the first week for us.

Cons:

I really like the app, can't point anything that will be a deal breaker. The UI is easy to use, and the UX provide info within a click.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Frase is the best choice for content marketing

5.0 3 years ago

Comments: Frase provides you with tools for analyzing the performance of your content and for optimizing your site for Google's algorithm. It is a comprehensive SEO tool that controls all aspects of optimizing and managing a website. The tool helps use track and monitor rankings, keywords, search results, and so much more.

Pros:

A multipurpose tool, Frase can be used to create content on the fly. By providing a topic score, it determines what type of content (article) to create, as well as how to contend with the competition. By comparing your content with the top 20 search results on Google, you can optimize the content you have already published. There are many AI Content Writers available on the market, but Frase is the cheapest software with all its features. Content can be written quickly and easily with it.

Cons:

There is not much bad you can say about Frase. One thing Frase can do to improve its usability is it should develop a built-in plagiarism checker. The other important feature it lacks is natural language processing. Frase should work on adding this feature to its software. The tool would be game-changing if it could be implemented. All except those missing features and some minor copywriting issues for content written with the Frase AI writing.

Alternatives Considered: Jarvis

Reasons for Switching to Frase: Mainly price at the time, but now I think Frase can do what Jarvis does for far cheaper.

Miki
Office administration in Australia
Logistics & Supply Chain, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

I wish I could've liked Frase more

3.0 4 years ago

Comments: It can be your time-saver, but there is definitely a learning curve. I wish there would be more detailed instructions available for any users.

Pros:

Frase can be one of the most affordable software available on the market as I got it from the Appsumo deal a while ago. It helps you save time in creating content.

Cons:

It is not the most user-friendly software. It's been quite difficult to utilise its full function for a beginner like myself.

Verified Reviewer
Verified LinkedIn User
Sports, Self Employed
Used the Software for: 6-12 months
Reviewer Source

An Awesome Tool For Content Optimization & SEO Optimized Content Generation

5.0 3 years ago

Comments: My overall experience with Frase is good. Frase has enabled me to quickly discover the content brief, the topics I should cover in my blog and word count the content must have. Frase has made it easy for me to maintain multiple writers by providing content requirements almost instantly included with related questions, topic clusters and statistics. I make sites to provide values to my readers. Frase helps me in this job effectively and efficiently.

Pros:

Blogging is all about contents and contents need to be targeted and optimized for search engine ranking. Frase exactly does that. Frase has made content optimization easy for me. It's most lovable feature is that, it creates content brief with one click. It analyses top 20 sites ranked for specific keywords and provide with a brief of what topics to cover, how much words the content should be, people also ask question's the content should contain, topic clusters to integrate in and its recent feature Ai writer has enabled me to get writing idea almost instantly while making content requirements for content. Another feature I like is Frase outline builder. I get related keywords for my content just by placing seed keyword in that section very easily. Frase content analytics gives you a scope to integrate search console with it and you get your growth report, new content opportunity to drive more traffic and all your content that needs to be optimized. With Frase knowledge graph you can crawl your competitors website and find out content gap that must be filled to outrank competitor. It comes up with new releases every weak and its support team is quick and concise in replying any queries. In a word all content optimization features I get from Frase within a very reasonable price.

Cons:

The most important feature it misses is NLP. Frase should work to add NLP feature in its software. If they can, then this tool would be a game changer. Its Ai writing tool is not matured yet I found some copy writing issues for my content wrote with Frase Ai writing feature. It should develop a plagiarism checker to add an extra layer with its usability.

Govind
Owner in Nepal
Online Media, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

If you are create content for your blog you shouldn't skip this

5.0 5 years ago

Comments: We use Frase to research content (subtopics) for our blogs. It has become an integral part of our Content Writing SOP and content optimization (still checking the results to see if it actually helps)
It also helps use with the content title, excerpts, etc by providing us a bird's-eye view of our competitors.

Pros:

Frase.io is being used for our blog [SENSITIVE CONTENT HIDDEN] on a daily basis. Earlier we've had a standard template which the content writers would follow to the writer the article making it monotonous. It could be said purely for time-saving and to have an SOP but now that's no more the case. This amazing piece of software is helping us bring life to the blog by giving us the suggestion on subtopics that so far we have relevant and interesting saving us from going bald elsewise we would have lost all by scratching our head during the ideation process. The AI saves you hours and the paid you would have spent elsewise researching. The content optimizer helps you improve your content for ranking based on the top 20 results of Google.

Cons:

Nothing so far. Yes, I have come across bugs, I think it was only once, however, the bottomline is that Frase it still young but compared to other SaaS products of the same age group it is way better. Having said that it has miles to go.

Alternatives Considered: ContentStudio and StoryChief

Reasons for Choosing Frase: Well, to be honest we really haven't. They both serve different purposes however we were using SEO Tester Online for onpage optimization which the WP SEO Plugin can do. We use Frase for content optimization instead. We are using SEO Tester Online for other purposes though.

Switched From: SEO Tester Online

Abdul
Assistant Engineer in Bangladesh
Writing & Editing, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

All in one SEO tool

4.0 4 years ago

Comments: Frase is an all-in-one SEO tool that provides several tools to optimize site contents. It especially focuses on the keyword research, content analysis and competitor analysis. Frase is an automated SEO software that helps you to optimize your site contents with perfect wordings, meta tags, page titles and more.

Pros:

Frase.io is a complete SEO tool that covers all aspects of optimizing and managing your site. I like this tool so much because it helps me track and monitor rankings, keywords, search and more. Frase.io gives you the tools to analyze the performance of your content and offers insights to help optimize for Google's algorithm.

Cons:

I do not like the UI of the Frase tool. Frase isn't as user-friendly as some customers might like. Sometime, I find it take a little more time to access this tool. And monthly charge can be lowered for the small business owner.

Nathan
Founder/CEO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Two Tools in One: Content Research + AI Chatbot

5.0 5 years ago

Comments: Positive. I enjoy the features as they are, but I'm also looking forward to continued improvement as the team has been working to improve the tool at a very rapid pace. I've included the content research and curation tool as part of my SEO efforts when evaluating ways to improve a page's ranking.

Pros:

The tool is really two tools---half content research and curation tool, half AI chatbot designed to quickly ingest your website content and provide answers to your prospects using this information. Both tools are excellent in their own rights. The content research significantly cuts down on the time needed to gather a list of the top relevant content and does a good job showing you the content holes in what you've written. The AI Chatbot, with training, can provide a more sophisticated chatbot experience than what is typically available in tree-style response bots.

Cons:

The tool is still on the up and up, which means you will occasionally run into a bug or find some aspects of the UX confusing. The research and curation tool will sometimes pull a non-relevant piece of content and the AI chatbot requires an investment in getting it up and running accurately.

Alternatives Considered: Continually

Reasons for Switching to Frase: I chose Frase less as an alternative, and or more as a supplement to these other products. I'd like to replace my tree-style response chatbot completely with Frase, as I think an AI chatbot is the more future proof implementation of chatbots. But it will take training Frase with more data before it is ready for primetime on the website.

Alexa
Founder & CEO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Absolute Time Saver! Enabled Our Team To Post New Content Regularly

5.0 5 years ago

Pros:

The software is easy to use and learn. It really saves you so SO much time when writing new blog posts that are optimized for SEO. My team used to dread writing new blog posts, however, frase changed that for us and it really has facilitated us being able to post new content regularly since we started using the tool. It is extremely useful to be able to create a content brief in a few minutes and outline the structure of a blog posts that can then be assigned to a team member to compose. Being able to do all of the research needed to write a helpful article without leaving the software really simplies the writing process. You can also add quotes with citations by just clicking on the ones provided. Incorporating some of the questions related to your topic which are easily provided by the tool also helps a lot with the content flow. Really happy we discovered frase and looking forward to more features and continued improvements to the tool!

Cons:

I really don't have any complaints about the software, so far it's only been helpful to our team and has saved us so many hours of work.

Mark
Mark
Owner in US
Verified LinkedIn User
Consumer Goods, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Making SEO simple for once

5.0 5 years ago

Pros:

I’m only currently using the SEO briefing and editing part of the product, but anticipate launching the answers solution once we’ve built out more content. This is the fastest tool I’ve seen for actually getting the work of writing (and assigning to other writers) for SEO. Most tools are useful for research and then you have to somehow take that information and cut and paste into a content briefing and then share, but Frase as it all built into one interface and it’s very easy to use.

Cons:

You still have to do the writing work! I wish we had more time to actually use it daily.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great for Answer Optimization Review (New SEO)

5.0 5 years ago

Comments: Got it in a deal, have been in love since. It makes writing content very easy and lets you optimize it for SEO

Pros:

Lovely software, gives a new tool in SEO optimization: Answer Optimization Review. It checks questions asked on search engines and their top answers and what makes them top. Gives you suggestions on your own questions and content!

Cons:

Doesn't work on Firefox. Only Chrome and Safari

Alternatives Considered: Textmetrics

Reasons for Switching to Frase: Cost (getting it in a deal) + It lets us optimize specifically for questions

Fred
Graphics /Video Product Creator and Affiliate Marketer in Canada
Internet, Self Employed
Used the Software for: 1-5 months
Reviewer Source

I don't do reviews but Frase really needs to be known about.

5.0 5 years ago

Comments: My story with Frase is not that interesting other than I am not known for my writing abilities before I found Frase, and I'm also not the sharpest knife in the drawer at learning new technology. Having said that, by just typing a keyword into the start, like for instance dog, I was given enough information to write engaging informative content about dogs from so many angles it wasn't funny. I expect what I do today with Frase will quickly get better, as I become more savvy with everything that this software can do, but out of the box for a newbie, it made me pass my mentor's opinion, so I'm excited to see where this journey takes me. One thing I am sure of... my ability to make profit on my time just skyrocketed the moment I made the decision to take a shot with Frase, and thus far in 2020, it is without doubt the best investment I have made in my new "do what I want to" career as an info product creator.

Pros:

I am NOT your typical user of a research writing tool like Frase, because I'm almost 70, I'm retired from real estate, and I'm not particularly gifted at new learning curves. The results I got from my first time use of Frase was the first reason why I got so immediately blown away with Frase. Out of the box, I was able to create a 900 plus word document that my mentor, a top PLR writer/guru, told me was better than most of the PLR sellers he knows are selling. He told me that it needed some work though because it wouldn't pass CopyScape. It was at that point I laughed, and leveled with him, that I had created that document in just a few minutes with Frase, and that I hadn't yet made it my own rewriting it in my own voice. It was at that point he was as amazed with Frase as I was.

Cons:

I am not a good one to talk about negatives for Frase. I love the ability to be able to take a topic that I know nothing about, and quickly throw together a written document that looks as good as if it was written by a top authority on the topic. To me Frase is a miracle... FULL STOP, so if there is room for improvements to this thing I'm not a good person to ask what they should be. It's quite perfect for this old man.

Debbie
Marketing Consultant in Israel
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Great Software for Content Creation, SEO and Market Research

5.0 5 years ago

Comments: I need to create a lot of content. A LOT. Frase helps me streamline the process and then helps me compare my content with the top 20 results in Google to make sure that I'm covering all the bases I need to. I get summaries, statistics, links, topics to include... really everything I need as background research so that I can create top-quality content which provides value and which has a better chance of a high ranking on search engines. I also love the concept maps which allow me to see related concepts in a neat map format. It's a great way for me to get ideas for related content and I've used it to create a monthly content calendar for my company. It's easy to learn, and easy to produce excellent results really fast.

Pros:

There is so much to love. For one thing, Frase saves me a huge amount of time (hours per project) when I'm doing research for content creation. Not only that, but the approach - looking for questions that people are asking, is both practical and effective. I want to know what the questions are, so that I can provide content to answer them. It's really as simple as that. Frase helps me know what's important to my audience, and then gives me a content brief in seconds which I can use to answer questions with relevant information. There's no guesswork now - I can see exactly what I need to do to write relevant content which will do well - both in terms of SEO considerations and simply as useful, helpful content for my readers.

Cons:

I haven't really found anything to dislike - which is unusual for me. It does what it says it will do, and it does it well. If I have to find something - it's that I'd like keyword research to be a little more accessible from within the program - but it's by no means a deal-breaker.

Nik
Digital Marketing Executive in India
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

best tool for creating high quality seo content

5.0 3 years ago

Pros:

I've been in the SEO game for years and have tried EVERY high quality content creation tool on the market. I'm not going to name names, but I will say this. With Frase, you know that your SEO content will be 100% unique every time. It has helped me generate what I need to create high-quality content, when it comes to keyword research, backlinks, and optimizing our clients site for search engines. If you want to pay for a premium service, this is the best choice on the market too.

Cons:

it sometimes generates content that is not related to topics i've given.

Coën
Coën
HEAD of KEINBOCK. in Germany
Verified LinkedIn User
Hospitality, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Easy SEO Copywriting

4.0 3 years ago

Comments: Frase helps me get my SEO copywriting done. It also helps me not to get distracted. I do my copywriting straight in here and paste other sources inside frase since the other tools that I use distract me from writing.

Pros:

- getting inspirations thanks to SERP lookups about topics - intuitive text editor - AI for writers block - high ROI - helps keeping track of projects and documents - good for teams

Cons:

- sometimes glitchy bugs - in some instances it can get super slow although the document only has words and no media - overall loading times should be reduced - don't like that when switching simple content tabs, that whole sets of SERP data need to be reloaded again

Adam
Adam
Virtual Assistant in Brazil
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1-5 months
Reviewer Source

A fantastic addition to my writing toolkit

5.0 5 years ago

Comments: It's already a fantastic piece of software, but the Facebook group is making me even happier. The devs are on the ball and responding in almost realtime to suggestions and update requests. I've already noticed good results so I'll step up my content creation, utilising all the features and all the new additions. It fits perfectly into my workflow and allows me to create with confidence.

Pros:

As a virtual assistant I'm constantly writing content for clients across a vast number of topics. They have to be thoroughly researched and optimised, and Frase fits into that content creation process seamlessly. Adding the right semantics and backlinks can make a huge difference, and that's all built into the workflow. The ability to scan and improve current pages is huge as well. I've already noticed increased impressions from the work I've enhanced, and that was only across a small section. Once an entire site is done I'll expect big changes

Cons:

All the features I believe are missing are on the concept map, so I'll just wait patiently.

Abiliya
Abiliya
Global Talent Partner in India
Verified LinkedIn User
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Fantastic Copywriting Tool and SEO Expert

4.0 2 years ago

Pros:

I have been relying on Frase for over a year now and I could not be more impressed by its features. We have been using it for SEO and Social Media Marketing. From copywriting to content creation, it offers an all-in-one tool to quickly get the job done. Searching for keywords and comparing content across the top sites ranking is made effortless, while researching topics like education, research and statistics is a breeze with access to material in an organized manner. During my year-long usage of the platform, Frase has evolved to include a breadth of new features which make creating great content easier than ever before. With this intuitive platform, you simply need to input a topic and Frase will do the rest - trawling its database of high ranking websites to provide you with relevant articles, research and statistics.

Cons:

Working with Frase is a breeze due to their top-notch customer service and great use cases. So I do not find any cons expect for small business it can be a bit expensive. Better yet, your investment pays off - you'll find yourself noticing considerable increases in productivity by using this software.

Glenn
Glenn
Web Designer in UK
Verified LinkedIn User
Design, Self Employed
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Poor Customer Support

5.0 2 years ago

Comments: Very Poor.

Pros:

It's a great piece of software I have no complaints with it.

Cons:

The customer support is very poor. I purchased the software via Appsumo and when I stopped using it I tried to sell it being totally unaware, they had changed their terms and conditions. The [sensitive content hidden] has suspended my account upon false information provided by the buyer. I am leaving this honest review to warn Appsumo users not to sell and be completely mis treated poorly. I have evidence from the wayback machine when I purchased the software to confirm my evidence.

harshit
harshit
Marketer in India
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Exceptional

5.0 5 years ago

Comments: Simply superb tool for content creators and competitor's content analysis

Pros:

1. Search Console integration - Give you an idea of which keywords you have to focus on immediately. The problem with the search console is there is no categorization of top keywords according to a particular set of keywords. But in the Frase, they will categorize it. For example - "Amazon App Download" "Amazon App latest apk download" with the Impression , Click, CTR .. so it helps you in understanding the top keywords and where your content is lacking which is absolutely phenomenal. 2 - Content creation - Helps in by fetching topics from the top 20 sources which definitely helps in building detailed and rich content than most of your competitors. 3- AI Bot - Integrate in your website and you can train it for specific questions which are very cool.

Cons:

Website Crawl Limit. It should be more and automatic

abdullah
abdullah
Content Manager in Pakistan
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Effortless and Easy to Use Content Creation

5.0 4 years ago

Comments: Bypassing the research process and gathering all the keywords and key terms, Frase puts all the questions and relevant information at my fingertips to raise my content level to compete against all the big-name authors and powerful players who dominate page one of Google. Seeing where my document stands, knowing that my material is well-optimized, is an inspiring feeling. I benefit much from using Frase because it enables me to share stuff in a shorter timeframe. After working on Frase for two weeks, I was able to supply material for a quarter for my company. That's a win if I can manage to focus on other critical projects and tasks while performing that action. It's easy to create optimized content with Frase.

Pros:

As a writer, I was looking for an SEO tool that would be simple to use and intuitive. With Frase, it's nice to know the updates are easy enough for me to understand to stay up-to-date with new features. Companies like mine who rely on content marketing as part of their business strategy simplify our process in producing concise yet rich articles or blog posts about important topics such as social media trends or website design suggestions.

Cons:

I'm not a huge fan of the "add links" function update in Frase. I used to be able to copy and paste my link from another site, but now if you do that it automatically changes your text into plaintext instead of hyperlinked content.

Nima
Content marketing manager in Argentina
Marketing & Advertising, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

I really love this product.

4.0 2 years ago

Pros:

It prevents us from making grammatical mistakes. Take advantage of many functional features at an affordable cost.

Cons:

The most important criterion for me is that the product is understandable. Unfortunately this product is not as clear as I would like.

Amarnath
Consultant in US
Writing & Editing, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Best Solution for Content Marketing

5.0 3 years ago

Comments: The Frase Team is very responsive to customer feedback and has come up with many improvements to the functionality of the software.

Pros:

Frase is an all-in-one tool that can help you create content on the fly. It provides inputs to find the type of content (article) to create, how the article competes with competition by way of providing a topic score. Also, you can optimize the content you have published already by comparing your content with the content on the top 20 search results on Google.

Cons:

There used to be some but not anymore, Frase as a product provides to all my wishlist items when coming to creating content.

Anthonieka
Blogger in US
Writing & Editing, Self Employed
Used the Software for: 1+ year
Reviewer Source

Best AI Tool for Writers

5.0 3 years ago

Pros:

I use Frase to help me write SEO friendly blog posts. Frase helps with every stages of writing from outlining, generating ideas, to optimizing posts to rank better in the search engine. The AI writer is also exceptional.

Cons:

Frase introduces new features quite often which means it can take you awhile to master the tool.

Cuong
Cuong
Founder in Vietnam
Verified LinkedIn User
Internet, Self Employed
Used the Software for: 1-5 months
Reviewer Source

The impressive AI tool for researching my projects

5.0 5 years ago

Comments: Good feeling on it and I love using it right now daily. Wait for new feature released.

Pros:

The future of SEO is answering the questions and I totally agree this ideas from Frase. The tool worked exactly what it said by AI technology. I saved a ton of time for my research phase. It help me over the writing block and shorten the writing process. No tool in the maket can do it as I know. Thanks Frase!

Cons:

I will love it more if it can expand the answer resources that right now is too expensive. The speed of the app is fine but I hope it more faster in the future because I need fast performance for all tools I use. Finally, it limits on English language. Hope it fast developed to support all language in the world.

Anne
Publisher in US
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1+ year
Reviewer Source

Continually Updating and Improving

4.0 3 years ago

Comments: The service helps me figure out how to structure the document. For example, is there enough content? Should I break the item into several documents etc. The end result is it helps me make a better tutorial for the reader.

Pros:

I like that I can get a good overview of the topic. The service pulls in the top 20 results and allows me to see what other people think are key concepts. I also appreciate that they have an AI writer if you wish to use it. It's good for those times when you're stuck for words. They also have a matrix that shows where you might be missing concepts in relation to your competitors. I was also impressed with their learning materials and I thought they did a good job explaining issues you can encounter when using the AI writer.

Cons:

When I optimize for an existing document, it doesn't always translate my HTML elements. For example, it converts ordered lists to bulleted lists. It also strings together my Related Article links. I do wish there was a way to ignore certain keywords. You can do this with sources.

Barney
Barney
Publisher in US
Verified LinkedIn User
Publishing, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Frase Saves Times & Adds Value

5.0 5 years ago

Comments: I write SEO articles for my blog. Frase streamlines the process for me. I'm using it now to refresh existing content where I know I can get better results by implementing suggestions from Frase. I also use it to write freelance blog posts in several other industries. Since I'm rarely immersed in the industries where I freelance, using Frase saves me time on research and shape articles in my head before I begin to outline them. This is an enormous advantage.

Pros:

Frase is easy to use. With it, my research time is cut by hours. And it delivers results I would have missed doing manual research. Knowing the keywords and LSI terms to use and who are my top competition all from the entry of a single term or URL makes it a most valuable tool for me.

Cons:

I did not find anything about the service difficult to use. The documentation and support are excellent. The management is intelligently responsive and completly open to user suggestions.