---
description: Learn more about BuzzSumo price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: BuzzSumo Pricing, Reviews & Features - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/31337/influencer-marketing/software) > [BuzzSumo](/software/177181/buzzsumo)

# BuzzSumo

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> BuzzSumo is the world's most-loved content marketing tool, built to help you to create an impactful and data driven content strategy.
> 
> Verdict: Rated **4.5/5** by 146 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses BuzzSumo?

Some of the world's largest publishers, brands, and agencies, as well as PR Professionals, Content Marketers, SEO, PPC, and Social Media Managers use BuzzSumo.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 146 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Cision
- **Founded**: 1867

## Commercial Context

- **Starting Price**: US$199.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Content Creation: $159/month (billed annually) or $199/month (billed monthly)&#10;PR \&amp; Comms: $239/month (billed annually) or $299/month (billed monthly)&#10;Suite: $399/month (billed annually) or $499/month (billed monthly)&#10;Enterprise: $999/month (billed annually) or $999/month (billed monthly)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, United Kingdom, United States

## Features

- Activity Dashboard
- Audience Targeting
- Campaign Analytics
- Competitive Analysis
- Competitor Monitoring
- Contact Management
- Content Management
- Conversion Tracking
- Customer Engagement
- Customisable Reports
- Dashboard
- Engagement Tracking
- Faceted Search/Filter
- Influencer Discovery
- Influencer Tracking
- Media Monitoring
- Monitoring
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Performance Metrics
- Press Monitoring
- Reporting & Statistics
- Reputation Management
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Trend Analysis
- Visual Analytics

## Integrations (1 total)

- Slack

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Influencer Marketing Software](https://www.capterra.co.nz/directory/31337/influencer-marketing/software)

## Related Categories

- [Influencer Marketing Software](https://www.capterra.co.nz/directory/31337/influencer-marketing/software)
- [Social Media Marketing Tools](https://www.capterra.co.nz/directory/30781/social-media-marketing/software)
- [Social Media Monitoring Software](https://www.capterra.co.nz/directory/31028/social-media-monitoring/software)
- [Social Media Analytics Tools](https://www.capterra.co.nz/directory/31655/social-media-analytics-tools/software)
- [Content Marketing Software](https://www.capterra.co.nz/directory/30796/content-marketing/software)

## Alternatives

1. [Brandwatch](https://www.capterra.co.nz/software/157048/brandwatch) — 4.2/5 (235 reviews)
2. [Brand24](https://www.capterra.co.nz/software/149054/brand24) — 4.7/5 (254 reviews)
3. [Referral Factory](https://www.capterra.co.nz/software/218230/referral-factory) — 4.8/5 (152 reviews)
4. [Post Affiliate Pro](https://www.capterra.co.nz/software/147442/post-affiliate-pro) — 4.7/5 (686 reviews)
5. [Grin](https://www.capterra.co.nz/software/173654/grin) — 4.7/5 (147 reviews)

## Reviews

### "BuzzSumo Has Brilliant Capabilities" — 5.0/5

> **Mbiuki** | *6 May 2024* | Transportation/Trucking/Railroad | Recommendation rating: 10.0/10
> 
> **Pros**: BuzzSumo has effective features that makes it easy for us to market our brand.&#10;I like the capabilities of BuzzSumo.
> 
> **Cons**: BuzzSumo is so amazing. No issues about BuzzSumo.

-----

### "An Excellent Content Marketing Software" — 5.0/5

> **Tanveer** | *25 April 2024* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: I like the efficiency and reliability of BuzzSumo.&#10;BuzzSumo makes content marketing smooth.
> 
> **Cons**: I have zero reasons to dislike BuzzSumo.&#10;BuzzSumo is superb.

-----

### "Must have Marketing software\!" — 5.0/5

> **Amanda** | *9 January 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Keyword research and content research are my main uses of the product.
> 
> **Cons**: The price is more than I really would prefer to pay.
> 
> I'm extremely pleased with BuzzSumo. It's a must have in my marketing toolbox\!

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### "One-In-All Content Marketing Tool to improve ROI" — 5.0/5

> **Verified Reviewer** | *14 March 2022* | Electrical/Electronic Manufacturing | Recommendation rating: 9.0/10
> 
> **Pros**: We use BuzzSumo to improve our organic \&amp; paid marketing campaign results. It helps us across the following:&#10;1. Understand what content works the best to get more engagement, likes, shares, comments and increase the number of followers.&#10;2. Identify Influencers who have a high engagement rate \&amp; good fan following for our business domain.&#10;3. Be quick in responding back to our followers when they comment about us or ask questions on social platforms.&#10;4. Improve content success and team enthusiasm through best analytics, reports, and numbers.&#10;5. Ensure a higher ROI  on our SEO campaigns&#10;6. Know the trend, search terms, phrases and develop content around that to reach our target audience.
> 
> **Cons**: It's an expensive tool and needs a lot of effort to get the desired results. Ahrefs has more features than BuzzSumo.
> 
> Good experience

-----

### "Useful but needs more improvement" — 3.0/5

> **Gerald** | *10 March 2020* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: Depending on the topic and task at hand, Buzzsumo can be a rather useful tool to get you some great content ideas. Used it a couple of times to get ideas of headlines and content ideas
> 
> **Cons**: I feel that the cheapest option should be way cheaper than $99, considering this tier is really quite basic.
> 
> Overall, the usage experience has been positive but would need more justification for me to invest long term in this tool

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## Links

- [View on Capterra](https://www.capterra.co.nz/software/177181/buzzsumo)

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