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HubSpot Marketing Hub Reviews

4.5 (6,120) Write a Review!

About HubSpot Marketing Hub

HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.

Learn more about HubSpot Marketing Hub

Pros:

The best easy way to manage clients. Best value for money ever about CRM.

Cons:

Also, workflows can be confused in their elaboration. Recomendation: Test before you start on.

HubSpot Marketing Hub ratings

Average score

Ease of Use
4.3
Customer Service
4.4
Features
4.4
Value for Money
4.2

Likelihood to recommend

8.4/10

HubSpot Marketing Hub has an overall rating of 4.5 out 5 stars based on 6,120 user reviews on Capterra.

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Filter reviews (6,120)

Joseph
Joseph
Marketing Manager in US
Verified LinkedIn User
Accounting, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot Marketing is excellent but pricey

5.0 2 months ago New

Pros:

Excellent all in one platform for forms, opted in email campaigns, prospect tracking, and website analytics

Cons:

It is expensive to get access to everything

Jonas
Director of Business Management in US
Logistics & Supply Chain, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Director of Business Management

4.0 last month New

Comments: Positive and very useful for a sales team

Pros:

I like the functionality of the entire platform. Email blasts and visibility for KPI.

Cons:

I like the view and feel of the platform before they changed the formatting.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub: Functionality, layout and price all played a part

Stephenie
Sales and Marketing Manager in US
Management Consulting, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Overall- we really enjoy Hubspot.

3.0 3 weeks ago New

Comments: Overall- we really enjoy Hubspot. There are different options to choose from, regarding hubspot packages which was very useful. It makes the site a fit for clients large and small.

Pros:

Onboarding was a breeze and the team at Hubspot are always willing to hop on a call when questions arise.

Cons:

The calling feature in Hubspot can be a little wonky.

Alyse
Client Success Manager in US
Nonprofit Organisation Management, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Loved it but a bit expensive

4.0 4 months ago

Comments: I really loved using it and was sad when we cut costs

Pros:

Everything was so to use from creating email campaigns to social media

Cons:

The cost! for small organizations it's not possible to keep up

Alternatives Considered: WordPress

Reasons for Choosing HubSpot Marketing Hub: Mostly needed to have a place to keep everything, a better CRM

Switched From: GoDaddy Website Builder

Reasons for Switching to HubSpot Marketing Hub: After speaking with sales and also an agency it was highly recommended and we can grow

Gustavo
Manager in Peru
Management Consulting, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Very happy with HubSpot Marketing Hub

5.0 2 months ago New

Comments: The automation features have streamlined our processes, and the audience segmentation allows for personalized communication that boosts engagement. The user-friendly interface makes it easy for our team, and the analytics tools provide valuable insights. Overall, HubSpot has greatly improved our marketing efficiency and customer connections.

Pros:

What I like most about HubSpot Marketing Hub is that it helps businesses attract, engage, and convert customers through great digital marketing tools. It also includes solutions for sales, customer service, and customer relationship management. It's a great CRM. I love marketing automation and social media management

Cons:

Some customization features, such as advanced email template or landing page customization, can be somewhat limited compared to other platforms, which may not meet the needs of businesses looking for a fully tailored experience.

Lorenzo
Founder in Italy
Online Media, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Good for marketers

3.0 last month New

Comments: Good for marketers who want to create a funnel to sell something

Pros:

Its all-in-one functionalities and the ability to manage everything from one place

Cons:

It has limited features, especially on the free trial

Heather
Digital Marketing Specialist in US
Graphic Design, Self Employed
Used the Software for: 1+ year
Reviewer Source

Powerful Marketing Automation with Great CRM Integration

5.0 2 months ago New

Comments: My experience with HubSpot Marketing Hub has been overwhelmingly positive. It’s a robust platform that centralizes all marketing efforts, helping to streamline tasks and improve efficiency. The learning curve is manageable, and the customer support has been responsive and helpful. It’s an excellent tool for teams looking to automate processes and track marketing performance effectively.

Pros:

The best feature of HubSpot Marketing Hub is its user-friendly interface and powerful automation tools. It's easy to set up workflows, manage campaigns, and track performance all in one place. The CRM integration is seamless, making it simple to align marketing and sales efforts. I also appreciate the detailed analytics, which offer valuable insights into customer behavior and campaign success.

Cons:

The pricing structure can be a bit steep for smaller businesses, especially if you need access to more advanced features. Additionally, some of the customization options for email templates and forms are a bit limited compared to other platforms.

Jordan
Fleet and Customer Operations Executive in Denmark
Automotive, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot Marketing Hub

5.0 2 months ago New

Comments: HubSpot Marketing Hub is a complete solution for every business when it comes to marketing. It has many useful features and its integration with CRM works perfect for me.

Pros:

I really liked from the first login as it was a nice user interface and intuitive witch make it easy to use, this is a big plus as loosing time learning a new app/software is not good for any business. Another thing I like was that the support team was very quick and helpful. It integrates easy with other Hubspot services or other third party apps as well.

Cons:

There are no things that I can say I like less or didn't encounter yet.

Deanna
Freelancer in US
Verified LinkedIn User
Wholesale, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The marketing of the future!!!!

5.0 2 months ago

Comments: I knew I could count on reliable performance each time. I didn't enjoy the steep cost or the time that it took to set up but the overall platform actually helped my business grow with the email marketing features it has.

Pros:

The built in SEO tools, social media management and email marketing features

Cons:

The set up time and the add on cost and the template restrictions

Dimple
Dimple
Marketing Manager in India
Verified LinkedIn User
Design, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Powerful Tool

5.0 last month New

Comments: HubSpot Marketing Hub is powerful for automation and tracking, but it can be expensive and complex for beginners.

Pros:

I like the all-in-one automation, lead tracking, and analytics, making it easy to manage campaigns and measure results.

Cons:

The pricing can be high for small businesses, and the learning curve for advanced features can be steep.

Verified Reviewer
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great product that's easy to use. Onboarding was great!

5.0 5 years ago

Comments: HubSpot is great. The on-boarding team was really great. I would have liked to have a personalized training track because it's overwhelming (in a good way) to have so many videos and tutorials. The best part is everyone on my team is happy - easy of use, the information is presented cleanly, etc. We've got lots more to go be so far, it's been a great move for us.

Pros:

Easy to set up. Their on-boarding team was amazing. Creating emails is simple. Customizing it for our needs was great. We've also migrated our site to the CMS. We aren't live but the migration went really smoothly.

Cons:

I think the workflow tool could use some work. I'm disappointed at the limited number of dashboards you can have with our plan. I am also disappointed at the # of templates we can have with our plan. With respect to on-boarding, I would have liked a more comprehensive training track. There's so much to learn that you get overwhelmed. It would be great if they guided you through a track.

Alternatives Considered: Campaign Monitor by Marigold, Salesforce Marketing Cloud Account Engagement and Marketo Engage

Reasons for Choosing HubSpot Marketing Hub: Pardot has the functionality but it's hard to use and we didn't have any help/support. We needed to be self-sufficient but after research realized that in order for us to make the product work better for us, we'd need to hire external consultants. Pardot is not an easy, or intuitive, product to use in my opinion.

Switched From: Salesforce Marketing Cloud Account Engagement

Reasons for Switching to HubSpot Marketing Hub: We liked the ability of having Marketing Automation and CMS because we also needed to move our website to a new CMS.

Sean
Technical Marketing Specialist in Australia
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

CRM Powerhouse

5.0 5 years ago

Comments: I've been using Hubspot Marketing Hub for over a year now across multiple businesses of all shapes and sizes. What they all value is the advanced automation. Having an all-in-one website and CRM platform integrated with their social media, blog, sales pipeline etc, etc... All of their contacts are in one place with extensive information on their interactions with the brand - what content they are actively engaged with. It's truly valuable for medium to large businesses looking to utilise data and automation in their business.

Pros:

Excellent CRM for sales and automation. Innovative workflow triggers allow for nearly any automation solution you can think of. Assigning tasks to sales team members, automatically moving deals to different stages of the pipeline, automating emails and communications. Hubspot is an advanced and genuinely useful software for marketers in particular.

Cons:

Considering these advanced features, it can be quite expensive. So it's not for every business.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Choosing HubSpot Marketing Hub: Having tried Campaign Monitor and Salesforce in the past, neither programs have the level of detail when it comes to sales automation, SEO or contact management. They excel in other areas, but are inferior products from a technical perspective.

Switched From: Campaign Monitor by Marigold

Reasons for Switching to HubSpot Marketing Hub: Hubspot is technically more advanced, offers more features and a holistic marketing package in comparison to Salesforce or Campaign Monitor. The advanced automation tools alone make it the better choice in my opinion and I have used them all.

Asheton
Marketing Team Lead in US
Higher Education, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Hubspot Marketing Services

4.0 5 years ago

Comments: The most convenient thing about Hubspot is the ability for our Sales & Marketing teams to be able to track all the different actions our customers are taking during the buying process as well as post-purchase. It's helpful for the Sales team to see which Marketing emails our customers are engaging with and it's helpful for our Marketing team to be able to see if our customers are purchasing after they engage with a marketing email or social post. I also like their marketing automation feature that allows me to create tasks and deals for our Sales team based on different actions customers are taking on the Marketing side.

Pros:

Hubspot has excellent customer service and a large library of resources that you can reference if you cannot figure out how to do something. They also have Hubspot Academy that allows users to learn more about their products and Marketing in general, while also getting a Hubspot certification.

Cons:

There are a few features I would like to see added to their email marketing service. One specifically is the ability to customize the mobile version of an email without affecting the desktop version. I also wish I could insert custom HTML such as a promo timer in an email like some of the other platforms I've used.

Norma
Customer Relations Director in US
Textiles, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Small to Mid Sized Business use

4.0 4 years ago

Comments: Overall, its a pretty good experience, everything is extremely streamline, although I hope more features will be added in the future. I would continue using this just for like newer customers and keep older customers on our old system only because the migration is very time consuming. Each customer would have to be recreated due to the lack of migration tools.

Pros:

Great for small/startup or mid sized businesses to help their sales force track their sales data with many features for goals and customer data all in an easy to view window. Its pretty easy to setup companies and contacts with a ton of fields that you can customize. The file organization for each customer is easy to use and very self-explanatory. The software overall isn't overcomplicated and most of it is pretty self-explanatory. The emailing system is an excellent feature for making sure you have a record of all conversation with a customer.

Cons:

So depending on the complexity of the business, the lack of features may be an issue, the software is pretty streamline right now just due to the limited amount of features available. I would've liked to see a few more options for file organization and customer organization. The email system as mentioned in the pro section is very useful in keeping track of conversations but it can only be applied to one customer at a time. It would be nice to be able to tell the software where you would like to store the messages. Another feature would be integration. There aren't a lot of options of integrating with custom CRM/ERP software right now, there are only 3 integration options available. So this is great for any company starting from scratch but alot of migration work for companies that have already established a system.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Choosing HubSpot Marketing Hub: Needed a CRM that could store and track conversations between consumers and sales team.

Reasons for Switching to HubSpot Marketing Hub: The cost and the simplicity of the software. Due to a language barrier, Hubspot was easy to train users.

Derrick
President in US
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot solves all the major pain points for online marketers.

5.0 3 years ago

Comments: We now have greater control of our blog and website content from an SEO point of view. We use Wordpress and have started shifting our blog/articles to the HubSpot platform. Overall, we are very happy to invest time in optimizing how we use HubSpot's vast feature set.

Pros:

The combination of content creation and marketing automation tools helps manage both the website SEO and email marketing components of our marketing plan.

Cons:

Getting access to some variables for use in email template creation could be a little easier. The editor is super easy and powerful but accessing variables of our HubSpot users isn't available. (e.g. a sales rep's phone number). I also don't like that the administrator can't update their users' email signatures.

Alternatives Considered: Salesforce Marketing Cloud Account Engagement

Reasons for Choosing HubSpot Marketing Hub: We used Pardot from 2011 until 2021. We chose Pardot in 2011 over HubSpot and Marketo. While HubSpot had a lot to offer in 2011, they had a long ways to go to meet our needs. Fast forward 10-years and HubSpot has added a ton of features and it was time to switch.

Reasons for Switching to HubSpot Marketing Hub: We felt a bit "painted into a corner" with Pardot. I'd be happy with Pardot today but not as happy as I am with HubSpot. I will keep an eye on Pardot as Salesforce has been evolving the product. The content creation tools in HubSpot were a major reason for us to switch.

Aarón
Aarón
Director Of Database Marketing in US
Verified LinkedIn User
Computer Software, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot Marketing Hub helps companies grow

5.0 2 years ago

Comments: Thanks to HubSpot we have had more prospects so that they can become leads and later become long-term customers. In its free version we can add a lot of contacts, unlimited users, and access has no time limit, the Features that stand out the most in HubSpot are sales funnel management, which consists of having a trusted third party express their experience with my service or product, automatic recording of all activities, unified contact information, and conversations with leads and customers.

Pros:

I like it because it is a CRM that helps me automate marketing, sales, and service processes, the goal of HubSpot marketing hub is to help marketers develop inbound marketing strategies. HubSpot allows me to control my marketing and sales actions in the same place, allowing me to have a global vision of all my potential clients: their name, their phone number, their address, the company, which are the business opportunities they are managing, etc. I can also associate this platform with social networks, Facebook, Instagram, Twitter and LinkedIn and with our website, to open an account I can fill out the form or I can open it automatically with a Google account.

Cons:

Something that I don’t like about HubSpot in general is the support team, they give very generic answers that on many occasions does not solve my problems and this is time consuming, they should train the support team more.

Mike
Mike
Marketing consultant in Netherlands
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Marketing Software for Agencies

4.0 2 years ago

Comments: I use HubSpot Marketing Hub to help my business. I have been using it for a while and it has helped me a lot. It makes marketing easy and effective. I like that HubSpot is always updating its software so that we can change our strategies quickly if we need to. The only thing I didn't like about HubSpot was the price

Pros:

The thing I like best about HubSpot is that it makes marketing easy and effective. From the get-go, HubSpot has made marketing easy and effective for our team. Since we are an agency, we need to be able to quickly adapt and change strategies on the fly. HubSpot's software is constantly evolving and updating which enables us to do just that. If you're looking for a marketing solution that will make your life easy, I highly recommend HubSpot!

Cons:

The thing I liked least about HubSpot was the pricing. It was a little more expensive than some of the other options out there. However, the quality and features of HubSpot were well worth the price.

Alternatives Considered: Lead Gen & CRM (formerly SharpSpring) and Marketo Engage

Reasons for Choosing HubSpot Marketing Hub: We switched from SendinBlue because HubSpot provides more features for our team. We were able to get more done with HubSpot and it made our marketing more effective. The price was a little higher, but the quality was worth it.

Switched From: Brevo

Reasons for Switching to HubSpot Marketing Hub: HubSpot Marketing Hub is more user-friendly and provides more features than sharpspring and marketo. HubSpot is always updating its software so that we can change our strategies quickly if we need to, which is a major plus. (Marketo pricing was even higher if we wanted everything).

Joseph
Demand Generation Marketer in US
Computer Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

One of My Favorite Day-to-Day Tools

5.0 2 years ago

Comments: Generally, Hubspot helps me accomplish a lot in my day to day. It helps generate leads for my business and orchestrate a lot of complex marketing activities. It has its hiccups and limitations but generally support is good as well.

Pros:

Hubspot is very easy to use and intuitive. I am constantly creating new workflows, creating new contact properties, and setting up marketing campaigns and lead-capture events. I think its a tool that looks nice and I enjoy working with it daily for the most part. Would recommend for those who will be doing email marketing, social media advertising, lead generation, list building, complex marketing orchestration or ABM, and things of that nature.

Cons:

The biggest con is battling our email delivery health and quarantined contacts. The lead scoring, list building, reporting, workflow triggers, and some of the lead tracking have limitations. There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the thousands of use cases necessary for everyone. We can mostly survive without these things even though we'd prefer them. Also, our integration with SalesForce got messy pretty fast so maintenance is a must.

Alternatives Considered: Mailchimp and Marketo Engage

Reasons for Switching to HubSpot Marketing Hub: Easy to set up, seemed less complex, and had reasonable pricing.

Verified Reviewer
Verified LinkedIn User
Individual & Family Services, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

I am not a marketer. Hubspot was the right pick for me.

5.0 6 years ago

Comments: I LOVE this platform. Onboarding is great. My support person (yes, you get a dedicated success manager that you actually form a relationship with and can help you navigate intricate projects, offer suggestions, advice or just listen as moral support and confirm you are on the right path ANYTIME) is fantastic, the software is in my opinion best in class.
The contract renegotiation process is a bit of a bummer. Some of the folks there aren’t the easiest to talk to or deal with. My hope is that they can fix the issues and shine in this area too. Product developers and bright and knowledgeable and they are constantly improving the platform to our delight.

Pros:

I am not a marketer. In fact, it was a hat I took on with my family’s Small business just to help out. Boy are we all glad we did. First of all, it is intuitive. There isn’t a page in Hubspot that doesn’t offer help in the form of written, video and linked tutorials. It’s all in-line too. I don’t have to open a different screen most of the time. I can easily and quickly solve my issue or learn something new right within the page I am working on. It’s been a game changer. It helps me be a better writer. Hubspot offers suggestions for how to compose and email, a landing page, an offer pop up. It also offers on page SEO and optimization help, identifying potential issues and offering suggestions before you publish it. It caters to all ability levels. From a novice to an expert, there is something for everyone and online training to match whatever level that may be. It also has incredible value. There are so many extras packed into Hubspot. Chat, automation, graphic editor, asset management, CRM, extreme integrations, and a wide open API.

Cons:

Obvs the price. It’s pricey. We have 3 different locations of the same franchise and we operate them as one business. But because we are required to have 3 domains, we were forced into the enterprise license. It is a lot for a small business with lean operations to pay. Luckily we negotiated a great deal for the time being so it isn’t breaking us.

ravindu
ravindu
Software Engineer in Sri Lanka
Verified LinkedIn User
Information Technology & Services, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Personal Review of HubSpot Marketing Automation

5.0 4 years ago

Comments: HubSpot Marketing Hub dominates in our email promoting gathering. The email formats help get you through the cycle of email creation in a proficient style. HubSpot additionally has imposing contact with the executives and mix with an assortment of web-based media devices. Notwithstanding the computerization and email advertising capacities of this item, the organization additionally dispatched a client relationship with the executives (CRM) arrangement in HubSpot CRM just as an assistance work area offering. The entirety of the highlights of HubSpot CRM is fused into HubSpot Marketing Hub. While the combination between these contributions could be more grounded, it's something the organization keeps on improving. HubSpot is extremely near a start to finish client confronting showcasing and backing suite that may give organizations like Salesforce a run for their cash.

Pros:

HubSpot Marketing Hub, which begins at $50 every month, is an incredible all-around promoting mechanization membership administration that ends up coordinating an assortment of CRM, email advertising, and deals arrangements. Considered by numerous individuals to be a spearheading item in its class, it can satisfy the requirements of little to medium size organizations (SMB) hoping to set their advertising arrangement center. While it is expensive, HubSpot Marketing Hub offers an exhaustive list of capabilities and multifaceted arrangements portfolio that encourages it stands its ground against driving items in the classification. It is tantamount to Salesforce Pardot, which alongside HubSpot, is an Editors' Choice for showcasing robotization. The organization offers a quickly developing programming portfolio that is complete regardless of whether it requires a precarious expectation to absorb information for new clients.

Cons:

The Enterprise plan costs $3,200 every month (charged yearly). It gives you admittance to 10,000 contacts, income detailing, custom occasion robotization triggers, and vast mission revealing. You can add HubSpot's free Sales and CRM apparatuses to move contact information into the deals and administration channel for essential requirements. You can likewise pay to turn on HubSpot's further developed Sales and CRM instruments should you require further developed highlights.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

My Experience with HubSpot Marketing Automation Platform as a HubSpot Partner Agency

5.0 7 years ago

Comments: Knowledge and Insight. Knowlege is power and having insight into all activities your marketing, sales and business development team implement is extremely powerful in knowing where to tweak things and where you excel. Shooting blindly from the hip on massive marketing campaigns is extremely expensive and rarely effective for increasing your ROI. But with the knowledge and insight, the HubSpot MAP provides you, you always know what you're doing, why you're doing it, the ROI of your campaigns and where you are lacking. Not having to rely on the complexity of Google Analytics or manual entry of Excel is a huge time and money saver. You also don't have to have a million different tools, software and extensions to try to piece together your marketing strategy, analytics and results. This eliminates about 90% of all the tools you are paying for and using and brings it all into one single platform. Not to mention that it's merely impossible to get all the third-party tools and integrations to talk to each other to give you one bottom line result. With the HubSpot MAP's benefit of cutting hours and labor basically pays for the cost of the software itself. Knowledge is power and time is money.

Pros:

Obviously, as it's stated in its name, but the Automation part of the platform. The workflows, lists, how a published blog with automatically distribute your blog via your social media accounts, the analytics of how well your strategy, content, and workflows are working, etc. are all exceptional qualities to the HubSpot MAP. The abundance of features and abilities available to a user is endless and always being updated, upgraded or enhanced. I love how the HubSpot MAP is 100% synced with the HubSpot CRM and CMS. In fact, since they are open to third-party integrations, you can enhance any or all of the features given to you all throughout the HubSpot system.

Cons:

From experience in teaching the software to our clients, it can be an overwhelming learning curve. Especially for the CEOs and people in non-related marketing departments that have to learn to use the system as well, since it is meant to effect a company as a whole, obviously in a positive way. As stated above, HubSpot MAP is open to third-party integrations to better your user experience and insights into your marketing performance. The only downside to that is the budget. If you're a startup company, purchasing the HubSpot MAP and platform is expensive by itself. And when you add on purchasing other third-party integrations to get all the features you want, can be extremely costly or just over-budget in general. The other feature I would like to see HubSpot improve is their Social Media Platform, included in the HubSpot MAP. Yes, you can schedule tweets in bulk or a month's worth of social media posts for the next month, but in reality, it is very time-consuming. Especially for a feature that is meant to cut the manual labor out of your day. One reason for this is because you have to create a customized shortened tracking URL, located in a different area of the platform, to place into each social media message. That means a separate URL for Facebook, Twitter, LinkedIn & Google+, all for the same message. Now imagine having to do that for social media posts for the next week. It does get exhausting. That is one area you would want to get a third-party integration.

Beatriz
Bachelor of Education in Venezuela
Used the Software for: 6-12 months
Reviewer Source

With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!

3.0 7 years ago

Comments: Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Pros:

With the automation of marketing, we rely on the behavior to customize emails, content and offers. Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities. It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time. But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Cons:

The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use. In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content. And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

HubSpot Response

7 years ago

Hello Beatriz! Thank you for taking the time to write this thorough review - we really appreciate your feedback! I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster! As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful? If you would like to continue the conversation, feel free to email me and we can keep talking! Thank you again, Carl

Josh
Account-Based Marketing Specialist in US
Verified LinkedIn User
Financial Services, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Easy-to-use but robust software that delivers value for any-sized copmany

5.0 7 years ago

Comments: Tracking all data from content to marketing automation within a single platform is extremely helpful for us. We've been able to align more in our inbound and outbound efforts and have the ability to create simple or sophisticated marketing plans with HubSpot.

Pros:

Customized dashboard for a quick snapshot to help track our department's KPIs Support is responsive and always prompt to help answer your inquiries. They are currently in beta for live chat and I love that instant answers to your problems. They also send email follow-ups to make sure you're happy. Knowledge-base is excellent to help solve problems you come across on the platform or in marketing in general. HubSpot Academy is an excellent resource to learn about important topics in Marketing, Sales, and Design. They're always updating materials for the courses and you get certified at the end of so many lessons, which is a bonus for any LinkedIn profile or resume. Robust amount of features and tactics to use within the platform but not necessary to use them all. Great for any-sized companies. Ability to request product features from the community User-friendly Workflows tool that allows you to create a workflow process using different elements of data.

Cons:

Changes are always rolling out, which can be hard to keep up-to-date on them all Not fully prepared for features getting removed, renamed or consolidated. We have to play catch-up at times to adjust to what has changed. Design Manager is confusing for someone without coding knowledge. Really wish they would integrate a drop and drag feature to create simple emails and landing pages, most importantly. Reporting from the Sales vs. Marketing dashboard can be confusing. I get two different metrics in certain cases, but it's because one's default is different than the other. Can't create lists of accounts/companies, for company's running an ABM program. Can't add external landing pages to Campaigns in HubSpot, only HubSpot created landing pages, which makes reporting cumbersome.

Mariana
Mariana
Ejecutiva de Inbound Marketing in Venezuela
Verified LinkedIn User
, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

I have found the Hubspot Software as an useful, dynamic, agile and easy to use tool for work

4.0 6 years ago

Comments: Hubspot has allowed me to work in an organized and fast way, without causing any setbacks. Today I have 3 certifications endorsed by this platform and I really understand and apply the Inbound Marketing methodology that is the main base of Hubspot. It is excellent to manage the website of the company where I work and I believe that the cost / product ratio is fair. Choosing Hubspot as our primary work tool has been a great decision.

Pros:

I work for a marketing agency and I use the Hubspot Software to manage the website of the enterprise. What i like the most about Hubspot is that it's frequently updating its functions, always at the forefront of changes in the market. As well, I love from Hubspot the Social Media tool, I can schedule all my post faster than others software or apps, and I can keep even-minded because I know all my post will be published on time. When I have to write a post I love it helps me to apply SEO correctly, and it's very easy to put pictures into the text. Hubspot is not only a tool for work, it's also a platform that allows me to learn and certificate new skills with the courses of the learning center, which has allowed me to become a better professional in my work area and it will be useful for me to find new job opportunities. Hubspot is very functional and complete, I can even schedule corporate email with smart delivery, in such a way that the arrival time of the mail fits the time zone of each recipient. I have tried others software for blogging before, but I really think Hubspot Software is the best of all.

Cons:

I don't have many complaints about this software, I have had a great experience during all this time. I know it's not perfect, but what I also know and I can notice daily is that the Hubspot Team is always worried about improving it's services. Maybe, what I like least about this software is that, sometimes, the platform falls when it's being updating any detail, is a bit annoying but I think is necessary because the reward is a functional, fast and useful service.

Katie
Dir of Finance and OPerations in US
Fund-Raising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot Marketing Hub is a Good Investment

4.0 5 months ago

Pros:

HubSpot Marketing Hub is a powerful platform that stands out for its user-friendly interface, extensive integrations, and scalability. The platform's emphasis on automation, analytics, and ease of use makes it a top choice for marketers looking to increase efficiency and drive better results from their marketing efforts. However, pricing tiers and feature availability should be considered based on specific business needs and scale.

Cons:

The cost is a big factor to consider when making your decision. The complexity for beginners is something to consider; it could be overwhelming to learn all the capabilities and fully leverage all ins functionality.

Alternatives Considered: Teamwork.com and NetSuite

Switched From: Salesforce Sales Cloud