---
description: Learn more about TELUS Trade Promotion Management price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: TELUS Trade Promotion Management Pricing, Reviews & Features - Capterra New Zealand 2026
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# TELUS Trade Promotion Management

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> TELUS Trade Promotion Management maximizes CPG trade promotions, accelerating spend performance across retail/foodservice globally.
> 
> Verdict: Rated **4.3/5** by 19 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses TELUS Trade Promotion Management?

CPG, Food \& beverage, Personal care \& beauty, Household goods, Health \& wellness, Pet care, Foodservice manufacturers, Brokers and sales agencies
Geographic coverage: North America
EMEA, APAC

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 19 Reviews |
| Ease of Use | 3.7/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 3.6/5 | Based on overall reviews |
| Features | 3.8/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: TELUS
- **Location**: Sherbrooke, Canada
- **Founded**: 1999

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**: Per Feature
- **Pricing Details**: Contact Exceedra for pricing information
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: Arabic, Basque, Brazilian Portuguese, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, European Portuguese, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- Approval Process Control
- Budgeting/Forecasting
- Compliance Management
- Dashboard
- Demand Forecasting
- Forecasting
- Market Data Analysis
- Performance Metrics
- Pre-built Templates
- Price Forecasting
- Price Optimisation
- Price/Margin Management
- Pricing Analytics
- Promotion Calendar
- Promotion Optimization
- Promotions Management
- ROI Tracking
- Reporting/Analytics
- Workflow Management

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support

## Category

- [Sales Forecasting Software](https://www.capterra.co.nz/directory/30930/sales-forecasting/software)

## Related Categories

- [Sales Forecasting Software](https://www.capterra.co.nz/directory/30930/sales-forecasting/software)
- [Revenue Management Software](https://www.capterra.co.nz/directory/31118/revenue-management/software)
- [Price Optimization Software](https://www.capterra.co.nz/directory/10064/pricing-optimization/software)
- [Contract Management Software](https://www.capterra.co.nz/directory/30078/contract-management/software)
- [Trade Promotion Management Software](https://www.capterra.co.nz/directory/31156/trade-promotion-management/software)

## Alternatives

1. [Vividly](https://www.capterra.co.nz/software/1011656/cresicor) — 4.9/5 (17 reviews)
2. [Vulki](https://www.capterra.co.nz/software/1043581/vulki) — 5.0/5 (4 reviews)
3. [PriceLabs](https://www.capterra.co.nz/software/158348/pricelabs) — 4.9/5 (245 reviews)
4. [Bark](https://www.capterra.co.nz/software/1037877/bark) — 2.5/5 (2 reviews)
5. [Efficy CRM](https://www.capterra.co.nz/software/149894/efficy-crm) — 4.0/5 (90 reviews)

## Reviews

### "AFS 2018" — 5.0/5

> **Amy** | *13 March 2019* | Food Production | Recommendation rating: 8.0/10
> 
> **Pros**: I love that you can pretty much capture whatever information and compare it to the actuals in about every category.
> 
> **Cons**: Sometimes all of the measures to choose from make it difficult to figure out what you should really be looking at.
> 
> Being able to see the whole picture of what we are spending will be a welcomed asset to the company as a whole.  A view we have not had before and the ability to drill into the information is amazing.

-----

### "TPRO Admin" — 5.0/5

> **Emily** | *6 April 2020* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: My favorite TPRO Feature is the Master Calendar. User Friendly, Presentation Ready, and provides all important information for an account/product in one place.
> 
> **Cons**: I think there is still room for TPRO to optimize in reporting function. Right now the data is all there and easy to pull into Excel - it would be a nice add on to have pre built reports that aggregate data and compare versus prior year.
> 
> Our planning and performance review efficiencies have improved every year thanks to TPRO\!

-----

### "Has to be one of the cumbersome trade systems out there" — 2.0/5

> **Verified Reviewer** | *17 December 2021* | Consumer Goods | Recommendation rating: 2.0/10
> 
> **Pros**: There's not too much to like about this trade system. It does load quickly and is user friendly, once you know how to navigate the pages.
> 
> **Cons**: When changing volume/trade, the changes are not instant. Sometimes it takes over night to get a final view of any changes. Volume disappears from the trade analyst page.
> 
> It is very frustrating working in this system, it was rolled out to save time but find myself dedicating a majority of my day figuring out how to use the system.

-----

### "An all-inclusive solution" — 5.0/5

> **Laurie** | *29 April 2019* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: Allows us to plan our total business, regardless of channel. When reviewing options before signing with TPRO, many big-name syndicated data suppliers were unable to help with alternative channels. TPRO can handle it all.
> 
> **Cons**: No "rollup" functionality has been built in. Requires us to export and do our own rollup in Excel.
> 
> Phenomenal. Often times, you sign up for a software program and find the sales team disappears once execution begins. Not the case with TPRO. The people we dealt with at the beginning are still regularly involved in our system. They are willing to listen to our ideas and have implemented many of our suggestions. We have a proven, positive ROI since implementing TPRO\!

-----

### "think Product AFS TPM V4 Review" — 4.0/5

> **Nick** | *25 March 2019* | Food & Beverages | Recommendation rating: 8.0/10
> 
> **Pros**: The system does an excellent job for promotion planning, and deduction reconciliation.  Front end layout is straight forward.  The ability to generate reporting around sales and trade.
> 
> **Cons**: System can lead itself to become overcomplicated.  Promotion building can become complex, and not clear at times.
> 
> Trade Pro is a key tool in clearing deduction adequately, and provides a great center point for promotion planning with visibility.  There is a lot of potential for the system and as our team improves in the system, Trade Pro provides improved features.

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