--- description: Learn more about Format price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Format Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [Website Builder Software](/directory/30935/website-builder/software) > [Format](/software/157153/format) # Format Canonical: https://www.capterra.co.nz/software/157153/format Page: 1 / 10\ Next: [Next page](https://www.capterra.co.nz/software/157153/format?page=2) > Create a beautiful online portfolio effortlessly. Use a stunning, easy-to-use template to stand out as a creative professional. > > Verdict: Rated **4.7/5** by 207 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Format? Photographers, videographers, artists, designers, models, architects and all creative professionals that are looking to build an online portfolio or portfolio website. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 207 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Ideaform - **Founded**: 2010 ## Commercial Context - **Starting Price**: US$7.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Format pricing starts at $7 per month. Select the right plan for you. Basic Plan - $7 per month Pro Plan - $15 per month Pro Plus Plan - $25 per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Argentina, Australia, Belgium, Brazil, Canada, Colombia, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Paraguay, Peru, Philippines and 11 more ## Features - Auto Update - Data Import/Export - Drag & Drop - Landing Pages/Web Forms - Online Store Builder - Pre-built Templates - Real Time Editing - SEO Management - Website Management ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Website Builder Software](https://www.capterra.co.nz/directory/30935/website-builder/software) ## Related Categories - [Website Builder Software](https://www.capterra.co.nz/directory/30935/website-builder/software) - [Photography Studio Software](https://www.capterra.co.nz/directory/30594/photography-studio/software) - [eCommerce Software](https://www.capterra.co.nz/directory/3/ecommerce/software) ## Alternatives 1. [Constant Contact](https://www.capterra.co.nz/software/31898/constant-contact) — 4.3/5 (2912 reviews) 2. [Squarespace](https://www.capterra.co.nz/software/143461/squarespace) — 4.5/5 (3384 reviews) 3. [Marketing 360](https://www.capterra.co.nz/software/148516/marketing-360) — 4.5/5 (1132 reviews) 4. [Odoo](https://www.capterra.co.nz/software/135618/odoo) — 4.2/5 (1294 reviews) 5. [Wix](https://www.capterra.co.nz/software/169007/wix) — 4.4/5 (10606 reviews) ## Reviews ### "Portfolio for Artists" — 5.0/5 > **Chi** | *8 August 2019* | Photography | Recommendation rating: 9.0/10 > > **Pros**: - Easy to navigate - Inexpensive - Simple to use - Many templates and themes that fit your style > > **Cons**: To be honest? None. Because the pricing and customer service are better than anywhere else. ----- ### "User for over 3 years." — 5.0/5 > **Nicolett** | *6 September 2018* | Arts & Crafts | Recommendation rating: 9.0/10 > > **Pros**: This was the first software I ever used for my photography portfolio and haven't looked back since. Its extremely easy to use and provides me just what I need to showcase my work. > > **Cons**: It has a limited amount of things that you can manipulate. Wix is better for specifics but overall to showcase your portfolio, it does the trick. One thing that I do not like as well is its lack of showing analytics. If I am not mistaken, you need to pay a bit extra to see those where as with other providers they offer that standard. ----- ### "Great website builder" — 5.0/5 > **Jameela** | *6 August 2018* | Photography | Recommendation rating: 7.0/10 > > **Pros**: Extremely easy to use. It requires the user to create an account, upload their images and then allows for customization or switching between themes. Users can link a custom domain and view their live site easily from the dashboard. > > **Cons**: The theme library was slightly limited. Otherwise its a great portfolio builder option. ----- ### "Best website service out there\!" — 5.0/5 > **Lydia** | *22 October 2019* | Photography | Recommendation rating: 10.0/10 > > **Pros**: There’s nothing I don’t like about about this software. I can’t wait to be completely switched over from my current website provider. My favorite thing about this service is the ability to easily manipulate my website from the app. > > **Cons**: Honestly I can’t think of a single thing I don’t like about Format. Other than maybe the fact that everything in life can’t be this easy and friendly. > > I’m able to use this service for all my online display needs. As a photographer, it’s critical to be able to display my professional portfolio as well as individual client galleries, a contact and services page and list of qualifications. This service allows me to EASILY customize and provide all of these. ----- ### "There are better options now" — 4.0/5 > **Heather** | *16 November 2022* | Graphic Design | Recommendation rating: 5.0/10 > > **Pros**: It seemed to be really designed with creative professionals in mind. I liked that I didn't have to skim through tons of templates and features for blogs and other non-portfolio based website structures. It also has a great design sensibility. I felt I could easily create a clean looking portfolio that emphasized my artwork, as opposed to distracting the user with a flashy design. > > **Cons**: For the price I was paying, I felt that I wasn't getting the most out of my investment. The caps on the number of images or projects I could include felt very limiting, but the next tier of subscription felt above my budget and was filled with other perks and features that I didn't need and didn't want to be paying for. > > At the time I started my website, Format's pricing was competitive with the market. It seemed to offer enough features and service quality to be worth the price. Now that a few years have passed, it seems there are more cost effective options. ----- Page: 1 / 10\ Next: [Next page](https://www.capterra.co.nz/software/157153/format?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/157153/format) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data