AppsFlyer Reviews

Most complete MMP solution in the app market

Comments: Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

Pros:

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

Cons:

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

best MMP i have worked with

Pros:

The implementation of Appsflyer is done so easily and the support is awesome.

Cons:

it's complicated to setup SKAN for IOS apps

New Updates

Pros:

New addition of functions and updates on the Appsflyer.

Cons:

Technical glitch shown when we download the files.

Appsflyer Rock || Everyone Shock : )

Comments: My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform.

Pros:

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

Cons:

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.

Great platform to review app attribution & reporting

Comments: Great, fantastic tool, easy to use & team is very helpful

Pros:

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links

Cons:

Need an easier way to visualise impact of web to app through dashboards

Huge improvement over Adjust

Comments: Much better experience than our last service, Adjust.

Pros:

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

Cons:

Some of the reporting is difficult to process.

Excellent tracking tool

Comments: It is a great and complete platform to work with

Pros:

That you can track every app event and identify useless events with protect360

Cons:

I would like to improve audience exporting options

A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels

Pros:

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Cons:

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

Appsflyer: the backbone of marketing strategies

Pros:

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

Cons:

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

Best for Mobile App Attribution. Easy to Use.

Pros:

I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform.

Cons:

Additional features can be quite expensive.

AppsFlyer is a great app tracker solution

Comments: Overall, I really like the tool and it is without any doubt my favorite among the options available.
In terms of pricing, I think AppsFlyer's costs are not very competitive. However, considering the quality of the tool, it still makes sense to use it.
We also have ongoing support from the account management team, so all our questions and needs are covered.

Pros:

After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement, integrations, as well as data extraction, processing, and ingestion routines. In addition, I really like the dashboards that the tool has, whether in the Activity or LTV view, AppsFlyer presents the results in the best way for decision-making, with the necessary granularity and separation between reengagement and acquisition.

Cons:

AppsFlyer needs to improve its anti-fraud solutions to ensure the reliability of the traffic generated. I see that fraud is becoming more sophisticated every day and I don't see AppsFlyer's solutions becoming robust enough to ensure that fraudsters are blocked through validation rules. In fact, I believe that more sophistication could be added to the process through the use of artificial intelligence.

The best partner for App Marketing

Comments: It's a good experience, it's an easy to use tool, easy to connect and integrate. It allows a thorough review of the results obtained and generates security in the data it collects.

Pros:

Integrations with acquisition channels are easy and intuitive. The variety of reports you can create to analyse all the traffic the app receives. The ease of integrating into SKAN for the platforms. The analysis by cost and time that allows you to perform for each channel.

Cons:

communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost.

Appsflyer review

Comments: Easy to use and Excellent product overall.

Pros:

Comprehensive Attribution Robust Analytics Fraud Prevention Integration with Ad Networks Customizable Dashboards User-Friendly Interface Real-Time Data Support for Deep Linking

Cons:

Support and Documentation could be better.

Conversion Tracking, Attribution and Reporting (Appsflyer)

Comments: Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed results, AF is one of the best MMP platform out there if you're dev team is familiar with the deployments, the initial setup is critical and would highly recommend to be done with an account manager from AF. Our account manager [sensitive content hidden] has been very helpful to us.

Pros:

Ease of setting up partners and integrations.

Cons:

Attribution of conversions to channels, there has been discrepancies in the report.

Review of Appsflyer

Comments: I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all.

Pros:

So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.

Cons:

So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.

Easy setup with different partners, bad customer experience

Pros:

Being of the main MMPs in the market, the majority of advertising partners has experience working with AppsFlyer, which makes the setup very easy for most new campaigns. Some beta features from certain channels are also first available for accounts that use AppsFlyer as an MMP.

Cons:

Bad customer service and an attitude that they really don't care for their clients. We have used AppsFlyers for years and because of that were in a legacy tier. This legacy tier was one day removed out of the blue and we were moved to a lower tier, with no access to crucial functions. The message we got from their salesperson was basically "pay now or you won't have this back".

Essential platform for mobile marketing attribution

Comments: In general terms, it is the most complete platform on the market. It offers all marketing solutions for mobile measurement of apps and games.

Pros:

interface, usability, ease of analyzing data and exporting it.

Cons:

SKAN metrics cannot be added to the custom dashboard. You cannot measure the performance of custom product pages in Apple Search Ads.

Appsflyer for Mobile App Marketing & Attribution

Pros:

- service & support through account managers and chat - on par with other attribution suites - easy to integrate with partners - widely used by other affiliates and channel partners - measurement and dashboarding

Cons:

- sometimes requires dev effort to implement events - reporting tool can be improved - doesn't give recommendations on performance

Very useful on everyday operations

Pros:

The ability to see qualities of pIDs easily when checking for relevant sources and negotiating with them, and also the overall campaign dashboard. I also like that they implemented the new feature that you can select multiple when holding down shift in the dashboard.

Cons:

IDK if there is a feature for that which we just don't know about, because if it is - then it could save us a lot of time: checking each supply source separately in terms of quality, P360, and scale take a lot of time from our team.

My preferred mobile measurement partner

Pros:

Very good reporting, support, and breakdowns to help understand key metrics.

Cons:

Difficult to understand differences between platform attribution and third-party attribution

Marketing Analytics

Comments: Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is perfect.
its easy to monitor campaign performance as you access data anytime in the potal

Pros:

Data is easily viewable & even setting any campaign with appsflyer is very easy

Cons:

Every thing is perfect just wanted to explore more properties from the same

A complete and fiable MMP

Pros:

- ease of use - Good attribution window parameters - easy set up

Cons:

The turnaround time for customer service

Appsfler review

Pros:

The CSM is always responsive, and escalates issues when something urgent happens.

Cons:

The platform is expensive, the dashboards are very slow to load, not very convenient for reporting

Great platform to work with!

Comments: I'm enjoying working with this platform in the past year. I learned many new tools and terms.

Pros:

it's very easy to use for optimization and monitoring campaigns. The latest update of choosing several dashboards is very helpful.

Cons:

the p360 algorithm is not clear enough and it seems lie when there are updates, the whole activity is affected.

My Appsflyer Experience As a junior digital marketer

Pros:

Appsflyer's interface is difficult to understand at first, but then it becomes very easy. In terms of app marketing, channel-based attribution tracking is very consistent and reliable

Cons:

Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself. It's very frustrating during busy hours