--- description: Learn more about SpyFu price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: SpyFu Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [SEO Software](/directory/30931/seo/software) > [SpyFu](/software/156579/spyfu) # SpyFu Canonical: https://www.capterra.co.nz/software/156579/spyfu Page: 1 / 7\ Next: [Next page](https://www.capterra.co.nz/software/156579/spyfu?page=2) > SpyFu is a competitor keyword research tool for search engine optimization and Google Ads pay-per-click advertising. > > Verdict: Rated **4.4/5** by 145 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses SpyFu? Digital marketing agencies, advertisers, and SEO specialists. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 145 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: SpyFu - **Founded**: 2006 ## Commercial Context - **Starting Price**: US$39.00 - **Pricing model**: Flat Rate (Free version available) - **Pricing Details**: There are three subscription levels available: Basic - $79/month (paid monthly) or $49/month (paid annually) Professional - $193/month (monthly) or $75/month (annually) Agency - $999/month (monthly) or $833/month (annually) Free accounts are also available, with limited functionality. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom, United States ## Features - Campaign Management - Competitive Analysis - Keyword Research Tools - Keyword Tracking - ROI Tracking ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - Chat ## Category - [SEO Software](https://www.capterra.co.nz/directory/30931/seo/software) ## Related Categories - [SEO Software](https://www.capterra.co.nz/directory/30931/seo/software) - [PPC Software](https://www.capterra.co.nz/directory/30967/ppc/software) ## Alternatives 1. [Semrush](https://www.capterra.co.nz/software/151962/semrush) — 4.6/5 (2316 reviews) 2. [Wix](https://www.capterra.co.nz/software/169007/wix) — 4.4/5 (10606 reviews) 3. [Ahrefs](https://www.capterra.co.nz/software/176340/ahrefs) — 4.7/5 (581 reviews) 4. [Ranktracker](https://www.capterra.co.nz/software/184916/rank-tracker) — 4.0/5 (247 reviews) 5. [Seodity](https://www.capterra.co.nz/software/182125/seodity) — 4.7/5 (130 reviews) ## Reviews ### "Great Tool for Competitor Keyword and Ad Research" — 4.0/5 > **Blake** | *12 December 2025* | Education Management | Recommendation rating: 8.0/10 > > **Pros**: The biggest strength of SpyFu is its competitor-focused keyword and PPC analysis. Being able to see competitors’ organic keywords, paid keywords, and historical ad data makes it much easier to understand what strategies are actually working in a market. The unlimited searches and clear competitive insights provide strong value, especially for marketers working with limited budgets. > > **Cons**: While SpyFu offers a large amount of data, the interface can feel overwhelming at first, especially for beginners who are new to SEO and PPC tools. Some reports require time to fully interpret, and the platform does not offer as many integrations or advanced technical SEO features as higher-priced competitors. > > Overall, my experience with SpyFu was very positive. The platform excels at competitive research and provides valuable insights for both SEO and PPC strategy development. Once familiar with the interface, it becomes a powerful tool for identifying keyword opportunities and understanding competitor behavior. SpyFu is especially useful for small businesses and marketers who want actionable competitive data without paying enterprise-level prices. ----- ### "Very good competitor and KW research tool." — 4.0/5 > **Deyan** | *17 February 2025* | Internet | Recommendation rating: 7.0/10 > > **Pros**: I like that it's easy to use and the free tier is good for beginners on a budget. > > **Cons**: It lacks the complexity of other tools like ahrefs or semrush. ----- ### "Essential tool for PPC campaigns" — 5.0/5 > **Hasan** | *12 April 2022* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: They've done a great job in making an affordable, effective tool. The amount of features you have access to, even without a premium subscription is mental. One of the best tools you can use, no matter if you're new to PPC campaigns, or if you have years of experience. > > **Cons**: The data on some of the niche markets and low-volume keywords can be very limited. Other than that, there's not much to complain about. > > Keyword research and PPC info have been a real breeze as it allows you to spy on your competitors and makes it very easy to come up with initial keywords. ----- ### "SpyFu is exceptional for the SMB or small agency" — 4.0/5 > **Neil** | *3 October 2023* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Organic and Paid data sets, both for own client base and competitor analysis. Trusted data and an exceptional snapshot of the digital landscape. > > **Cons**: Some of the Paid Ads data is a little off. If my own data for clients is off then it leaves open to debate the accuracy of competitor data. > > Excellent experience, for price and functionality it is a MUST buy ----- ### "It's meh" — 3.0/5 > **Lairs** | *9 September 2019* | Computer Software | Recommendation rating: 5.0/10 > > **Pros**: It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price. > > **Cons**: I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do. > > i think it's worth the free trial but I'd recommend trying out competition before buying ----- Page: 1 / 7\ Next: [Next page](https://www.capterra.co.nz/software/156579/spyfu?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/156579/spyfu) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data