--- description: Learn more about Marsello price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marsello Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Marsello](/software/152524/goody) # Marsello Canonical: https://www.capterra.co.nz/software/152524/goody Page: 1 / 5\ Next: [Next page](https://www.capterra.co.nz/software/152524/goody?page=2) > Customer loyalty and marketing software for omnichannel businesses. Create one loyalty experience across all your channels. > > Verdict: Rated **4.3/5** by 104 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Marsello? Ideal for multi-location businesses with integrated eCommerce and point-of-sale systems. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 104 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Marsello - **Location**: Auckland, New Zealand - **Founded**: 2013 ## Commercial Context - **Starting Price**: US$60.00 - **Pricing model**: Other (Free Trial) - **Pricing Details**: Marsello offers a 14-day free trial. Paid plans start from $100/month, based on the customer database size and the number of eCommerce/POS sites connected. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana and 175 more ## Features - CRM - Campaign Analytics - Campaign Management - Campaign Scheduling - Communication Management - Contact Management - Customer Activity Tracking - Customer Segmentation - Email Marketing - Email Tracking - Loyalty Cards - Loyalty Program - Marketing Automation - Membership Management - Multi-Channel Marketing - Performance Metrics - Promotions Management - ROI Tracking - Referral Tracking - Reporting & Statistics - Reporting/Analytics - Rewards Management - Segmentation - Social Promotion ## Integrations (19 total) - BigCommerce - Cin7 Omni - Ecwid - Genius - Genius iPad Pos System - Instagram - Judge.me - Klaviyo - Lightspeed - Lightspeed Restaurant - Lightspeed Retail - Lightspeed eCommerce - Mailchimp - Meta for Business - Shopify ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Customer Loyalty Software](https://www.capterra.co.nz/directory/10031/customer-loyalty/software) ## Related Categories - [Customer Loyalty Software](https://www.capterra.co.nz/directory/10031/customer-loyalty/software) - [Marketing Automation Software](https://www.capterra.co.nz/directory/6/marketing-automation/software) - [Email Marketing Software](https://www.capterra.co.nz/directory/30013/email-marketing/software) - [Customer Advocacy Software](https://www.capterra.co.nz/directory/31435/customer-advocacy/software) - [Referral Software](https://www.capterra.co.nz/directory/30681/referral/software) ## Alternatives 1. [Guusto](https://www.capterra.co.nz/software/186209/guusto) — 4.9/5 (3445 reviews) 2. [Kangaroo](https://www.capterra.co.nz/software/149363/kangaroo-rewards) — 4.9/5 (249 reviews) 3. [RepeatMD](https://www.capterra.co.nz/software/1049073/repeatmd) — 4.4/5 (190 reviews) 4. [Referrizer](https://www.capterra.co.nz/software/144990/referral-marketing-automation) — 4.8/5 (196 reviews) 5. [Smile.io](https://www.capterra.co.nz/software/169446/smile-io) — 4.9/5 (67 reviews) ## Reviews ### "Goody review 2019" — 3.0/5 > **Shannay** | *12 March 2019* | Food & Beverages | Recommendation rating: 5.0/10 > > **Pros**: Relatively easy for customers to navigate in store on the tablet > > **Cons**: Not as easy on the app for smart phones - not even I use the phone app > > Customer service can most definitely be improved considering the cost. Overall customers are happy when they are able to redeem their points and since it's managed by an app as opposed to being done manually by myself it's a good thing to have. ----- ### "Great product" — 5.0/5 > **Marie** | *17 September 2018* | Retail | Recommendation rating: 10.0/10 > > **Pros**: Very easy to use, clients and staff find it simple and efficient. > > **Cons**: Nothing everything fine. Software works well and we have no issues > > No issues with goody ----- ### "Great App, Could be Better" — 4.0/5 > **Liam Styles** | *24 July 2024* | Retail | Recommendation rating: 6.0/10 > > **Pros**: Marsello is, at the time of review, the best platform for loyalty and email marketing for our business. There is a lot of customization and great analytic overview. > > **Cons**: Marsello, at time of review, does NOT have a function that allows product recommendations tailored to individual purchases or cart activity. This means if you suggest any products via email marketing, it will always be a list of randomly generated products or manually selected ones. They will be the same for everyone. This feature is essentially useless for general purpose marketing or winback. Like many apps of its kind, it's a little too concerned with marketing itself instead of actually being a helpful app for clients. There are so many bells \& whistles that are little more than half-baked ideas that have never gone anywhere. > > Marsello allows lots of customization to suit your needs in most areas, but bafflingly little to none in others. It has a fairly customizable loyalty program disambiguated from $$ to points, which you can have mean the same thing, but most customers of ours dislike the points and would rather have their loyalty tracked in $$. ----- ### "Great to start with, but terrible when things go wrong" — 1.0/5 > **Mark** | *21 December 2025* | Retail | Recommendation rating: 2.0/10 > > **Pros**: Great set up and intergration, worked well with our website and retail epos, Liked the unlimited marketing by email ability and metrics are good. > > **Cons**: When things go wrong they're terrible at sorting things out, we've had an issue for a couple of weeks and nothing is being done about it. > > Avoid if you use woocommerce\!\!\! We updated our woocommerce store and re-activated the Marsello API. Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo. this DUPLICATED every order on Marsello DOUBLING peoples loyalty rewards in an instant and potentially costing me thousand of pounds. Marsello has no checking in place to weed out dupicates even though EVERY order has the exact same date and time stamp and transaction amount. It's now been two weeks and marsello have failed to get back to me ONCE regarding a resolution for this. The reason we chose marsello is for the intergrations to lightspeed epos and woo, but looks like we'll be dropping lightspeed and marsello now. I've written this as a way to hopefully get this issue resolved as I have had nothing from marsello other than "we're looking in to it" emails every time i get in touch. Up to this point the experience has been good, other than the pop up which is poorly designed and looks like it's been coded by a 5 year old (my webdesigners comments) But I rate a company on their ability to resolve issues when things go wrong and on this occasion it's been a 1 star ----- ### "Great Product" — 5.0/5 > **Calvin** | *18 January 2026* | Food & Beverages | Recommendation rating: 9.0/10 > > **Pros**: Excellent customer support and functionality. Every time I have an idea for an automation, we always manage to find a way to make it work for our business. The team are detailed in their support. Pricing is very reasonable. Easy to learn. > > **Cons**: There is not much I would fault for Marsello, perhaps the only thing is sometimes a lag between updating my database from Lightspeed. ----- Page: 1 / 5\ Next: [Next page](https://www.capterra.co.nz/software/152524/goody?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/152524/goody) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Structured Data