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About HubSpot CRM

HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers.

Learn more about HubSpot CRM

Pros:

Hubspot is also great for start-up companies or small businesses, as the pricing is more fair and other CRM tools can be overkill for a small company.

Cons:

Now I am stuck with some defined items that are inaccessible.

HubSpot CRM ratings

Average score

Ease of Use
4.4
Customer Service
4.4
Features
4.4
Value for Money
4.3

Likelihood to recommend

8.4/ 10

HubSpot CRM has an overall rating of 4.5 out 5 stars based on 4,297 user reviews on Capterra.

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Filter reviews (4,297)

Basanta
Basanta
owner in UK
Verified LinkedIn User
Food & Beverages, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A Valuable Tool for Streamlining Customer Relationships and Marketing in Cafes

4.0 last month New

Comments: Overall, my experience with HubSpot CRM for a cafe has been positive. It’s an intuitive and user-friendly tool that helps track customer interactions, making it easy to offer personalized service

Pros:

What I liked most about HubSpot CRM for a cafe is its ease of use, which helps manage customer relationships without complicated setups.

Cons:

The free version has limited features to use.

Zoltan
Developer in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The best CRM in its price point

5.0 last month New

Pros:

The ease of use beats all the other CRMs at this price point in my opinion, it's genuinely so simple to get up and running and then scale according to business needs.

Cons:

I can't think of anything negative about HubSpot in the year and half we've used it.

Alternatives Considered: Zoho CRM and Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: The price and simplicity simply beats these other options by miles.

Emily
CEO in New Zealand
Information Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Better CRMs out there for the price - overpriced for basic functions

1.0 2 months ago New

Comments: Not great, overly focused on charging for everything

Pros:

Good for sequencing is the main use case otherwise very basic crm

Cons:

costs an arm and a leg, they auto upgrade your billing and won’t downgrade until annual renewal

Verified Reviewer
Verified LinkedIn User
Logistics & Supply Chain, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Provider of last mile solutions

5.0 3 months ago

Comments: I have been using HubSpot for about two years, and it has met most of our company's needs. The environment is logically structured and flexible, and the high-quality guides are helpful. I have consistently followed product innovations and tried to implement them in my work. It is also very useful and convenient to learn through HubSpot Academia.

Pros:

What I appreciated most is that the software encompasses the entire customer journey, from lead generation to customer service, eliminating the need to switch between multiple applications.

Cons:

Due to the specifics of our business, it is inconvenient to make Quotations in HubSpot because each of our offers is unique. This includes the prices of custom product layout (picture), product, software, follow-up service, and installation services, which differ by country.

Alternatives Considered: monday CRM and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: Due to a lack of sequence management. We needed a better outbound management solution.

Switched From: Pipedrive

Reasons for Switching to HubSpot CRM: We chose HubSpot because our Sales Manager had a good experience with it previously, and we read many online reviews that praise it. The company's sustainability and multitude of integrations were also important to us.

Jonathan
CXO in US
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Hubspot is the Best

5.0 2 weeks ago New

Comments: We moved from Salesforce to Hubspot and it was a breath of fresh air. The sleek design and setup and the ease of use had our company at almost 90% utilization.

Pros:

The ease of use and how everything could be done in the platform

Cons:

I cant think of anything that I didnt like.

Alexa
Office Manager in US
Chemicals, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

One Stop Shop for Your CRM

5.0 2 weeks ago New

Comments: In the setting up process. I don't care for the fact I need to pay an integrator. I think Hubspot should do this.

Pros:

Easy to read, flows smoothly. Lots of options to customize my screen. Seem there are hundreds if not thousands of intergrations

Cons:

Sometimes can be overwhelming with the choices of what you can add to your command center.

Grethe
Owner in US
Consumer Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

An incredible tool

5.0 4 weeks ago New

Comments: Overall, a positive experience but not necessarily affordable for small business

Pros:

The integrations are very helpful - for example all my phone calls, texts, and emails go into the platform automatically and tie into the contact

Cons:

It can be expensive with the add on features priced per user

Alternatives Considered: Zoho CRM

Reasons for Choosing HubSpot CRM: Biz4x was complicated to use and not user friendly for setup and onboarding

Switched From: Biz4x

Reasons for Switching to HubSpot CRM: You get more for the free package with Hubspot than Zoho

Ekadashi
Administrative Assistant in Canada
Airlines/Aviation, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Best Decision Ever- Moving to HubSpot

5.0 2 months ago New

Comments: Our company has recently moved from another platform to HubSpot and honestly it was the best decision ever. Hubspot has very neat interface. The training was also easy and useful. Even if you have never used HubSpot, you will get it.

Pros:

The beautiful interface which makes it so easier to work without getting confused.

Cons:

A bit expensive than expected. A little less price would be a good deal.

Clint
Owner in US
Chemicals, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Hubspot review

5.0 2 weeks ago New

Comments: Really good. Our experience has been really good so far!

Pros:

More in depth customer information with significantly better customer communication.

Cons:

Nothing so far. Our experience has been really good so far!

shelton
shelton
Forklift Operator in Zimbabwe
Verified LinkedIn User
Transportation/Trucking/Railroad, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot CRM Review

5.0 last month New

Comments: HubSpot CRM is an amazing site and though I'm still using the free plan,the intention is to eventually upscale to a paid version so as to utilize the more advanced tools and capabilities.

Pros:

HubSpot CRM is very user friendly also the free plan has features that other paid CRMs don't have so that's a plus for HubSpot.

Cons:

The paid tier is a little bit pricey compared to other CRMs.Larger establishments benefit more from paying more leaving smaller SMEs to opt for the free plan.

Brian
Director, Marketing in Canada
Law Practice, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot CRM is our custom dream home - housing all of the essentials.

5.0 3 months ago

Comments: We are extremely satisfied with HubSpot. We are covered in so many ways with custom properties and features, automation, workflows, internal noting, task assignment and more!

Pros:

Allows our firm to improve overall organization of our client details and associated business. It creates an efficient eco-system for all of the essentials!

Cons:

Our team has appreciated so much of what the system offers. We have not encountered any items that we would particularly change, however only on a few accounts had we hoped to be able to speak with someone in support on call but it was not an option at the time.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: HubSpot met all of our objectives and was price aligned!

James
Technical Director in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

King of CTMs for a Reason

5.0 4 months ago

Comments: Overwhelmingly positive. Every client I have implemented HubSpot for has been very happy with the results and we’re able to see results as early as the first month of usage.

Pros:

The data that you are able to get out of the system about a customer. When everything is connected correctly with all of your existing software systems and your website, you are able to provide your sales agents with extremely valuable information that they would only be able to get through a system like HubSpot. It increases the chance of closing a deal and converting a lead into a customer tenfold!

Cons:

It would be the price. It’s a tough sale for an agency to recommend to a client who has never used a CRM before and does not understand the value of having a system like this.

eric
EVP Operations and Revenue in US
Transportation/Trucking/Railroad, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Perfect for startups and small teams.

4.0 3 months ago

Comments: Overall, it is a great review, and we have been happy since switching from Salesforce. It has been a blessing to have something powerful in our pocket to allow us to grow as a smaller startup.

Pros:

I like how everything within the platform can be viewed and is highly customizable. The ability to create unique fields that help your business find data to make better decisions is a great feature.

Cons:

They are starting to expand to areas where they are not great and becoming just "good" in a lot of categories vs "great" in specific areas. Starting to see them expanding to much.

Halle
Product Manager in US
Computer Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Hubspot is a tool that I rave to anyone that will listen, it has been a gamechanger to our business!

5.0 8 months ago

Pros:

I really like how easy to use it is, how to pull data and reports and create workflows and automations. Also, there customer support is top notch!

Cons:

I honestly don't have any cons, other than it is pricier than some other CRM tools we looked at but we used it as our one stop shop for Sales, Marketing and Support.

Alberto
Finance Manager in US
Automotive, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

The Effective CRM Platform

5.0 4 months ago

Comments: HubSpot CRM has improved the relationships from the company and clients, and no challenges experienced.

Pros:

HubSpot CRM makes a suitable avenue that allows businesses connect with customers. There are efficient marketing structures well handled by the app.

Cons:

HubSpot CRM is innovative, and there are no challenges.

Erinn
Client Service Specialist II in US
Accounting, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

HubSpot CRM is a wonderful tool to utilize client information and data

5.0 3 months ago

Comments: Overall HubSpot CRM is so nice to be able to link phone calls, text, emails and also see proposal amounts, what type of client they are and their contact information all in one place and as well as your co workers are able to go in and look/listen to what has been discussed.

Pros:

What I like about Hubspot is that is can hold several pieces of information about a client all in one spot. Having a place where you can look and see almost everything is great and it links different integrations.

Cons:

There isn't really any cons other than if you are not using the free version to utilize all the tools then the price could add up quickly.

Pereira
Informatics Engineer in Portugal
Information Technology & Services, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A robust CRM system that has significantly enhanced our complex and highly technical environment with precision and efficient communication

5.0 4 months ago

Comments: HubSpot CRM has provided us with a significant edge. Investing in this CRM has not only streamlined our project management but also improved our customers communication and sales processes. Adopting HubSpot CRM has also enabled us to make more data driven decision and ultimately reformed our operational efficiency . Better client relations has led to the growth of our organisation. We will continue partnering with HubSpot CRM for our firm to continue succeeding in this digital era.

Pros:

Integrating HubSpot CRM into our workspace systems and tools was a paramount resolution. We have reaped so many benefits since day one of deployment. The comprehensive project management tools incorporated in HubSpot enable us to navigate through the numerous stages of project execution. It enable us to track progress, seamlessly allocate resources and ensure that we complete our project tasks on time. Additionally, it has centralised all our data including cast project information, product design docs, contract and customer information making this information accessible to the entire team. We highly appreciate the powerful marketing automation tools. They enable us to create result oriented marketing campaigns and follow leads from these campaigns. It is also easy to now keep clients informed about new products. The sales cycle has therefore smoothened and become more efficient providing our sales team with accurate insights of prospects. The reports on sales performance and customer engagements enable us to strategically plan and address business issues. HubSpot CRM has enabled us to build on our creativity to our own advantages. We have fully polished and customized our dashboard to only display our metrics and KPIs. This provide us with a wide vie if our performance on realtime

Cons:

HubSpot CRM stands out from the rest of systems. It seamlessly integrates with our design tools and project management tools enabling us to create a more unified workflow that has eliminated manual data entry. Also we have b en able to scale it and add features to operate our complex environment.

Joshua
Digital Strategy Manager in US
E-Learning, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

HubSpot makes automated follow up and outreach easy for every member of your team

5.0 6 months ago

Comments: My experience with HubSpot has been wonderful. It's one of the best CRM tools that I've used before and really offers all the things you would need for your marketing team.

Pros:

HubSpot has a very in depth tracking system for contacts, allowing me to score leads and enroll them in automated workflows that push over performance and activity to reports that we can present.

Cons:

Some of the workflow functions can feel a but clunky if you have an incredibly personalized tracking system. Integration with other tools can also be a bit messy but HubSpot support is always there to be as helpful as they can be.

Verified Reviewer
Verified LinkedIn User
Staffing & Recruiting, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

"Empowering Growth: A Comprehensive Review of HubSpot CRM"

5.0 10 months ago

Comments: HubSpot CRM generally offers a positive experience with its user-friendly interface, comprehensive features, and effective automation tools, helping businesses streamline their sales and marketing processes efficiently.

Pros:

The intuitive interface, comprehensive features, and robust automation capabilities are what I liked most about HubSpot CRM.

Cons:

One drawback I found with HubSpot CRM is that some advanced features may require additional payment beyond the free version, which could be a limitation for budget-conscious users or smaller businesses.

John
IT and Ecommerce Manager in UK
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Hubspot Crm & Sales Pipeline

5.0 7 months ago

Comments: very positive, would highly recommend as a good start up CRM, ideal to move away from Excel or paperbase sales or customer service operations.

Pros:

Easy Setup, alot of a options before requiring an upgrade to a paid account. supportive account managers easy integration for email or gravity form capture.

Cons:

nothing really worked straight out of the box.

Aaryaman
Sales Planner in India
Education Management, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Efficient CRM for Small to Mid-Sized Teams

4.0 3 months ago

Comments: HubSpot CRM is an excellent tool for small to medium-sized businesses, providing powerful features for sales and marketing alignment.

Pros:

The user-friendly interface makes managing customer data and tracking interactions seamless.

Cons:

Limited customization options for more complex workflows can be restrictive.

Brendan
Senior Account Executive in US
Information Technology & Services, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Hubspot is the best bang for the buck CRM out there

5.0 7 months ago

Pros:

Compared to other CRMs I've used this is the most straight forward, easy to use, while also being robust enough CRM out there... Pipeline management is on point, reporting is great, customizability is great without being to complex... Hubspot has been my favorite CRM to use as a sales rep

Cons:

They really need to revamp their Sequencing feature. It's very clunky and limited compared to others in the market You cant throttle emails so your domain will just get wrecked as spam unless you make every email a manual email. I cant have an email auto populate right after a call Its confusing because theres multiple places to actually perform your sequence tasks: either task view or in the sequencing tab. The sequencing view is a mess and very complicated While completing tasks is the best by going to your tasks it can be overly complicated if you dont have your queues properly set up. Hubspot needs a full overhaul here if they truly want to weed out other great cost effective options

Verified Reviewer
Verified LinkedIn User
Food & Beverages, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Hubspot CRM for K's

4.0 10 months ago

Comments: I like that we are able to manage all our potential clients is one place. With one appe for all of us, we can all see where we left off. We can find the emails and phone number left by the customer and just move from there. Unlike using traditional email. With this we can see the trend and analytics where we get to see those who were converted. If any problem arises, the customer service is ready to help. With all the features of hubspot, it is by far the best CRM we got to use.

Pros:

I like how hubspot crm serves as a database for all our records in our business. We have all information from our customers from there. Wveryone gets the chance to see. No need to cc my boss like in a typical email. They can see it and sometimes just take over when I'm off. It is very user friendly and has very great features.

Cons:

I just dislike the fact that the system won't load without internet. There was one time that I was in an area without signal. I need to get the customer's phone number so I can just call them because rhere was no internet signal. But wasn't able to. But it's fine and understandable. Everything nowadays needs internet to fully function.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Great solution, slightly too glorified but still my go to CRM

5.0 5 months ago

Comments: I've used pretty much any module of Hubspot's Marketing Hub, from workflows to reports, and what I like is that the few times I'm in doubt how to do something, it's easy to figure it out.

Pros:

Easy to set up, tons of integrations, and great knowledge base. I have used Hubspot at multiple companies (both in-house and with clients as a consultant) and it's a solid solution.

Cons:

Support has been a hit or miss, when it comes to tracking issues they are usually not helpful (support is pretty good otherwise). Also it's annoying that somewhat standard features are not included in the already expensive Pro plan and require Enterprise.

Daljeet
Daljeet
Sales in Canada
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

User-Friendly Interface

5.0 5 months ago

Pros:

I liked HubSpot CRM for its user-friendly interface, powerful free tier, seamless integration with other HubSpot tools, and strong customization options. It also offers useful automation, reporting, and support, making it easy to manage and scale customer relationships.

Cons:

The main downsides of HubSpot CRM are its potentially high cost for advanced features, complexity in pricing, and some limitations in deep customization.