17 years helping New Zealand businesses
choose better software
About Semrush
All-in-one digital marketing tool trusted by 7,000,000 users.
Competitive analysis isn't totally accurate, but about as good as anything else I've come across. They keep adding more and more features and there are a number of integrations that I really like.
The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.
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Filter reviews (2,257)
Alternatives Considered:
One of the best SEO tool. Unfortunately, a bit expensive.
Comments: It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly analyzing competitor websites as well as your own. It's a very powerful tool if you know how to use it and what to look for. In my opinion, it's only worthwhile in the hands of SEO and marketing experts. I would love it to be a bit cheaper, but it's worth the price.
Pros:
As an SEO consultant, what I like the most about SEMRush is that it includes almost all the features I need on a daily basis: it allows me to analyze my website and my competitors' websites at a glance, it helps me keep track of the backlinks I have, and it enables me to conduct quick SEO audits. Additionally, it's very user-friendly.
Cons:
In my opinion, there are two cons of SemRush: First of all, sometimes there are more-specific tools for some taks. For example: I prefer to use SERPROBOT for Keyword Tracking, Ahrefs for Backlinking/Outreach campaigns and Keyword Planner from Google Ads for keyword research. Lastly, the problem with SemRush is that it's quite pricy. The Guru plan is around 250USD.
Alternatives Considered:
Essential tool for SEO agencies
Comments: Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for
Pros:
All the tools you will ever need to perform keyword research, backlink analysis, competitor analysis etc
Cons:
Lots of tools get deprecated or moved to a higher subscription level
Happy Customer
Comments: SEMrush is a platform that I use at minimum once per week. I've overall had a positive experience and constantly recommend the platform to other marketing professionals.
Pros:
I like that the platform isn't overly complicated and the features it offers are really dialed in to help with digital marketing and SEO.
Cons:
The platform appears to have some glitches or lack of data, especially when it comes to mobile data.
Might not be the best fit for copywriters
Comments: Overall, I reckon SEMrush is a pretty good tool for marketing stuff, but it's not really a game-changer for copywriting, mate.
Pros:
SEMrush has some handy features for content analysis and keyword research. I use it to find topic ideas and analyze me competitors, which is pretty cool.
Cons:
It's a bit pricey and more geared towards SEO than copywriting, though. Could be a bit overwhelming for those who aren't familiar with all the marketing jargon.
Best in class SEO tools
Comments: We've used it for the better part of a decade and it has consistently got better over that time. The latest Ai and local rank features have been awesome.
Pros:
SEMr has a set of tools that we use constantly; API integration allows us to make flows that take 20-30 min take just minutes and the keyword and domain research products are top-notch in the space.
Cons:
Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that.
Best and reliable content. Semrush brings the best out of social media.
Comments: Semrush enhances creativity and motivates growth. It is a great software. Remarkable performance.
Pros:
Semrush has been a strong pillar in my experience. I get to do my research work fast and getting accurate content which I treasure. With the maturity in technology, online visibility is paramount to keep up with the pace. Semrush manages this effectively. It's integration is awesome.
Cons:
Semrush in my view is quite user friendly and secure. I don't find any major challenges with it.
Good tool if you use it 100%: Good writers marketplace and keyword discovery
Comments: Perfectly organised to take a tour for every section on the menu and create a to-do list for your SEO project.
Pros:
The keyword discovery is a must. You can study your competitors rankings and spot new oportunities. Once you have the ideas, you go to the marketplace searching for writers and your SEO job is half done.
Cons:
The tool cannot replace your brain. You need to add something special to your site, and the tool does not spot the "wow" factor on any site. But this is not its fault, just people that only work "filling the blanks" will have a 100% score and still no ranking
No Semrush No SEO
Comments: We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.
Pros:
There are a lot of configurations, tools, information you can set and find in the admin panel to make your projects work properly.
Cons:
We think the cost is too high and there are a lot of limitations when you reach specific numbers of keywords or researches
One of the coolest, but... expensive!
Pros:
SEMRush is the one of the coolest SEO analytics software. It can compare, predicts how many people will search on the keywords that I want to put.
Cons:
Whenever I tried to use the new tools or services in SEMRush, they ask me to pay it. Most of their services are subscription based, you need to be caution before you use the service. It end up being a lot.
a solid SEM platform
Comments: considered to be one of the premier SEM tools to improve performance
Pros:
good platform for getting SEM insights and optimizations
Cons:
could be tricky to push updates from platforms into Google Ads
Alternatives Considered:
Best comprehensive SEO tools for your digital marketing needs
Comments: We have learned a lot about our client's website traffic and how to better understand customer engagement using proper keywords to target for each respective industry. With the help of some of the SEMRush keyword tools, we were able to find and write about various related keywords to place within our client websites which in turn generated more traffic conversions. Google Ads analysis and keyword competition provides insight on how to create a niche for our clients. Not to mention, spying on competing businesses and their estimated Google Ad spend. We've managed to address ad optimization for stronger performance. SEMRush seems to be continuing to improve the product. For example, the On Page SEO Checker provides detailed analysis on additional keyword word usage and phrase usage to help improve pages. Although it is not perfect, it is definitely being improved and helps provide guidance.
Pros:
- In depth backlink analysis reports and tracking on domains - Top notch keyword selection tools (keyword magic tool) for keyword analysis, volume and suggested or related words - Daily & weekly domain and search position monitoring - Provides enhanced traffic metrics which provides insight on spikes of traffic during specific timeframes
Cons:
Starting off, the tools and analytics can be very cumbersome to understand. The tools take some getting used to and testing with to grasp a good understand of how to analyze website traffic, data and keywords.
Alternatives Considered:
A must have for digital marketers
Comments: It is a great product that really helps you become proficient at SEO. If there is one thing your small business needs to have it is SEMrush. There are trainings and learning modules are helpful alongside though provoking webinars to make sure you stay up to date with trends. Learning the ui takes time as is not the most intuitive; however, most things you need are there.
Pros:
The dashboard. All from one location I can see my projects performance across a multitude of aspects from social media, back links, position rankings and technical SEO just to name a few.
Cons:
Righ now I have an issue with my Facebook always disconnecting with their publishing tool within an hour. contacting support guides you to an email where I would much rather have instant chat or phone support.
Alternatives Considered:
Perfect for global SEO research and analysis
Comments: I have been able to prove how our content refresh and new blog content has boosted our visibility prior to our new website launch that included a content overhaul. I've shown the correlation between our position and visibility to our increase in search traffic and search purchases. I never would have been able to justify our efforts or my role without the help of SEMrush.
Pros:
I love being able to build out dashboards for our keyword categories. It helps me see which product groups are performing well vs. which ones we need to focus on. We are a global company so being able to have keywords in different languages was one of the main selling points for me. It's been fantastic!
Cons:
Since we are global, it would be nice if we didn't have to choose just one country for each dashboard. I really need to see performance on a global scale.
Semrush Response
5 years ago
Hi Hali! Thanks a lot for giving us this review, we appreciate it!
Alternatives Considered:
Extremely useful, but sometimes unwieldy and expensive
Pros:
SEMrush is one of the most comprehensive SEO tools I've ever used. It's a great way to track our keyword performance across many crucial terms for which we need to rank for our business success, and it also helps us track benchmark performance metrics like Authority Score and Page Rankings with incredible detail that helps us know what's working and what isn't.
Cons:
I don't like that there isn't an option to purchase a single subscription for a certain amount of users; instead, one has to add users individually to an account for an additional monthly subscription rate. This puts SEMrush far and away in a much more expensive category than almost any other leading SEO tool
Semrush Response
4 years ago
Hi Tim, thank you so much for the review you left us! Great to hear you enjoy so many features. We will also consider your feedback on multiple users option!
Alternatives Considered:
A must-have for competitive analysis
Comments: The experience has been great. I couldn't do my job without this tool. Customer service is sometimes slow to respond, but I haven't had to use them very much. SEMRush also had great tutorials and webinars to help anyone regardless of what level they are in in the SEO industry.
Pros:
I've used SEMRush in my current and previous role and it's a must-have for competitive analysis and rank tracking. I use this tool daily to monitor my top rankings and keywords. I use it to see where competitors have lost or gain keywords and use this information in my SEO strategy.
Cons:
While it's great to have a social media toolkit, it's weak compared to full-featured social media software.
Semrush Response
4 years ago
Hi, thank you so much for your review! Great to know you believe SEMrush is a must-have! We're honoured to hear this. Thank you for the feedback on our SM toolkit - we're currently working on developing it further!
Alternatives Considered:
SEMRush Vastly Improves SEO Efforts and is Worth the Investment
Comments: Overall, SEMRush has allowed great value for us and our clients. We are able to take action and improve websites and SERP rankings, and provide a resource to content writers to find a good balance between great content and SEO friendly content. Every serious business looking for growth should be using SEMRush or a similar product as they reveal a lot about your website.
Pros:
I have enjoyed that SEMRush has continued to add features to its product offering. This helps consolidate software and accounts being used, staying within one platform, and adding value to building SEO audits, reports, and the ability to pivot and make changes with all of the information in one platform. There are equal competitors out there but most require you to subscribing to individual products from different companies to achieve what SEMRush can accomplish.
Cons:
There's not much to dislike about SEMRush. The only true con that I dislike about SEMRush is the pricing around adding users. For the price you pay, and the size of teams needing access to the platform, I can't find the justification of the pricing for adding users to that extent for the majority of companies that would use the platform. I think 2 or 3 users to an account should be a no brainer and provide long-term customer relationships, instead of nickel and diming to add users. If someone else is logged into the same user account, one will get kicked off the platform. Next, this isn't really a con based on the pros stated above, but because of the numerous features available within the platform, it can become overwhelming or slow down the learning process for newcomers as it is a comprehensive, robust platform. There are many navigation paths to get to specific features and reports, but that is just the nature of the beast with consolidating and growing the product mix that is the evolving, for the better, SEMRUsh.
Alternatives Considered:
Swiss Army Knife of SEO Tools
Comments: Overall I'd say an 8 out of 10. Customer service is good, the tools are powerful and data-rich and help me make powerful conclusions.
Pros:
The UX, range of tools and insights are great. This is a really powerful tool. I love the projects and the ability to manage backlinks and cleanups. The content management is very nifty too!
Cons:
I dislike the fact you've to spend $100 dollars per month to get white label SEO reports. Also, I'm not too keen on the sales guys pushing new deals and not supporting old deals (a few friends have experienced this). Previous I wanted to upgrade to an annual plan and essentially I'd lose some of the benefits I had, that didn't make sense.
Semrush Response
3 years ago
Hello! Thank you for sharing your feedback! The revised pricing model includes either new features or alters additional to main tier product's prices. However, we always value our loyal customers and provide them with the unique opportunity to stay on the same level of subscription for the same price! - Ed
Alternatives Considered:
The Standard for SEO Project Management
Comments: I am very happy with the power that Semrush provides for managing, aggregating and reporting on SEO and related digital data. This is a top-tier offering in the space and has shown continual improvements and innovation over the years. I will continue to support and use Semrush in our business practice.
Pros:
Semrush continues to evolve and improve their software which is good news for SEO practitioners. The platform contains a LOT of features, many of which you may not ever require. Because it is feature rich, there is a learning curve that goes with using the software. But once you have that understanding in hand, Semrush offers great value for SEO and related digital marketing services.
Cons:
Many new elements of the platform feel under baked. Have to pay to use each feature feels disingenuous...do I get no acknowledgement of using the software for over five years now? It would be nice to "test drive" new functions to determine if they offer value in the process. Having to pull out a credit card continually to add more data, or additional users, or test new features can bloat the price tag for Semrush considerably. Finally, having to reach out to Customer Service each time to you need to reconfigure your services is unnecessary in this era of SaaS -- improve the backend account management tool so users can "see" what they are paying for, please.
One of the most complete tool for the entire marketing team
Comments: We are solving so many problems inside our marketing team thanks to Semrush. There is always something to do with the tool, whether it will be about improving our SEO, correcting technical mistakes, building our content strategy thanks to Topic Research or managing our social media platforms from the Social Media poster.
Pros:
Overall, Semrush is really easy to use, whether we are talking about SEO, Content or Social Media toolsets. The diversity of features and the efficiency of each is a real plus since it can be used for many business cases and efficiently replace additional products in your toolset.
Cons:
The only hiccup might be the accuracy of the SEO numbers, there are mostly estimations and even if you can base your SEO strategy on it, you have to be careful not to take it as the ultimate truth.
Semrush Response
last year
Hi Jonathan, Thank you for sharing your comprehensive feedback about SEMrush! We're thrilled that our tool has become an integral part of your marketing team's efforts. It's fantastic to hear that you find our features diverse and efficient across various aspects of marketing. We appreciate your note about SEO accuracy—we're continually working to ensure our data is as accurate as possible. If you ever need assistance or have further insights, please don't hesitate to get in touch.
An excellent tool for SEO and online metrics
Comments: Semrush is a platform that has helped us analyze where we are compared to the competition, the metrics and data it provides are useful to know how it can be improved to have greater visibility of the web, another function that handles very well Semrush is the keyword group, this makes our work easier. Semrush is always in constant training; they offer webinars that help us have a better idea of how to use Semrush tools in a better way, there is a whole group of experts behind this platform that help to improve the experience in the matter of SEO.
Pros:
Semrush is an excellent marketing tool to measure data and make decisions based on it, something that I consider positive is its price, compared to the competition it is cheap considering all the tools it has. Semrush is an excellent tool to analyze technical issues with a website and see if SEO is working correctly, and in this way determine our priorities. Something I like about Semrush is that it helps me to identify which backlinks we have and Identify which are the best sources of traffic and which ones we want on our website. I consider Semrush to be an excellent tool to track online visibility and, in this way we measure our online positioning compared to the competition.
Cons:
Although it is an excellent platform with multiple functions, it takes time to adapt since its interface is not very intuitive to say. Some features are difficult to find, and that takes time to know where they are; this is time-consuming since you have to search and Learn where they are. For someone who is using it for the first time is a bit difficult since it has to adapt to the platform. In conclusion, the user experience is complex for someone who uses it for the first time.
Semrush Response
4 years ago
Thank you so much Marlyn for writing this great review. We really appreciate your feedback about our tool.
Alternatives Considered:
Easiest and Most Robust Option
Comments: Great. Easy to use, easy to roll out, easy to adopt team-wide.
Pros:
So easy to use. When we decided to make the switch company-wide earlier this year I was happy to see that there were so many educational resources for our teams to easily get onboarded. They all picked it up quickly and the transition has been smooth. Our old SEO tool lacked many of the features SEMRush has, so the team has been excited to start playing with all the new things and we're even creating new deliverables for our clients because of these new features.
Cons:
The API documentation could be better. Part of the reason we switched to SEMRush was the ability to use the API for much of our reporting. It's frustrating that you cannot download organic research time series data from the UI into a csv and that the only API option is for a full domain, not per url or subdirectory. The documentation of the API was also quite frustrating as we had to decode what some of the abbreviations meant.
Alternatives Considered:
Semrush is the critical
Comments: SEMRUSH dramatically changed how we do business from a marketing standpoint. The marketing insight into our competitors is something we analyze daily.
Pros:
The feature that impacted our business was the keyword research capabilities. This has solved the major rework problem when you find yourself chasing a bad keyword down a rabbit whole of frustration and time lot. Semrush solve this problem.
Cons:
Hope for more content marketing features like the SEMRUSH version of their jarvisa.ai. SEMRUSH needs to build a similar tool and challenge the Jarvis community and charge 1/2 the price. This would give them more of a marketing edge
Maximize your online visibility with the greatest end-to-end SEO, SEM, and SMM platform.
Comments: We have saved an incredible amount of hours since the day I started to use Semrush, It provides us with all of the statistical data we really need to maximize our search engine visibility and to achieve the highest results in our PPC campaigns and paid advertising across search engines and social media marketing too. I cannot imagine how search engine marketers used to work without the information and statistics we collect from Semrush and websites like it, since Google doesn't provide us with enough information. I consider Semrush the most important factor in driving thousands and even millions of visitors to your website every day, and to escalating exponential online growth and traffic maximization to boost organic rankings, sales, social shares/mentions, and digital engagement.
Pros:
Semrush is my favourite end-to-end SEO platform with a comprehensive end-to-end feature-rich toolset to fulfil your SEO, SEM, and SMM. Some of the greatest Pros of Semrush and the reason why I really appreciate their efforts and that I never needed to switch to an alternative is because it has the most powerful tools for keyword research, competitive intelligence, link-building, organic position tracking, and prospecting high domain-authority websites for a potential digital PR opportunity to build and maintain a strong online reputation through link-building to drive more traffic and achieve broader brand-awareness. I have been implementing Semrush for my clients for over 4 years and since that day until now, while new services come and go, nothing has been as comprehensive as Semrush and no other tool has the deep analysis and the insightful reporting capabilities it has. I cannot explain the great, exceptional results I've achieved for my clients during the past four years by only using Semrush.
Cons:
One critical issue I have been facing with Semrush for 4 years, since day one, until now, is the lack of an Arabic database for the Middle East region. This is a huge mistake by them, and I don't understand how come they still didn't take any action regarding it. This leads me to use another tool from their rivals for our Middle Eastern clients with no international presence strategy. One another super annoying bug that most of the people I invited to Semrush have mentioned, including my existing clients, is when trying to sign-up for the trial and the payment keeps failing until he decides to purchase, then it works! I mentioned this bug to them one year ago, but until now it was still happening.
Semrush Response
2 years ago
We are grateful to be an essential part of your marketing strategies, Rania! As always, we appreciate your feedback about our Arabic databases. With a tool as large as ours, our development team backlog adds up quickly. We will ensure to share your feedback with them to put a little more steam behind it. Wishing you the best!
Maximizing Your Digital Marketing Efforts: A Comprehensive Review of SEM Rush
Comments: I highly recommend SEM Rush for anyone looking to optimize their digital marketing efforts. The platform is incredibly user-friendly and offers a comprehensive suite of tools to help with everything from keyword research to competitor analysis.One of the standout features of SEM Rush is its ability to provide in-depth insights into your website's SEO performance, including identifying areas for improvement and offering actionable recommendations to boost your search rankings. Additionally, the platform's PPC and social media tools are equally robust and offer valuable insights into ad performance and social media engagement.The SEM Rush team is also highly responsive and knowledgeable, providing excellent customer support and resources to help users get the most out of the platform.Overall, SEM Rush is an essential tool for any business looking to improve their online presence and drive more traffic to their website.
Pros:
Comprehensive suite of tools: SEM Rush offers a wide range of tools for SEO, PPC, social media, and content marketing, making it a one-stop-shop for all your digital marketing needs.In-depth insights: The platform provides highly detailed insights into your website's performance, including keyword research, backlink analysis, and competitor research, giving you a clear understanding of what's working and what needs improvement.Actionable recommendations: SEM Rush provides actionable recommendations for improving your website's search rankings, as well as your PPC and social media performance, making it easy to implement changes and see results.Excellent customer support: The SEM Rush team is highly responsive and knowledgeable, providing excellent customer support and resources to help users get the most out of the platform.
Cons:
Expensive: SEM Rush can be expensive for small businesses and individuals, with plans starting at $119.95 per month, making it less accessible for those on a tight budget.Steep learning curve: The platform can be overwhelming for beginners, with a steep learning curve for those new to digital marketing and SEO.Limited API access: The platform's API access is limited, making it difficult to integrate with other tools and platforms, which may be a deal-breaker for some businesses.Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management tools, which may be a drawback for those looking for a more robust social media solution.
Semrush Response
last year
Hi! Wow, thank you so much for the glowing recommendation! We're absolutely thrilled that you're loving Semrush for your digital marketing endeavors. Our user-friendly platform and comprehensive tool suite are here to make your life easier and your strategies more effective. When it comes to SEO, we're all about diving deep and providing you with in-depth insights. Identifying those improvement areas and offering actionable recommendations? Consider it done. Boosting your search rankings is our mission! But hey, it doesn't stop there. Our PPC and social media tools are equally powerful, giving you valuable insights into ad performance and social media engagement. We're all about helping you crush those campaigns! We're here to support you every step of the way, with responsive customer support and top-notch resources. We've got your back, no doubt about it. Thanks again for the amazing review, and keep rocking your online presence like a true digital champion!
I've used this in a few different positions working on a wide range of SEO campaigns.
Comments: It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.
Pros:
This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up. Overall, this is a great tool for SEO and PPC campaigns. If you need an all-in-one type software solution then I would recommend SEMrush as it's probably the most well-rounded tool you can find.
Cons:
If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable.