18 years helping New Zealand businesses
choose better software
About Similarweb
Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance.
The software is pretty easy to use. The learning curve isn't steep at all.
This can then make forecasting for certain sites difficult.
Filter reviews (214)
Usage
Sort by
Filter reviews (214)

Very useful software for Seo and competitive research
Comments: Very nice software with a lot of tools (but not free)
Pros:
I used similar web in order to check all aspects of my competitors
Cons:
There is no many free activities you can do through free trial
Comprehensive and Insightful, but Room for Improvement in Niche Data
Comments: My overall experience with Similarweb has been very positive. The platform offers comprehensive data and detailed insights into website performance, traffic sources, and user behavior, which have been instrumental in refining our marketing and competitive strategies. The ability to benchmark against competitors and explore trends across industries is particularly useful. However, I've noticed that data for smaller or niche websites can sometimes be less accurate or delayed, which can limit its effectiveness in certain cases. Despite this, it's a powerful tool for high-level digital analysis.
Pros:
What I liked most about Similarweb is the detailed competitor analysis and the comprehensive data on user behavior and traffic sources, which helped refine our marketing strategy.
Cons:
What I liked least about Similarweb is that some data points, especially for smaller websites, can be less accurate or delayed, making it harder to rely on for niche markets.
Review of Similarweb
Pros:
Has tons of information shown on the platform
Cons:
Not the most intuitive product out there
An invaluable resource for competitive website data
Comments: Of all the features, the one I use the most and the most regularly, the website metrics comparison tool is fantastic and intuitive. It can find any site I search for and match close competitors automatically. Even with the limitations of the free version, I can view important data such as web traffic, bounce rates and traffic share for online searches. It's an invaluable tool.
Pros:
It has an incredible amount of options for competitive data analysis
Cons:
Even the starter pro plan is too steep for someone with my budget
One of the best business intelligence tools I've used
Comments:
I've been using SimilarWeb for a few years now, partially with free accounts and partially with paid accounts, so I was able to explore many of its features. It's great for gathering business intelligence, from analyzing competitor websites and audiences to identifying potential partners and studying customer journeys.
The interface is very friendly, support is prompt, and the data provided is pretty accurate. It's invaluable for partner recruitment and evaluation.
Pros:
It's one of the best business intelligence and competitive analysis tools I've tried.
Cons:
I wish it were more affordable or offered a way to integrate features available with Team and Enterprise packages into the Starter or Professional packages, for one-man-show businesses that could use the features but can't afford the costs. But, truth be told, it does offer great value for the money.
Level Up Your Data
Pros:
Understanding what other companies are doing and how they are performing online holistically is essential for providing the best possible strategy. The insights we gain from SimilarWeb enable us to help our clients compete at the same level. This comprehensive knowledge gives us deep insights into industries we may not be familiar with and enhances our capabilities as marketers. These profound insights, allow both our client and we as an agency to grow.
Cons:
The price and for smaller agencies, managing the costs annually, especially with increases, can be challenging. I understand the time and value put into your tech stack but it's also important to understand the smaller agencies that will champion the tool, as opposed to large holding companies where these tools become part of a suite and are often forgotten. These users are the ones who build loyalty, and staff members may carry that loyalty from agency to agency. Without the opportunity to use the tool, this advocacy is lost.
Unlocking Online Success: How Similarweb Elevates Your SEO and Competitive Intelligence
Pros:
What I love most about Similarweb is how it gives me a deep dive into my competitors' traffic and strategies. The keyword insights are invaluable for planning content that hits the mark. I also appreciate the detailed analytics, which help me track my site's performance and pinpoint areas for improvement. The user interface is intuitive, making complex data easy to understand and act upon. Overall, it feels like having a powerful toolkit for staying ahead in the digital game!
Cons:
While Similarweb is great, there are a few things I wish were better. Sometimes the data isn't as up-to-date as I'd like, which can be a bit frustrating. Additionally, it has so many features that it can feel a bit overwhelming at first. Despite these minor issues, it's still a super valuable tool for SEO and competitive insights.
SimilarWeb Review
Comments: It's been great. I will genuinely use it more to sort out companies.
Pros:
I think getting knowledge of a particular company is very easy through SimilarWeb. Helps me to gain knowledge to fetch details of the company.
Cons:
Contacts are very low in comparison to other Softwares like Zoominfo or Apollo.io
Alternatives Considered:
An intelligent tool with lots of potential for Advertisers
Pros:
- Competitive Intelligence: SW it's great for benchmarking our digital performance against competitors and industry leaders. - Extensive Datasets: High amount of datasets to study and identify potential leads and understanding market trends. - SEO Tools: Useful to optimize where our customers' attention should be.
Cons:
- Data presence on smaller websites can be less available or accurate

Web Analytics
Comments: great to refer to gain visibility on one companies traffic and such
Pros:
web analytic metrics are great for me to compare the visitors that are overlapping with my potential clients
Cons:
lack of education on the platform. I feel that there are a lot of different resources that I can utilize on the platform that I am not aware of!
Marketing Agency Review
Pros:
The positive user interface paired with the ability to track competitors.
Cons:
Only limited data for new or smaller websites
Outstanding tool for estimating market trends and comparing websites
Comments: Similarweb is an outstanding tool for estimating market trends and comparing websites against each other. Its ability to provide detailed analytics and insights into website traffic, audience demographics, and engagement metrics makes it invaluable for anyone looking to understand their online presence or monitor competitors.
Pros:
The interface is intuitive and user-friendly, making it easy for users of all experience levels to navigate and extract valuable information. The clean design and logical layout ensure that finding specific data and reports is straightforward, which enhances the overall user experience.
Cons:
I am not particularly enthusiastic about the keyword analysis feature. It often seems quite imprecise, with data that does not always align with actual search trends. This lack of accuracy can be frustrating, especially for those who rely heavily on keyword insights for their SEO strategies.
Great tool
Comments: For An Affiliate/Partnership Manager is the best tool to assess opportunities and new potential partner
Pros:
The Chrome extension is super easy to use
Cons:
Less intuitive website ranking dashboard
Great analytics platform
Comments: It's a great, easy to use platform that provides updates on a monthly basis that is available straight away
Pros:
I like how you can compare your brand with other competing brands in the market and get a real understanding of your competitive landscape while also being able to see how your brand is performing across key metrics
Cons:
I don't like how it doesn't track app or mobile which doesn't make the numbers a true representation
Complete competitive analysis through Similarweb
Pros:
Comparison of competitive websites with respect to visits, time spent, unique visitors, monthly movement of traffic helps understand how our core competitions are behaving and where their campaigns are active. The new Beta feature of audience overlap also helps us choose media platforms with more unique audiences. The tool also helps us calculate the budget we will require to convert audiences to customers, given the traffic and conversions recorded
Cons:
While SimilarWeb can give direction on the type of keywords and creatives that are running across brands, it would also be helpful if the platform can capture indicative spends that are made by the selected brand websites.
financial affiliates research
Comments: overall my experience with similarweb is good, the tools help me to find new affiliates + analyze website traffic
Pros:
website analysis + affiliate research tools
Cons:
i would like to get more similar sites results + easier ways to find financial affiliates
Very solid product
Pros:
Detailed statistics and analysis, and in depth reporting on advertising data.
Cons:
Some of the data is not 100% accurate, when it comes to traffic, and some items could be sorted better in the UI.
Similarweb -- Helpful, but sometimes I get lost
Comments: Overall, Similareweb has been a powerful tool to have in my arsenal as clients ask about the ever-changing digital and competitive landscape. While sometimes the statistics seem to be skewed, it is helpful to start directional conversations with my clients about growth and the competitive landscape.
Pros:
There is a ton of helpful information about all aspects of the digital landscape. Additionally, the visualizations are helpful when directionally providing competitive insights to clients.
Cons:
Often, I find myself lost in all the data provided and am unsure what the most vital aspects to call attention to are. Also, I frequently want to view mobile and desktop data together, but in numerous graphs - there is no way to break the data out in this manner.
Overall Great SEO Tool
Pros:
Very easy to use and navigate. Great UX and IT support.
Cons:
Not able to use some advanced features. If I can try it, maybe would consider upgrading the current plan.
My go to tool for market/keyword research
Pros:
One stop solution for my market and keyword research.
Cons:
There's nothing I can think of as of now.
Growth manager
Comments: very good at competitor analysis, download reports and share lists with teams
Pros:
seo metrics and to be able to do competitor analysis on website metrics
Cons:
application analysis is insufficient, Date filters can be custom and adding and removing competitors can be easier.
Similiarweb helps qualify and conquest
Comments: Positive, as one of only a few third-party resources our firm invests in
Pros:
Qualification of prospects and competitive analyses
Cons:
No visibility into ad spend, audiences, creative, and related to all parts, performance results
Similarweb review
Pros:
Websites traffic information and users origin
Cons:
Data is not always reliable as it extrapolates a sampling of website traffic
SimilarWeb review
Comments: Overall the extension is a quick way to get valuable data, such as monthly traffic, bounce rate... I use it to gather insights from eCommerce websites to understand their performance and the type of user experience they provide.
Pros:
I love using the extension and quickly get insights about a specific website
Cons:
I think that the pricing i a bit expensive for small businesses
Advanced competitor to other Amazon keyword and traffic tools
Comments: We have been able to launch new products based on intel we got from using similarweb and the sales have far surpassed our expectations. With additional features and modules coming online this tool could only add value going forward.
Pros:
I like that Similarweb is always coming out with new features and modules to help build value and tools that I can use for my every day job.
Cons:
The learning curve initially, it probably took a couple walk thru meetings for me to be comfortable using the product.