--- description: Learn more about BlueConic price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: BlueConic Pricing, Reviews & Features - Capterra New Zealand 2026 --- Breadcrumb: [Home](/) > [Customer Experience Software](/directory/30671/customer-experience/software) > [BlueConic](/software/148284/blueconic) # BlueConic Canonical: https://www.capterra.co.nz/software/148284/blueconic Page: 1 / 2\ Next: [Next page](https://www.capterra.co.nz/software/148284/blueconic?page=2) > BlueConic is the operating system that puts data into action for marketing and growth doers. > > Verdict: Rated **4.4/5** by 10 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses BlueConic? The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 10 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: BlueConic - **Founded**: 2010 ## Commercial Context - **Pricing model**: Per User - **Pricing Details**: Pricing varies based on customer needs. - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - A/B Testing - Activity Dashboard - Activity Tracking - Audience Targeting - Behaviour Tracking - Behavioural Analytics - Behavioural Targeting - Campaign Management - Contact Management - Customer Experience Management - Customer Profiles - Customer Segmentation - Customisable Forms - Data Capture and Transfer - Data Import/Export - Engagement Tracking - Feedback Management - Forms Management - Multi-Channel Data Collection - Performance Metrics - Personalisation - Real-Time Analytics - Real-Time Reporting - Recommendations - Reporting & Statistics - Reporting/Analytics - Survey/Poll Management - Surveys & Feedback - Third-Party Integrations - Website Analytics - Website Personalisation ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Customer Experience Software](https://www.capterra.co.nz/directory/30671/customer-experience/software) ## Related Categories - [Customer Journey Mapping Tools](https://www.capterra.co.nz/directory/31537/customer-journey-mapping-tools/software) - [Personalization Software](https://www.capterra.co.nz/directory/30965/personalization/software) - [Lead Generation Software](https://www.capterra.co.nz/directory/30963/lead-generation/software) - [Customer Satisfaction Software](https://www.capterra.co.nz/directory/30541/customer-satisfaction/software) - [Data Collection Software](https://www.capterra.co.nz/directory/32475/data-collection/software) ## Alternatives 1. [Involve.me](https://www.capterra.co.nz/software/168333/brandquiz) — 4.4/5 (67 reviews) 2. [NiceJob](https://www.capterra.co.nz/software/142037/nicejob) — 4.9/5 (202 reviews) 3. [WebEngage](https://www.capterra.co.nz/software/143401/webengage) — 4.5/5 (32 reviews) 4. [Lucky Orange](https://www.capterra.co.nz/software/150695/lucky-orange) — 4.7/5 (260 reviews) 5. [Pipedrive](https://www.capterra.co.nz/software/132666/pipedrive) — 4.5/5 (3042 reviews) ## Reviews ### "This software permits the personalisation of website and marketing channels easily." — 3.0/5 > **Isabel** | *28 March 2018* > > **Pros**: BlueConic is an excellent platform for marketing segmentation and automation.This platform permits easily adjust website for personalisation and A/B testing. Also, It integrates to about any external application. > > **Cons**: The pricing is very expensive and is focused basically on larger organizations. It counts with some tools that requires some knowledge to use them. ----- ### "Powerful, fairly user-friendly customer data platform with segmentation, integration and interaction" — 5.0/5 > **Verified Reviewer** | *17 February 2018* | Furniture | Recommendation rating: 10.0/10 > > **Pros**: I think the biggest pro about BlueConic is the team. I love working with them and every time I talk to them I learn something. They are extremely knowledgeable and have tons of insight. They give great recommendations for use cases. Other pros are the segmentation, progressive profiling, data aggregation through integration, and depth of possible use cases. BlueConic can help extend the functionality and capabilities of your existing ecommerce or site platform. Since it is able to inject user experiences real-time by segment, it's uses for on-site personalization are extensive. It also can help you create better target audiences for advertising on other platforms like Facebook or in AdWords. With a tremendous amount of available data points, you can create highly specific segments that you can then push to ad platforms (which you can then use to create lookalike audiences). > > **Cons**: There are a couple cons to BlueConic. One is that while the team is always glad to help out with your projects, it is largely self-service. Meaning if you don't have a good grasp of the platform and have a solid strategy in place of how to utilize it, you won't get as much out of it. That being said, they are always willing to help you brain storm and even build out conceptual use cases for you. However, you need to immerse yourself in the platform. There's a bit of a learning curve if you have never used a CDP before. Also, the open-ended nature of the platform means you might feel lost knowing exactly what you can do with it if you don't come in with a clear goal. Also, integrations depend largely on email address, so if you haven't got a lot of email addresses in your data sets, unifying them with your site data in BlueConic is going to be tricky. Lastly, I haven't priced other CDPs lately (we've used them for about 3 years), but for a small business it can be a bit pricey. It will be best utilized if you have a complex marketing stack already and need a way to unify your data for use in personalization and advertising. > > We use BlueConic to send notifications to use, create product recommendations, create smart audiences for use in advertising, get deep audience insights on our web visitors and site data, and to unify data sets. ----- ### "Real-time data activation" — 4.0/5 > **Verified Reviewer** | *1 June 2023* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: BlueConic allows you to bring together customer data from various sources, including websites, mobile apps, CRMs, and more > > **Cons**: BlueConic, like any advanced CDP, may have a learning curve for users who are new to the platform. ----- ### "Works beautifully excellent interface" — 4.0/5 > **Verified Reviewer** | *12 June 2018* | Recommendation rating: 9.0/10 > > **Pros**: Very useful because it captures data in real time. Your data is easily used once captured. It can be used for the orientation of announcements and surveys. Its technology and interface have nothing like it. It integrates perfectly with the updated websites. > > **Cons**: Currently the profile data is not seen, such as the date of creation or update, which is a very valuable benefit. To track the necessary data, sometimes it becomes complicated. It could have some more "ready to use" APIs. > > Excellent interface Play a vital role in business models very useful tool facilitates work and decreases times ----- ### "Brings all of my disseminated data and fragmented view on my customers into one actionable pot\!" — 5.0/5 > **Laura** | *12 April 2018* > > **Pros**: Wow\! My challenge was that I had various, siloed marketing technologies solutions and I didn't have a seamless way to integrate them, therefore having fragmented views of the customers and different tools serving different purposes. I love the many platform plugins and quick connections that BlueConic brings to the table, synchronising all of my disconnected systems. If you can get some techie help, you can even customise a new plugin to suit your specific needs on top of what BlueConic has to offer\!\!\! The result? You're left with a rich and comprehensive view of the customer which is progressive: it gets richer as you continue uncovering data from subsequent sessions, channels etc. > > **Cons**: I just need to keep an eye on reaching my limits threshold of my subscription so that I don't get charged extra as the billing is done automatically when that happens; you can't always avoid it, but I suppose that's a common scenario. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.co.nz/software/148284/blueconic?page=2) ## Links - [View on Capterra](https://www.capterra.co.nz/software/148284/blueconic) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data