17 years helping New Zealand businesses
choose better software
About Airtable
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes.
It is easy to understand, configure, and use. Customer service is great.
The UI is still slightly complicated, and I had a lot of trouble finding documentation on linked fields.
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Filter reviews (2,066)
Must-Have Blend of Spreadsheet and Database
Comments: Airtable is fantastic. I've made it a part of basically every publication and content hygiene process we have, and have recommended it to all our clients. If you work in marketing, this tool should definitely be at the top of your software stack.
Pros:
Airtable has been a genuinely game-changing piece of software for my business. I can't think of another tool that makes managing the content lifecycle so effortless. The way you can organise bases, set up automations, and easily manage everything from social media to email campaigns to content assets is exceptional, to the point where I've made it an integral part of our content processes with clients.
Cons:
Overall, Airtable is an excellent tool. If I was being picky, the two negatives that have stood out to me are the pricing (it gets quite expensive if you have multiple users working in a base) and the fact that it's not great at certain types of data management due to the way records work. You can't necessarily replicate everything you can do in Excel/Sheets here; it's much better as a way to track and manage assets than as a mathematical tool.
Airtable is our data management system
Comments: Using connections, we connect records in Airtable to other services like Eventbrite, Asana, MailChimp, and more. Workflows are then finished with the help of automation. While it's possible to find a template that fits your needs, it's well worth your time to learn how to create your own.
Pros:
Airtable is a simple, collaborative database app. As long as the engineering team isn't too huge, working together on a bill of materials (BOM) is straightforward. One of my favorite features is the ability to create filtered views that are unique to each user.
Cons:
When a company's workforce size increases, Airtable's price tag skyrockets. The options for exporting are restricted. Airtable is not the place to store documents. Airtable does not support complicated equations. The user interface isn't always the most obvious.
Excellent database tool for all kinds of purposes
Comments: Bittersweet...it served us well, but to unlock the most useful features we had to pay a lot of money.
Pros:
Great user interface, and incredibly flexible.
Cons:
In order to have better record views, one must upgrade.
Downhill
Pros:
I have been an Airtable user for years, and have always been impressed with its ease of use and the pace of improvements to the product itself.
Cons:
Airtable has recently suffered from a lack of customer support while simultaneously (in my experience) a higher rate of usability issues/bugs. Now, they've changed their pricing structure to revoke email support from the lowest priced tier. They expect users to be able to solve their own problems via the community discussion boards and less-than-sufficient/often outdated self help articles/pages. If there was a robust library of documentation, this might be acceptable, but there is not. We might consider upgrading to the higher tier of service, but I have submitted at least 5 contact forms to speak with a salesperson, but have not received any outreach from their sales team. I suspect we will have no choice but to abandon Airtable, since we use it for critical business operations and cannot risk having it break without any customer support to troubleshoot, but also we have been unable to get in touch with any salesperson to upgrade to the higher-level accounts that come with email support.
Alternatives Considered:
Great for Marketing Projects
Comments: I love it, it's my app of choice for most of my marketing processes.
Pros:
A lot of templates to start with. Highly customizable.
Cons:
Pricing depends on the number of users. A free account allows you up to 1000 registrations.
Totally Worth It
Comments: Great experience using this app. Easy to collaborate with your team and really simple to use. The AI feature is also really neat. Helps bring out the creativity in everyone and definitely makes for more interesting and valuable projects.
Pros:
I enjoyed the ease of use for this software. The simplicity and design of the webpage is very pleasant. I liked how easy it was to collaborate with coworkers and manage projects together. All around a great app!
Cons:
The only thing is the limitations with the different plans that there are. Seems like once you upgrade, you have to give up some tools to get different ones. Other than that it is still great.
Versatile,simple and robust software
Pros:
Airtable is an easy to use software which allows us to link fields from different tables,The fact that it offers thousands of templates is just incredible.Another thing I like is that it integrates with other applications making it the best in it's field as well as enhancing efficiency.
Cons:
It can perhaps be slower to run with a large data set.
Gamechanger
Comments: Airtable started off as a useful productivity tool but has quickly turned into a one-stop shop, doing almost everything I need for strategy and tracking in one place.
Pros:
I have had the opportunity to use Airtable on multiple video production teams, and it has made project/production coordination a breeze. The ability to track tasks and statuses and to have different views into project details has been incredibly helpful in keeping us on point and on budget. It is also very useful for reviewing project efficiency and profitability after the work is complete.
Cons:
Because it has expanded so much over the past few years, it's gotten a bit of a learning curve - but Airtable has done a good job of providing support for that.
Airtable is intuitive and the best colllaboration tool
Pros:
I like how projects are always managed properly using Airtable. Also it is the best since it has excellent and unique functionalities that has made it easier for teams to share data and resources that are relevant with their projects.
Cons:
Airtable is really great, no dislike towards it.
Great for Social Media
Pros:
Being able to tag coworkers to review copy, graphics, and videos. Easy to upload content or create new updates for each day. Love the color coordination, helps when building our content for two brands.
Cons:
Can be hard to review with multiple pieces of content slotted on day. Wish you could slide/move content around vs deleting and recreating.
Alternatives Considered:
AirTable is an Advanced Form of Excel
Comments: My work team uses airtable as opposed to Excel or Google Sheets to keep shared records, and this has been very helpful to us especially in keeping lots of complex information in one place that we can easily sort through. Because it has more features than a traditional excel sheet, like attaching documents or pictures, it is an easier way to keep track of documents than a traditional Cloud Storage system like Dropbox or Google Drive. It also gives us lots of special "blocks" that we can use (but are still exploring) so we can continue to improve our workflow and data spread.
Pros:
I love that this works as an Excel document, but you can also do so much more with it - attach documents, check boxes, drop down options, and so many more things. It has great integrations with other platforms, and is easy to set up for various different functions that Excel could never offer. I also love the extra blocks you can use that give you more options for functions, such as creating pivot tables, sending texts, keeping an organizational chart, and even setting a countdown! It makes me want to explore more ways I can use this to help make our workflow better within my work team.
Cons:
It does take a little getting used to at first if you are used to excel. It's not quite a replacement for Excel if you are trying to make a traditional sheet with borders, and it also isn't as easy to highlight select cells and copy/paste them in other places like in an Excel sheet. It also doesn't really support traditional Microsoft formatting which is kind of annoying when you try to copy information in. But seeing as how this is a better system for containing information, its pros outweigh the cons and you can easily use Excel and Airtable at the same time to support your various needs.
Alternatives Considered:
Our Team Went From Zero Organization to Project Pipeline Wizards
Comments: By using Airtable we are able to communicate with our clients better using the "Calendar" base. We are able to show our clients what we are doing for them the entire month. Being transparent with them and having this very cool interactive Calendar that shows our reports and ad creative really puts us at a whole new level in their eyes.
Pros:
This software is super easy to use and has so many different options for "viewing" which allows something for everybody. There are so many different connections as well and the Block features allow our team to be very efficient with our client projects.
Cons:
There is no way to reach out to somebody on customer support. I wish there was a chat option for customer support. There really isn't any training that comes alot with it. There are some videos but if there was a way to setup a webinar with an account manager there to help us learn more ways we could be using it, that would be ideal.
Alternatives Considered:
Forget Excel and use AirTable instead!
Comments: Airtable is a game changer! Since we can create views on the fly, especially ones that link to our calendars, we're able to track projects really easily, and communicate changes across our entire team. We even started using it to tracking employee training hours, and it's saved us countless hours per week.
Pros:
Airtable combines really advanced features with and easy to use interface, allowing some members of the team to set up a base, and allow others to maintain/update it. This has allowed us to store complex data, but make it accessible in different views, depending on the business need.
Cons:
Airtable could be improved with some better formula functions. For example, if you wanted to calculate formulas based on some type of filter, such as an aggregate function, it is very difficult or impossible to do. We usually have to extract the data through their API and then process it for more complex needs.
Airtable is a great collaborative project manager
Comments: My team and I like Airtable because it helps us keep track of all of our clients in one central location. My initial impression was that it wouldn't really make a difference in our regular operations, but now I see how wrong I was. With Airtable, users are able to work with many data types in a grid-based environment. It also facilitates the development of cloud-based apps that are easily integrated with other infrastructure.
Pros:
One of my favorite features is the ability to personalize each of my boards. Not only that, but I have the ability to work closely with my team by syncing and discussing our respective projects and making use of our shared notes. It's incredible how many wonderful things there are in the Universe. Airtable helps me plan out my monthly social media posts in advance. I'm able to keep on top of things and make timely social media posts because I plan ahead. My knowledge and experience have taught me to be more methodical and cooperative in my job.
Cons:
Every once in a while, things aren't as user-friendly as they could be. Sometimes I'll make my own template, but first I'll look at tens of others to get ideas. Be patient with the procedure; it will take some time to complete. Once set up, the interface is typically straightforward.
Airtable is very powerful for building internal tool or back-offices, UX could be more user-friendly
Comments:
We use Airtable in several ways:
- Internal ticketing system + reporting (works great)
- Custom apps for our customers, synced with our own software (back-office logic is great, end-user UX is not, we should have used a third-party app builder to make it more user-friendly)
- CRM extension (good for one-off analytics)
- Database for some automations using Make.com (having structured data really helps)
We are overall satisfied, we manage to do everything we want and integrate Airtable with our other software. We hope that Airtable Interfaces will get better, along with some improvements in formulas.
Pros:
Airtable is very powerful. It makes database logic accessible to non-developer profiles. Being able to view your data in so many different ways is great. Usecases are endless.
Cons:
I was disappointed by the inability to create easy-to-use apps for the final user. You can either share the entire database with them - which can be overwhelming - or cherry-pick views you want to share with them - which is impractical, especially because those views aren't editable. This makes Airtable great to build internal tools for tech-savvy teams, but in order to make it usable by other people you'll have to use a third-party app builder (Airtable will then be used as the database / back-office of your app). In addition to that, I sometimes get frustrated with some formulas, especially "datetime" formulas and recursive logic. These can become overly complicated in Airtable.
Alternatives Considered:
Airtable is my new bestie. (Nonprofit)
Comments: The interface is beautiful, user friendly, and with the incredible variety of field types, powerful views and filters, you can accomplish almost anything in here. I used Sharepoint Lists and Microsoft Flow at a previous organization, and this is a million times better. What a beautiful piece of tech!
Pros:
This software is incredibly powerful, and once you get the hang of it, pretty simple to use. We are so grateful for the nonprofit discount, which makes it affordable for our organization. We're using it to manage grant applications and awards in tandem with other software such as Typeform, Gmail, Google Drive, and Slack. It has many powerful built in automation capabilities, and works very well with Zapier for even more power.
Cons:
Airtable can take some effort and training to learn and master, in order to use it to it's maximum capacity.
Alternatives Considered:
Seamless Organization and Automation
Comments: Airtable has transformed our workflow. It lets us organize, manage, and automate our projects and tasks in a way that's tailored to our unique needs. The customization options are endless, and we've created the perfect interface for every project. We plan to continue to expand our use of Airtable and are actually now hiring a new team member to look after data, which I suspect will further our use of Airtable.
Pros:
We love Airtable's outstanding automation and linking features. Automating repetitive tasks and connecting our data to other platforms has been a breeze, saving us a lot of manual work. The interface is so user-friendly that it hardly feels like we're dealing with a database. We can easily create custom views for different projects, and it's great to be able to adjust the interface to meet our specific needs. I personally really like the calendar and kanban views, and the easy to build dashboards and highly flexible interfaces. These have allowed us to modernize old processes.
Cons:
Initially, there was a bit of a learning curve with Airtable. But once we got the hang of it, the possibilities seemed endless and we want to integrate it even further into our work. The only real con we’ve encountered has to do with the need to add collaborators to a base, and accordingly the cost associated with this.
Alternatives Considered:
Airtable Streamlines Client/Agency Collaboration
Comments: We have also used Airtable as a database for clients -- it's a great collaborative tool and has more flexibility than Google Sheets/Excel.
Pros:
Airtable makes it easy for our agency to collaborate with clients on content management. Previously, we used Asana but the client could see too much into our internal back-end and collaboration. Airtable allows clients to see the front end, as well as submit revision request. This creates a cleaner, more professional experience for our clients.
Cons:
It has come with a slight learning curve, but if you take the time upfront to determine the most efficient ways to set up your bases; the time it takes to set it up/learn is minimal compared to how much time it will save you long-term!
Alternatives Considered:
Best Database for a Non-Coder
Comments: I love Airtable because I am able to build simple but useful custom programs and databases while knowing basically zero code. Although there are really key features that stop Airtable just short of perfect, it is still leagues better than a normal spreadsheet for sure.
Pros:
Airtable has the power and functionality of a database but is as easy to use as a spreadsheet! As someone who sells software (saas), Airtable allowed me to essentially create programs for my clients even though I do not code. Airtable sets the new gold standard for what a spreadsheet should be able to do. i cannot go back to a normal spreadsheet now.
Cons:
There are a few critical features you'll run into that stop this software from being perfect unfortunately. It's a shame too because they seem very obviously needed and demanded; things like having storage space increase option past premium plan limit, writing formula across cells from multiple tables instead of just the same table, etc. I have hope these things will be part of the development roadmap soon though.
Early User and a Returning Addict
Comments: Overall I am a super fan of Airtable - first discovered, fell in love, and told everyone I knew about Airtable 3-4 years ago, IIRC when they first appear on Product Hunt. Build a whole bunch of bases to manage my person life (book list, financial trackers, a large inter-linked base to track 3D printing activities for a local maker space etc.). Stopped using it for awhile because I was focusing on my day job for a few years, before coming back to do side projects and businesses. Ended up build a tracker for my subscription business, with automated renewal and receipt email generation via Zapier. Airtable is not perfect but it made a non-coder me into someone who can create a solution that’s “almost there”. I always tell people - Airtable can’t do everything (like a fully customized software) but 80% of your need can be satisfied by Airtable with 20% of effort, broadly speaking. I also love their Customer Services - while it is no longer the Airtable 2-3 years ago where I just chat using the chat tool (Intercom or..?) and ask UX related questions as they come to me (simple questions, not too different from asking a coworker in your office) and even caught the CEO Howie Lou a few times; it is still a very well supported software/ company where the CS team actually know the system really well and does’t just shove canned responses in your face. Overall, lots of love for Airtable!
Pros:
Ease of use, basically a database without the complexity of being one. No more managing of tabulated data via spreadsheet or simple table in word processing software. I also like the fact that I can do data entry in expanded and table views (I have a base called “Ideas”, where each column correspond to an area of interest in idea generation, e.g. Problem, Market, Competition, Elevator Pitch etc. - which the preferred data entry method is in the Expanded Jew; where as for base such as my “Bank Transactions Tracker”, the table field is better. I also like how they aren’t just focusing on being American (yay to company that bother to cater to ALL date format under the sky) although for some other colum type they haven’t got down to it yet (telephone number etc.). Personally I am a big fan of the Pro feature Blocks, which I used to create performace dashboards for my freelance subscription business. The Blocks feature is the only reason I opt to pay, although I am paying mostly out of my credits accumulated during the earlier days of Airtable. Also like the community that’s building on top of it, forum is very active and lots of power users to learn from. Combine with with other IaaS tool such as Zapier and you get a really powerful tool.
Cons:
Insufficient control (can be easy to make mistake such as accidental typing etc.), lack of data validation (upon data entry), and interface could use more customization (e.g. lots of empty/white spaces in Card views, can’t have multiple lines in field header etc.).
Love the loads of options! Hate the exposure of our content!
Comments: Our experience has been great outside the frustration of the exposure of the public view URL. We wouldn't be able to offer this portion of our services to our customers without a much more expensive custom solution. It was pretty intuitive to work with even some of the more advanced aspects of database creation. And the airtable community even gave us some really solid walkthroughs on some much more advanced integration with google drive through the use of integromat. I was pretty impressed with what we could achieve. The support team responded quite kindly from the request to find some code changes that might allow us to remove the external link from the embed views, but they have not actually addressed the issue with a solution.
Pros:
We came to airtable because we were looking for a solution to index the massive amounts of files in our google drive and make them SEARCHABLE by many different criteria. (We were frustrated that google drive, dropbox, etc did not use real TAGS - and even what they did offer was not searchable by our clients who are not logged in) Airtable blows everything I've found out of the water in terms of types of fields (from URLs to emails to multi-select text options, etc) linked records, dates, etc. And they are all wonderfully searchable and sortable. We also love the ability to link records, create forms, etc. In short- airtable gave us the ONLY solution we could find that also was at a price that was VERY reasonable.
Cons:
The embeddable PUBLIC view has a major problem for us (and MANY others if you read the forums) We CAME to airtable for this function of being able to give our customers an embedded view (in our website) of our tables. And I'm thrilled that it WORKS WELL. I'd love to give them a bit prettier options to sort and filter. (The functions work GREAT but non-savvy clients might take a while to figure it out) My main complaint - and a complaint of MANY airtable users on the forums - is that the "public view" has both a non-removable branding logo on the bottom of the embed (even in the highest paid tiers) and it ALSO has a non-removable "View larger version" link at the bottom of the embed. If you click the "View larger version" link... it opens up a new browser window and exposes the URL of the public view of the table. So if your content is SUPPOSED to be behind a paywall for your customers... they can now see the URL, copy it, bookmark it, cancel their subscription, and still have access to all of your content. Or they can share that URL with anyone else they want! Airtable has been asked to remove these from the embed window for years. Personally I don't care at all that the logo is there. But we REALLY need to remove the "View larger version" link. We would go with the 3rd party miniExtensions - their portals look GREAT - but unfortunately our platform at Mighty Networks does not accept their iframe embeds. (but it DOES work with airttable iframes!)
Wonderful solution to spreadsheets, needs more restrictive access, tech support needs improvement.
Comments: We can have many views of the same data in one place without duplicating the data. Each person can have their own view based on the data they need to see. The biggest benefit we've had is time saving and the ability to access this data anywhere, at any time.
Pros:
Last year I was on the search for a solution to replace XLS and found Airtable. Previously we were using microsoft xls, as we found even GoogleDocs didn't work for our purpose. We produce hundreds and up to thousands of products for one event and previously used xls to keep track of production and for by line item invoicing purposes. The ability to have all the data in one spreadsheet but then filter things out in a specific view that allows you to see only what you want is useful and makes it so you don't have to have multiple spreadsheets with the same data. For example we have an invoicing view, that's filtered easily to show costs. Then a post event inventory view where clients can see what they can use for next event. We also have a QC view where our team members can easily QC the product without all the unnecessary data in their view/way. We also use filters to easily show us what still needs to be approved and what is left to be produced for the event. It's a been a great way for us to manage large scale projects and our clients love it. Also, the fact that it has a phone app is helpful to us since we work events, we are constantly on the road traveling and not always at a computer. The ability to download the spreadsheets is simple also, so when I need to create an XLS file to accompany our invoice, this is simple and easy for me to do.
Cons:
The #1 priority for improvement that every Airtable user complains about is the lack of restrictive access. Access is "all or nothing" so if I give my clients "Read" access, they're only limited to one view and can't edit or note anything. If we give them "Edit" access they are able to edit anything in our entire database, including our pricing, so that doesn't work. We want, for example, a customer to be able to go and note/change info for one column and not be able to add/remove anything. For example they could go in and put "approved" for a line item that they approve for production, but can't change any cells not in that column. I'm not confident in their tech support at this time . Recently we had some data loss issues that created mass concern. We added data to specific cells in an existing spreadsheet, and the next day the data was gone. Airtable keeps record of any change in a cell and there was no record of us ever entering the data, like it never happened. We provided specific examples and their explanation of "packet loss" on our end makes zero sense. Based on data that we entered that day, we added a photo, then added a date, photo, then date... all the photos stuck, the dates did not, so it would mean that every other second a packet data loss happened? They still haven't given a suitable answer to this, and if you can't rely on the data you enter being there, that's made us think twice about moving to the paid version, which we were about to.
A Comprehensive Review of Airtable: Key Features, Common Critiques, and Overall Recommendation
Comments: Overall, I've found Airtable to be a powerful and flexible platform that has greatly improved my productivity as a small business owner. Its customizable fields and views, integration with other tools, and collaboration features have all been invaluable in helping me manage my work and stay organized.
Pros:
As a small business owner, there are several key features of Airtable that I have found particularly helpful in managing my work and staying organized.One of the standout features for me has been the ability to create custom fields and views. With Airtable, it's easy to create a database that is tailored to my specific needs, and the views feature allows me to see and interact with my data in a variety of different ways. This has been especially helpful in keeping track of important information, such as client details, project milestones, and team schedules.Another key feature that has been helpful is the integration with a wide range of other tools and platforms. I've been able to easily connect Airtable with my other work tools, such as my email client and project management software, which has made it much easier to manage my workload and stay organized.The collaboration features have also been very useful, as I've been able to share my databases with my team and work together on projects in real-time. This has greatly improved our efficiency and has allowed us to stay on top of our work even when we're not all in the same location.
Cons:
I have mixed feelings about Airtable. On the one hand, I have found the platform to be extremely helpful in organizing and managing my work. The customizable fields and views, integration with other tools, and collaboration features have all been invaluable in helping me stay on top of my workload and stay organized.However, there are a few common critiques that I have encountered as a user of the platform. One issue I've had is the limited free plan. While I appreciate that Airtable offers a free version of the platform, the limitations on the number of records and attachments can be a drawback for small businesses like mine that need to store a large amount of data.Another issue I've encountered is the complexity of the platform. While Airtable does offer a wide range of features, I've found it to be somewhat difficult to learn and use, especially for someone like me who is new to database management. The learning curve has been steep, and I've had to spend a lot of time trying to figure out how to use the various features and tools.Finally, I've been disappointed with the price of Airtable. It's a premium product, and it can be expensive compared to other database management tools on the market. As a small business owner, I have to be careful with my budget, and the cost of Airtable is a significant investment.
Powerful software to organize our workflow and manage projects and tasks.
Comments: We can keep all of the information from many platforms together and constantly up to date, which cuts down on the time it takes to search Google or Outlook because it's already in Airtable. He has been an amazing performer in my field of work in tracking our workflow, allowing us to handle project information more efficiently and construct easy programs for our clients and ourselves without coding, nothing complicated. We can configure access levels for different users and build custom views in Airtable, which has helped us keep track of our equipment, calibrations, supporting papers, and manuals.
Pros:
The capacity you have got to speed up work and open potential with effective apps that interface your information, workflows and groups, makes collaboration more effective and makes a difference keep a great record of all exercises performed during work . What I just like the most around Airtable is its client interface since it takes after that of a spreadsheet; it has made it simpler to get it, I like its effortlessness and the wide assortment of apparatuses it offers; permits you to effortlessly make basic programs and custom databases in minutes without coding. It's a awesome out-of-the-box arrangement for those looking to upgrade from Exceed expectations and Google Docs, my company was seeking out for a stage to store and oversee numerous of our information sets and workflows.
Cons:
Some tools or settings are still in the Beta phase, which might cause some confusion; although being straightforward and simple to use, some features impose a tiny learning curve, and the mobile application interface is not that simple. We began utilizing Airtable for a single solution but it was incredibly expensive; as we worked out how to utilize it for many more applications, the expense became justified.
A fantastic tool for almost any project
Comments: As a company, we've explored various project management tools over the past few years, and we've confidently settled on AirTable as our top choice.I highly recomment it.
Pros:
I appreciate how user-friendly AirTable is, thanks to its straightforward onboarding, color coding, and flexibility. I've used AirTable in my last two jobs, and it has boosted my team's efficiency enormously. Our teams rely on AirTable daily to oversee a wide range of projects, from small projects to complex ones. My favorite feature of AirTable is the ability to use filters to quickly access specific data. This is incredibly useful for assessing project status and team capacity, which, in turn, helps with future assignments. AirTable is versatile, catering to both entry-level users for managing individual tasks and supervisors seeking insights into team performance and project allocation.
Cons:
Documentation could be improved, I would say.