---
description: Learn more about Skyword price, benefits, and disadvantages for businesses in New Zealand. Read verified software reviews and find tools that fit your business needs.
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title: Skyword Pricing, Reviews & Features - Capterra New Zealand 2026
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Breadcrumb: [Home](/) > [Content Management Systems](/directory/10007/content-management/software) > [Skyword](/software/144912/skyword)

# Skyword

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> Be the leading voice in your market with best-in-class content marketing tech, services, and creators powering your marketing engine.
> 
> Verdict: Rated **4.4/5** by 38 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Skyword?

Enterprise and Upper-Mid Market Brands (B2C \&amp; B2B)

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 38 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Skyword
- **Location**: Boston, US
- **Founded**: 2010

## Commercial Context

- **Starting Price**: US$5,000.00
- **Pricing Details**: Contact Skyword for pricing information.
- **Target Audience**: Self Employed, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian
- **Available Countries**: Brazil, Canada, China, Germany, Japan, Mexico, United Kingdom, United States

## Features

- Campaign Analytics
- Campaign Management
- Campaign Planning
- Collaboration Tools
- Content Library
- Content Management
- Content Publishing Options
- Conversion Tracking
- Customisable Templates
- Document Management
- Email Marketing
- Engagement Tracking
- Full Text Search
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Performance Metrics
- Publish Scheduling
- Social Media Integration
- Tagging
- Text Editing
- Third-Party Integrations
- Version Control
- Website Analytics

## Integrations (13 total)

- Adobe Experience Manager
- Ceros
- Domo
- Drupal
- Google Analytics 360
- Kaltura Video Platform
- Marketo Engage
- Meta for Business
- Oracle Eloqua Marketing Automation
- Outbrain
- Semrush
- Twitter/X
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Content Management Systems](https://www.capterra.co.nz/directory/10007/content-management/software)

## Related Categories

- [Content Management Systems](https://www.capterra.co.nz/directory/10007/content-management/software)
- [Content Marketing Software](https://www.capterra.co.nz/directory/30796/content-marketing/software)
- [Calendaring Software](https://www.capterra.co.nz/directory/32297/calendar/software)
- [Campaign Management Software](https://www.capterra.co.nz/directory/30012/campaign-management/software)
- [Marketing Automation Software](https://www.capterra.co.nz/directory/6/marketing-automation/software)

## Alternatives

1. [monday.com](https://www.capterra.co.nz/software/147657/monday-com) — 4.6/5 (5726 reviews)
2. [Wrike](https://www.capterra.co.nz/software/76113/wrike) — 4.4/5 (2887 reviews)
3. [Bloomreach](https://www.capterra.co.nz/software/173203/bloomreach) — 4.8/5 (56 reviews)
4. [The Brafton Content Marketing Platform](https://www.capterra.co.nz/software/1027391/the-brafton-platform) — 4.5/5 (11 reviews)
5. [Digital Agent](https://www.capterra.co.nz/software/194699/digital-agent) — 4.0/5 (1 reviews)

## Reviews

### "Excellent Social Media Advice" — 5.0/5

> **Ben** | *9 October 2018* | Media Production | Recommendation rating: 9.0/10
> 
> **Pros**: They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data.
> 
> **Cons**: I have no complaints. It always does exactly what I need it to do.
> 
> We use it to use data from competitors in our data set to jump on trends and do more effective social media posting.

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### "A powerful and flexible content marketing platform" — 4.0/5

> **Rose** | *19 April 2017* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Its flexibility -- there are so many different features and settings you can customize within the portal to suit the needs of your content marketing program.
> 
> **Cons**: On rare occasions, you may encounter a slight delay in response time or minor glitches when attempting to access the image library.
> 
> Skyword is a very dynamic and powerful content marketing platform with excellent customizable tools that can be applied to any content marketing program. The team of editors that works there is top notch, and they can help shape a unique voice and message that is tailored to each brand. Tech support and customer service are also excellent. You always get a prompt, thorough response to your questions as they come up. Skyword seems to be continually developing and refining its product in response to customer feedback as well, so it's very likely that the platform will continue to improve in the future.

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### "Not an ROI oriented vendor…" — 3.0/5

> **Verified Reviewer** | *15 October 2022* | Education Management | Recommendation rating: 3.0/10
> 
> **Pros**: The talent community is rich and content quality is great. The software works well.
> 
> **Cons**: - Social features are broken, always reporting bad data;&#10;- This is more of an agency than a software vendor. More focused on selling more services than on improving the platform.
> 
> Nice people, does the job, but not a strong platform.

-----

### "Trackmaven experience" — 4.0/5

> **Verified Reviewer** | *12 June 2020* | Insurance | Recommendation rating: 9.0/10
> 
> **Pros**: It's data analytics capabilities and reporting features are top of its class. we are happy with this tool.
> 
> **Cons**: I don't know about cons for trackmaven, because our sales and marketing department hardly make any complaints about it.
> 
> Trackmaven is an excellent tool for any marketing/sales department. Its features and functionalities are very good. We can track our marketing performance on the web and social media platforms and get good analytical insight to see what we are doing right or not

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### "An outstanding experience. Helps us in our business every single day\!" — 5.0/5

> **Geoffrey** | *11 May 2017* | Sports | Recommendation rating: 10.0/10
> 
> **Pros**: My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors.
> 
> **Cons**: Sometimes, the graphing functionality can be a little clunky.  It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag")

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## Links

- [View on Capterra](https://www.capterra.co.nz/software/144912/skyword)

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