18 years helping New Zealand businesses
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About Act!

Act! Premium empowers today's small and midsize businesses to market better, sell more, and create customers for life.

Learn more about Act!

Pros:

This definitely makes it easier for remote teams. Integrated email marketing helps drive necessary demand visibility.

Cons:

Very difficult to integrate with email server. Complicated email attachment.

Act! ratings

Average score

Ease of Use
3.8
Customer Service
3.5
Features
3.8
Value for Money
3.8

Likelihood to recommend

7.0/ 10

Act! has an overall rating of 3.8 out 5 stars based on 812 user reviews on Capterra.

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Filter reviews (812)

Thomas
Thomas
President in US
Verified LinkedIn User
Computer & Network Security, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Act and old and reliable friend.

5.0 last year

Comments: I have looked at other CRM packages and find they offer no great benefits.

Pros:

It is easy to understand and use. You can add fields on any screen and it's user friendly.

Cons:

Integration with exchange is unreliable. Support is spotty at best.

Act! Response

last year

Thank you, Thomas - we value your feedback and enjoy hearing that you find Act! intuitive and easy to use! We're sorry to hear that you've had some inferior support experiences and hope you'll give our team another try. We want to help and continually strive to improve our support and training resources.

Tracy
Program Manager in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

ACT cloud for Marketing

5.0 8 months ago

Comments: ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM.

Pros:

We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client.

Cons:

ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting.

Act! Response

8 months ago

Thanks for letting us know, Tracy, that Act! Premium Cloud is meeting your CRM and marketing needs. We appreciate you taking the time to let us know.

Patty
Realtor in US
Real Estate, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

ACT review

3.0 6 months ago

Pros:

comfortable to use. dependable and accurate

Cons:

unable to transfer history to another database

Act! Response

5 months ago

Patty – Very sorry to hear you’re having trouble with transferring history data. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you.

Lynn
Technical Sales Representative in US
Mining & Metals, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Over two decades with Act!

4.0 4 months ago

Comments: I've used this for over 20 years and it's helps me remember every contact that I've made. Now I have email folders that I need to refer to since I don't always have the time to reiterate what is in the emails into the Act! file.

Pros:

It organizes my contacts and the notes updates me quickly to what's happening with that account. Documents for each customer are also at my fingertips.

Cons:

It takes too long to load. I have to open it first at the beginning of my day so nothing else interferes with the time to load. (I just updated it with your customer service and it still takes longer than I'd like, FYI).

Act! Response

3 months ago

Thank you for your review, Lynn! We love hearing from our longtime customers and hearing about that Act! is helping you organize your notes and contacts. And, we appreciate your feedback about the load speed. This has been forwarded to our dev team. Thank you again!

Paul
President in US
Food Production, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Act is Better than Other PIMs

5.0 6 months ago

Comments: With Act, I always believed I was a step ahead of my competition.

Pros:

I have been using ACT since 1995. It has been a central part of my business. Act allows one to keep the essential data on contacts and has easy many methods for looking up customers or information that might be elusive when one has several thousand contacts..

Cons:

Over the years updates were often sketchy. Today those issues have been solved.

Act! Response

6 months ago

Paul, we really appreciate you as a long-time customer and are excited to hear that Act! is still meeting your business's needs after 28 years! Thank you for letting us know.

Claire
Director in UK
Public Relations & Communications, Self Employed
Used the Software for: 2+ years
Reviewer Source

Feels like home

5.0 10 months ago

Comments: Loving it so far - feels like coming home.

Pros:

I used ACT! for nearly 20 years in my previous role and when I went freelance I really missed it but thought it was not affordable. I am now so busy I really needed to get organised and I was pleasantly surprised at how affordable it actually is. It only really needs to save me one hour a month to give me more than return on investment - and it did that on day 1!

Cons:

I made a silly error uploading and couldn't figure out how to undo so I shall be calling on the onboarding team for help.

Act! Response

10 months ago

We are so happy to have you back, Claire, and thrilled to hear that Act! is already saving you time and helping you organize your business. We wish you the very best with your freelance business! How exciting!

Matthew
Marketing Director in UK
Chemicals, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

All in One CRM for Sales & Marketing Teams

5.0 12 months ago

Comments: Very good, ideal for storing contacts, opportunities and making use of grouping contacts for marketing emails - a nice function.

Pros:

Main features are easy to use such as adding companies and contacts. Lots of training videos available.

Cons:

Some features feel a bit clunky but this could be a system issue rather than the software itself.

Act! Response

12 months ago

Hi Matthew, It's great to hear that you're enjoying Act!'s combined CRM and marketing automation features and using it to manage your contacts and opportunities and easily segment them for email communications. We love hearing from our customers and greatly appreciate your feedback!

Nita
Owner in US
Construction, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Dependable and Easy

5.0 7 months ago

Comments: I have use ACT! since 2001. It has made a lot of improvements over the years. I would highly recommend the product! It does everything we need and more!

Pros:

I like the different sorting options. The mail merge is also a good tool for us.

Cons:

The synchronization feature does not work after 2:30 pm for us.

Act! Response

6 months ago

It's great to hear, Nita, that Act! is helping you grow and manage your construction business. We love our long-term customers and really value your feedback!

Daniel
consultant in US
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

good CRM for the money

3.0 9 months ago

Comments: using it since v2.0. using it since v2.0

Pros:

the basic CRM function, the basic CRM function

Cons:

priced a little high, some minor bugs still in the product, differences between Web and local PC app

Act! Response

9 months ago

Thanks for taking the time to share your review, Daniel. We really appreciate hearing from our long-term and loyal customers!

Karen
Office Manager in UK
Business Supplies & Equipment, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Would highly recommend

5.0 3 months ago

Comments: Brilliant - I would highly recommend ACT to anyone as a full on CRM system, there is definley more we could do with the system, but it is having the time to speak to [sensitive content hidden] who is fantastic.

Pros:

We can adapt the layout to our needs and the support from [sensitive content hidden] is absolutely fantastic, even if it is a small query. It works well with our records with dates etc and getting the reports we require is perfect

Cons:

There are no cons as we have adapted the system to suit our needs with the help of [sensitive content hidden]

Act! Response

3 months ago

Thank you, Karen, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Raymond
President and CEO in US
Transportation/Trucking/Railroad, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

President and CEO

5.0 6 months ago

Comments: Had the product since 2006 and only one time was the a small problem fixed that day! A great product!

Pros:

What's not to like First of all Client set up is a breeze! Once entered all notes are time dated. To email your client their is an Icon click on it and it automatically opens up Outlook and fills out the email address. Send and email and it keeps a copy of the email you sent to them and or received from them time dated. It allows you to set have set groups of which you can email everyone in that group. For instance maybe you have people who use tank cars, people may use box cars or need certain products you can have send a blast just to those people with a simple click on the group or groups. Want to see the locations a client there is an ico click on that a google maps opens and you can do a satellite view. Suffice it to say it does everything but wash the dishes.

Cons:

Nothing! The survey is asking for a min of 40 words to describe what I don't like ok its not free!

Act! Response

6 months ago

Thank you, Raymond! We especially love hearing from our long-time customers and enjoy learning how Act! has helped their businesses over the years. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Jerry
President in US
Professional Training & Coaching, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ACT! in action

4.0 7 months ago

Comments: So far food customer service and technical support

Pros:

Contact management across numerous platforms.

Cons:

Mobile app needs work. Too cumbersome to enter contact data and tracking.

Act! Response

7 months ago

Thank you for letting us know, Jerry, that you're using Act! to manage your contacts across multiple platforms. We see you have experienced some issues with Companion, our older mobile app, and we hope you'll try Act! Premium Cloud Mobile, our new mobile app for all our Act! Premium Cloud users. Built to the latest accessibility and useability standards, Act! Premium Cloud Mobile provides seamless contact management, activity & calendar coordination, and sales pipeline management, from your preferred mobile device. Learn more at https://www.act.com/products/act-mobile-apps/

Tonya
President in US
Oil & Energy, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Act! lets me focus on all of my customers at once instead of one at a time

5.0 11 months ago

Comments: We rely on Act! daily. Without Act! I would not be able to stay on top of all of the activities in my daily workload. Its effective management of complex sales operations and its user-friendly interface make it an invaluable asset.

Pros:

Act! keeps me organized, despite all of the people I work with each day. It helps me keep track of all the quotes, orders and to-dos so I don’t miss important deadlines.

Cons:

I really don’t have any. Honestly if I did not have Act!, I would not be able to stay on top of all the activity going on in my daily workload. I would end up losing contacts as well as missing many of my customer needs.

Act! Response

11 months ago

We are happy to hear that Act! is really helping you stay on top of all of the details of your business, Tonya. We appreciate your review!

Martin
Owner in US
Real Estate, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Act imports large data at once

5.0 7 months ago

Comments: I have been using this for 25 years...since 1999. It's been a help to my business.

Pros:

Act imports large data at once... without loss of any records. Stable, desktop version. Create shortcuts.

Cons:

Everything is fine. It was hard to contact sales department due to high call volume but they did get back to me quickly.

Act! Response

7 months ago

Thank you, Martin! We love hearing from our customers and we're happy to hear Act! is helping you run your real estate business. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Ash
General Manager in UK
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great system

5.0 11 months ago

Comments: Great customer service and very knowledgeable. Easy transition from localised platform to online.

Pros:

We have used the system for year and it is a fantastic way to manage our customer database. You can keep things very simple or you can integrate the system to run your complete business.

Cons:

The initial setup modifying the fields can be a little confusing at first but once you get into a rhythm it doesn't take too long.

Act! Response

11 months ago

Hi Ash, it's so good to hear that Act! is helping you manage your customers and that you are able to leverage its rich feature stack. We really appreciate your review!

Harvey
President in US
Insurance, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

I live on ACT all day long

5.0 7 months ago

Comments: I have been using ACT since it was a DOS program.

Pros:

Keeps everthing in one place for my business.

Cons:

Can be a little slow and drags on my computers resources

Act! Response

7 months ago

We love our long-time customers, Harvey, and appreciate you taking the time to let us know that Act! is still helping you organize your business.

Steven
Managing Director in US
Financial Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

ACT is a great product

5.0 6 months ago

Comments: Over the last 30+ years of using ACT I have been totally satisfied, and I have found nothing better.

Pros:

I have been using ACT for over 30 years, it is easy to use, comprehensive, works great either on my PC or with the Cloud. ACT's customer support is the best I have ever used.

Cons:

Actually, nothing!

Act! Response

5 months ago

We are happy to hear that Act! continues to help you and your business, Steven. After 30+ years! Woo-hoo! And thanks for the feedback about our Support team. We take supporting our customers' success seriously and strive to provide an exemplary experience. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Ernest
owner in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ACT! CRM Review

5.0 11 months ago

Comments: I have been using ACT! for over a decade for various campaigns it has suited me every time which shows its versatility

Pros:

very easy to use the sales and support staff are great based locally

Cons:

no features in ACT! that are not liked all very well though out

Act! Response

11 months ago

Thank you for your review Ernest and for letting us know that you appreciate Act!'s ease of use and that our sales and support teams have been helpful to you! As a long-time customer, we'd love to learn more about how you're using Act!. If you're interested in being featured in an Act! Success Story, just follow this link or send me an email and we'll get the ball rolling. It only takes a few minutes of your time. https://www.act.com/success-stories/ Thank you again for your review!

Chris
Founder, President and CEO in Canada
Information Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ACT Contact Management Software

4.0 7 months ago

Comments: Good overall, except for the times that it hangs when using it, and I have to close the application and start again.

Pros:

Easy to use for my purposes. I only use it to store contacts and create history files

Cons:

I have had many cases where the remote database would stop working with the cloud. Always fixed by ACT, but frustrating. Also, I repeatedly have situations where ACT hangs, and often I have to close it out and start again. This has probably happened over 50 times. When I call ACT for support, it gets resolved, but I never get a good answer why it is doing this.

Act! Response

7 months ago

We appreciate your review and feedback, Chris and while we are happy to hear that Act! is meeting your needs, we are forwarding your performance-related feedback to our product team.

Dennis
Managing Member in US
Financial Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Program to manage your time

5.0 8 months ago

Comments: As stated above the ease of use and we were very familiar with the functionality
since we used an old version since 2006

Pros:

Ease of use and we have used it since 2006 when we had 38 employees

Cons:

getting use to the cloud version since we were on the 2013 on our server

Act! Response

8 months ago

We're thrilled that Act! is helping you manage your financial services business, Dennis. Thank you for taking the time to let us know!

Kaleb
Strategic Manager - Communications and Engagement in UK
Nonprofit Organisation Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

UI Improvements

3.0 11 months ago

Comments: Great. I've been working with [sensitive content hidden] for the past few weeks and he's been extremely helpful. We are only a small organisation but he has taken care to guide me through the transition step by step. He couldn't have communicated

Pros:

Online features make it easy to access data.

Cons:

The UI could have some significant improvements. Immediate suggestions for the online version would be: - Include keyboard shortcuts - Ability to clear the search function with the click of a button - Improve layout editing more user friendly

Act! Response

8 months ago

We appreciate your review, Kaleb, and your letting us know your feature suggestions. This has been shared with our product team, and if there are additional features you’d like to see in Act!, we invite you to please submit a feature request by visiting this URL. Thank you again for your feedback. https://actlink.info/40XVmWQ

David
Senior recruiting consultant in US
Human Resources, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

20 year user

5.0 12 months ago

Comments: ACT has continually evolved and developed to help with contact management. I would not change for any other CRM

Pros:

ACT has provided our small business with a way to track and manage our candidates efficiently. 20 years of using the database is priceless

Cons:

Very little is a con, when you have an issue, you can suggest an idea or a 3rd party will pick it up

Act! Response

12 months ago

It's great to hear our long-term customers still love and leverage Act! to grow their businesses today. Thank you, David, for taking the time to share this review. We wish you all the best!

Keith
Owner in US
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ACT Review

5.0 10 months ago

Comments: Excellent. I've been using ACT for over 20 years.

Pros:

Simple, easy to use. In the cloud and backed up so I can pull it up on any device.

Cons:

Sometimes it doesn't want to change company names when you are doing a search.

Act! Response

9 months ago

We are happy to hear you're finding Act! easy and simple to use, Keith. We love hearing how Act! is helping our customers manage and grow their businesses and it's exciting that we've been partners for over 20 years! Thank you for sharing this feedback with us.

Cyndy
Inside Sales in US
Industrial Automation, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Ease of Use

4.0 9 months ago

Pros:

I've been using Act for many years and the ease of use and synchronizing to Outlook makes it a very convenient tool for managing customer databases.

Cons:

Act tends to be behind in keeping up with being compatible with new releases of Windows and Windows-related programs.

Act! Response

8 months ago

It's great to hear, Cyndy, that Act! continues to help you manage your customer data. Thank you for your review.

William
Vice President of Operations in US
Environmental Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Class Act by BH

5.0 12 months ago

Comments: I was introduced to Act by a manager who insisted I use this all the time and would check out my usage
It was really helpful and could not have done my job if I didn’t have the Act set up

Pros:

Ease of looking up customers by company name

Cons:

Had no issues with using the Act database so really nothing bad to say

Act! Response

12 months ago

Thank you for letting us know that Act! is easy to use and is helping you do your job, William. You made our day!