18 years helping New Zealand businesses
choose better software
About Brevo
Grow with Brevo, the leading customer relationship management (CRM) suite & Email Marketing Platform.
Relative ease of use and good integration with other software we use.
Initially it was hard to configure the dedicated IP but it was due to our lack of knowledge in IT and misunderstanding with our web host provider.
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Filter reviews (2,832)
Reliable Email Marketing Tool with Room for Improvement
Comments: I've been using Brevo for about 6 months now, and it's been pretty solid for our email marketing needs. The learning curve wasn't too steep, and their customer support has been helpful whenever I got stuck. The pricing is reasonable for what you get, and I like that they include SMS marketing too, even though I haven't used it much. Not perfect, but definitely gets the job done.
Pros:
The best thing about Brevo is how easy it is to send bulk emails without them landing in spam. I really love their drag-and-drop editor - it made creating newsletters so much simpler than I expected. Their automation features also saved me tons of time, especially for welcome emails and birthday messages to my customers.
Cons:
Sometimes the platform can be a bit slow to load, which gets frustrating when I'm trying to quickly edit a campaign. I also wish they had more template options - the existing ones are good, but I find myself having to customize them quite a bit to get the look I want.
Alternatives Considered:
It's worth what they charge
Comments: I can fall back onto my experience with HTML coding. This avoids my having to learn, and then re-learn, the software interface at every new software iteration. Thus, I can turn a weekly blog page into a newsletter campaign with a degree of automation, and then get on with what I love doing: helping people be fit, healthy, and happy.
Pros:
Everything works. There is vast and intricate functionality, yet somehow, this semi-retired fitness instructor and blogger can still create and send campaigns regularly, as well as manage lists and much more. Unlike other email services, the user interface makes it possible to do quite tricky things like setting up and updating spam prevention, and so on.
Cons:
The price for this very small timer publisher. This does not stop me, however, because from experience of other services, cheap comes with headaches and difficulties.
A big disappointment and a source of stress
Comments: Frustrating and stressful. Unresponsive support leaving customers high and dry. Not business-friendly.
Pros:
The name is easy to pronounce. The B in the logo is looking nice.
Cons:
They just kept our account suspended for over 11 hours, with no reply to our messages to support. That’s 11 hours of our entire customer base left without functional email services. This is not how business is done. Unacceptable. If you are looking for a reliable email partner, look elsewhere.
Email Marketing software with best ROI for any business
Comments: i am using brevow since last 6 months for doing email marketing to our contact database and also we have done the workflow automation in the brevo to trigger the campaigns based on certain conditions automatically. right now using free account of 300 mails per day and brevo has helped us in reaching out the bulk audiences within minutes via broadcast campaigns, from these till now we alos got 1 deal and ROI is 100%. all marketers should consider this email marketing software for their business
Pros:
Brevo dashboard are giving us detailed information about email metrics and customizable templates option is also very good, where you can select the existing template and do the changes or else create new templates as per your brand guidelines and also they provide 300 mails free per day for all the users these are the best things in brevo
Cons:
Brevo is charging fro removing the watermark from the mails and broadcast, they need to give this free for atleasta week for new users
Alternatives Considered:
Fairly steep learning curve but not too bad otherwise.
Comments: I found it was a fairly steep learning curve to get used to but am more comfortable with it now. Still have quite a bit of difficulty designing the body of the campaigns. Luckily, I don't need to get too fancy with it as we're just trying to communicate information with our members as apposed to trying to attract customers as other users might be.
Pros:
Managing contacts. Adding/deleting/modifying contacts and adding/removing them from lists is very easy.
Cons:
Designing the body of the email. I find it difficult but it may be that I'm just not used to it. I can't figure out how to do things like reduce wasted space between block.
The Best Autoresponder in 2025
Comments: Brevo has been a game Changer for me with us building our email list of Real Estate Cash Buyers and sending Properties every week this is what I was looking for since 2000
Pros:
this is one of the best ane easy to use autoresponder i have used very professional and easy access i use every week to send emails and that its free and also a paid version i advise all my friends.
Cons:
well whats not to love as of now I love everything including the AI feature and Text Blast which I Just Notice.
Alternatives Considered:
The Best Email Marketing Company PERIOD
Comments: So far, 10/10 would use again. I would recommend to any small business owner who needs to organize email lists, collect leads, send marketing emails, schedule meetings and even more. This service has been a blessing for me!
Pros:
The ability to do everything that MailChimp charges for and more.
Cons:
Only thing I can think of is that I am dying to upgrade (because I love you guys) but you don't have anything extra I need.
Great service
Comments:
Working all the time and easy to setup on my woocommerce. A peace of mind that my rmails
Always reach my customers.
Pros:
Reliable and great customer service. I have been using it since it was SendBlue and it has saved my WooCommerce since then because no customer email goes to spam!
Cons:
Free plans are in shared ip and in the last years i face email delay only omce or twice for few hours.
Really good price-quality ratio
Comments: Brevo offers a very good price-quality ratio. You get quite a few features for the monthly costs, making Brevo a great solution if you’re looking for a new email software program. The support team responds very quickly and provides good assistance. Initially, our collaboration with Brevo was a bit rocky because our account kept getting frozen for security reasons, which was quite frustrating for us. Fortunately, we were assigned a dedicated contact person who helped us resolve the suspensions within a few hours until the technical department fixed the issue. Since then, everything has gone smoothly, and we are still very happy with our switch from Mailerlite to Brevo. I particularly appreciate the look and feel of the program, and I enjoy working with it.
Pros:
- Professional customer service that responds quickly - Nice look and feel of the program - Marketing automation features are sufficient for small business owners - The price is perfectly fine, especially for the quality you receive
Cons:
- At first, our account was suspended 10 times without any reason, which was very frustrating; luckily, that's been resolved now. - In some cases, there can be delays while creating email campaigns. Fortunately, logging back in helps with that.
Brevo is my number one
Comments: I’m very pleased. Brevo is my number one way that I communicate with my members. Signing up was very simple. Designing a template and uploading images is a breeze. I see that there are many more options and services available so that’s interesting for the future.
Pros:
The ease with which I was able to make a template and add images and text and so forth
Cons:
When you duplicate a campaign it doesn’t automatically let you change the name
Alternatives Considered:
Brevo offers what others do not free or at very reasonable price.
Comments: My overall experience has been smooth and very useful. I was able to transform a clients entire cold calling marketing to well organised and segmented email campaigns using only the free version.
Pros:
Comes with huge benefits 1. The free version has everything for contact management, marketing and sales that a small or medium business needs. No other CRM offers this. 2. The paid subscriptions are very cheap and the cheapest of them has tonnes of extra features, but costs very little. 3. Well organised and self explanatory, the tutorials are well-written and chat support is good. 4. Calling rates are pretty low and you get call recording with transcripts, a number, voic mail and other features at a very reasonable price 5. I love the automation page and I could build complex automations very simply using drag and drop tools. 6. I love the email templates and the many ways I can customise the different email fields. 7. You can add tasks, send email, add deals and see all interactions from the contact page. It is easy to add different types of fields to the contact page also.
Cons:
1. I would love inbuilt translation and soell-check
Best SMTP service ever
Comments: I've been using Brevo for a very long time, even before they changed their name (Sendinblue). I’ve tried many other similar services, but every time I faced technical issues (emails not sending, etc.), and more importantly, the services either stopped offering premium accounts or simply reduced their limits. Brevo is one of the only ones that respects its users. Plus, its integration is super easy, whether it’s on WordPress or a regular website.
Pros:
Brevo is one of the only providers offering free SMTP with a generous limit! With a free account, you can do a lot of things. I've never had any issues with Brevo, and I say Bravo to them for never changing their pricing for free users.
Cons:
I find it a shame that you can't have a single account to manage multiple sites. I would've liked it to be a bit like Cloudflare, where you have one account and can add as many sites as you want, and go premium either for all the sites or per site. Because right now, I have to create a separate account for each site, and it’s not practical.
Alternatives Considered:
An excellent alternative to larger brands
Comments: We made the switch to Brevo from a well-known large e-marketing platform and we found the ease of use better, the design capabilities better and the quality of customer service better, it was also 1/10th of the price and allowed us to expand our contacts further than the bounds of our previous subscription. Despite it having some way to go in extra features, it is a good starting platform and the customer service team are excellent and efficient.
Pros:
Value for money is excellent, the customer support is great and it is really easy to create excellent-looking campaigns, the templates are nice and there is room for lots of customisation.
Cons:
I wish they had more functions to separate mailing lists, with the ability to create different brand libraries and have them assigned to certain lists. I run multiple campaigns with different brands and having to re-do the brand library every time is frustrating.
Great, needs to proceed as such in the future
Comments: Generally very positive. I'd like to see the ecommerce section functionality expanded more.
Pros:
The newsletter editor, and the UI in general is clean and functional. If there are implemented features, they are usually comprehensive.
Cons:
I'm not exactly sure if Brevo follows the needs of us, its users, when introducing new features. There are more e-mail oriented features that would be welcome. For example, darkmode e-mail client management.
My digital wingman for smart newsletters and automation.
Comments: Above all, this tool has made the creation and management of our newsletter campaigns much easier. No time wasted and it is more accurate.
Pros:
Brevo simply delivers. Whether it's about launching a newsletter campaign or managing complex automations. The user interface is so intuitive that even the newest of users can find their way around immediately. When it comes to automation, Brevo really won me over.
Cons:
As much as I appreciate Brevo, there are a few things that need improvement. The learning curve for some of the more advanced features should not be underestimated. It would be great if you were given a little more guidance with more complex tasks.
Great experience… simplifying my system
Comments: Great experience. I discovered it last year and hesitated to change from the plateform I used. But I finally decided to change to simplicity my process.
Pros:
Having everything at the same place, so easy to use compared to other tools and very intuitive.
Cons:
The absence of social media planner inside the tool. It would be great to plan my organic posts on the plateform too. So that I won’t have to leave the tool and could use this unique tool for my business
Value for money and easy to use
Comments: Hassle-free and effective. Meets our needs and beyond.
Pros:
It is easy to use, and cost-effective. A large volume of functionalities are opened with both the free and paid version - this allowed us to sufficiently explore the app, before investing.
Cons:
There is nothing I don't like. It would be great if we could do all of our layout work in Canva for design purposes and link it to the mailer templates.
The experience our company has gained over the past two years since using Brevo
Comments: In overall I am satisfied with Brevo. I have used Mailchimp before, but the interface wasnt that easy to manage.
Pros:
What our company loves about the Brevo application is its user-friendly interface. We can easily manage our email campaigns, as it remembers all previous settings, allowing us to effortlessly access any of our past email structures. Database management is also a crucial aspect of running email campaigns, and Brevo makes this easy to handle. We can simply upload data in CSV files, enabling us to efficiently import a large number of contacts.
Cons:
I am not sure if it is possible to delete a large database on contacts in bulk.
Great Value Bulk Mailing Platform
Comments:
Positive, easy and simple to get to know/ start using.
Intuitive layout/ easy to find things.
Pros:
It is better value for money than sending our mailings out via mailchimp with a better and easier UI. This has meant we have been able to bring our entire database to breve and use their subscription form which is much easier to update/ tweak than our previous version.
Cons:
When a recipient unsubscribes from one mailing brevo unsubscribes them from all mailings, rather than just the one list/ mailing they did not want. This is very frustrating as we unnecessarily lose subscribers. When asking for country location on the subscribe form, I had to manually import/ type the names of every country for people to chose from rather than it being an existing field that brevo has as a template. Billing was confusing for accounts as it says send in blue rather than brevo.
Alternatives Considered:
Very good,cost effective and easy to use platform but needs some evolution.
Comments: Easy to use but need more tools as other platforms of the sector.
Pros:
Cost effective,easy to use,very good and quick communication from the support department.
Cons:
Need to give more ptions as Mailchimp platform for example.
Impressive email campaign management tool
Comments: With Brevo, we can quickly and easily create and send polished emails to large groups of recipients. It's fantastic to be able to sort the contact list by different criteria so you can send emails to the right people. It has other cool features that we don't use right now, but they're there. I can easily leverage communications across numerous channels by sharing your content on social media platforms like Facebook, LinkedIn, Twitter, etc. In addition to marketing and constituent communications, we use it for all other forms of email outreach.
Pros:
The ability to examine contact-specific metrics from email campaigns, such as who opened the email, who didn't, who clicked on the link, etc., is one of my favorite features of this platform. I can also see how well your campaign is doing because it automatically tracks its results. When it comes to email templates, you have a lot of choices. I like how easy it is to change the layout, color scheme, fonts and backgrounds. The interface is intuitive, and your work is saved in its current state if you need to pause in the middle of the process.
Cons:
Creating an email may require some graphic design skills. Sometimes it's more trouble than it's worth to drag and drop a bunch of images into the template. The mobile responsiveness is amazing, but there is room for improvement.
Campaigns are a Breeze. Brevo, the prodigal tool for all your marketing campaign needs.
Comments: On the whole, it is one of the best emailing clients i've used so far. I've been using it since the days it was called SendinBlu, and it has never failed in terms of my use-cases.
Pros:
I have used Brevo largely for sending email campaigns. I really like that i can instantly see the report on deliveries and bounces. i am able to track the open and click rates too. its easy to use, convenient and overall very user friendly. Designing emailers with or without using presets is a breeze. I have created and saved my own block for quick and easy access.
Cons:
In some sections like contact lists, the UI gets a little confusing. It may not be directly useful to me, or beyond my ability to use them and that could be the reason for it. Having many many features and putting them together to build a platform like this must also be difficult. So, i'm not criticising, just sharing my experience.
Powerful and scalable email marketing solution
Comments: Overall it's been very good over the years to manage, organize and execute on email campaigns. It was everything we were looking for and it was nice to see continuous development of the product over time.
Pros:
We've been using this since the early days when it was known as Sendinblue, we liked it because it had more advanced features compared to other competitors, it was more flexible for our needs and was easier to scale it up. We had large email distribution lists which other services like Mailchimp simply could not handle or accommodate but with this solution it worked perfectly.
Cons:
May require some more technical skill to use effectively, the learning curve may be a bit higher compared to some competitors that dumb down the experience but overall it's worth it because it is much more powerful and there is more freedom to do what you want with it.
A Must Have for Email Campaign Beginners
Comments: I really liked the ability to create personalized campaigns with images and everything needed to make the message clear and engaging for potential clients.
Pros:
I used Brevo for sending bulk emails when I first started my position as a sales account manager, and it was incredibly helpful. The platform allows you to easily import existing client lists, and you get detailed reports on who opened your emails and who unsubscribed. This feature makes it much easier to track the performance of your campaigns and manage your results effectively
Cons:
Honestly, I can’t recall anything I disliked. It was my first time using a tool like this, so everything felt quite new and innovative to me
A solid email sender you can integrate with your software
Comments: Very good, it makes our lives easier and very robust/reliable
Pros:
I like the ease of integrating with our software Also the ability to track what happens to emails after they have been sent Ease of adding multiple systems and sending domains Overall the management console is very good
Cons:
Sometimes the help documentation can be difficult to find stuff - so I resort to the Live Chat
