Direct Mail Reviews

"Terrific Basic Service for Digital Marketing"

Comments: Very Good!

Pros: Great product for the price We use Direct Mail to manage our customer base for two separate target audiences. The service is helpful and easy to use, being able to create, reuse and modify previous campaign flyers, driving traffic to our websites, providing useful metrics, keeping our database relevant when clients change email addresses or are no longer interested in receiving annoucements. Overall DM has worked well for our small business. We cannot afford to invest in other CRM services such as MailChimp, Constant Contact, GetResponse or other email marketing services. DirectMail fulfills our current needs.

Cons: Wish the interface were more user friendly
Wish there were more customization tools for the templates

"Using this software since years - great value for money"

Comments: Great value for money. Forget MailChimp or others, where you pay a lot when your mail lists grow ...

Pros: You can buy a one-time fixed "SMTP" licence and use the software without any transactional costs. We send hundreds of thousands of emails without an costs and great convenience. The product never failed to work and is easy to use.

"Why Direct Mail"

Comments: Excellent, this is so much easier to use than Mail Chimp

Pros: The software is very straightforward and easy to use and immediate feedback on campaigns

Cons: The page design element is basic and easy but could possibly be slicker with more intuitive options

"Great program for managing and mailing to lists for business, music promotion, etc."

Pros: Easy to use and easy to manage lists, messages and campaigns. Can get new message campaigns off quickly.

Cons: Takes some getting used to. Using images could be easier. Would really like an iOS version that would work with an iPad Pro.

"Easy to use and full of functionality"

Pros: Up and running in no time. Intuitive but fully-featured software.

Cons: Can't think of anything I don't like. I've not used anything else, but it does everything I need it to.

"I'm using Direct Mail from many, many years and still happy"

Pros: Friendly use, I can send a newsletter in few minutes and the best is that I can check the readers, the time of reading and more info very important for marketing

Cons: may be we need more template to choice, but really is difficult to find something that is not working well, but please continue to develop so we can remain with you

"5 Reasons Why I Love It"

Pros: 1. It is user-friendly; you could be the least tech savy person and can still figure out how to use it.
2. The free features are sufficient. I have the free one and it is sufficient use for my small NGO
3. The templates are fun and attractive. Whether its a formal invite or press release, the templates available are official yet personalized.

Cons: 1. So far nothing. I don't need to send out more than 150 emails a month for our events so everything is fine.

"Sending mails from an external database was easier before"

Comments: Time

Pros: It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.

Cons: Again it does exactly what i want but less easier than previous version . Main point is database connection.

"Great program for managing email lists for mac users"

Pros: Easy to use and a very good and fast support

Cons: Nothing, for me it has been the perfekt e-maillist administration program

"Great Software but AWFUL management and support after"

Pros: One of the easiest and good looking mail sender on the Mac have used it for years. (not anymore though)

Cons: You have to pay them to send using your SMTP, which is fine, but as soon as you offend their very strict rules they disable the whole part of the sending process, meaning the softwares useless. Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails. genuinely terrible.

"Nearly Perfect"

Comments: I have maintained various mailing lists and mailings over the years and DirectMail has always been the perfect tool for me. Now that I am retired and I only use the app to organize my monthly dinner parties, it has scaled down nicely and is still the perfect tool.

Pros: Easy organization makes easy to maintain compliance with all laws and common decency.

Cons: It doesn't bend to my personal case use, but I could hardly expect it to.

"Tracking Readership for a small business"

Comments: As I learn all its features I like it more and more

Pros: Once I had figured it out, with some help from helpful 'Help' people at Directmail, it has been extremely useful to me in doing was email broadcasts to my client and subscriber base, something I could to do with my usual email software, [Mac]Mail. Works very well on my Mac. I sue the subscriber option which allowed me to install the software on my isp's server. cost effective and looks to my readers as coming directly form me.

Cons: The reporting could be improved(?) if we could be sure the receiver has actually 'opened' the email, or merely saw the summary on their device, especially the case for people who receive the email on there mobile device. I haven't figured out how file management works on the system yet.

"Excellent application. Fairly easy to use. Good interface design."

Pros: Best means (by which users are honored in terms of their time for messaging) to communicate with various constituents.

Cons: Often have to retype names of messages as the app updates indiscriminately. Would love to be able to stop sending, then start again without starting at the beginning of the mailing list.

"I love using this program"

Pros: I love using this program. But best of all, when my computer damaged a key file, I sent it to Direct Mail. They sent an auto email saying it would be repaired in 24 hours. They sent the file back in two hours and it has worked perfectly ever sense. I highly recommend this program and company.

Cons: I would love this program to some how tie into the Outlook database so I only have 'one' set of contacts.

"Great value for a non-professional user"

Comments: I have used DM for Mac for several years and found it truly powerful and complete. Even the novice user will appreciate powerful yet easy to use features such as automatic unsubscribes, bounces or complaints, helping you keep your mailing list clean and well-managed. Hundreds of templates make sure you can find the format that's right for you and then customize with graphics, logo, etc.

Pros: Ease of use, editor, templates, address manager

Cons: I would like an option to compare performance of weekly newsletter

"Great Mail Manager at a great price"

Comments: Been using it for years and never a problem. Clean, easy interface. Can handle your emails through your own servers or theirs--software is free to use if you use their servers. If you have a small list to manage, that is even free. They are constantly updating to software.

Pros: Easy to use, works well, they continually update. Software is free if you use their servers, and they have reasonable pricing tiers.

Cons: Nothing really. It works well, just as advertised

"Outstanding e-mail marketing app"

Pros: Consistently improving and enhancing the application. Great value for the money. Outstanding customer support. Excellent selection of easily, editable templates.

Cons: Occassionally requires reading the user guide to get a handle on some of the functionality. Not so much a con as operator laziness.

"Wonderful piece of software"

Pros: I love the fact that i can use my private server to send emails from my company, and the ability to track my emails

Cons: I wish you could disable the bottom of the message that says "this email is sent using directmail for mac"

"I used this mailing tools since 5 years and it's great..."

Pros: Customization of the templates, very intuitive and easy to use.
The reports are complete and it's very important to compare data VS SMS campaign results.

Cons: Sometimes we have OPT-In list but recipients clicked on Spam Complaints.
We use filters to be sure that recipients are OK

"Love it and it's easy!!!!"

Pros: everything so easy to use....learned it in no time

Cons: I can't think of anything I love this software!

"My Favourite Direct Mailing App"

Pros: The quality of the interface, compared with a comprehensive selection of templated.

Cons: That I do not find any negative - maybe just that this great software works on Mac only

"Starightforward, simple to use"

Comments: Brilliant

Pros: I can't beleive that you can create, customise and send email campaigns so easily

Cons: Nothing as yet; still working with it and have yet to discover a real issue.

"The latest version is great, major improvements and great for my business"

Comments: It's on my Mac rather than being in the cloud.

Pros: There are online email companies but I always find them a bit awkward. I first tried Direct Mail years and years ago and it was okay and did a job but this year they have updated it which has made the software fantastic. The email design is really easy and simple with some great free templates built in while still giving you flexibility should you need it to customer deeper. I've changed my current newsletter styles over to the new ones and it's given them a fresh new look and total compatibility no matter what device the emails are read upon. Being able to delve into who has looked and even clicked is a real big plus point for managing my marketing and I can really target further contact by this response. You can, of course, buy email credits from them or use your own email sending system. I personally use both, credit from them for my loyal customers and potential customer (the list is huge) through my own servers (it's cheaper for me this way). Oh, and it also links with y database system - Daylite which helps keeps everything organised an on track.

"Direct Mail made me happier and swear less (and saved me money)"

Comments: Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign (compared to MailChimp). The user interface means I'm more confident about writing emails because I don't end up fixated on all the fidgety formatting and targeting issues I had on MailChimp. I've probably increased the number of EDMs I've sent out by about 80% because of how easy it is to use Direct Mail. I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.

Pros: I switch to Direct Mail from MailChimp and have no regrets. I basically love everything and can't choose one. I love the fact I can work on campaigns locally on my computer without being online and not in a browser. The lists and address management is simple yet agile. I've been able to integrate the sign up form on to my website very simply without needing a third party plugin. The emails I send are irregular, - some months I might send thousands, and others none at all - so the pricing structure is ideal for my business model. I'd never be able to sign up to a program that was charging a monthly subscription fee.

Cons: It was a bit difficult to get in touch with customer support while I was figuring out the software, and it would be good if there was a community forum for users to exchange knowledge and tips. I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).

"Amazing"

Comments: Great product. Great customer service!

Pros: It does everything I'd ask for in an email blast program -- localized software, easy to import, create groups, build templates, send out mail campaigns, collect online data, link with other software, etc.

Cons: The only one thing that I don't like about it is -- if I schedule a number of emails (over the course of the week) and new subscribers come in -- those new subscribers won't get my already-scheduled emails. Because of this, I can't schedule more than 1-2 days of emails.