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About Mailchimp
Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.
It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.
They have a really strange billing system that is designed in such a way that it sucks money out of you.
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Filter reviews (17,414)

Mailchimp helps you along the way!
Comments: Overall it wasa really good experience. The software does exactly what it promises.
Pros:
The features it offers to customize emails are fantastic. I used the free trial and even with that i was thrilled to see what it offered. The Mailchimp automation is also fantastic. It keeps track of customers and sends reminders. That helps keep you open to do other things.
Cons:
I felt like they were alittle pushy about making a sale for me to continue after the free trial. I recived a large amount of repeated messages.
Alternatives Considered:
Great for the basics! Wonderful starter program.
Comments: It’s a great starting point for a small business. It will cover your bare bases but doesn’t offer anything extra from the bare minimum unless you pay some pretty pricey upcharges
Pros:
It’s super well known and trusted amongst the subscribers!
Cons:
It’s very minimalist and doesn’t offer all the functions the more expensive and expensive brands offer
Not keeping up with the times
Comments: I found Mailchimp to be a great service for a number of years. However, I believe it became too expensive and did not provide great email templates over time. In addition, some features were not useful.
Pros:
I liked the ability to send bulk emails with this product.
Cons:
I didn't like that the click tracking could break links, causing issues
Intuit Response
4 weeks ago
Hi there. Thank you for sharing your experience. We value your insights on bulk emails, link tracking, and your thoughts on Mailchimp's evolution. Our Support team is always here to help if you need anything moving forward.
Alternatives Considered:
Full-featured email, landing pages, groups and automations
Comments: As Mailchimp is usually used by companies, this is the first software I gained experience with as an in-house marketer. It's easy to set up and import subscribers. While the interface can be a bit confusing, it's not hard to figure out how to do things.
Pros:
It's easy to use and provides a wide variety of tools to help you grow and manage your email list. I like that I can create landing pages and filter signups into groups based on their interests.
Cons:
Because Mailchimp has so many features it can be a bit hard to find what you are looking for sometimes. However, there are a lot of articles in the knowledge database. I don't find their site builder to be as simple to use as what is offered by other email providers.
Alternatives Considered:
Easy to use and often recommended
Comments: I've been using Mailchimp on and off for about 6 years. As a brand strategist, I use it for my personal brand use and often interact with it for my clients. It is easy to use and set up; I like the user-friendliness of it and often recommend it to brands that want a visually engaging, easy-to-use email service.
Pros:
Mailchimp is easy to use and set up. They also make it easy to customize your branding, I don't often find this on other email platforms.
Cons:
It seems better suited for e-commerce than for newsletters, which is a shame because newsletters could be a lot more attractive and engaging with Mailchimp's branding features.
Alternatives Considered:
Easy and quick to create basic email marketing.
Comments: Easy and quick to create basic email marketing.
Pros:
Easy and quick to create email marketing.
Cons:
It felt like the platform wasn’t as up to date with new features.
Alternatives Considered:
Our First Email Marketing
Comments: Mailchimp was the introduction to email marketing for my company. It has provided an easy way to stay in touch with out customers. It has helped increase repeat customers and introduce new products.
Pros:
This is a very good program to start your email marketing with. It is easy to learn and get started
Cons:
Some of the features are hard to learn how to use. It will glitch out and not work sporadically.
Great all around communication option
Comments: We used them for email for a bit but now use them through EZ text
Pros:
free option and they make it easy to use
Cons:
They have integrated text software the work together well
Alternatives Considered:
Long time user
Pros:
Easy to use & I like the segment builder with the # of emails opened in # of days.
Cons:
Seems outdated and less optimal for ecommerce customers in comparison to something like Klaviyo.
Intuit Response
2 weeks ago
We appreciate the details in the review. We'd like to chat more about the feedback and see where we can improve. Email us at [email protected] and our team will follow up.
Good Email Marketing Tool
Comments: This is good platform for small business or start ups since it is very easy to used. And it has also very low pricing plans along with free trial option.
Pros:
Mailchimp is good for email marketing since it is very easy to used and its setup is also very simple.
Cons:
Mailchimp has less customization as compared to its competitors.
MailChimp: Targeted Marketing Excellence
Comments: By liking a link to our Facebook page, the platform's intuitive to navigate, and it's very powerful, with automation features helping to develop focused and personalized campaigns for specific audiences. We have leveraged the powerful analytical capabilities and testing tools to maintain marketing optimality constantly.
Pros:
The audience segmentation at the individual level, sophisticated analytics, or lack of these features makes MailChimp stand out from the competitions. Customer Journey Builder in this platform enables complex automation depending on customers behavior, and the artificial intelligence of content optimization can advise the best time for sending emails and approximate the campaign's outcome.
Cons:
The campaign duplication could be improved, especially to allow easy handling of sequences in the automation process. Sometimes the reporting interface might lack more details on customer conversion for specific customer portraiture.
Alternatives Considered:
Incredible tools
Pros:
I've found this software incredibly easy to use and quick to set up. Even with the free version, there’s so much you can do—managing contacts, organizing email campaigns, and customizing templates are all seamless processes. The interface is intuitive, allowing you to track key data such as email opens, link clicks, and any delivery issues without hassle. With the paid version, the software goes even further, offering advanced features that help elevate your marketing campaigns. The templates are especially useful for creating visually engaging content, making it easier to capture your audience's attention. Overall, it's a robust tool that provides real value at every level.
Cons:
I haven’t found many downsides. Perhaps the interface could feel a bit more modern, but this doesn’t affect usability in any way.
Alternatives Considered:
Mailchimp: A Great Starting Point for Email Marketing
Comments: Overall, Mailchimp has been an excellent choice for my email marketing needs. It's a great option to start with, especially due to its free plan. If the cost becomes prohibitive as your email list grows, you can always export your contacts and switch to a different platform. Email is a powerful marketing tool, and Mailchimp provides everything you need to create visually appealing emails, automate drip campaigns, and capture leads with forms.
Pros:
I love Mailchimp! As a small business owner, it's been great. Starting out with its free plan was a huge plus, and I've been able to grow my email marketing efforts thanks to its easy-to-use features. I especially appreciate the ability to create automated drip campaigns, design beautiful emails, and capture leads with custom forms.
Cons:
While Mailchimp has been great for me, there are a few drawbacks. Once you surpass the free plan's limits, the cost can quickly escalate. Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop.
Mailchimp: A solid Email Management Program for Growing Businesses
Comments: My overall experience with Mailchimp has been positive. It’s a well-rounded platform that makes creating and managing email campaigns straightforward and effective. The interface is clean and user-friendly, with great tools for design and analytics. While there are some limitations and the pricing could be more accessible, the platform delivers on its promise of simplifying email marketing.
Pros:
The drag-and-drop editor is intuitive, and the variety of customizable templates saves a lot of time. I also appreciated the robust analytics tools, which provide valuable insights into email performance. The integration options with other platforms and tools were a big plus, streamlining workflow and boosting efficiency. Overall, it's a great platform for managing email campaigns effectively.
Cons:
Some advanced features, like automation workflows or detailed audience segmentation, feel a bit limited unless you're on higher-tier plans. The learning curve for certain features, like audience management, could also be smoother.
Great industry standard but sometimes overly complicated and expensive
Comments: I've used Mailchimp at two organisations and it makes it easy to send professional-looking emails to a large number of contacts. I only used the more basic functions as my organisation was very small, but there were a lot of other features I could have used if I needed to. It was generally easy to use their email editor but there were some funny quirks about it that made it more complicated than necessary in my opinion. I really liked the link checker function which saved me a number of times from using the wrong links!
Pros:
It's really easy to make a great looking email and send it to a large database of contacts
Cons:
If you only need basic email functions then Mailchimp can be overly complicated and expensive
Alternatives Considered:
Modern solution for the constant battle of bulk emails
Comments: Has made our ability to send bulk emails extremely reliable and simple where before it was a constant battle and never really new how successful we were
Pros:
Its very easy to navigate, does not have a steep learning curve and is reliable. You dont have to hope that your emails were sent and received.
Cons:
It can get pricey when you have a large volume so its wise to make sure you are not wasting resources sending to the wrong audience

Send mass emails without spamming!
Comments: I love you using MailChimp for when I send bulk emails (about 200) at a time daily for a few weeks. It's pretty easy to set up once I got over the learning curve. There are quite a few YouTube videos on how to get your mass emails set up to send to bulk email addresses.
Pros:
What I like most about MailChimp is that I can send the same email for a large amount of business email addresses.
Cons:
These thing I liked about MailChimp is that it's a little expensive
Help me reaching the potential customer and interact with them.
Comments: Mailchimp allowed me to personalize communications leading to a more united group of customers. With their extensive features, data-driven insights, and ability to measure campaigns' impact, email marketing has become an integral part of my business thanks to the platform.
Pros:
For a beginner like me, email marketing is simple with Mailchimp. This is a boon for many small businesses with no formal training in design as the drag-and-drop email builder is super intuitive and the large number of templates on it make it a cinch to create campaigns that look pro. I love the robust automation features the platform provides enabling me to send targeted campaigns based on how a subscriber has engaged with the messages and they likes.
Cons:
Although Mailchimp provides a free plan, there are limits on the number of subscriber counts and features as your email list expands.
A good overall platform, but there are better values out there
Comments: I use Mailchimp for a few of my clients (I run a marketing agency). I've used Mailchimp to create monthly newsletter-style emails as well as automated welcome campaigns to nurture new leads. It has served my needs and the needs of my clients well.
Pros:
Mailchimp is pretty user-friendly (especially the new email builder), easy to get set-up and has all of the features you'd want in an email marketing system.
Cons:
Mailchimp used to have a VERY generous free plan, but have recently changed their structure for the free plan as well as raised their prices. While it is a good service, I think there are better values in the market.
Mixed Experience with Mailchimp
Comments: In the beginning, I found Mailchimp easy to use for my email marketing needs, especially as I run a nanny agency. However, things took a turn when a hired worker added her name to my marketing email account without my knowledge. After she left, I realized the issue, but despite speaking with a representative and sending several emails asking for help, I didn’t receive the support I needed to resolve the problem. Unfortunately, I had to start from scratch with a different platform. It was frustrating because I had invested time into setting everything up, only to be left without a proper solution from Mailchimp.
Pros:
The interface is user-friendly, and it’s easy to get started with email campaigns.
Cons:
Customer support was disappointing when I encountered issues. They couldn’t help fix a major problem, and I had to switch to another service as a result.
Best Software for ABM Campaigns in B2B
Comments: Mailchimp has helped our business grow revenue by 2x through Account based marketing and email campaigns by targeting some high revnue accounts the customer support team is also very supportive and we using this software since last 1 year and i will recommend this to all B2B Companies
Pros:
i have used mailchimp for Email marketing and ABM Campaign setup, its very easy to use tool and you can learn by having just 2 hours of training, contact upload, segmentation, email templates creation are the best things.
Cons:
Pricing is high, it can be lowered down in future, rest everything is good.

Finest Email Marketing and Automation Platform
Comments: Best Email Automation tool with Scalability, Analytics and Reporting makes to stand it one out of the Best
Pros:
User friendly Interface and Comprehensive email templates are the best facts of Mailchimp
Cons:
Pricing and Limited Customization are the least facts of Mailchimp
Mailchimp helps our business grow
Comments: Mailchimp has been a great partner for our business, helping us to put our brand in front of our audience with its great tools and features.
Pros:
I love being able to integrate Mailchimp with many of our other apps and services to ensure we are capturing useful data to build our marketing campaigns.
Cons:
I would love to see a small reduction in the cost per month for Mailchimp, however I do see value in it's features. The reason it becomes expensive for us is due to the currency conversion from USD to AUD.

One of the best email marketing tool
Comments: My overall experience with this product is it offers a solid and User-Friendly experience, especially for a small to medium sized businesses.
Pros:
Mailchimp stands out for its user-friendly interfaces, Making it easy for both beginners and advanced users to create, send and analyze email campaigns.
Cons:
One of the drawback of mailchimp is it's pricing structure, especially as your subscriber list grows. Also, it harder to gain deep insights into user behavior and campaign performance.
Ideal email marketing platform for small businesses
Comments: It’s a solid email marketing platform that made it easy to grow my contact lists, design professional-looking campaigns, and gain deeper insights into audience engagement.
Pros:
I’ve been consistently impressed by Mailchimp’s user-friendly interface and powerful email automation capabilities. The platform’s drag-and-drop email builder makes designing attractive campaigns easy even for those without a technical or design background. Audience lists are also easy to manage
Cons:
While Mailchimp excels in many areas, its pricing can feel steep as your subscriber list and campaign needs grow. Certain advanced features, such as more granular reporting and A/B testing, are locked behind higher-tier plans, which may not be cost-effective for smaller businesses. This is really bad because for me mailchimp is mostly suited for small businesses and if you are huge you better look for alternative products