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About Mailchimp

Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.

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Pros:

It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.

Cons:

They have a really strange billing system that is designed in such a way that it sucks money out of you.

Mailchimp ratings

Average score

Ease of Use
4.4
Customer Service
4.2
Features
4.4
Value for Money
4.4

Likelihood to recommend

8.4/10

Mailchimp has an overall rating of 4.5 out 5 stars based on 17,220 user reviews on Capterra.

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Filter reviews (17,220)

Emeka
Emeka
Freelancer in Nigeria
Verified LinkedIn User
Real Estate, Self Employed
Used the Software for: 1+ year
Reviewer Source

"Automation of messages vital for organizations and for the people who are beginning to showcase"

5.0 3 years ago

Comments: It has this magnificent convenience; extraordinary advantage; generally excellent conveyance rate; heaps of free provisions (testing, email computerization and reconciliations) great instructive substance.

Pros:

Overall involvement in the device is awesome, it was useful in all viewpoints I required. Obviously, a free arrangement consistently has limits, however the paid arrangement likewise introduced a few focuses that in my work model were fundamental. Be that as it may, it is as yet a phenomenal and all around perceived instrument. I know many individuals who use it and don't stop talking positive about it. I actually prescribe it to numerous business visionaries who are just starting out in online deals. Mailchimp is awesome. MailChimp appeared to me by some coincidence, And I decided to utilize it for my work. An incredible choice for those simply beginning or for little, medium or enormous organizations that need to automate contact with their clients. It's absolutely instinctive and has a first rate design. It grabbed my eye when I made some Landing Pages and ran over a few models. Thoroughly free. Absolutely precise and opportune email arrangement. Another positive point is the quantity of clients that we can store in the free arrangement, up to 3000 contacts.

Cons:

It truly is incredible promoting programming, however, even as there is robotization, the provisions are essential; instrument are all in English and it is beyond the realm of imagination to expect to make greeting pages upgraded for a better yield.

Henry
Henry
Digital Marketing Manager in US
Verified LinkedIn User
Restaurants, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for freelancer and SMB email marketing, not a CRM replacement

4.0 3 years ago

Comments: MailChimp is the industry standard for a reason, and you get all the benefits you would expect from going with a big brand name. Solid customer support (for paid tiers), excellent uptime, and all the features you need and most of the features you want. I personally have never found the landing pages or social media ad features useful, and I do not think MailChimp can effectively do the job of a CRM, but as far as email marketing goes, this is my favorite.

Pros:

Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them. MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email automation, user email preferences portal management, sign-up forms, and even landing pages. I have found all of their features user friendly. I have my frustrations with MailChimp, but it succeeds in striking a difficult balance: it is user-friendly enough to be implemented and used by someone with minimal tech background, but can be built out to greater complexity and robustness if the user is tech savvy. Another benefit that you find with popular tools like this is the deep learning resources. Tons of forums, questions, how-tos, etc. Whatever issue you run into, it has likely been asked and answered. MailChimp would be, and has been, my go-to for freelancer and small business needs. And I have also used it for marketing large, multi-location and multi-brand companies, with no issues. It's flexible and reliable, and when you're about to hit "send" to 100k people, that's critical.

Cons:

Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses. A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for any size business, except perhaps a freelancer with a small contact list. The data management and manipulation features are too basic. Data management tools are weak. Some tracking issues, but this is such a convoluted and changing area it's hard to know where the issue lies. Specifically, if I leave "click tracking" enabled on a campaign, MailChimp will override my source/medium tags in third party site tracking.

Chris
Director in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Very good and highly recommended Email Program

4.0 3 weeks ago New

Pros:

Very easy to use and to integrate into our internal marketing and also to use for our clients.

Cons:

A little bit of a learning curve, but overall, not bad.

Cynthia
Director in Canada
Airlines/Aviation, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for Anti-Spam Compliance

3.0 2 months ago New

Comments: My overall experience with Mailchimp has been satisfactory. The ability to achieve compliance with anti-spam legislation is of sufficient importance to override the frustrations of working with the system.

Pros:

The best feature of Mailchimp is the ability to maintain a mailing list in compliance with anti-spam legislation. Although the platform is not specifically set up to comply with Canadian legislation, the user can manage their subscription so as to achieve compliance.

Cons:

Mailchimp can be clunky and non-responsive. When creating a mailing, the format appearing on the screen does not necessarily reflect the format that appears in the actual mailing.

Michael
Owner and Marketing Director in US
Consumer Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

My go-to email platform

5.0 3 months ago

Comments: I use mail chimp for sending emails to my clients about products and services and blogs we are creating.

Pros:

I like MailChimps simplicity and free plan features

Cons:

The paywall keeps many services out of my reach but I choose to work within the constraints of the free version

Robert
Ceo in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

MailChimp an Ok Product

3.0 last month New

Comments: It was ok. MailChimp was nothing really special.

Pros:

Easy to setup and has a free tier. It is also Canadian now.

Cons:

Expensive when you move to a paid tier. There are better options .

Casey
Office Manager in US
Media Production, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Big Fan of Mailchimp!

5.0 last month New

Comments: Overall I love Mailchimp and it has really helped me create stunning emails to send out in one mass email. The click map is crucial and helps me to keep my clients happy.

Pros:

I am a big fan of mailchimp. I like how easy it is to create beautiful emails, and track who clicked on each link and view a click map, you can send your email out in a social share easily and replicate emails easily. You can start a chat with their customer service at any time, and they will not leave you without solving your problem which I immensely appreciate.

Cons:

It took me a long time to realize how to get moving ads inside the email, it has to be a GIF and it can be really tricky to do sizing. They had an update to move campaign manager where you can view all emails, and it's hard to find.

Nidhin
Marketing Executive in Ireland
Wholesale, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Best Email Campaign Software

5.0 2 months ago New

Comments: Very happy with using MailChimp, have sent out hundreds of Email campaigns and the integration feature allows to link our social media accounts and Google analytics to get even more insights into our campaigns.

Pros:

The ability to send multi emails to our customer base, track open rates and A&B Testing.

Cons:

It looks complicated the first time you use the platform. Will get used to it over time.

ADAM
MANAGER in Australia
Real Estate, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

MailChimp is a must for email marketing

5.0 last month New

Comments: very happy with using mail chimp and provides easy email marketing

Pros:

Mailchimp is excellent software and very useful for email marketing

Cons:

the initial set up of the campaigns can take a while but easy once set up

Ryan
Director in Australia
Sports, Self Employed
Used the Software for: 2+ years
Reviewer Source

The GOAT for all things email marketing

5.0 4 weeks ago New

Comments: Love to use Mailchimp. A great easy to use platform for email marketing and lead gathering. Can drag and drop templates and blast them out to customers. Also comes with some basic insights to help with deciding what works and what doesn't

Pros:

Very easy to use and allowed for a great system to store customers' details and send targetted emails. Many new features and always evolving for the better.

Cons:

Limiting if you have an email database of 1000+ people as you need to pay for an upgraded account. No other big cons since they remade their visual design system so amazing now.

Erin
Executive Artistic Director in US
Performing Arts, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Worth it for any company starting out

4.0 5 years ago

Comments: I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community. I also personally like the irreverence - the graphics and cute sayings make marketing a little more fun.

Pros:

I love that it's free for the first 2000 names - makes it easy to try the product over time. I switched from Constant Contact and was looking for something more affordable for our needs as a new, volunteer-based non-profit. I also love the ease of use. It's pretty simple to figure out and whatever questions I've had have been answered by the help documents.

Cons:

I wish that Mailchimp more easily integrated with my ticketing software (OvationTix.) I tried to merge data but it's not intuitive so I have ended up not using that feature. I'm not sure if that's an issue on the side of Mailchimp or OvationTix, so it doesn't affect my overall enjoyment and opinion of the software. I also deal with a lot of email going into spam, even though I've followed all of the rules and avoid filter triggering phrases in my subject lines. I guess I wish there were more support in that area.

Greg
Greg
CEO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Packed with Features, MailChimp is the best choice for list management and digital marketing

5.0 5 years ago

Comments: Our overall experience has been fantastic and we've gotten great results from using the features available. We've done everything from creating sign-up popups for use on our website, installed a sign-up form on social media platforms, and then created drip campaigns to multiple segments of our list. The reporting and data that we get back from Mailchimp is also incredibly helpful, and we've been able to create follow-up campaigns for people who either did or did not interact with previous emails very easily.

Pros:

The robust feature set related to list management is where Mailchimp truly shines. The ability to bring people into our list, tag them based on where they came from, and then automate custom drip campaigns to each of those segments of our list is a powerhouse feature that has made a big difference in our business. Mailchimp does all of this affordably and also allows us to create emails that look great.

Cons:

Sometimes the sheer number of features available can make it a little harder to find just what you want to do. As the platform has grown, adding new features at a rapid pace, it's inevitable that the user interface will get more confusing. In recent years, the learning curve to use Mailchimp well has increased a bit, but it's still something that even a beginner can use and pick up relatively quickly.

Tim
Creative Director & Designer in US
Online Media, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp is the 'go to' platform

5.0 5 years ago

Comments: Overall, my experience with Mailchimp is great. Even though they change things periodically, they do have very extensive documentation that will 9 out of 10 times answer your questions by doing a small amount of research. There's lots of help guides out there as well and because Mailchimp's userbase is so large, it's not hard getting the info needed either directly from Mailchimp or supporting communities.

Pros:

I've used Mailchimp for years and have found it's very easily integrated into most website platforms. Not only is it just a newsletter platform, it serves many different functions. It's effective at building mailing lists generated from your website's opt-in forms, gives plenty of options to customize your newsletter templates for both standard emails, ecommerce based emails, and dynamic emails. They have an array of tools that allows you to heavily customize anything you need.

Cons:

The things I like least about Mailchimp are how frequently they change the backend usability. Over the past year I've noticed some menu areas have changed or been renamed and it causes confusion for not only myself but my clients as well.

Jonathan
Senior Software Engineer in US
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Robust feature set, but overly expensive for startups and developers

5.0 4 years ago

Comments: Overall, Mailchimp is still one of the best mailing list providers out there. Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.

Pros:

This is probably the easiest mailing list platform out there. It takes minutes to set up your account and get started sending emails to a list. For developers, the Mailchimp API is a dream. It's incredibly well documented and there are dozens of integrations already built in almost every platform and language to make integration into your software even easier. Contact management is simple with access to things like custom fields in a user's profile. Groups and segments are also easy to manage, though it can be confusing at first since there are multiple ways to segment an audience. There's also an option to do transactional emails through mandrill...but this actually turns out to be an issue when you look at the cost.

Cons:

The cost of the product is its main issue. For starters, Mailchimp recently changed its cost structure to include unsubscribed customers as part of the total customers you pay for. That means for a small company with a low customer adoption rate, you either end up spending way more than you want for a small list, or you have to spend way too much time pruning your list constantly to save money. It's a huge waste of time and/or money. The second main issue, and actually the larger issue to me as a developer, is the cost of sending transactional emails. If you want to send your customers a password reset email or a account verification email (both very common in almost all applications) you have to have a paid account AND you have to pay for a chunk of transactional emails. It ends up costing a small company over $30/mth just to send password reset emails through Mailchimp. The cost makes more sense at scale, but this software seems built to get the small guys started. It's really a deal breaker for me.

Joshua
Manager: Crisis Services in US
Nonprofit Organisation Management, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Newsletters Made Easy

5.0 4 years ago

Comments: Despite some of the challenges it has been the best program that I have been able to find to easily create newsletters for our organization. Once you become used to how the platform operates it becomes easier to create and design good looking "campaigns" newsletters.

Pros:

I love this software because of the ease of use and the way it implements structure for designing newsletters. I had previously utilized Microsoft Office to build, design, and create newsletters; however, found that you could only attach it to emails rather than having a fully fleshed out designer email sent. Mailchimp also allows the administration to show how many indviduals clicked on various links and opened the email newsletter to read it. This allows for better engagement to see weather the information being portrayed is useful or not.

Cons:

While it allows for ease of use with design and implementations it lacks on available templates and themes. We've attempted to search for themes online; however, have not had much luck utilizing third party themes that say they are built for Mailchimp. Also, while you can design newsletters these are actually listed as campaigns as the number one goal for Mailchimp is to produce campaign and marketing strategies. This can sometimes lead to confusion while navigating the platform.

Georgiana
Owner in Belize
Business Supplies & Equipment, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Why get Mailchimp

5.0 2 years ago

Comments: Ovall I love it! and it helps my business grow a lot.

Pros:

Mailchimps helps to manage your business web. Mailchimp distribution is effortless and also provides transparency when used. It also captures your orders whenever you connect them to your business. The app helps to keep a tag on your account activity and is very safe. Mailchimp has all your orders and helps to keep you in touch. It also helps to create room for you to focus on your strategy. This app helps to track your orders and send notifications as well. All announcements for this app show what is happening and give you real-time reports about your business. This app makes making different orders easy because the data is easily exported. The fields also help keep your data organized and easily found.

Cons:

The only thing that I do not like is that some data goes in the Spam and I need to check it frequently.

Amy
Associate Director of Development in US
Nonprofit Organisation Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Optimum Choice for Email Database Mailing/Management!

5.0 6 years ago

Pros:

Mailchimp is absolutely ideal for corresponding with customers/clientele, especially, (and from my experience), for small businesses and non-profits. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. I have found that this is so much more foolproof than keeping up with your own list in a simple spreadsheet. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchip does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly, and I have never come across anything comparable that gives you more bang for your buck.

Cons:

Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier. The "test email" feature also eases my own mind, knowing that I can see exactly what it will look like in my customers' inboxes before I actually send it out for real. I generally send it to my personal and business email addresses, read them on my desktop and phone, to make sure the formatting looks correct on all before sending. Although that is a bit tedious, I have peace of mind knowing what I send out looks professional and readable.

Laura
President in US
Education Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

An easy, professional way to reach your constituents!

5.0 5 years ago

Comments: My overall experience has been very pleasant. Many elements of this tool are intuitive, and you can self-teach many features of this communications tool given the help guidance available. Bravo. The campaigns are easy to create and are polished and professional looking. This has allowed our organization to raise its profile and effectiveness of our main tenant ~ to bring information to, and collect information from our constituents, our school district families, and to bridge this parent base and our school district administration. Good communication and transparency between parents and administrators is of utmost importance. Mailchimp has allowed us to do this most effectively.

Pros:

I like the ease and the use of the drag & drop functionality of the elements you can add to any campaign. I also like the formatting options and features to customize each of your messages to your own look and style. Also, being able to embed links, photos, etc. directly into the campaign is of vital importance for our communications. Managing the audience lists is also very user friendly. Tagging different audience members in group is also critical to our use of this communications tool.

Cons:

I wish that the uploaded files were easier to manage in that I would like to delete older versions of uploaded files that I no longer need. However, they are "layered" in the Content Manager section and I am not able to un-layer them to delete versions I do not need. I would also like to see the functionality of embedding a simply polling tool, to send and collect feedback from your constituents to constantly better your business.

James
James
National Manager Information Systems in Australia
Verified LinkedIn User
Nonprofit Organisation Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp has evolved with the changing demands of the sophisticated market but it is simple to use.

5.0 4 years ago

Comments: Mailchimp's flexibility and adaptability to many different user cases has allowed it to meet all of our core requirements.

Pros:

The best thing about Mailchimp is it is so easy to get started and communicating with your subscribers. There are simple and easy ways for subscribers to subscribe and unsubscribe. Mailchimp is so much more than just an outbound email tool. Email Templates allow quick professional communications to be created by your organisation on brand and at no additional cost. Powerful but easy to use functionality allows the end user to setup onboarding communication plans and execute automated communications to new subscribers. Multi email setup is easy to complete. Subscriber management also intelligiently scans your incoming subscribers to remove the ones that have trending behaviours with regards to unsubcribe and spam reporting. API integration is built in and connected to most common platforms. There there isn't a direct connection you can utilise online software integrations like Zapier to automate steps. This allows you to connect one system to another and transfer and share information and unsubscribes to your CRM for example.

Cons:

Mailchimp has increased its functionality and managed to keep these new features easy to use and adopt. I would say one con is that people don't use half of the available functionality to their advantage. They have tightened up their pricing and reduced the functionality for their lower/free tiers but I think this is more than fair. Make sure you choose the right payment plan, either monthly or pay as you go that matches your requirements.

Munema
Customer Training Manager in Finland
Computer Software, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

A very good platform to get started with email marketing

4.0 3 years ago

Pros:

I think that if you are new to email marketing and are not sure which platform to start with, you should look into Mailchimp. First of all, it is free to use until 2,000 contacts (true, you won't have access to all the features but still). This means that you don't need to try it for a few days and see but you can actually use it for a longer period of time so that you have solid data to see whether what you are doing email marketing-wise is working or not. If you are new to this world, you will be happy to hear that each plan of Mailchimp comes with an email builder, as well as templates for both forms and landing pages – this is one of my favorite features because not only it saves you time but it gives you access to some "battle-tested" templates that work. The mobile app is good for keep track of things while you are on the go, while the subject line helper and 1-step automations will help you ensure that your emails get open and read.

Cons:

The main issue I have with Mailchimp is the fact that, depending on what you are planning on doing from an email marketing standpoint, you are probably going to end up outgrowing the platform. This may not sound like a big thing when you are just getting started but it could become an issue if you have to look for a different platform and migrate thousands of people, as well as landing pages, forms and email content, to it.

Verified Reviewer
Verified LinkedIn User
Real Estate, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Email marketing solution that can handle all your demands in one go

4.0 3 years ago

Comments: Sending emails as part of our company's marketing initiatives is easy thanks to Mailchimp. The customers of each of our clients will be able to access unique deals and information. More clients are drawn to the website as a result of this. Having an email platform that allows us to send emails that are specifically customized to our customer’s needs is a huge asset. People who have no marketing knowledge can use Mailchimp to create high-quality material that looks attractive. When people use templates, they may "drag and drop" information, and distribution lists allow them to select the recipients. In the end, Mailchimp is a terrific solution that does exactly what it is supposed to: send emails.

Pros:

Marketing and HR use Mailchimp frequently. They frequently exchange emails to solicit opinions on various initiatives and agendas. Because it doesn't require any coding skills to create campaigns, and because there are enough templates for different types of campaigns, Mailchimp is simple to set up and use. It is possible to track down recipients who have opened and read emails sent by this program. It can also provide you with a record of all correspondence. Online invitations are given to us for training and group session seminars. We'll see if we can make it, and we'll mark it down in our calendar. Mailchimp's ability to provide customized content and automate workflows usually results in more efficient and speedier marketing campaigns.

Cons:

When you start uploading photographs to your account, you'll immediately run into a situation where it's difficult to locate the files you need. To keep your images organized, you'll have to spend an awful amount of time removing or reorganizing them. Because there are so many variables in design and formatting, it's easy to overlook something while creating an email or a template. As a result, you may find that your output takes on a distinct appearance.

Hicham
Freelancer in Morocco
Computer Software, Self Employed
Used the Software for: 6-12 months
Reviewer Source

A Comprehensive Review of Mailchimp: The Good, The Bad, and The Ugly

5.0 2 years ago

Comments: I use Mailchimp for my email marketing and have found it to be a very effective tool. It is easy to use and has a lot of features that allow me to customize my emails to fit my brand. I also like that I can automate my email marketing so that I don't have to spend a lot of time manually sending out emails. However, there are some downsides to using Mailchimp. First, it can be expensive if you have a large list. Second, the deliverability rates are not always great, which means your emails may end up in the spam folder. Overall, I think Mailchimp is a good tool for small businesses that are looking for an easy-to-use email marketing solution. If you want to send lots of emails or need more customization options, then it might not be right for you.

Pros:

Mailchimp might be the most well-known email marketing platform on the market, but that doesn’t mean it’s necessarily the best one. Below, we’ll talk about what we like and don’t like about Mailchimp to give you the information you need to make an informed decision about whether this solution is right for your business. We’ll also provide resources to help you compare pricing with other popular email marketing platforms, so you can find the right fit at the right price. Let’s get started! There's a reason why Mailchimp is one of the most popular email marketing platforms out there. Here are some of the things that make it great -It's easy to use. — Mailchimp has an intuitive interface that can be used by anyone — The pricing plans are designed for small businesses (more on this later) — Mailchimp integrates with many other apps like Shopify, WordPress, etc. — There are tons of awesome templates to choose from when designing your campaign or project, which helps you save time — The autoresponder option is great for setting up drip campaigns or projects, so you don't have to spend hours manually sending emails every day/week/month — Their customer service team is always available if you need help, and they're pretty responsive too. They also offer live chat if you want even faster help.

Cons:

1. Mailchimp's user interface could be more intuitive. I often find myself feeling lost and having to search for features that should be easy to find. 2. The automation features are great, but they can be very complex and time-consuming to set up. I would love it if there were some templates or easier ways to get started. 3. Their customer support is inconsistent. I've had some great experiences, but also some not-so-great ones. It would be nice to have more consistent support. 4. Their pricing structure is a bit confusing and changes regularly. I wish it were simpler and more transparent. I think the free account is too limited and will probably lead most people to subscribe before they know what the limitations are. The first plan – Basic – starts at $9/month with a 100 subscriber limit. The second plan – Professional – starts at $19/month with a 1000 subscriber limit. And the third plan – Pro Plus – starts at $29/month with no limit on subscribers.

Rupert
Rupert
Zoho Developer in Philippines
Verified LinkedIn User
Information Technology & Services, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Streamlining Email Marketing with Mailchimp

5.0 2 years ago

Comments: Mailchimp is solving the problem of email marketing for businesses by providing a platform for them to easily create and manage email campaigns. With Mailchimp, businesses can create and send emails to their subscribers, manage their mailing lists, track their email performance, and automate their email marketing activities. Mailchimp provides an all-in-one solution for businesses to reach and engage with their audience, which is essential for building strong customer relationships and promoting their brand. The platform helps businesses to save time and effort by automating repetitive tasks, and it provides valuable insights into email marketing performance to help businesses make informed decisions and improve their campaigns over time.

Pros:

One of the biggest pros of Mailchimp is its user-friendly interface and intuitive design. The platform is incredibly easy to navigate and use, even for those who are new to email marketing.Another key benefit of Mailchimp is its advanced automation capabilities. The platform allows you to create custom email campaigns based on subscriber behavior, so you can send relevant and targeted messages that are more likely to convert. This is a powerful tool for businesses and organizations looking to build better relationships with their customers and improve the effectiveness of their marketing efforts.In addition to its automation capabilities, Mailchimp also offers a wealth of analytics and reporting tools that can help you measure the success of your email campaigns. With real-time reporting and detailed insights, you can see exactly how your campaigns are performing and make data-driven decisions about future marketing efforts.Overall, Mailchimp is an excellent choice for businesses and organizations looking for a comprehensive and effective email marketing platform. With its user-friendly interface, powerful automation features, and insightful analytics, Mailchimp is well-equipped to help you streamline your email marketing efforts and achieve your marketing goals.

Cons:

Mailchimp has some limitations that some users might consider as cons. One of the main complaints is the limited automation capabilities in the free plan. The free plan also has limited integrations with other platforms and a lower email sending limit. Some users also report that the interface can be cluttered and difficult to navigate, especially for more advanced users. Additionally, some users have reported issues with deliverability, with some emails going to spam folders. While Mailchimp is a popular and user-friendly option for many, these limitations might be a drawback for some users who require more advanced features and more control over their email marketing campaigns.

Andrea
Andrea
Marketing Coordinator in US
Verified LinkedIn User
Machinery, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp has allowed me to measure the success of my email marketing campaigns.

5.0 last year

Comments: Thanks to Mailchimp, I've been able to create and send engaging, personalized emails that have helped me increase my customer engagement and loyalty. Plus, I'm able to automate tasks like email sending and list segmentation, which has saved me valuable time and resources. With Mailchimp's data tracking and analysis tools, I can measure the performance of my email campaigns and adjust my strategy accordingly.

Pros:

Mailchimp has been a fundamental tool for me in my work as a Marketing Coordinator. With this email marketing platform, I have been able to easily and effectively create and send newsletters and email campaigns. What I like best about Mailchimp is its intuitive and easy-to-use interface. Setting up an email marketing campaign is very easy and you can choose from a variety of templates and designs to personalize your emails.

Cons:

Setting up integration with other platforms can be a bit tricky. In my case, I had some trouble integrating Mailchimp with my website and other systems I use at work. Also, the process of uploading email lists can be a bit slow and tedious.

Verified Reviewer
Verified LinkedIn User
Sports, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Simple, Customizable & Cost Effective

5.0 3 years ago

Pros:

When we first started looking for mass-mailing software about 8 years ago, there were very few 'cloud' solutions - with many sending hundreds of emails from our home/small-business connection. Aside from the lacklustre options provided by those programs - it also wasn't ideal to be sent from an IP address we had little control over at the time (now we've moved to an enterprise-grade static fibre line this is less of an issue). However, before we landed on Mailchimp we'd first use a program to design the newsletter and then copy the static HTML into our 'send' program to mass deliver - this left a lot to be desired, and with Mailchimp being one of the first to streamline this process meant we could offer personalised emails - and also offload a huge amount of work on our end.

Cons:

There are very few negatives that I'd have about Mailchimp, I think most of mine are to do with integrations - and all of those issues have been on the integrators side rather than Mailchimps. Very occasionally I've had issues with the web editor, but its auto-saving and normal stability have more than made up for those issues.