Act-On Reviews

"Act-on is an easy to use and robust marketing tool."

Comments: Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Pros: Most actions are very intuitive and the tool is easy to navigate.

Cons: Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

"Act-On's strengths are it's customizability and robust features."

Comments: Great piece of marketing and survey software. Very powerful and can have multiple uses in almost any organization.

Pros: Act-On's back end really customizable and you're able to make your emails look exactly how you want. The landing pages you make are able to capture documents (like jpgs or PDFs) so participants can upload files making it really easy to download all the attachments along with their responses at once. I also appreciated the ability to schedule survey reminders to participants in advance and to cross check that with live results. This means that you could schedule a reminder to go out at 8AM tomorrow, but if someone completed the survey at 7:59AM, they wouldn't receive the reminder. Great feature.

Cons: It's very admin and training heavy. The software is not intuitive and you need to setup the pieces of the survey/email first (I.e landing pages, contact list, etc) before you start working on the actual survey or email.

"Great Automation Program, Especially for SugarCRM Users"

Pros: Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent. It was a pleasure working with their team.

Cons: I'd like to have more in-person user group opportunities to discuss best practices.

"Best Cost-Effective Marketing Automation Software"

Comments: Our company has tried different Marketing vendors, and not every experience has been a pleasant one. This is why I can say with confidence that Act-On is the best Marketing Software that we have found. Not only do they deliver a great product, but the customer experience has been stellar from Day One. You can really feel they care about their customers and I especially love the fact that I am not treated like just a client number. It's always great to find a vendor that takes such great care of their clients. Our Product Management and Marketing Teams are definitely #TeamActOn! One of the things that Act-On does better is their Salesforce integration which works both ways, meaning that no matter where the lead information originates, it will synchronize correctly as it should, which was not the case with other software we tried. Act-On's out-of-the-box Webinar integration with GoToMeeting and WebEx simply works and there's no need to purchase or subscribe to additional "Apps" as was the case with other Marketing platforms. We really appreciate their service--it has helped our Marketing Team be more efficient and take our Marketing campaigns to the next level. Did I mention that our Sales Team loves seeing who's visiting our website? They even have their own Act-On Tab in Salesforce with leads in their territory based on Act-On's lead scoring. I feel that Act-On provides the best value from the marketing software that I've personally vetted. They recognize that sometimes you don't market to the same individuals all the time, which is why their pricing model is based on the number of active contacts you e-mail each month. Unlike other vendors, you are not locked into a 12-month or greater commitment contract. The contract is on a monthly basis and you can cancel at anytime--they truly earn our business on an ongoing basis. If I had to change anything, I would probably request for greater reporting capabilities when it comes to integrating our Google AdWords campaign, but it looks like they plan on rolling out some improvements in that area soon. Overall, Act-On is a great service and we plan on being a customer for many years to come.

"This is really a marketing tool that has build some features for salespeople"

Pros: I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website.

Cons: It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales.

"surprised (not a good way)"

Comments: Let met take an example. You want to create a decent marketing automation campaign. For this, you need to create landing pages but first, landing pages templates. oh, I want forms in it so lets create some forms templates to create a form for this landing page template. You do your landing page etc.. and you need to change something in the form. You must go to forms, edit the form to modify it in the templates..... Why not on the go actions ? this would make so much less clicks and back and forth actions... The preview mode for the landing pages is not very a preview mode because you can't really preview all things (like hoovering colors changing on a button, actions on buttons etc) so what is the point ? Maybe I don't really understand your way of thinking but the tool seems to be made by programmers who are not really into User Experience and User Friendly stuffs.
This is maybe a bit too critical but this is my honest review of a intense user.

Pros: We like the fact that is it powerfull and we have so much possibility with it

Cons: BUT the way to get things done is not very straight foreward. for example, you don't have any customer support - just deal with the manual and the community (this business model is used by sub brand of big brands), the fact that it is not very user friendly (no possibility to edit pictures directly in the landing pages / emails..).

"Satisfied with product"

Comments: I think Act-On is a great tool for marketing. I've been using it for the past year and a half and finally feel confident with it. It does take time to understand everything, but customer service and the free webinars have been a huge help.

Pros: Once you figure it out, it's a very simple tool to use and can be easily accessed.

Cons: The form set-up. I think the set-up is complicated & could use some tweaking. I don't like that you have to create a new form (when pulling the data) if you add anything new into the original form.

"Fully Featured Marketing Automation Solution for Right User"

Comments: ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

Pros: Great features
Support

Cons: Price
Contract length term

"Act-On review"

Pros: Act-On is a very good Marketing tool which has been very helpful in my emailing campaigns, creation of forms, polls, landing pages, lead generation, media library hosting, and integration with our CRM.

Cons: Sometimes the Customer support can be a bit slow. We have also found the tool stalls at times, though rarely.

"Act-On Review"

Pros: The customer support, they are very quick to respond and follow-up.

Cons: The ease of use you could be improved. More tutorials on new features.

"Resourceful Marketing Automation"

Comments: Their support is amazing now that they have the live chat option.

Pros: Bang for your buck since it is priced off of contacts. Other competitors charge by emails sent, which can be more expensive.

Cons: Not intuitive if it's your first time using it.

"Dynamic AND user friendly - perfect!"

Comments: Our team are really happy with the metrics and insights available through Act-On.

Pros: The best thing is that you can be extra specific when targeting customers. The interface and metrics are major plus points too.

Cons: The setting up process wasn't great to be honest. Although I'm told they have improved this massively.

"Great Marketing Software"

Comments: First off the Training and Support teams are amazing. They will hold your hand through the whole intake process. The email template builder is easy to use and it creates professional looking emails. It will track all of your website traffic and it will show you where you traffic is coming from. Great tool for small businesses!

Pros: Ease of use

"Amazing!"

Pros: I love the ease of use, the availability for myself a non designer to make professional looking emails and execute them quickly with tracking that makes my job analyzing the response rate incredibly easy!

Cons: There's nothing I don't like.. just need a bit more training. I haven't dove deep enough to understand it all. One of my biggest complaints is that our CRM isn't completely compatible.

"Automation at it's finest"

Comments: Overall, I love Act-On for its easy to use automation and form creation. It's priced well and easy to sync with Salesforce.

Pros: Act-On is very easy to set up automation campaigns. The sync between Act-On and Salesforce is flawless. The email drag and drop builder works great and is very custom once you get used to it. Forms are very easy to create and implement.

Cons: Listing is horrible. You can't search the entire database for an individual user. You have to know what list they are in and perform the search within the list. Sometimes the server can be buggy.

"Very happy with marketing automation selection."

Pros: The vendor is by far one of the best I have ever worked with. They have spent hours with us on any issue that has come up, and truly been a resource during implementation. The product is excellent and the product management team listens to feedback to adjust and enhance Act-On.

Cons: There were a few kinks in rollouts for upgrades to the software but that was nearly 8 months ago and their process is much more streamlined.

"Blagh!"

Comments: Their sales department is good at selling this product, the reality is that it's not very good.

Pros: We started using this as an alternative to similar features in SalesForce. It does have a ton of features and integrates with many other systems.

Cons: We've had nothing but trouble with this since the beginning. Even after two years we still have random issues (services disconnecting) which can take hours to repair. The bulk emails we send from Act-On consistently end up in spam folders and customer support gives us the run around about how to fix it, usually we end up spending hours just to prove to them that this is actually happening.

"Best Marketing Automation Tool Out There"

Pros: I like Act-on because it is simple. It is clean and does what I want it to do. If I have an issue, I can just call or email someone at Act-on, and they will drop everything to help me fix my issue and get me back to my task. I've been using it for almost four years now and have never thought, "Boy, we need to find another tool." It just keeps getting better because they actually listen to their users. The community is very active, and it makes you feel good to know that your comments are being seen and are changing the future of this tool.

Cons: They have been limited on their choices of stock email templates, but in August 2014, they are releasing a new builder, which should fix this tiny problem.

"B2B Company Looking for Marketing Automation Software"

Comments: during our trail the team was responsive. In the end the ability to capture Google Analytics from our marketing automation activities steered us towards another solution

Pros: the software was fairly intuitive, easy to understand/navigate. I really liked the dashboard and quick navigation links

Cons: the landing pages and email created in the software could not be linked to our company's Google Analytics page

"Love the implementation process and overall ease of use"

Pros: Easy to use and loved the act on university when implementing.

Cons: When customer support was out for a few months.

"A must have tool for anyone in Marketing"

Pros: What I like best is having a wide variety of useful information easily accessible in a single software product. Website tracking, email campaign tracking, tracking assets, tracking social media, and more are always just a click away.

Cons: The overall look of the interface. I think it needs a facelift to look more modern.

"Decent if you already have it and infrequently email. There are better solutions at lower prices."

Comments: It was an existing solution where I currently work. I put it through its paces and we quickly outgrew our plan, but to grow with Act-on is expensive since they price based on number of monthly sends and not contacts in your system, which becomes very costly if you want to email customers and prospects more than once a month. We ultimately went with a different solution where the pricing is based on active contacts, offers unlimited sends and more robust functionality at a far cheaper price.

Pros: It is easy to set up from addresses for different email sends.

Cons: Constantly watching the ticker to see when/if we're going to reach our monthly send allotment, and we have

"Not what it says on the tin!"

Pros: As a basic bulk emailing tool for a small business it is fine, however it is an expensive emailing tool.

Cons: The integration with Salesforce is terrible, there are numerous bugs in the system which make using it very difficult and setting up a basic automated programme is impossible without doing work arounds to get it working, making it a lengthy process and costing the team too much time. Not worth the money.

"great easy to use UI"

Pros: easy to use user interface, very good friendly support staff

Cons: nothing, the best I have used to date, have a hard time finding something to criticize, but support did lag a few times

"Great!"

Pros: I like how easy it is to use this software. They have made things very simple from uploading lists to creating a drip campaign, to the actual design of the email.

Cons: The only thing that I can think of would be to have a couple more templates. But the selection they have is good.