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Social Network Analysis (SNA)

Social network analysis (SNA) looks at the patterns and relationships within particular groups of people. SNA is not limited to social media networks but also focuses on interpersonal and professional workplace relationships. It can even refer to assessing how people work together in teams within an organization. This type of analysis examines how individuals influence each other within these groups, and the data gathered can be used to assess the effectiveness of teamwork, communication, and productivity and make effective organization-wide changes.

What Small and Midsize Businesses Need to Know About Social Network Analysis (SNA)

SMBs that regularly assess the efficiency of their teams via SNA could see improved productivity and a boosted bottom line. Business leaders who take a vested interest in their teams and individual employees are more likely to see increased loyalty and reduced churn.