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Marketing Automation Software

Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis.

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1336 results
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration. Learn more about Zoho CRM

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
This affordable software combines email marketing, workflow automation, and other digital tools for the everyday marketer. Learn more about Mirabel's Marketing Manager
Mirabel's Marketing Manager is a full-scale CRM and marketing automation software with reporting and analytics, competitor analysis, email marketing (with email address verification and list segmentation), workflow automation, landing pages, and forms. This new software also has website visitor tracking to identify anonymous website visitors and append demographic and contact data to leads. With the new Website Tags tool, users can even collect first-party data. Learn more about Mirabel's Marketing Manager

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Learn more about Braze
Braze is a leading customer engagement platform that empowers brands to deliver personalised, real-time experiences across multiple channels. With its robust marketing automation and journey orchestration capabilities, Braze helps marketers harness the power of customer data and AI-driven insights to automate campaigns, segment audiences, and analyse campaign performance—all while delivering meaningful, relevant experiences to their customers. Join the ranks of top brands like KFC, HBO, and Sephora and transform your marketing strategy with Braze today! Learn more about Braze

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Send personalized messages based on criteria and triggers, monitor and optimize your marketing campaigns with GreenRope. Learn more about GreenRope
GreenRope CRM is a marketing automation platform that helps you create and execute effective campaigns across multiple channels. You can use automation to send personalized messages based on criteria and triggers, monitor and optimize your marketing campaigns with real-time analytics and reporting. GreenRope also has features for sales enablement, customer support, and business process management. It’s a comprehensive CRM that helps you automate your marketing and grow your business. Learn more about GreenRope

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
New Zealand Local product
PageProof is a powerful online proofing platform that makes it simple to gather feedback on your work - streamlining your workflows. Learn more about PageProof
PageProof is the #1 rated, ISO 27001 certified, online proofing platform that natively connects to all of your project management, design, and communications tools. PageProof's seamless integrations increase your creative workflows efficiency by 40%. Book a demo with our team to see PageProof's powerful features in action - and you'll see why PageProof is the innovation leader for online proofing. Learn more about PageProof

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Sender is super easy and affordable email marketing platform with powerful features, solid deliverability, and top-notch support. Learn more about Sender
It's easy to use, full featured, and yet surprisingly affordable - Sender is the best choice for marketers to send marketing emails and drive more revenue. Everything you need for effective email marketing is within a few clicks, and for a fraction of the cost of other email marketing providers, such as MailChimp or ConstantContact. Use our integrations to connect your Magento, WooCommerce, WordPress, PrestaShop or other platform and send highly converting newsletters to grow your business. Learn more about Sender

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Clerk.io's AI uses your customers' behavioral data to automatically optimize search results, product recommendations & email marketing. Learn more about Clerk.io
Clerk.io is Marketing Automation and e-commerce personalization software that helps online stores acquire, convert and retain more customers through AI-driven technology. Clerk.io automatically analyzes behaviors, trends, and transactions to present shoppers with highly relevant search results, product recommendations, emails, ads, and more that increase sales 15-30%. Join thousands of leading brands around the world and start delivering personalized omnichannel shopping experiences today. Learn more about Clerk.io

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Learn more about Adzooma
The Adzooma platform is now FREE for all. With no card details required. Our automated PPC management and optimisation platform offers AI and machine learning for stress-free marketing automation. Enjoy 24/7 ad optimisation with easily actioned improvements. Save hours of analysis every week and stay informed with instant notifications. Harness up-to-the-minute data to make lightning-quick decisions, while staying in complete control of everything. Learn more about Adzooma

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences. Learn more about HubSpot Marketing Hub
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Start growing your business today with HubSpot Marketing Hub. Learn more about HubSpot Marketing Hub

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Mailchimp: the #1 email marketing platform with 11M+ users worldwide, offering AI-powered insights & content creation tools.
Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals. Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags. Learn more about Mailchimp

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Trusted by teams of 2 to 20,000 to plan, track, and collaborate on work, Jira offers every team the top tools and practices for growth.
Jira is the #1 agile project management tool for all teams to plan, track, and manage any project. Customize workflows to your team’s processes, integrate with over 3,000 apps, automate any task or process with a few clicks, and get rid of mundane tasks with AI. As your single source of truth, Jira seamlessly connects teams that build software with those who launch and support it, so you never lose track of progress or context. And with a free edition, teams of up to ten users can leverage all the power of Jira at no cost, forever. Learn more about Jira

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
We deliver the tools to simplify and amplify digital marketing and drive results for your business.
Constant Contact delivers for small businesses and nonprofits with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience with advanced AI and Automation tools, we deliver the performance and guidance to build strong connections and generate powerful results. For more information, visit www.constantcontact.com. Learn more about Constant Contact

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Wrike is a powerful marketing automation platform with dynamic request forms, automated workflows, and real-time reports.
Wrike is a powerful marketing automation platform for cross-functional teams. With Wrike’s smart features, marketers can make their processes up to 40% more efficient, enabling them to save time and organize campaigns quickly. Add order to chaotic workloads with dynamic request forms that auto-assign tasks to the right people. Create automated workflows tailored to your marketing team’s style. Schedule campaign reports to be automatically delivered to your inbox. Work smarter, not harder. Learn more about Wrike

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Brevo, is the leading customer relationship management (CRM) suite.
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month. Learn more about Brevo

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
We help small teams power big businesses with the must-have platform for intelligent marketing automation.
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. Learn more and start your free trial at ActiveCampaign.com. Learn more about ActiveCampaign

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages & websites using our drag & drop editor (with AI generator) or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard. Learn more about MailerLite

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Systeme.io is a simple, affordable, and intuitive all-in-one marketing platform for anyone who is looking to grow their online business
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io. Systeme.io is a swiss army knife for entrepreneurs. When we say “all-in-one”, we really mean it. Learn more about Systeme.io

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up from repetitive tasks. Learn more about Keap

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
#1 Marketing Platform For SMB's! Create your account
Get everything you need to manage and grow your business, all from a singular platform create your free account today to explore the platform and compare plans and pricing. Learn more about Marketing 360

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Intercom is the complete AI-first customer service platform, improving experiences for customers, support agents, and managers
Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. Our AI-first platform is built on a single AI system, with three major components that will allow you to deliver the remarkable customer service you’ve spent decades striving for. AI Agent: Customers no longer wait or get deflected. AI Chatbot provides instant accurate, responses, 24/7 to most questions. Only complex interactions transition to tickets. AI Copilot: Agents no longer manually, slowly look things up. AI Copilot is ever-present, connected to all data and systems, and provides information in real time. Instant ramp time for new agents, and agents needing to know new things. AI Analyst (Coming soon): Leaders no longer manually compile reports without full coverage. AI Insights proactively provides a holistic view across 100% of conversations, with clear suggested areas of improvement. Learn more about Intercom

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Bitrix24 is #1 free CRM and marketing automation platform used by over 15 million businesses worldwide.
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 15 million companies worldwide. Learn more about Bitrix24

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
EngageBay's Marketing automation software helps small businesses automate marketing & sales tasks to generate leads & close more deals.
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device. Learn more about EngageBay CRM

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
Act! Marketing Automation optimizes all the ways you communicate with prospects & customers to maximize engagement and drive business.
Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth. Learn more about Act!

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking
125k+ Shopify, WooCommerce, and Wix ecommerce stores trust us for our easy newsletters, email marketing, SMS and lead capturing.
Trusted by 125,000+ businesses worldwide, Omnisend is an omnichannel email marketing automation platform built to help ecommerce brands land more sales. Automate your marketing processes across the entire customer journey—from cart recovery and welcome messages to customer reactivation. Make sales around the clock across multiple channels like email, SMS, and push notifications. Omnisend works with all ecommerce platforms including Shopify, BigCommerce, Woocommerce, Wix & more. Learn more about Omnisend

Features

  • Sales Analytics
  • Multi-Channel Marketing
  • Social Marketing
  • Drip Campaigns
  • A/B Testing
  • Lead Management
  • Landing Pages/Web Forms
  • Segmentation
  • Campaign Analytics
  • Multivariate Testing
  • ROI Tracking

Marketing Automation Software Buyers Guide

What is marketing automation software?

Marketing automation software helps businesses automate marketing processes and allows for end-to-end management of marketing campaigns including campaign design, tracking, content publishing, customer segmentation, and marketing analytics. 

The benefits of marketing automation software

  • Effective cross-selling and upselling campaigns:  Cross-selling and upselling are complicated processes and pose a number of marketing challenges. For every campaign, marketers need to create customer lists, customize email text, and keep an eye on campaign metrics. A marketing automation solution automates each of these processes by providing users with segmented lists, personalized email templates, and split-testing options. Marketers can also track campaign responses in real time. 
  • Streamlined marketing operations:  A marketing automation solution provides a snapshot of all marketing projects and campaigns in a dashboard, saving managers the hassle of tracking each campaign separately. 
  • Scalability in sales seasons:  The October to December holiday sales season poses a number of planning and execution challenges for marketers. Businesses can lose significant sales opportunities if they aren't able to manage the massive scale of marketing required. Marketing automation software provides email automation, segmented lists, and other features that help businesses manage variable loads efficiently at these times.

Typical features of marketing automation software

  • Analytics/ROI tracking:  Monitor conversion rates and track the effectiveness and profitability of marketing efforts. Some products also provide reports on customer behavior trends.
  • Campaign management:  Create a sequence of marketing actions to complete specific marketing goals and monitor real-time performance of multiple stages of a campaign. 
  • Lead management: Store information on leads and contacts and track them throughout the sales process.
  • Lead nurturing:  Engage with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.
  • Segmentation:  Group leads and contacts based on specific attributes such as gender, age, and location. Some products also provide statistics on the likelihood to convert, which can be used to prioritize leads. 
  • Drip campaigns:  Create a process flow for marketing campaigns to guide leads based on actions such as time-to-respond and items browsed. Users can also use drag-and-drop interfaces to program campaign logics such as condition-based routing and follow-up emails.
  • Channel management:  Coordinate marketing efforts across channels such as email, landing pages, and social media.

Considerations when purchasing marketing automation software

  • Anti-spam compliance needs:  Businesses need to adhere to a number of spam compliances in their marketing practices. For example, CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. DomainKeys Identified Mail (DKIM) mandates that emails include a cryptographic authentication process for the email domain verification. Marketing automation solutions help users with compliance by performing quality checks and proactively flagging users if an essential component is missing or a piece of information is misrepresented in an email or a marketing message. Buyers should assess their compliance needs and shortlist marketing automation solutions accordingly.
  • Mobile-responsive templates:  Mobile advertising is at all-time high, and marketers  cannot ignore the opportunity. In fact, mobile advertisements will account for approximately  75% of total digital advertising spend in 2018. This trend makes it necessary for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages such as landing pages and email campaigns. Some marketing automation products also help users design mobile-optimized websites.
  • Artificial intelligence (AI) will drive personalization in the marketing automation software space:  Artificial intelligence can provide marketers with valuable insights on customer behavior and use this information to personalize campaigns to appeal to the buyers' need. For example, AI can observe a customer's browsing history and click pattern and use this information to provide personalized deals to the customer. Since AI adoption is on the rise , we can expect to see more use cases of this technology in the next three to five years. 
  • Marketing software will use chatbots to automate manual tasks:  The adoption of chatbots is growing faster than ever , including in the marketing automation space. A chatbot enables businesses to interact with their customers and prospects in a more personalized way. For example, a chatbot can help marketers offer real-time deals and discounts to customers based on their product searches and purchase history. This way, marketers can provide more dynamic deals to customers than via an email marketing campaign. We expect chatbot technology to become mainstream within the next five years.