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Pipedrive is a sales management tool built for salespeople by salespeople. Used by more than 90k sales teams globally, it helps to see the big picture, then gives step-by-step guidance to keep everyone focused on the activities that drive deals to close. With Pipedrive nothing falls through the cracks. It is easy to use and helps to keep focus, so your team will love to use it and you can trust the data in the system. Its simple to get started, but powerful enough adapt to any sales process. Learn more about Pipedrive Pipedrive is a sales management tool that gets sales teams organized. It helps you focus on the activities that drive deals to close. Learn more about Pipedrive
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Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to get more leads and drive higher ROI and generate more sales. With industry-leading inbox delivery rates, advanced personalization and real time reporting, Campaigner is the preferred choice of over 100,000 businesses worldwide. Learn more about Campaigner Advanced email marketing tools for medium & enterprise businesses to build powerful personal connections with their customers. Learn more about Campaigner
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ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Learn more about ActiveDEMAND Full featured digital marketing platform built for marketing agencies Learn more about ActiveDEMAND
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Building artificial intelligent chatbots for the everyday online retailer. Acobot is one of the leading artificial intelligence chatbot providers for e-commerce and online retailers. Powered by advanced machine learning technology, Acobot learns from your website and engages with users autonomously. No coding needed, Acobot is supported by leading e-commerce builders such as Shopify, WooCommerce, and others. Learn more about Acobot Acobot is an artificially intelligent chatbot that uses machine learning to engage with your customers automatically. Learn more about Acobot
Step up to all-in-one sales & marketing software designed for growing service-based businesses, ranging from entrepreneurs and startups to larger teams. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business and delivering great service. Learn more about Keap (formerly Infusionsoft) Keap is an all-in-one CRM, sales, and marketing automation software you can customize to win more business. Learn more about Keap (formerly Infusionsoft)
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Bitrix24 #1 free lead tracking and lead nurturing software used by 4 million companies. Cloud, mobile, open source. Free email marketing, trigger emails, SMS marketing, FB and Google retargeting. Learn more about Bitrix24 Bitrix24 #1 free lead tracking and lead nurturing software used by 4 million companies. Cloud, mobile, open source. Learn more about Bitrix24
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EngageBay is a simple, affordable, all-in-one marketing and sales CRM software built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, nurture these leads through engaging emails and automate your marketing funnel through marketing automation - all from one easy to use platform. Learn more about EngageBay EngageBay provides a simple, affordable all-in-one marketing and sales CRM software to acquire, engage, nurture and close leads. Learn more about EngageBay
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue. Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.

by Act-On Software

(245 reviews)
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Act-On gives businesses that make $10M to $500M in revenue the tools they need to build and optimize campaigns, generate leads, score and prioritize prospects. Act-On is capable of integrating with almost any CRM in the market. Act-On is a marketing automation platform designed to offer a suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. Act-On is a marketing automation tool that maximizes lead generation and lead management. We spark better inbound & outbound marketing.
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SALESmanago is a cloud AI & Machine Learning powered marketing automation platform used by over 15 000 companies in 40 countries including Lacoste, Yves Rocher, Starbucks and huge amount of medium and small-size e-commerce companies. In Financial Times Fast 1000, SALESmanago is ranked #26 fastest growing company in Europe and fastest growing European martech platform. All-in-one, marketing automation platform that helps companies increase their revenue by delivering personalized offers in omnichannel.

by Genesis Digital

(75 reviews)
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Kartra, the all-in-one business platform, helps you capture, nurture, and manage your leads to grow your online business. Because Kartra is an all-in-one platform, it logs every single step your leads take, and composes a meticulous timeline with their actions. You can then apply custom labels, automations, and lists to your leads to better categorize them into sub-groups, and even assign a score based on their actions. Once you've captured a lead, Kartra will help you manage them with it's built-in lead nurturing system.
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Salesfusion is the all-you-need marketing automation solution built to work for your lead nurturing needs. Our curated toolset transforms prospects into customers by engaging them throughout the buyer journey. Nurture leads for Sales with real-time CRM syncs, unlimited emails and automations, and advanced segments and scoring. We focus on what matters most to marketers: streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Sugar Market is the new standard in marketing automation with intuitive campaign builders, advanced automations and superior reporting.
All-in-one VOIP phone system with sales automation. Includes lead management, texting, and campaign dialing. Automates follow-up calls, texts, and emails in one interface. Virtual Office, mobile apps for Iphone and Android, call recording tracking. All-in-one VOIP phone system with sales automation. Includes lead management, texting, and campaign dialing.

by FreeAgent Network

(45 reviews)
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FreeAgent CRM delivers a next-gen work experience. Our cloud-based platform help teams unlock productivity and grow sales effortlessly. Get everything in one place Work more collaboratively and get more done Track and improve performance Optimize any process Whether its a deal, a project, a support ticket, or anything else, FreeAgent helps your team stay on task. Boards, lists, and cards enable you to organize and prioritize any business flow in a fun, flexible, and rewarding way. FreeAgent CRM delivers a next-gen work experience. Our cloud-based platform help teams unlock productivity and grow sales effortlessly.
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Growing your business doesn¿t stop with lead generation. Our lead analytics tools give you detailed reports on every caller to more efficiently qualify leads and refine your advertising campaigns to reach a larger segment of your target audience and nurture prospects through the funnel. That¿s why we have developed proprietary applications to integrate caller data, customer profile data points, and call recordings with most Customer Relationship Management (CRM) systems. 800response provides a comprehensive and affordable SaaS lead generation, lead tracking, and interactions analytics software solution.
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Lead Liaison provides easy to use, web-based, marketing automation software for B2B/B2C marketing and sales. We help companies qualify, manage, create and nurture leads through innovative software technology. We help marketing teams generate 50% more sales-ready leads at 33% lower cost. We also help sales get fresh new leads, shorten sales cycles, prospect better, lose less deals to competitors and make the most out of their day by focusing on prioritized leads. Lead Liaison provides easy to use, web-based, revenue generation software for B2B and B2C marketing and sales.

by ClickPoint Software

(18 reviews)
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SalesExec helps salespeople at companies big and small by automating the sales follow up process. SalesExec is an all-in-one solution to help your salespeople reach more prospects. Including local presence dialing to reach 60% more of your prospects, with automated text SMS, and email nurture to reach customers at the right time in their buying journey. Capture and instantly route all web leads and phone calls. SalesExec is an all-in-one sales automation solution to help you reach more prospects. Featuring dialing, Text SMS, and email nurture.

by Verse.io

(15 reviews)
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Verse.io is a software as a service platform that contacts and converts leads with an innovative mix of SMS-first technology and human touch, 24 hours a day, 365 days a year. Top sales teams across the country are using this platform as the engine to power their lead qualification process - sparking more conversations, driving more appointments, and wasting less money. Lead management/nurturing platform designed for businesses that generate leads.
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Chatfuel is the leading chatbot platform for Messenger. You can increase sales, personalize marketing and automate support, all with Chatfuel. Build your bot now, no coding required. Chatfuel is the leading chatbot platform for Messenger. Increase sales, personalize marketing and automate support, all with Chatfuel.
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LeadRocket by CallidusCloud is the only integrated marketing automation platform designed for both marketing & sales teams. Our easy-to-use, collaborative B2B platform creates one system for all of your marketing programs, with robust campaign automation & powerful lead management. Enable sales and marketing teams to work together: share superior lead insight and intelligence, drive a higher number of high quality leads, and close more deals with LeadRocket. Powerful marketing automation platform: generate demand, manage/nurture leads, get superior lead intelligence & collaborate with sales.
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Grow your list, send emails, sell online courses and memberships without tech headaches. More than that though, Simplero is a place for infoprenuers on a mission. Who care about the people they serve. Who ask "what can I do right now to fulfill my purpose?". No shady BS. No fake countdown timers. No sleaze. Just good, honest, conscious entrepreneurs who believe business is about loving, serving, and making money doing it. Simplero is a software for infopreneurs. Grow your list, send emails, sell online courses and memberships without tech headaches.
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Exceed.ai automates conversations with leads at scale over email and chat. Marketing & sales teams use Exceed to qualify more leads and scale their pipeline. Unlike other conversational marketing platforms, Exceed uses AI to analyze lead intent & respond with the right message. Exceed keeps your pipeline full by engaging every lead and qualifying, following-up and booking meetings for your sales team. Exceed analyzes leads' intent & responds with the right message. Automate & scale lead qualification & convert more leads into sales
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Conversica is the leader in Intelligent Virtual Assistants for Customer Engagement. By automating routine business conversations, and personalizing interactions at scale, Conversica augments your workforce allowing business professionals and AI Assistants to work together harmoniously. With a large library of purpose-built and ready-to-use conversational skills our AI Assistants can be deployed quickly, are human-like and personal, and provide superior conversational accuracy and autonomy. Conversica is the leader in Artificial Intelligence (AI)-powered Intelligent Virtual Assistants for business.
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Jumplead is inbound marketing automation software for people who want to work smarter with their online marketing, but don't want the cost and complexity of most inbound and marketing automation systems. We aim to provide practical tools and a community to support the creation of better, more effective marketing. Convert more visitors to customers with prospect identification, chat, landing pages, email marketing and automations.
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SnapApp is as simple as PowerPoint () in your browser - the powerful, easy-to-use drag-and-drop interface gives you the flexibility to create distinctive, on-brand custom content experiences faster than ever before. SnapApp features templates, asset libraries, design tools, and global account settings to speed your time-to-market while allowing for complete brand control. Create, manage, and distribute interactive content to engage your audience.
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Pre-built ecommerce lead nurturing campaigns that turn vanishing visitors into new customers! 90% of online shoppers never make it to the shopping cart & 75% of those that do will leave without completing their purchase. With a wide assortment of lead capture tools & conversion-focused email campaigns, CartStack users have the power & leverage needed to recapture 20%+ of lost online sales! Sign up for a trial today to recover your first $1,000 in lost sales for free. Ecommerce software to improve on-site conversion, capture leads & send perfectly-timed email reminders that recover lost online sales.

by CommuniGator

(5 reviews)
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Turbocharge your lead generation marketing with CommuniGator. We work with our customers to generate and deliver new business opportunities. Our all-in-one marketing platform allows you to manage every step of your digital journey. From tracking leads to building complex campaigns. We integrate with most CRM systems, connecting you with your data, streamlining your campaigns. Marketing software, built specifically for B2B, to identify, generate and nurture new business opportunities.
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Sendlane helps B2C and B2B businesses track, personalize, and automate their email marketing using our data-driven, behavior-based email automation platform. Data driven tools for email automation include visual workflow builders To customer journeys and more! We're on demand platform with easy on-boarding and no contracts. Get a no-obligation 1 on 1 demo with one of our email automation experts today! Sendlane is ideal for content creators, eCommerce, SaaS, and digital agencies. Ideal for all small startups to large enterprise.
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Within 24 Hours know how many leads you are missing. #1 Cloud based software for lead generation. Up and running in minutes. Free trial and No Credit Card. Capture is the first ever patented software that creates a safety net for your lead generation and traffic spend. Finally there is a way to identify and remarket to your lost web traffic, reinforcing your lead generation strategy for a stronger ROI. For As Little As $1/Lead For as little as $1 per lead, you can find out who may have started a form on your website but didn't submit it to you.

by InTouch Technology

(2 reviews)
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At InTouch Technology, we build sales and retention CRM software for health and fitness clubs. Since inception, our goal has been to provide real-world solutions to solve the communication challenges that health and fitness clubs face around the world. Our SaaS solution is used throughout the member lifecycle to drive acquisition of prospects and retention of members through proactive, structured and automated communication channels. CRM software for health and fitness clubs. Lead Capture & Management, Marketing Automation, and Dashboard Reporting.
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Saleswhale engages with underserved leads sitting cold in your Salesforce CRM that your sales reps have no time to reach out to. It runs in the background and provides a 30% to 250% lift in qualified meetings booked for sales teams. We deploy AI sales assistants that hold natural, human-like, back and forth email conversations with every lead. When a lead is qualified and is interested in a sales conversation, your AI hands them over to your sales team. We deploy AI sales assistants that hold natural conversations with every lead. When a lead is qualified, your AI hands them over to you
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People are all different, none of them navigate the same way on a website. You may want to offer a path adapted to each user behavior, but you can't. To fix that, BEYABLE developed the real-time website engagement score. You now can offer an on-site experience adapted to each user behavior, re-engage your visitors with highly targeted digital campaigns using the score as a targeting criteria. Or consolidate your data by connecting BEYABLE APIs with your environment. All in a snap. BEYABLE's AI algorithm analyzes visitors behavior and generates engagement score for better segmentation and more targeted campaigns.

by Leadsberry

(0 reviews)
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Marketing automation tool that offers email drip campaigns, survey design tools, lead classification, and CRM data integration. Marketing automation tool that offers email drip campaigns, survey design tools, lead classification, and CRM data integration.

by Moon River Software

(0 reviews)
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Imagine there were 1000 of you to follow up one-on-one with your prospects. That's Bluetick.io. It offers personal touch at scale for all your follow-up emails by automating the process of following up with your prospects in a way that feels as if you personally wrote each email. When a reply is detected, Bluetick backs off so you can take over the conversation. Automate what you're comfortable with. Generate tasks to approve when you're not. You're in complete control with Bluetick.io. Automated personal email followups for warm & cold contacts. Used by agencies, sales reps & freelancers with high-touch sales pipelines

by Firecart

(0 reviews)
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Everything you need to automate sales & marketing to attract new leads, generate more revenue from current customers and grow your business leaps and bound. Our automation helps to drive new qualified nurture leads which can converted into customers and increase funnel conversion rates with lifecycle marketing campaigns. Our automation software also includes email marketing, referral marketing, abandoned cart reminders emails, drip marketing, landing page creation, exit intent popup and more. Firecart's all-in-one eCommerce marketing automation software provide powerful workflows, website engagement, lifecycle marketing etc.

by Nurture

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Nurture is a "dead easy" marketing automation application for businesses to connect with, engage, acquire and retain customers via highly personalized conversations across channels. Nurture is used by the Fortune 5000 as well as the Fortune 5,000,000 companies and can be leveraged effectively whether you are a one person marketing team or a large one. We are here to help you become successful with Nurture. Nurture is a "dead easy" marketing automation application for businesses to connect with, engage, acquire and retain customers.

by Hatch

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Hatch combines two-way text, email, and voice with automation in one collaborative workspace to increase close rates, shorten sales cycles, and boost 5-star reviews. Two-way text, email, and voice with automation in one collaborative workspace for sales and service teams

by Drips Holdings

(0 reviews)
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Lead follow-up software using artificial intelligence to turn leads into inbound calls to maximize agent time and reduce costs. Lead follow-up software using artificial intelligence to turn leads into inbound calls to maximize agent time and reduce costs.

by Energy 2 Engage

(0 reviews)
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Web-based employee engagement platform that provides corporations with e-rewards programs for behavior & goal aligned performance. Web-based employee engagement platform that provides corporations with e-rewards programs for behavior & goal aligned performance.

by Swapp Technologies

(0 reviews)
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Swapp is event management and community building platform for small and medium event planners and managers, the Swapp product will provide a cost-effective platform that will: - allow for seamless event organization; - provide outstanding event attendee engagement; - offer invaluable metrics tools that will drive further networking opportunities and on-going lead generation; and - create a unique, aggregated community around user brands that can be monetized. Event management productivity tool, powering small and medium event organizers and companies globally.

by 1400degrees

(0 reviews)
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SAVE TIME, MONEY. Buy/integrate/learn 4+ apps? How they work/work together? Not easy. Using 4+ products daily? Harder still. Syncing, cutting/pasting to email/ web conf/ webinar? Multiple reports/app? FBP has everything - in a single login & great usability. Get/ nurture/ manage contacts/ leads/ customers. No Team? Small Team? FBP is for you. See our profile categories & website for details (way too much to list here). 30 day Free trail/setup help to start fresh or move data from? We're here 4u BEST VALUE <ALL included for one low price> You don't need 4+ products to Market/ Sell/ Support just FBP & it's easier to use ! !

by Productlift

(0 reviews)
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A tool that provides sales teams with product-usage insights to help create meaningful engagements that drive conversions. A tool that provides sales teams with product-usage insights to help create meaningful engagements that drive conversions.

by Funnelfly

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Platform to help manage and organize sales funnels & marketing efforts. Platform to help manage and organize sales funnels & marketing efforts.

by az.leads

(0 reviews)
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Market intelligence platform and B2B prospecting automation. Target the market and find new leads. Market intelligence platform and B2B prospecting automation. Target the market and find new leads.

by Trueconnect

(0 reviews)
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Find verified emails for prospects on LinkedIn. Find verified emails for prospects on LinkedIn.

by LeadReplay

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Helps you close 3X more deals in your email outreach with an advanced tracking system. Helps you close 3X more deals in your email outreach with an advanced tracking system.

Lead Nurturing Software Buyers Guide

What is lead nurturing software?

Lead nurturing software is a subset of lead management software that has many similar features and functionalities. However, lead nurturing software is designed specifically for building a relationship with the lead through every stage of the sales funnel.

The software allows sales and marketing professionals to set up a series of trigger-based communication modes via email, SMS, social media, or call reminders throughout the buyer’s journey. The tool also helps them score and filter leads as well as access a lead’s response to the organization’s sales and marketing campaigns.

The benefits of lead nurturing software

Lead nurturing software helps you monitor leads through the sales process, cultivate their interest in your brand, and ensure that no prospective customer is lost. Here’s a list of the benefits you can gain from using this software: 

  • Deliver a high-quality brand experience: The solution ensures that each lead receives a consistent, high-quality experience when they interact with your business. It helps you enhance your brand-building efforts and develop a relationship with the leads so that when they are ready to make a purchase, your business is one of their top choices.
  • Automate time-consuming tasks: Lead nurturing software automates tasks such as sending follow-up marketing and sales emails, scheduling appointments, and responding to social media messages. This eliminates numerous time-consuming, recurring tasks from your teams’ daily activities, saving valuable time and resources. 
  • Score and filter leads: The software makes it easier for you to track and monitor each lead’s progress through the sales process. You can score leads based on various parameters and then filter the leads as per their responses. This helps you manage the vast pool of leads and focus on the ones who are truly ready to convert. 
  • Assess the effectiveness of your campaigns: The solution offers actionable insights into how your leads respond to your marketing and sales campaigns. Leverage this information to assess the effectiveness of your campaigns, do A/B testing, and reorganize your outreach.

Typical features of lead nurturing software

  • Campaign management: Plan and execute a series of campaigns to target your leads and track each communication channel to test the success of the campaign. 
  • Lead segmentation: Organize leads into different groups as per the predefined characteristics; allow them to be automatically moved from one group to another if their characteristics change.
  • Drip campaigns: Create email campaigns that target leads in each stage of the sales funnel, and automatically move leads between the different stages based on their responses. 
  • Personalization: Tweak your communication based on each lead’s characteristics, preferences, and interactions with the business; automatically incorporate a lead’s personal details, such as their name, into the communication. 
  • Lead engagement: Keep leads engaged with promotional, targeted content delivered via multiple communication channels.

Considerations when buying lead nurturing software

  • Give due consideration to alternative options: While some solutions offer specialized lead nurturing, various sales automation, marketing automation, and customer relationship management solutions help you achieve the same goals. Before you choose a solution, explore each alternative and decide whether you want a core lead nurturing software or you prefer to add this functionality to any of your existing systems. 
  • Ensure that the solution includes all the features you want: Some lower-tier solutions and plans offer limited functionality. To make the right choice for your business, list all your requirements and match these to the features in different plans and solutions.
  • Review usability and interface: The jargon used by some lead nurturing software can be complicated for buyers. So could the user interface. Before purchasing a solution, opt for a trial. Review the solution’s usability and interface to ensure that your team can adapt to it and doesn’t face any issues. 
  • Check for social media integration: Even though most lead nurturing solutions support integration of social media platforms, there are some that offer only email capabilities. Therefore, ensure that a solution supports integration with your social media pages and preferred ad platforms.
  • Analytics to power lead nurturing: Lead nurturing software providers have begun exploring multiple uses of analytics to measure the effectiveness of their outreach. This helps users get granular insights into the target audience’s interaction with the business and improve conversion rates. As analytics remains critical for lead management , vendors’ applications of analytics is expected to evolve further.
  • AI to augment lead scoring: Some solutions offer artificial intelligence (AI) to use an algorithm-based approach in lead scoring. This is known as predictive lead scoring and helps users predict when a lead is going to make a purchase. While some lead scoring models depend on the expertise of your sales and marketing teams, predictive lead scoring functionality does the research and calculations automatically.