17 years helping New Zealand businesses
choose better software

Customer Journey Mapping Tools

Customer Journey Mapping tools make it possible to visualize and analyse customer experience across all touchpoints and channels.

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Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. Learn more about Fullstory
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly. Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks. Learn more about Fullstory

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Pipedrive is an easy-to-implement CRM software tool that helps you focus on the activities that drive deals to close. Learn more about Pipedrive
Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerful AI features, it’s no wonder 100,000 companies worldwide use Pipedrive for smarter, faster sales. Learn more about Pipedrive

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
The fastest way to fast user onboarding. Convert more customers and increase retention. Learn more about Userflow
The fastest way to fast user onboarding You want to improve user onboarding but your developers are busy. Your conversion rate suffers. Userflow lets your whole team build customized in-app surveys, tours and checklists, without code. Convert more customers and increase retention. Learn more about Userflow

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.
Mailchimp is the #1 Email Marketing and Automations brand for growing businesses. We empower businesses around the world to launch, build, and grow their businesses with world-class marketing technology, award-winning customer support, inspiring content & our data-driven recommendations Over 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue, grow their audience, & create effective multichannel marketing campaigns Learn more about Mailchimp

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
The #1 visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together.
Miro is #1 visual workspace for teams of any size, trusted by over 70 million users worldwide. Increase cross-functional alignment with collaborative customer journey mapping. Break down silos and enable distributed teams to build, iterate, and adopt strategies faster than before. Leverage our deep integrations and 250+ pre-made templates to start collaborating in seconds! Learn more about Miro

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization, with efficiency at scale. Learn more about Marketo Engage

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Use Hotjar to understand how users behave and what they feel at each step of their journey.
Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback. Join one million other websites to get inspired, spot bugs, and make confident website improvements with Hotjar. Learn more about Hotjar

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Visualize and improve every moment in the customer journey to deliver personalized, omnichannel experiences.
Take your customers where they want to go—in the fastest and most profitable way–with the world's most advanced, AI-driven platform for customer journey optimization. Customer Frontlines makes it map out the end-to-end customer journey and optimize every touchpoint. Automatically identify friction points and how to fix them with predictive analytics and behavioral heuristics. Deliver personalized, omnichannel experiences at scale to increase customer acquisition, loyalty, and lifetime value. Learn more about XM for Customer Experience

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Website optimization tools used by 450,000+ sites worldwide. Heatmaps, recordings, surveys, live chat, and more included in every plan.
Learn why website visitors aren’t converting to grow sales and capture leads. Installation is easy and doesn’t require coding experience. Quickly find valuable sessions with Optimizable Segments that show you frustrated, confused, bounced visitors and more. For one price, you get Heatmaps, Session Recordings, Surveys, Announcements. Conversion Funnels, Form Analytics, Visitor Profiles, Live Chat & Live View and a real-time Dashboard. Start your free trial today; no credit card required. Learn more about Lucky Orange

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Use Pendo's customer journey analytics to learn how customers move through workflows, then take action to improve the user experience.
Understand the customer journey with Pendo. Analyze how customers move through product workflows, then take action to improve the user experience. Empower your teams with comprehensive product analytics to inform data-driven decisions. Know which features customers use, which they ignore, and see how they navigate your entire product portfolio. Pendo codelessly tracks all usage as soon as it’s installed - no tagging or instrumentation required. Learn more about Pendo

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Similarweb is a software & data company specializing in web analytics, web traffic, competitive intelligence and performance.
Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Offerings include robust Web and App Intelligence tools (benchmarking, audience analysis, complete SEO kit, keyword analysis, marketing channel performance, and more), Sales Intelligence, Shopper Intelligence, Investor Intelligence, DaaS, and Advisory Services. Learn more about Similarweb

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
CardBoard helps teams collaboratively explore and visualize product ideas, user experiences, customer journeys and more.
CardBoard is the world's #1 user story mapping app. Collaborate with you team in real-time even if they are scattered across the globe. Easy to use and helps team build products that customers love. Sync your boards with tools like Jira, Trello, Azure DevOps, VersionOne and Pivotal Tracker. Your boards stay up to date whenever you make a change. See what you have been missing and try CardBoard. Learn more about CardBoard

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Customer Journey Mapping Tools help your business drive individualized experiences at scale – with absolutely zero code.
LeadSquared’s Customer Journey Mapping Tools help your business tailor personalized journeys and drive individualized experiences at scale – with absolutely zero code. Sketch customer and prospect journeys visually, and identify pain points and drop-off areas. No matter what your campaign goal – new customer acquisition, dormant lead reactivation, increasing upsell/cross-sell rates, increasing renewal ratios, app installs, app usage, etc., you can build end-to-end customer journeys with ease Learn more about LeadSquared

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Impartial customer journey analytics; evaluate journeys across devices, browsers, apps; review key metrics to reduce path-to-purchase
Capture privacy-first journeys to understand the path-to-purchase. Built-in identity graph unifies journeys across devices, browsers, and apps. See which marketing programs and channels convert the fastest. View analytics for programs that work well together and that provide incremental lift against other programs. Measure and improve customer acquisition costs and customer lifetime value. Learn more about LeadsRx

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Smartlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, events & funnels
Smartlook is a qualitative analytics solution for web and mobile helping over 300,000 businesses of all sizes and industries answer the whys behind users actions. Why do users churn, or why arent they using that feature? Eliminate the guesswork: always-on visitor recordings and heatmaps show real user behavior, while automatic event tracking and conversion funnels reveal trends in behavior. Not just numbers and graphs, Smartlook tells you why users behave the way they do. Learn more about Smartlook

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Contentsquare is the #1 Digital Experience Analytics leader. Discover Session Replay, Zone-Based Heatmaps, Journey Analysis and more.
Contentsquare’s #1 Digital Experience Analytics Cloud is a feature-rich, enterprise-class platform used by 800+ leading brands to uncover hidden customer behaviors and deliver better experiences. Capabilities like Zone-Based Heatmaps, Journey Analysis, Session Replay, Impact Quantification, AI Insights, Struggle Analysis & more provide unique insights, visualizations and recommendations Marketing, eCommerce, Operations, Product, UX and Analytics teams can use to optimize CX & fuel growth. Learn more about Contentsquare

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Transform the customer journey with SurveySparrow’s insights-driven platform, enhancing satisfaction, loyalty, and business growth.
SurveySparrow revolutionizes the customer journey by transforming feedback into actionable insights that drive loyalty and growth. Our platform captures direct and indirect feedback, providing real-time insights that enhance every touchpoint of the customer journey. By understanding customer sentiments, brands can make informed decisions that elevate satisfaction and retention. SurveySparrow’s intuitive, chat-like surveys increase engagement and completion rates, ensuring valuable feedback at each stage. Streamlined operations and improved customer service lead to smoother interactions and quicker resolutions, enhancing overall experience. The seamless integration of all feedback channels offers a comprehensive view of the customer journey, empowering executives to respond swiftly to needs and opportunities. SurveySparrow’s customer journey tool transforms feedback into a strategic asset, optimizing every aspect of the customer experience and driving sustained business success. Learn more about SurveySparrow

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
An online platform for building an outstanding customer experience via customer journey mapping, personas, impact mapping techniques.
UXPressia is an online tool for customer journey mapping, creating personas and impact maps. It is an optimal balance between sticker-and table-based solutions with an intuitive drag and drop interface and plenty of customizable features. With UXPressia you will design and deliver an exceptional experience to your customers. Visualize your customer journeys, create personas, analyze touchpoints in multi-channel interactions and invite collaborators to map together and share journeys online! Learn more about UXPressia

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Whatfix maximizes the ROI of digital investments by enabling end-users with GenAI-driven in-app guidance and simulated training.
Whatfix is advancing the "userization" of application technology, empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix’s product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience for internal and customer-facing applications. Learn more about Whatfix

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Make your websites faster and more reliable with easy-to-use web performance and digital experience monitoring.
Your website is the face of your company. Every time it’s down or running slow, there’s a direct impact on the business, either in lost productivity or lost customers, and as a result, lost revenue. SolarWinds ® Pingdom® provides easy and affordable uptime, transaction, page speed, and real user monitoring (RUM) of your web applications. Make your websites faster and deliver a great digital user experience with actionable insights into your application’s health and performance. Learn more about Pingdom

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Swiss online whiteboard software: GDPR-compliant and with secure data hosting incl. self-hosting options on-premises or in your cloud
Colllaboard is a collaborative online whiteboard software from Switzerland. It offers a new way of virtual collaboration in online meetings and workshops, because "Great minds think together": In real-time, ideas in brainstorming sessions can be gathered, mind-maps created, projects planned, and much more. The software of Collaboard is GDPR-compliant and the data is hosted with high-security standards in NL and Switzerland. You can also self-host the data on-premises or in your cloud. Learn more about Collaboard

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
World's leading All-in-One eCommerce Sales & Marketing Automation Platform for Businesses @ Every Stage.Join w Luxe,FIT Mexico, GiaRose
Save 96% w/ AiTrillion, the only All-in-One ecommerce marketing automation platform on Shopify&Magento. 11+ AI-enabled marketing features. 200K+ installations. 175 countries. Email, loyalty rewards, web push, product reviews, pop ups, announcement bar, affiliates, membership, form builder, deep segmentation, predictive analytics, reporting, personalization etc. Rated 5 stars on G2, Capterra, Shopify. Focused on maximizing customer acquisition, engagement, experience, boost sales & stop churn. Learn more about AiTrillion

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Twilio Segment is the world’s leading Customer Data Platform (CDP). Join the 25,000+ companies using Segment.
Twilio Segment is the world’s leading Customer Data Platform (CDP). The platform provides 25K+ companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Learn more about Segment

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
Easy to use no-code content builder for interactive online forms, surveys, web calculators, quizzes, product finders & payment pages.
involve.me specializes in growth tools for online customer engagement through white label interactive funnels. Its main software is a no-code content builder for embeddable and standalone online quizzes, online surveys, web calculators, online forms, product finders and payment pages that look & feel custom coded. involve.me's no-code interactive content builder software has been used by Salesforce, Universal Pictures, Nestlé, Pearson Education, Time Out and Bloomberg LP. Learn more about Involve.me

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles
New Zealand Local product
Matomo is the leading open-source web analytics solution. Make more informed decisions while ensuring data privacy and ownership.
Matomo is the leading open-source web analytics solution that gives you 100% data ownership. Make more informed decisions and enhance your customer experience while ensuring GDPR compliance, data privacy and ownership. Matomo is the trusted solution for over 1.5 million websites globally. Gain peace of mind with a GDPR-compliant web analytics solution that delivers 100% accurate data. Learn more about Matomo

Features

  • Customer Segmentation
  • Behavioural Analytics
  • Collaboration Tools
  • Data Import/Export
  • Customer Experience Management
  • Performance Metrics
  • Reporting & Statistics
  • Customer Profiles