---
description: Discover and compare Trade Promotion Management Software Applications & Tools for Windows. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Trade Promotion Management Software for Windows - Price comparison & Reviews - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Trade Promotion Management Software for Windows](https://www.capterra.co.nz/directory/31156/trade-promotion-management/software)

# Trade Promotion Management Software

Canonical: https://www.capterra.co.nz/directory/31156/trade-promotion-management/software

> Trade Promotion Management software is used by manufacturers and retailers of consumer packaged goods to plan, execute, and review efforts at gaining and maintaining a share of the market.

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## Products

1. [TELUS Trade Promotion Management](https://www.capterra.co.nz/software/161139/exceedra) — 4.3/5 (19 reviews) — TELUS Trade Promotion Management maximizes CPG trade promotions, accelerating spend performance across retail/foodservice globally.
2. [Export Genius](https://www.capterra.co.nz/software/1017364/export-genius-insight) — 4.6/5 (14 reviews) — Export Genius is a leading market research company, providing global trade data \&amp; intelligence platform.
3. [Vulki](https://www.capterra.co.nz/software/1043581/vulki) — 5.0/5 (4 reviews) — Vulki is the Revenue Excellence Platform developed by Akeron. Vulki enables all the roles involved in revenue generation to flexibly
4. [BluePlanner](https://www.capterra.co.nz/software/71270/blueplanner) — 4.5/5 (2 reviews) — UpClear makes BluePlanner, software for CPG sales forecasting. Promotion planning, trade \&amp; deduction management, accruals, insights.
5. [QuartzSales](https://www.capterra.co.nz/software/1056521/quartzsales) — 5.0/5 (1 reviews) — QuartzSales is a retail execution platform specifically crafted to simplify the coordination and oversight of sales teams within busine
6. [Aforza](https://www.capterra.co.nz/software/1022488/aforza) — 5.0/5 (1 reviews) — Cloud-based Trade Promotion Management software for CPG teams to plan, execute and optimise promotions with measurable ROI.
7. [Effectmanager](https://www.capterra.co.nz/software/185530/trade-promotion-management) (0 reviews) — INCREASE TRADE PROMOTION PROFIT UP TO 5% Effectmanager is an online account management software solution designed to build trust.
8. [Acumen Invest](https://www.capterra.co.nz/software/1015200/acumen-invest) (0 reviews) — Acumen Invest is a TPM/TPO web application that forecasts and monitors promotional performance.

## Related Categories

- [Compensation Management Software](https://www.capterra.co.nz/directory/30667/compensation-management/software)
- [Sales Forecasting Software](https://www.capterra.co.nz/directory/30930/sales-forecasting/software)
- [Contract Management Software](https://www.capterra.co.nz/directory/30078/contract-management/software)
- [Sales Force Automation Software](https://www.capterra.co.nz/directory/12/sales-force-automation/software)
- [Business Intelligence Tools](https://www.capterra.co.nz/directory/23/business-intelligence/software)

## Links

- [View on Capterra](https://www.capterra.co.nz/directory/31156/trade-promotion-management/software)
- [All Categories](https://www.capterra.co.nz/directory)

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