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description: Page 6 - Compare the best Marketing Attribution Software solutions in New Zealand. Capterra offers software reviews, prices, and features helping you find software for your business needs.
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title: Page 6 - Marketing Attribution Software - Prices & Reviews - Capterra New Zealand 2026
---

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# Marketing Attribution Software

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> Marketing Attribution software is used by businesses to identify the best performing advertising channels, such as TV, social media, phone, email, etc. This type of software is typically used by marketing teams to track user conversions across all touchpoints and evaluate the effectiveness of marketing efforts.

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## Products

1. [Nudge](https://www.capterra.co.nz/software/1018752/nudge) (0 reviews) — The easiest way to improve your content. Explore Analytics, Attribute, Docs \& Enterprise.
2. [Mandala Analytics](https://www.capterra.co.nz/software/1024939/mandala-analytics) (0 reviews) — Mandala Analytics is an online listening and monitoring tool that provides valuable and actionable business insights.
3. [Accutics](https://www.capterra.co.nz/software/1027446/accutics) (0 reviews) — Best-in-class enterprise marketing data management platform to streamline campaign tracking and assess campaign performance.
4. [TraceDock](https://www.capterra.co.nz/software/1033069/tracedock) (0 reviews) — First-party data collection software to improve your marketing data quality and attribution whilst complying with privacy legislation.
5. [Seenka](https://www.capterra.co.nz/software/1039903/seenka) (0 reviews) — Seenka is Latin America’s most advanced cross-media advertising intelligence platform
6. [Omniengage](https://www.capterra.co.nz/software/1041403/omniengage) (0 reviews) — Marketing attribution solution that helps businesses track conversions across sources and monitor the impact of different touch points.
7. [Two Owls](https://www.capterra.co.nz/software/1051162/two-owls) (0 reviews) — Omega Pixels (formerly Two Owls) is a multi-channel conversion tracking solution with server-side tracking for Facebook, TikTok, and mo
8. [Lifesight](https://www.capterra.co.nz/software/1055422/lifesight) (0 reviews) — Lifesight is AI-powered data activation \& marketing measurements platform designed to help marketers drive growth in privacy-first era
9. [Factori](https://www.capterra.co.nz/software/1056001/factori) (0 reviews) — Factori elevates your marketing with customer intelligence, precision targeting, and data-driven insights for diverse industries.
10. [Toovio](https://www.capterra.co.nz/software/1060578/toovio) (0 reviews) — Toovio is an advanced customer data value platform that leverages artificial intelligence (AI)-powered decision-making
11. [CLIQSA](https://www.capterra.co.nz/software/1060830/cliqsa) (0 reviews) — CLIQSA simplifies marketing. It offers tools to boost customer acquisition, retention, online reputation management with a local focus.
12. [AdBeacon](https://www.capterra.co.nz/software/1064795/adbeacon) (0 reviews) — AdBeacon empowers e-commerce media buyers with the data, insights, and transparency they need to make buying decisions with confidence.
13. [Agility](https://www.capterra.co.nz/software/1065101/agility) (0 reviews) — Create new buyers. Grow with certainty. Agility is the only complete brand advertising solution.
14. [Stella](https://www.capterra.co.nz/software/1065563/stella) (0 reviews) — Marketing Attribution, Incrementality Testing, MMM, Casual Impact, Customer Journeys, and More. Stella does more for less.
15. [LiftLab](https://www.capterra.co.nz/software/1068541/LiftLab) (0 reviews) — LiftLab's marketing effectiveness platform combines media experimentation with agile MMM so that you can optimize marketing spend \& ROI
16. [Apptrove](https://www.capterra.co.nz/software/1073297/Apptrove) (0 reviews) — Apptrove drives app success with deep linking, SKAN analytics, fraud prevention, and insights to optimize campaigns and boost ROI.
17. [MarvelPixel](https://www.capterra.co.nz/software/1073517/MarvelPixel) (0 reviews) — MarvelPixel is a platform for media buyers and e-commerce managers, offering insights to enhance attribution and campaign performance.
18. [Adobe Mix Modeler](https://www.capterra.co.nz/software/1074216/Adobe-Mix-Modeler) (0 reviews) — Adobe Mix Modeler is an AI-powered solution that empowers marketers to measure campaign impact and optimize planning across the funnel.
19. [Pathmetrics](https://www.capterra.co.nz/software/1077063/Pathmetrics) (0 reviews) — Marketing attribution tool that helps businesses track multi-touch journeys \& attribute conversions across various marketing channels.
20. [Pivotstring](https://www.capterra.co.nz/software/1077924/Pivotstring) (0 reviews) — Pivotstring helps marketers track, attribute, and optimize campaigns across channels—gain real-time insights, eliminate wasted spend.
21. [ObserviX](https://www.capterra.co.nz/software/1078768/ObserviX) (0 reviews) — Cloud-based customer journey tracking software that monitors activities across channels to identify revenue-driving interactions.
22. [DATA POEM](https://www.capterra.co.nz/software/1024924/datapoem) (0 reviews) — DATAPOEM is a causal modeling software that reveals hidden business connections for more informed decision making.
23. [MixModeler](https://www.capterra.co.nz/software/1079554/MixModeler) (0 reviews) — MixModeler is a cloud-based platform for marketing mix modeling, creating advanced models with data privacy and no coding needed.
24. [Kalruck](https://www.capterra.co.nz/software/1080564/Kalruck) (0 reviews) — Cloud-based attribution tool helping ad networks and agencies track app installs and events, monitor campaign performance, and more.
25. [Ad Insight](https://www.capterra.co.nz/software/1082756/Ad-Insight) (0 reviews) — Ad Insight is a media intelligence platform that monitors advertising across multiple channels in Latin America in real time.

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## Related Categories

- [Campaign Management Software](https://www.capterra.co.nz/directory/30012/campaign-management/software)
- [All-in-One Marketing Platforms](https://www.capterra.co.nz/directory/32155/all-in-one-marketing/software)
- [Customer Data Platforms (CDP)](https://www.capterra.co.nz/directory/31334/customer-data-platform/software)
- [Marketing Analytics Software](https://www.capterra.co.nz/directory/31018/marketing-analytics/software)
- [Reporting Tools](https://www.capterra.co.nz/directory/30053/reporting/software)

## Links

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-----

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Instead of juggling siloed channels, you get centralized control across CTV, Display, Native, Audio, Mobile, Digital Out-of-Home, and more, all in one platform. \n\nReach your hyper-targeted buyer personas with unified audience targeting, build impactful ads using continuous creative testing, and prove true revenue impact with incrementality measurement science. No more guesswork or wasted spend. Just smarter, powerful advertising that creates new buyers and fuels long-term growth. Get started today.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2bf402c4-656a-4b6e-8573-584013ee25be.png","url":"https://www.capterra.co.nz/software/1065101/agility","@type":"ListItem"},{"name":"Stella","position":14,"description":"Stella is a growth intelligence platform designed to provide businesses with unified data analytics and reporting tools. 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The platform aims to replace siloed data sources with an integrated solution suitable for cross-functional teams.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/65b7c530-e18b-4c12-99b2-a98ebd4f1658.png","url":"https://www.capterra.co.nz/software/1065563/stella","@type":"ListItem"},{"name":"LiftLab","position":15,"description":"LiftLab is the premier provider of science-powered software that optimizes marketing spend and revenue forecasting for peak efficiency, growth and profitability. \n\nOur pioneering platform integrates Media Experimentation for both online and offline spend with an Agile Marketing Mix Model (MMM) and deliver this with an action-based Forecasting Insights Dashboard so that you can pinpoint future optimal spend across channels, tactics, and campaigns to maximize your marketing ROI and growth-profitability dynamics.\n\nThis unique evidence-based analytics approach - we call the Science of Marketing Effectiveness -  connects marketing spend to both growth and profitability objectives telling you how much to spend and when to stop.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c698a83d-85f8-445a-8abd-e034be732bd1.jpeg","url":"https://www.capterra.co.nz/software/1068541/LiftLab","@type":"ListItem"},{"name":"Apptrove","position":16,"description":"Apptrove empowers mobile marketers to excel at every stage of the user journey with a full suite of tools designed to optimize performance and maximize ROI. 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With Apptrove, you gain the tools and knowledge to make data-driven decisions, optimize campaigns, and fuel sustainable app growth in a highly competitive mobile landscape.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5516b65b-aed0-4ad9-b169-e0ddaa1dad77.jpeg","url":"https://www.capterra.co.nz/software/1073297/Apptrove","@type":"ListItem"},{"name":"MarvelPixel","position":17,"description":"MarvelPixel is an analytics software that allows media buyers and e-commerce managers to gain insights from first-party data. The platform tracks customer interactions in real time and stores data on a dedicated server. It then sends captured information to advertising channels to enhance targeting precision and campaign efficiency. With MarvelPixel's attribution-first approach, users can optimize campaigns based on accurate data. The software provides marketers complete control and transparent ownership of their data.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f153984c-15bd-4ec2-9c39-376a297ba4f1.png","url":"https://www.capterra.co.nz/software/1073517/MarvelPixel","@type":"ListItem"},{"name":"Adobe Mix Modeler","position":18,"description":"Fragmented measurement methodologies, slow time-to-insight, the deprecation of cookies, and other factors have made it increasingly difficult to measure the true impact of marketing efforts.  \n\nAdobe Mix Modeler is an AI-powered marketing measurement and planning application that consolidates and harmonizes marketing performance, conversion, internal and external factors and other data to holistically measure, model and plan for the most efficient and impactful way to allocate marketing budget across all channels - paid, earned, and owned; online and offline.  \n\nKey features include:  \n- Unified marketing measurement \n- Marketing measurement models  \n- Marketing scenario planning  \n- Inflight optimizations","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/26bcc47a-b6de-46aa-9332-fe933eeb85e4.png","url":"https://www.capterra.co.nz/software/1074216/Adobe-Mix-Modeler","@type":"ListItem"},{"name":"Pathmetrics","position":19,"description":"Pathmetrics is a conversion tracking and attribution plugin for WordPress that maps the complete customer journey from first interaction to final conversion. The system monitors multi-touch journeys across marketing channels, providing insights into which pages and channels contribute to conversions without requiring manual coding.\n\nPathmetrics integrates with popular form builders including Gravity Forms, WPForms, Contact Form 7, Jetpack Forms, and Ninja Forms, as well as WooCommerce for e-commerce tracking. The plugin is designed to be GDPR compliant by default, only beginning to track visitor data after consent is given through integrated cookie banner solutions such as Cookiebot, Complianz, Borderlabs Cookie, CookieYes, and Real Cookie Banner.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/57a60fdf-79ad-423c-8dd6-870fc3730df1.jpeg","url":"https://www.capterra.co.nz/software/1077063/Pathmetrics","@type":"ListItem"},{"name":"Pivotstring","position":20,"description":"Pivotstring is a powerful marketing attribution platform designed to give performance marketers and growth teams full visibility into the impact of every campaign, click, and conversion. With multi-touch attribution models, real-time analytics, and seamless link tracking, Pivotstring enables teams to understand the true ROI of each channel and partner. Whether you're managing affiliate campaigns, paid media, or influencer traffic, Pivotstring helps you optimize offers, reduce waste, and make smarter decisions. Built with simplicity, speed, and accuracy in mind, it integrates easily with your existing stack and includes tools like branded short URLs, fraud prevention, and white-label reporting. Pivotstring empowers you to track what works—and scale it.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5884c563-abec-463d-b1b0-773bd8a0b13e.jpeg","url":"https://www.capterra.co.nz/software/1077924/Pivotstring","@type":"ListItem"},{"name":"ObserviX","position":21,"description":"Cloud-based marketing attribution software that tracks customer journeys across multiple channels and provides multi-touch attribution capabilities. It allows businesses to visualize customer paths through timelines and identify which marketing channels drive revenue. ObserviX includes AI-enabled insights that analyze budget allocation, ad performance, and visitor behavior patterns to deliver optimization recommendations. The system features an intuitive interface designed for marketing professionals, enabling teams to understand attribution data without technical expertise. The software integrates with various marketing platforms and analytics tools, connecting email platforms, ad accounts, CRM systems, and other marketing technologies to build comprehensive customer journey maps. ObserviX offers different attribution models including first-touch, last-touch, linear, and W-shaped to help analyze marketing performance.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/169cccd1-f2ef-42ce-9912-3e3beb49d72b.jpeg","url":"https://www.capterra.co.nz/software/1078768/ObserviX","@type":"ListItem"},{"name":"DATA POEM","position":22,"description":"DATAPOEM is a causal modeling platform that reveals the underlying reasons behind business patterns. The system maps connections between data points, allowing prediction of outcomes before decisions are made. The POEM365 module functions as an enterprise-scale foundational AI for cause and effect analysis, processing transactions and brand insights to deliver intelligence.\n\nThe system offers specialized models for different industries, adapting to sector-specific requirements and business languages. DATAPOEM transforms how organizations approach planning and optimization, helping them anticipate changes rather than simply reacting to past events.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/638a9464-9a5f-4785-b6c1-3f2407970b6b.jpeg","url":"https://www.capterra.co.nz/software/1024924/datapoem","@type":"ListItem"},{"name":"MixModeler","position":23,"description":"MixModeler is a no-code marketing mix modeling platform that enables building advanced MMM models while maintaining data privacy on the user's device. The platform includes adstock transformations, saturation models, Bayesian MMM with Granger causality testing, and comprehensive diagnostics. Excel integration and GPU acceleration enhance model fitting speed significantly. MixModeler offers an intuitive interface for data uploads, variable transformations, model building, and analysis. The platform provides enterprise-grade capabilities with a privacy-first design at lower costs than alternatives. Additional features include real-time model updates, attribution decomposition, and fixed coefficient constraints to help marketing teams optimize spending and gain data insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/659115b5-b344-4a23-8975-40f4ee52431e.jpeg","url":"https://www.capterra.co.nz/software/1079554/MixModeler","@type":"ListItem"},{"name":"Kalruck","position":24,"description":"Cloud-based attribution software designed for ad networks and agencies that enables tracking of installs and in-app events, allowing advertisers to monitor campaign performance in real time. The attribution platform works alongside existing tracking solutions while providing integration support. The system allows ad networks to onboard advertisers by offering attribution directly rather than requiring external platforms. The software includes tracking link generation functionality and campaign monitoring tools that provide visibility over performance metrics. Kalruck maintains a straightforward implementation process through its dashboard where users can add app details, set postbacks, and generate SDK keys for integration.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4bc63119-5b57-4ff5-aa1a-4228c513a917.png","url":"https://www.capterra.co.nz/software/1080564/Kalruck","@type":"ListItem"},{"name":"Ad Insight","position":25,"description":"Ad Insight is a media intelligence platform that monitors advertising and content across broadcast TV, cable TV, radio, streaming services, news websites, social media, influencers, and retail media in Latin America. The platform features AI-powered tools that examine campaign strategies and market trends, allowing users to compare competitive activities and identify advertising opportunities. Ad Insight delivers cross-media monitoring capabilities with customizable dashboards and reports that help users understand advertising investments and content performance across multiple channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/33313c2c-32ec-428d-bacd-d04f83ec18f0.jpeg","url":"https://www.capterra.co.nz/software/1082756/Ad-Insight","@type":"ListItem"}],"numberOfItems":25}
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