---
description: Discover and compare Free Marketing Analytics Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Marketing Analytics Software - Capterra NZ 2026
---

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# Marketing Analytics Software

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> Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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## Products

1. [Jebbit](https://www.capterra.co.nz/software/198493/jebbit) — 4.7/5 (11 reviews) — A suite of features enabling enterprises businesses the ability to capture and learn more about their consumers than ever before.
2. [EasyInsights](https://www.capterra.co.nz/software/1020829/easyinsights) — 4.8/5 (11 reviews) — EasyInsights is marketing attribution and data activation platform designed for performance marketers from the ground up.
3. [CausalFunnel](https://www.capterra.co.nz/software/1062383/causalfunnel) — 5.0/5 (10 reviews) — CausalFunnel increases site conversion by custom AI models such as personas and AI shop assistants.
4. [Audiense](https://www.capterra.co.nz/software/162154/audiense-connection-platform) — 4.2/5 (9 reviews) — Put consumer segmentation and cultural insights at the center of your strategy.
5. [Shoppr](https://www.capterra.co.nz/software/193995/shoppr) — 4.4/5 (9 reviews) — Growth centred analytics for E-Commerce.
6. [Kolsquare](https://www.capterra.co.nz/software/204343/kolsquare) — 4.1/5 (9 reviews) — Kolsquare is Europe’s \#1 Influencer Marketing platform, empowering marketers to scale and manage impactful campaigns end-to-end.
7. [Google AdMob](https://www.capterra.co.nz/software/1031042/google-admob) — 4.8/5 (9 reviews) — Google AdMob is a mobile app monetization platform with insights from monthly reports to payments.
8. [Thalox](https://www.capterra.co.nz/software/1037076/thalox) — 4.7/5 (9 reviews) — Thalox is the ultimate audience segmentation tool for HubSpot. Focus on your most engaged contacts and turn them into sales.
9. [Kasplo](https://www.capterra.co.nz/software/1032743/kasplo) — 4.8/5 (8 reviews) — Realtime statistics for all your marketing campaigns.
10. [Wigzo](https://www.capterra.co.nz/software/155948/wigzo) — 4.0/5 (7 reviews) — Wigzo is a no-code customer data platform with smart marketing automation capabilities for e-commerce growth.
11. [Reeport](https://www.capterra.co.nz/software/160929/reeport) — 4.9/5 (7 reviews) — A SaaS application layer on top of all your info to help you collect and analyze data, and make better business decisions.
12. [Markey](https://www.capterra.co.nz/software/1033691/markey) — 4.9/5 (7 reviews) — All-in-one digital growth marketing for SME business owners and brand managers that want to take charge of their online marketing.
13. [People.ai](https://www.capterra.co.nz/software/156730/people-ai) — 4.8/5 (6 reviews) — People.ai is a predictive sales management platform that empowers sales leaders to be more effective at managing their teams.
14. [Intricately](https://www.capterra.co.nz/software/192609/intricately) — 4.5/5 (6 reviews) — Intricately's cloud product adoption, usage and spend data informs the strategies of top cloud marketers, leading to increased revenue.
15. [FUNNELCAST](https://www.capterra.co.nz/software/1042274/funnelcast) — 5.0/5 (6 reviews) — Data-driven sales forecasting, optimization and planning. Concise predictive and prescriptive insights that help you sell more.
16. [Flowpoint](https://www.capterra.co.nz/software/1042794/flowpoint) — 4.5/5 (6 reviews) — Web analytics solution that helps you understand your customers' online behaviour and helps you optimise conversion rates using AI.
17. [Qonversion](https://www.capterra.co.nz/software/199523/qonversion) — 4.6/5 (5 reviews) — The subscription data platform for mobile apps.
18. [Verfacto](https://www.capterra.co.nz/software/217234/verfacto) — 5.0/5 (5 reviews) — Verfacto is a machine-learning tool for e-commerce businesses that unifies customer data and turns it into marketing insights.
19. [Slingshot](https://www.capterra.co.nz/software/1038954/slingshot) — 5.0/5 (5 reviews) — Streamline decisions with Slingshot: Custom AI transforms scattered data into immediate, actionable intelligence for market success.
20. [Trackingplan](https://www.capterra.co.nz/software/1057272/trackingplan) — 4.8/5 (5 reviews) — Protect Your ad budget performance from silent ROAS killers with Trackingplan.
21. [AnyRoad](https://www.capterra.co.nz/software/144252/anyguide) — 4.5/5 (4 reviews) — AnyRoad is the leading experiential marketing platform that enables brands to increase ROI and streamline event operations.
22. [Ptengine](https://www.capterra.co.nz/software/170649/ptengine) — 4.8/5 (4 reviews) — Optimize your website with heatmaps, A/B testing, and popups—no coding needed. Ptengine makes conversion easy.
23. [Persona](https://www.capterra.co.nz/software/211664/persona) — 5.0/5 (4 reviews) — Create buyer personas for your business and for your competitors automatically. Get started for free\!
24. [Dokin](https://www.capterra.co.nz/software/1049389/dokin) — 5.0/5 (4 reviews) — Cloud-based platform that connects software data to Google Workspace and allows users to build insightful reports.
25. [Ingenious Partner Marketing Platform](https://www.capterra.co.nz/software/181212/ingenious-technologies) — 4.7/5 (3 reviews) — Our platform helps global brands optimise their partner marketing for more sales.

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## Related Categories

- [Social Media Analytics Tools](https://www.capterra.co.nz/directory/31655/social-media-analytics-tools/software)
- [Campaign Management Software](https://www.capterra.co.nz/directory/30012/campaign-management/software)
- [Social Media Marketing Tools](https://www.capterra.co.nz/directory/30781/social-media-marketing/software)
- [Marketing Attribution Software](https://www.capterra.co.nz/directory/31081/marketing-attribution/software)
- [Reporting Tools](https://www.capterra.co.nz/directory/30053/reporting/software)

## Links

- [View on Capterra](https://www.capterra.co.nz/directory/31018/marketing-analytics/software)
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-----

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It provides the back-end infrastructure to validate user receipts and manage cross-platform user access to paid content on your app, so you do not need to build your own server.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8db2015a-514c-4b6d-bad1-a1153a27e31e.png","url":"https://www.capterra.co.nz/software/199523/qonversion","@type":"ListItem"},{"name":"Verfacto","position":18,"description":"Verfacto provides analysis for e-commerce websites to generate valuable marketing insights by combining behavioral and CRM data.\nMachine-learning distinguish segments that have the best performance and also offers:\n* cross-sell opportunities\n* user journey \n* user segmentation \n* detailed product performance\n* marketing channels evaluation (Google, Facebook and others) by LTV \n* behavioural data and insights for CRO","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a112027f-ea56-4ff3-bcb3-91f8cee82f58.jpeg","url":"https://www.capterra.co.nz/software/217234/verfacto","@type":"ListItem"},{"name":"Slingshot","position":19,"description":"Slingshot overcomes the problem of fragmented business data across diverse sources into a single, intelligent platform. 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Don’t let bad data waste your ad budget — protect your campaigns with Trackingplan.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/32049384-46ba-491b-904e-c3557c955484.jpeg","url":"https://www.capterra.co.nz/software/1057272/trackingplan","@type":"ListItem"},{"name":"AnyRoad","position":21,"description":"AnyRoad is the leading experiential marketing platform, which enables brands to operate and optimize their events, tours, classes, and activations to grow consumer brand loyalty and drive greater ROI from their guest experiences. \n\nIt allows companies to streamline and scale their experiential programs with a flexible, configurable platform and provides the powerful insights needed to accelerate business growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a29b654f-b794-46df-a878-19e470403dc4.png","url":"https://www.capterra.co.nz/software/144252/anyguide","@type":"ListItem"},{"name":"Ptengine","position":22,"description":"Heatmaps, A/B Testing, and Personalized Marketing Tools for Your Website\n\nOptimize your website with Ptengine. Use heatmaps to see how visitors interact with your pages. Run A/B tests to improve performance and boost conversions. Segment your audience to deliver personalized content and offers. Engage users with sticky bars and popups to reduce bounce rates. Get real-time insights to understand behavior and make smarter decisions—no coding required. Ptengine makes website optimization easy, effective, and accessible for every team. Try it today!\n\nKey Features:\nHeatmaps: Visualize user clicks, scrolls, and attention to uncover behavior patterns\nA/B Testing: Test design or content variations to find what performs best\nReal-Time Analytics: Monitor user activity as it happens to react quickly\nAudience Segmentation: Deliver tailored experiences to different user groups\nPopups & Sticky Bars: Capture attention and reduce exits with smart engagement tools","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/603a3119-a271-4c60-9ad0-64db92e3c0db.png","url":"https://www.capterra.co.nz/software/170649/ptengine","@type":"ListItem"},{"name":"Persona","position":23,"description":"With Persona by Delve AI, you can create data-driven buyer personas for your business and for your competitors' businesses automatically in minutes.\n\n1. Drive growth: Get ideas from desirable segments to expand business\n2. Know your customer: Gain clarity on audience, segments & their evolution\n3. 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Manage their partners directly, measure and analyse the performance of their efforts accurately, and manage attribution and payment easily - all on a single platform.\n\nThis unique combination is strengthened by its focus on data protection through first-party tracking and white-labelling capabilities, as well as guidance from the Customer Success team.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e6a61b98-eb08-4131-90e1-670aadf88334.png","url":"https://www.capterra.co.nz/software/181212/ingenious-technologies","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/directory/31018/marketing-analytics/pricing/free/software?page=4#itemlist","numberOfItems":25}
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