---
description: Discover and compare Free Marketing Analytics Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Marketing Analytics Software - Capterra NZ 2026
---

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# Marketing Analytics Software

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> Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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## Products

1. [Kochava](https://www.capterra.co.nz/software/171691/unified-audience-platform) — 4.6/5 (25 reviews) — Data analytics platform that helps businesses plan marketing campaigns, measure media spend, prevent mobile ad frauds, and more.
2. [ADA](https://www.capterra.co.nz/software/171872/ada) — 4.9/5 (25 reviews) — ADA is an AI Conversation Marketing Platform to help create, distribute and measure engaging communication campaigns, in a single tool.
3. [Freshmarketer](https://www.capterra.co.nz/software/1008465/freshmarketer) — 4.4/5 (25 reviews) — Full-stack Marketing Automation Software. Built for Marketers. Designed for Humans.
4. [Talkwalker](https://www.capterra.co.nz/software/161487/talkwalker) — 4.4/5 (24 reviews) — Talkwalker is the \#1 consumer intelligence company helping you drive loyalty, win new customers, and outplay your competitors.
5. [Quantcast](https://www.capterra.co.nz/software/141438/quantcast) — 4.2/5 (22 reviews) — Advertising that uses proprietary real-time audience profiles for targeting on all devices.
6. [Branch Metrics](https://www.capterra.co.nz/software/167545/branch) — 4.1/5 (22 reviews) — Branch is a cross-platform attribution and linking platform used by the 40,000 of world's top mobile brands.
7. [QuanticFy](https://www.capterra.co.nz/software/1030224/quanticfy) — 4.4/5 (22 reviews) — Quanticfy is the first european marketing attribution solution to solve the problem of missing datas adressed to Shopify stores.
8. [Email Meter Enterprise](https://www.capterra.co.nz/software/182763/email-meter-enterprise) — 4.8/5 (20 reviews) — Email analytics platform that makes it easy to track and analyze email response times, SLAs, team's email productivity and more.
9. [Trevor.io](https://www.capterra.co.nz/software/155488/trevormydata) — 4.7/5 (19 reviews) — Trevor empowers your whole team to get answers from your data without using SQL, and then visualise, dashboard, export, and set alerts.
10. [Funnel](https://www.capterra.co.nz/software/156756/funnel) — 4.7/5 (19 reviews) — Funnel helps you get more from your marketing data. We power reporting and analytics, to help you fully understand performance.
11. [Pyze](https://www.capterra.co.nz/software/163825/pyze) — 4.8/5 (19 reviews) — Pyze is the leading usage analytics and business process optimization platform to maximize user adoption, productivity, efficiency.
12. [Marketing Miner](https://www.capterra.co.nz/software/163913/marketing-miner) — 4.7/5 (19 reviews) — Marketing Miner is an SEO tool for data-driven marketers. User-friendly interface and bulk data analysis features to save your time.
13. [OWOX BI](https://www.capterra.co.nz/software/148057/owox-bi) — 5.0/5 (18 reviews) — OWOX Data Marts - Free Forever Open-Source Self-Service Analytics Platform
14. [Trackier](https://www.capterra.co.nz/software/162311/vnative) — 4.3/5 (18 reviews) — Trackier is a performance and mobile marketing software that enhances ROI by creating, automating, measuring, and optimizing campaigns.
15. [Basis Technologies](https://www.capterra.co.nz/software/163311/basis-technologies) — 4.4/5 (17 reviews) — QMs Marketing Intelligence Platform consolidates data silos into a centralized marketing hub.
16. [BL.INK](https://www.capterra.co.nz/software/189131/bl-ink) — 4.6/5 (17 reviews) — BL.INK is a URL shortener and link management software designed for enterprises.
17. [Funnel Science](https://www.capterra.co.nz/software/170271/funnel-science) — 4.9/5 (16 reviews) — The ultimate call tracking, conversion tracking, sales, and marketing software with predictive analytics
18. [Coact](https://www.capterra.co.nz/software/195966/coact) — 4.7/5 (15 reviews) — You don't need to waste any more time frantically preparing your digital marketing reports at the final-hour.
19. [Master Metrics](https://www.capterra.co.nz/software/1070051/Master-Metrics) — 4.9/5 (14 reviews) — AI Cloud-based data analysis tool that helps agencies and marketing teams handle data from ad networks, send alerts, and share reports.
20. [data.ai Intelligence](https://www.capterra.co.nz/software/149005/advertising-analytics) — 4.2/5 (13 reviews) — App Annie is the industry's most trusted mobile data and analytics platform. More than 1100 enterprise clients \& over a million users.
21. [Fanpage Karma](https://www.capterra.co.nz/software/188554/fanpage-karma) — 4.5/5 (13 reviews) — Fanpage Karma is a powerful all-in-one social media management tool designed for social media teams and agencies.
22. [Comscore](https://www.capterra.co.nz/software/178621/comscore) — 4.1/5 (12 reviews) — Cross-platform analytics company that helps enterprises evaluate consumers' multiscreen behavior and make confident business decisions.
23. [Hawke Al](https://www.capterra.co.nz/software/187524/morphio) — 4.8/5 (12 reviews) — AI-powered alerts to protect your digital marketing ROI. Don't leave performance to chance - let hawke.ai keep watch over your KPIs\!
24. [WASK](https://www.capterra.co.nz/software/215384/wask) — 4.3/5 (12 reviews) — Boost the advertising performance of your Google and Meta campaigns through WASK AI’s powerful data-driven analytics and optimization.
25. [PopSQL](https://www.capterra.co.nz/software/171720/popsql) — 4.5/5 (11 reviews) — Collaborative SQL editor for your team. Easily write queries, visualize data, and share your results.

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## Related Categories

- [Social Media Analytics Tools](https://www.capterra.co.nz/directory/31655/social-media-analytics-tools/software)
- [Campaign Management Software](https://www.capterra.co.nz/directory/30012/campaign-management/software)
- [Social Media Marketing Tools](https://www.capterra.co.nz/directory/30781/social-media-marketing/software)
- [Marketing Attribution Software](https://www.capterra.co.nz/directory/31081/marketing-attribution/software)
- [Reporting Tools](https://www.capterra.co.nz/directory/30053/reporting/software)

## Links

- [View on Capterra](https://www.capterra.co.nz/directory/31018/marketing-analytics/software)
- [All Categories](https://www.capterra.co.nz/directory)

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