---
description: Discover and compare Free Marketing Analytics Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Marketing Analytics Software - Capterra NZ 2026
---

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# Marketing Analytics Software

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> Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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## Products

1. [Affise](https://www.capterra.co.nz/software/164591/affise) — 4.6/5 (84 reviews) — Affise is an affiliate marketing and mobile attribution platform to manage, attribute, and scale marketing for web and mobile.
2. [Cyfe](https://www.capterra.co.nz/software/148645/cyfe) — 4.6/5 (79 reviews) — Track metrics and measure performance in real-time, at a glance, and in a single dashboard with Cyfe.
3. [ActiveDEMAND](https://www.capterra.co.nz/software/142305/activedemand) — 4.2/5 (79 reviews) — Get fast, easy, branded marketing performance reporting and dashboards, email scheduled reports, and CRM integration.
4. [Segment](https://www.capterra.co.nz/software/150621/segment) — 4.7/5 (72 reviews) — Twilio Segment is the world’s leading Customer Data Platform (CDP). Join the 25,000+ companies using Segment.
5. [Amplitude](https://www.capterra.co.nz/software/158741/amplitude) — 4.6/5 (67 reviews) — Analytics solution that analyzes customer behavior to streamline processes across campaign management, conversion tracking, and more.
6. [Influence](https://www.capterra.co.nz/software/180629/influence) — 4.2/5 (66 reviews) — Lead conversion solution that helps businesses track website traffic, capture consumer details and monitor real-time user activities.
7. [Matomo](https://www.capterra.co.nz/software/182627/matomo-analytics) — 4.7/5 (62 reviews) — Matomo is the leading open-source web analytics solution. Make more informed decisions while ensuring data privacy and ownership.
8. [MoEngage](https://www.capterra.co.nz/software/164687/sherpa) — 4.3/5 (58 reviews) — MoEngage is an insights-led customer engagement platform that empowers marketers and product owners with AI-driven insights.
9. [Microsoft Clarity](https://www.capterra.co.nz/software/1018691/microsoft-clarity) — 4.8/5 (56 reviews) — Clarity is a free, easy-to-use tool that help you understand how real people actually use your site.
10. [Dreamdata](https://www.capterra.co.nz/software/197705/dreamdata-io) — 4.8/5 (55 reviews) — Dreamdata is a B2B Activation \& Attribution Platform built for empowering marketers.
11. [InsightSquared](https://www.capterra.co.nz/software/130588/insightsquared) — 4.6/5 (51 reviews) — InsightSquared's sales intelligence solution is the operating system for high-growth sales teams.
12. [Vaizle](https://www.capterra.co.nz/software/169713/vaizle) — 4.4/5 (50 reviews) — Vaizle AI is a GPT-style Meta Ads analysis tool, understanding every metric and returning instant answers to any ad question
13. [Two Minute Reports](https://www.capterra.co.nz/software/209172/two-minute-reports) — 4.7/5 (43 reviews) — Create automated marketing dashboards 80% faster. Track KPIs, predict trends, and visualize actionable data to scale your growth.
14. [Lebesgue](https://www.capterra.co.nz/software/1019489/lebesgue) — 4.9/5 (43 reviews) — AI marketing analytics for e-commerce. Unifies store, ads, LTV data. Uses Le-Pixel (1st-party) for accurate ROAS \& insights.
15. [Heap](https://www.capterra.co.nz/software/147216/heap) — 4.5/5 (42 reviews) — Heap enables marketing teams to drive conversions, decrease CAC \& increase LTV by creating unstoppable customer journeys.
16. [Conductor](https://www.capterra.co.nz/software/155139/Conductor) — 4.4/5 (36 reviews) — Conductor helps brands increase visibility in AI \& traditional search through SEO/AEO, content generation, \& website optimization.
17. [SEO Tester Online](https://www.capterra.co.nz/software/179865/seo-tester-online) — 4.5/5 (35 reviews) — The SEO platform to analyze, optimize and monitor websites and contents and to overcome competitors on search engines.
18. [Sendlane](https://www.capterra.co.nz/software/172687/sendlane) — 4.2/5 (34 reviews) — Unified email, SMS, andn reviews for eCommerce
19. [Plezi](https://www.capterra.co.nz/software/180164/plezi) — 4.6/5 (33 reviews) — Plezi is a B2B marketing automation platform that helps marketers structure their strategy and generate qualified leads.
20. [Outbrain](https://www.capterra.co.nz/software/140446/outbrain-amplify) — 3.9/5 (32 reviews) — Boost your performance ROI with advanced marketing analytics in the Outbrain platform, helping you optimize your ads fast.
21. [TinyURL](https://www.capterra.co.nz/software/1011844/tinyurl) — 4.6/5 (32 reviews) — Marketing analytics focused on measuring link performance across campaigns, channels, and audiences.
22. [Funnelytics](https://www.capterra.co.nz/software/200577/funnelytics) — 4.4/5 (31 reviews) — A visual customer journey analytics tool that lets you map your journey and overlay data to see how its actually performing.
23. [Singular](https://www.capterra.co.nz/software/153688/unified-marketing-platform) — 4.6/5 (27 reviews) — Collect full-funnel marketing data including cost, creatives, bids, and ad monetization across every partner, device, \& platform.
24. [Veritone Attribute](https://www.capterra.co.nz/software/186762/veritone-attribute) — 4.1/5 (27 reviews) — Veritone Attribute helps TV and radio broadcasters measure and demonstrate the effectiveness of their ad campaigns in near real-time.
25. [Perfit](https://www.capterra.co.nz/software/1052751/perfit) — 4.6/5 (27 reviews) — Perfit is the Email Marketing automation tool choosed for every e-commerce because they can increase their sales and save time.

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## Related Categories

- [Social Media Analytics Tools](https://www.capterra.co.nz/directory/31655/social-media-analytics-tools/software)
- [Campaign Management Software](https://www.capterra.co.nz/directory/30012/campaign-management/software)
- [Social Media Marketing Tools](https://www.capterra.co.nz/directory/30781/social-media-marketing/software)
- [Marketing Attribution Software](https://www.capterra.co.nz/directory/31081/marketing-attribution/software)
- [Reporting Tools](https://www.capterra.co.nz/directory/30053/reporting/software)

## Links

- [View on Capterra](https://www.capterra.co.nz/directory/31018/marketing-analytics/software)
- [All Categories](https://www.capterra.co.nz/directory)

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