---
description: Discover and compare AB Testing Tools Applications & Tools for Windows. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: AB Testing Tools for Windows - Price comparison & Reviews - Capterra New Zealand 2026
---

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# AB Testing Tools

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> AB Testing software helps businesses compare multiple versions of content across targeted audiences to optimize conversion rates. It primarily offers split testing, visual editor, multivariate testing and other website optimization features.

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## Products

1. [Freshsales](https://www.capterra.co.nz/software/155563/freshsales) — 4.5/5 (621 reviews) — Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
2. [XM for Strategy & Research](https://www.capterra.co.nz/software/72396/strategy-and-research) — 4.7/5 (424 reviews) — Conduct smarter, faster research with the world's most sophisticated, easy-to-use platform.
3. [Anyword](https://www.capterra.co.nz/software/1012809/anyword) — 4.8/5 (391 reviews) — Generative AI for Performance Writing platform that empowers marketers to create scalable, on-brand content that converts\!
4. [Instapage](https://www.capterra.co.nz/software/141695/instapage) — 4.5/5 (365 reviews) — Run A/B tests, AI experiments, and heatmaps in one platform to optimize pages faster and improve conversions.
5. [Poptin](https://www.capterra.co.nz/software/165478/poptin) — 4.8/5 (343 reviews) — A conversion rate optimization platform that converts more website visitors into leads, subscribers, and sales using pop ups \& forms.
6. [Picreel](https://www.capterra.co.nz/software/133886/picreel) — 4.9/5 (101 reviews) — Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.
7. [Jahia](https://www.capterra.co.nz/software/196073/jahia) — 4.6/5 (59 reviews) — Jahia is the best rated CMS with content personalization built at its core. It is commonly used to build powerful websites and portals.
8. [Userlytics](https://www.capterra.co.nz/software/181202/userlytics) — 4.7/5 (55 reviews) — Userlytics is a UX research platform with a 2M+ global panel for moderated and unmoderated testing, delivering fast AI-powered insights
9. [Freshmarketer](https://www.capterra.co.nz/software/1008465/freshmarketer) — 4.4/5 (25 reviews) — Full-stack Marketing Automation Software. Built for Marketers. Designed for Humans.
10. [Upflowy](https://www.capterra.co.nz/software/1015785/upflowy) — 4.8/5 (15 reviews) — Upflowy is a no code SaaS product that gives users complete control of building and A/B testing their signup flows
11. [beehiiv](https://www.capterra.co.nz/software/1028291/beehiiv) — 4.3/5 (14 reviews) — beehiiv is a cloud-based newsletter software that enables users to create, publish, grow, and monetize newsletters on a unified tool.
12. [MFour Studio](https://www.capterra.co.nz/software/1043645/mfour-studio) — 5.0/5 (8 reviews) — MFour Studio is a vertically integrated platform that provides businesses with survey + real-time app, web, and location consumer data.
13. [Unleash](https://www.capterra.co.nz/software/1032220/unleash) — 4.8/5 (6 reviews) — Unleash is an open-source feature management software, built with large enterprises in mind.
14. [MailatMars](https://www.capterra.co.nz/software/1034449/mailatmars) — 4.8/5 (4 reviews) — Cloud-based email marketing software helps businesses grow easily with their contact and get higher conversion of existing users.
15. [Neurons](https://www.capterra.co.nz/software/1016325/predict) — 5.0/5 (2 reviews) — A/B test ad creatives instantly with Neurons AI. Enhance content performance, boost branding, and tailor key messages to stand out.
16. [Poll the People](https://www.capterra.co.nz/software/1023051/poll-the-people) — 4.0/5 (1 reviews) — Poll the People is a usability testing platform. The fastest way to get real consumer insight and make decisions before going live.
17. [Balloonary](https://www.capterra.co.nz/software/1030598/balloonary) — 1.0/5 (1 reviews) — The easiest way for small businesses to build, launch and manage online ads across multiple ad platforms supported by AI.
18. [Readpeak](https://www.capterra.co.nz/software/1040246/readpeak) — 5.0/5 (1 reviews) — Premium DSP platform specialized in PPC Native Advertising, trusted by over 3000 brands in the Nordics.
19. [Cxense](https://www.capterra.co.nz/software/161494/cxense) (0 reviews) — Web-based solution that provides data management through analysis, conversions, customization and more.
20. [DevCycle](https://www.capterra.co.nz/software/1026687/devcycle) (0 reviews) — DevCycle lets teams experiment on any feature so they can choose winners faster. Run tests on any platform - web, mobile or server-side
21. [SankeyJourney](https://www.capterra.co.nz/software/1046566/sankeyjourney) (0 reviews) — User journey analysis tool generating flow charts or sankey diagrams that help optimize retention, and conduct engagement analysis.
22. [AnalyticsEngine.ai](https://www.capterra.co.nz/software/1080262/AnalyticsEngine-ai) (0 reviews) — AnalyticsEngine is a user analytics platform that provides insights through session tracking, heatmaps, and AI-driven optimization.
23. [CustomFit.ai](https://www.capterra.co.nz/software/1024221/customfitai) (0 reviews) — CustomFit is a no-code platform that enables A/B testing, personalization, and conversion optimization for D2C brands.
24. [Paidwork Ads](https://www.capterra.co.nz/software/1083283/Paidwork-Ads) (0 reviews) — AB testing tool that helps businesses connect with global audience \& optimize campaigns to streamline ad efficiency across countries.
25. [CROforce](https://www.capterra.co.nz/software/1085035/CROforce) (0 reviews) — CROforce is an A/B testing platform and conversion rate optimization service that helps businesses increase conversion rates and ROI.

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## Related Categories

- [Artificial Intelligence (AI) Software](https://www.capterra.co.nz/directory/30938/artificial-intelligence/software)
- [Survey Software](https://www.capterra.co.nz/directory/30092/survey/software)
- [Marketing Analytics Software](https://www.capterra.co.nz/directory/31018/marketing-analytics/software)
- [Web Analytics Tools](https://www.capterra.co.nz/directory/30073/web-analytics/software)
- [Personalization Software](https://www.capterra.co.nz/directory/30965/personalization/software)

## Links

- [View on Capterra](https://www.capterra.co.nz/directory/30896/ab-testing/software)
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It offers solutions for sales, leads, traffic, and engagement. Using AI, the platform optimizes campaigns with features, such as automated bidding, cross-platform attribution, and analytics to manage budgets effectively.\n\nSpecializing in rewarded interactions, Paidwork Ads connects advertisers with engaged audiences, enhancing outcomes. It provides targeting options by region, platform, and industry, along with tools for testing creative strategies. Advertisers can manage campaigns, create variations, and test performance, gaining insights into budgets and audience targeting specifics.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2e9f8e4f-b710-44e4-b795-4bc3c427dedf.jpg","url":"https://www.capterra.co.nz/software/1083283/Paidwork-Ads","@type":"ListItem"},{"name":"CROforce","position":25,"description":"CROforce is an A/B testing and conversion optimization platform that pairs powerful testing software with hands-on expert support. Instead of just giving you tools, CROforce helps you plan, design, launch, and analyze experiments end to end—so your team can run more tests without adding extra workload or headcount.\n\nYou can run split URL, multivariate, pricing, and multi-device experiments, all through client-side testing that works directly in the browser—no backend changes needed. That means fast load times, no flicker for users, and privacy-friendly experimentation.\n\nThe platform is code-free, so marketers can launch tests on their own, or you can opt for full-service support where CRO specialists handle everything for you. For larger teams, CROforce also includes enterprise-grade features like disaster recovery, access controls, and bot traffic filtering to keep your results clean and reliable.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/03045f01-ce89-4ca8-b983-02e3cae9a26f.jpeg","url":"https://www.capterra.co.nz/software/1085035/CROforce","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/directory/30896/ab-testing/deployment-options/windows/software#itemlist","numberOfItems":25}
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