---
description: Compare ActiveCampaign vs Predictive Response to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs Predictive Response Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Sales Tracking Software](/directory/32744/sales-tracking/software) > [ActiveCampaign \<span\>vs\</span\> Predictive Response](https://www.capterra.co.nz/compare/79367/154020/activecampaign/vs/predictive-response)

# Compare ActiveCampaign vs Predictive Response

Canonical: https://www.capterra.co.nz/compare/79367/154020/activecampaign/vs/predictive-response

> Detailed comparison between ActiveCampaign and Predictive Response. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Predictive Response |
| **Overall rating** | 4.6/5 | 4.0/5 |
| **Total Reviews** | 2561 | 3 |
| **Starting Price** | US$15.00 | US$399.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### Predictive Response

Predictive Marketing is a great fit for small businesses or non-profits who are looking for a native Salesforce marketing tool. 40% of our customers are non-profit organizations.

## Key features

### ActiveCampaign

- A/B Testing
- CRM
- Campaign Management
- Conversion Tracking
- Customisable CTAs
- Customisable Forms
- Dynamic Content
- Email Marketing
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Marketing Automation
- Real-Time Data
- SMS Marketing
- Sales Analytics
- Segmentation
- Template Management
- Visual Analytics
- Website Visitor Tracking

### Predictive Response

- A/B Testing
- CRM
- Campaign Management
- Conversion Tracking
- Customisable CTAs
- Customisable Forms
- Dynamic Content
- Email Marketing
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Marketing Automation
- Real-Time Data
- SMS Marketing
- Sales Analytics
- Segmentation
- Template Management
- Visual Analytics
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.nz/software/79367/activecampaign)
- [View Predictive Response Profile](https://www.capterra.co.nz/software/154020/predictive-response)
- [View Original Comparison](https://www.capterra.co.nz/compare/79367/154020/activecampaign/vs/predictive-response)

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