---
description: Compare ActiveCampaign vs HubSpot CRM to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveCampaign vs HubSpot CRM Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/30963/lead-generation/software) > [ActiveCampaign \<span\>vs\</span\> HubSpot CRM](https://www.capterra.co.nz/compare/79367/152373/activecampaign/vs/hubspot-crm)

# Compare ActiveCampaign vs HubSpot CRM

Canonical: https://www.capterra.co.nz/compare/79367/152373/activecampaign/vs/hubspot-crm

> Detailed comparison between ActiveCampaign and HubSpot CRM. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | HubSpot CRM |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 2561 | 4451 |
| **Starting Price** | US$15.00 | US$20.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveCampaign

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.

### HubSpot CRM

The HubSpot CRM is built for growing teams to attract, engage and delight customers.

## Key features

### ActiveCampaign

- API
- Activity Tracking
- Calendar/Reminder System
- Client Management
- Customer Database
- Customisable Templates
- Deal Management
- Email Management
- Email Sequences
- For Startups
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Pipeline Reports
- Real-Time Data
- Referral Tracking
- Reminders
- Segmentation
- Web Forms

### HubSpot CRM

- API
- Activity Tracking
- Calendar/Reminder System
- Client Management
- Customer Database
- Customisable Templates
- Deal Management
- Email Management
- Email Sequences
- For Startups
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Pipeline Reports
- Real-Time Data
- Referral Tracking
- Reminders
- Segmentation
- Web Forms

## Links

- [View ActiveCampaign Profile](https://www.capterra.co.nz/software/79367/activecampaign)
- [View HubSpot CRM Profile](https://www.capterra.co.nz/software/152373/hubspot-crm)
- [View Original Comparison](https://www.capterra.co.nz/compare/79367/152373/activecampaign/vs/hubspot-crm)

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