---
description: Compare Salesforce Marketing Cloud vs Customer.io to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud vs Customer.io Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Digital Experience Platforms (DXP)](/directory/32817/digital-experience-platforms-%28dxp%29/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Customer.io](https://www.capterra.co.nz/compare/7723/174023/salesforce-marketing-cloud/vs/customer-io)

# Compare Salesforce Marketing Cloud vs Customer.io

Canonical: https://www.capterra.co.nz/compare/7723/174023/salesforce-marketing-cloud/vs/customer-io

> Detailed comparison between Salesforce Marketing Cloud and Customer.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | Customer.io |
| **Overall rating** | 4.2/5 | 4.7/5 |
| **Total Reviews** | 526 | 87 |
| **Starting Price** | US$25.00 | US$100.00 |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Salesforce Marketing Cloud

Designed for small and midsize businesses in various industries.

### Customer.io

Customer.io is used by marketers, product teams, engineers, SaaS companies, EdTech organizations, FinTech businesses, marketplaces, healthcare providers, and enterprises.

## Key features

### Salesforce Marketing Cloud

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Social Media Integration
- Subscriber Management

### Customer.io

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Multi-Channel Communication
- Real-Time Data
- Segmentation
- Social Media Integration
- Subscriber Management

## Links

- [View Salesforce Marketing Cloud Profile](https://www.capterra.co.nz/software/7723/salesforce-marketing-cloud)
- [View Customer.io Profile](https://www.capterra.co.nz/software/174023/customer-io)
- [View Original Comparison](https://www.capterra.co.nz/compare/7723/174023/salesforce-marketing-cloud/vs/customer-io)

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