---
description: Compare Emma by Marigold vs Swaarm to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Emma by Marigold vs Swaarm Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Transactional Email Software](/directory/31564/transactional-email/software) > [Emma by Marigold \<span\>vs\</span\> Swaarm](https://www.capterra.co.nz/compare/75428/215758/emma/vs/swaarm)

# Compare Emma by Marigold vs Swaarm

Canonical: https://www.capterra.co.nz/compare/75428/215758/emma/vs/swaarm

> Detailed comparison between Emma by Marigold and Swaarm. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Emma by Marigold | Swaarm |
| **Overall rating** | 4.2/5 | 4.8/5 |
| **Total Reviews** | 156 | 32 |
| **Starting Price** | US$99.00 | US$599.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Emma by Marigold

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

### Swaarm

Swaarm is best for marketers, agencies, advertisers, and networks looking for the best value for money ad tech tracking solution to fully manage and control their marketing efforts in real-time.

## Key features

### Emma by Marigold

- API
- Activity Tracking
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Contact Database
- Customisable Branding
- Customisable Reports
- Lead Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Visual Analytics
- Workflow Management

### Swaarm

- API
- Activity Tracking
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Contact Database
- Customisable Branding
- Customisable Reports
- Lead Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Visual Analytics
- Workflow Management

## Links

- [View Emma by Marigold Profile](https://www.capterra.co.nz/software/75428/emma)
- [View Swaarm Profile](https://www.capterra.co.nz/software/215758/swaarm)
- [View Original Comparison](https://www.capterra.co.nz/compare/75428/215758/emma/vs/swaarm)

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