---
description: Compare Marketo Engage vs Groove to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketo Engage vs Groove Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Marketo Engage \<span\>vs\</span\> Groove](https://www.capterra.co.nz/compare/75130/177789/marketo-lead-management/vs/groove)

# Compare Marketo Engage vs Groove

Canonical: https://www.capterra.co.nz/compare/75130/177789/marketo-lead-management/vs/groove

> Detailed comparison between Marketo Engage and Groove. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Marketo Engage | Groove |
| **Overall rating** | 4.3/5 | 4.7/5 |
| **Total Reviews** | 710 | 146 |
| **Starting Price** | - | US$50.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Marketo Engage

Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns.

### Groove

Chief Sales Officer, SVP/RVP Sales, VP Sales, Chief Revenue Officer, Sales Director, Sales Manager, Sales Operations, Revenue Operations, Sales Enablement

## Key features

### Marketo Engage

- API
- Activity Tracking
- CRM
- Content Management
- Customer Database
- Customisable Branding
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Opportunity Management
- Performance Management
- Process/Workflow Automation
- Real-Time Data
- Real-Time Reporting
- Reminders
- Sales Activity Management

### Groove

- API
- Activity Tracking
- CRM
- Content Management
- Customer Database
- Customisable Branding
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- Opportunity Management
- Performance Management
- Process/Workflow Automation
- Real-Time Data
- Real-Time Reporting
- Reminders
- Sales Activity Management

## Links

- [View Marketo Engage Profile](https://www.capterra.co.nz/software/75130/marketo-lead-management)
- [View Groove Profile](https://www.capterra.co.nz/software/177789/groove)
- [View Original Comparison](https://www.capterra.co.nz/compare/75130/177789/marketo-lead-management/vs/groove)

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