---
description: Compare Marketo Engage vs FoundIt! to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketo Engage vs FoundIt! Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [Marketo Engage \<span\>vs\</span\> FoundIt\!](https://www.capterra.co.nz/compare/75130/1039410/marketo-lead-management/vs/foundit)

# Compare Marketo Engage vs FoundIt\!

Canonical: https://www.capterra.co.nz/compare/75130/1039410/marketo-lead-management/vs/foundit

> Detailed comparison between Marketo Engage and FoundIt\!. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketo Engage | FoundIt\! |
| **Overall rating** | 4.3/5 | 4.9/5 |
| **Total Reviews** | 710 | 7 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Marketo Engage

Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns.

### FoundIt\!

FoundIt\! is used by leading retailers to ensure their sites are aligned to customer intent, including Marks \&amp; Spencer, Selfridges, Ironmongery Direct, Farnell / CPC, Net-A-Porter, Secret Sales and man

## Key features

### Marketo Engage

- A/B Testing
- API
- Activity Dashboard
- Attribution Modeling
- Behaviour Tracking
- Behavioural Targeting
- Content Analytics
- Contextual Targeting
- Customer Profiles
- Drag & Drop
- Engagement Tracking
- Experience Management
- Multi-Campaign
- Real-Time Analytics
- Real-Time Reporting
- Recommendations
- Reporting/Analytics
- Sales Activity Management
- Website Analytics
- Website Personalisation

### FoundIt\!

- A/B Testing
- API
- Activity Dashboard
- Behaviour Tracking
- Behavioural Targeting
- Content Analytics
- Contextual Targeting
- Customer Profiles
- Drag & Drop
- Engagement Tracking
- Experience Management
- Multi-Campaign
- Real-Time Analytics
- Real-Time Reporting
- Recommendations
- Reporting/Analytics
- Website Analytics
- Website Personalisation

## Links

- [View Marketo Engage Profile](https://www.capterra.co.nz/software/75130/marketo-lead-management)
- [View FoundIt\! Profile](https://www.capterra.co.nz/software/1039410/foundit)
- [View Original Comparison](https://www.capterra.co.nz/compare/75130/1039410/marketo-lead-management/vs/foundit)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Marketo Engage vs FoundIt! Comparison - Capterra New Zealand 2026","description":"Compare Marketo Engage vs FoundIt! to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/75130/1039410/marketo-lead-management/vs/foundit","about":[{"@id":"https://www.capterra.co.nz/software/75130/marketo-lead-management#software"},{"@id":"https://www.capterra.co.nz/software/1039410/foundit#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/75130/1039410/marketo-lead-management/vs/foundit#breadcrumblist"},"@id":"https://www.capterra.co.nz/compare/75130/1039410/marketo-lead-management/vs/foundit#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Marketo Engage","description":"Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior &amp; AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data &amp; insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/71fc4040-79b3-4e7d-86ac-d9275cc73751.png","url":"https://www.capterra.co.nz/software/75130/marketo-lead-management","@id":"https://www.capterra.co.nz/software/75130/marketo-lead-management#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":710},"operatingSystem":"Cloud"},{"name":"FoundIt!","description":"FoundIt! is a platform that closes the loop on 'at scale' optimisation of the ecommerce customer experience, in order to make the things that customers want easier to find &amp; buy. With Foundit! you will be able to predict intent, simplify journeys, grow sales.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/61608239-46bf-4ab1-af14-a2ffb0a476ac.png","url":"https://www.capterra.co.nz/software/1039410/foundit","@id":"https://www.capterra.co.nz/software/1039410/foundit#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":7},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.nz/compare/75130/1039410/marketo-lead-management/vs/foundit#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Engagement Software","position":2,"item":"/directory/30906/customer-engagement/software","@type":"ListItem"},{"name":"Marketo Engage vs FoundIt!","position":3,"item":"https://www.capterra.co.nz/compare/75130/1039410/marketo-lead-management/vs/foundit","@type":"ListItem"}]}]}
</script>