---
description: Compare SmartSurvey vs Google Forms to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SmartSurvey vs Google Forms Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/10041/market-research/software) > [SmartSurvey \<span\>vs\</span\> Google Forms](https://www.capterra.co.nz/compare/57112/176571/smartsurvey/vs/google-forms)

# Compare SmartSurvey vs Google Forms

Canonical: https://www.capterra.co.nz/compare/57112/176571/smartsurvey/vs/google-forms

> Detailed comparison between SmartSurvey and Google Forms. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | SmartSurvey | Google Forms |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 114 | 11363 |
| **Starting Price** | £45.00 | US$0.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Videos |

## Best for

### SmartSurvey

Academics, Consultants, Businesses, Multi-nationals, Government, Public Sector, Not for Profit

### Google Forms

Google Forms is used by educators, researchers, event organizers, marketers, HR professionals, and organizations needing to collect and analyze data.

## Key features

### SmartSurvey

- API
- Access Controls/Permissions
- Autofill
- Collaboration Tools
- Customisable Branding
- Customisable Templates
- Data Analysis Tools
- Email Marketing
- Email Reminders
- Mobile Survey
- Multi-Channel Distribution
- Real-Time Data
- Reminders
- Reporting/Analytics
- Survey Builder
- Surveys & Feedback
- Template Management
- URL Customisation
- Visual Analytics
- Web Forms

### Google Forms

- API
- Access Controls/Permissions
- Autofill
- Collaboration Tools
- Customisable Branding
- Customisable Templates
- Data Analysis Tools
- Email Marketing
- Email Reminders
- Mobile Survey
- Multi-Channel Distribution
- Real-Time Data
- Reminders
- Reporting/Analytics
- Survey Builder
- Surveys & Feedback
- Template Management
- URL Customisation
- Visual Analytics
- Web Forms

## Links

- [View SmartSurvey Profile](https://www.capterra.co.nz/software/57112/smartsurvey)
- [View Google Forms Profile](https://www.capterra.co.nz/software/176571/google-forms)
- [View Original Comparison](https://www.capterra.co.nz/compare/57112/176571/smartsurvey/vs/google-forms)

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