---
description: Compare Constant Contact vs Customer Lifecycle Marketing to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Constant Contact vs Customer Lifecycle Marketing Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Constant Contact \<span\>vs\</span\> Customer Lifecycle Marketing](https://www.capterra.co.nz/compare/31898/101669/constant-contact/vs/customer-lifecycle-marketing)

# Compare Constant Contact vs Customer Lifecycle Marketing

Canonical: https://www.capterra.co.nz/compare/31898/101669/constant-contact/vs/customer-lifecycle-marketing

> Detailed comparison between Constant Contact and Customer Lifecycle Marketing. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Constant Contact | Customer Lifecycle Marketing |
| **Overall rating** | 4.3/5 | 4.3/5 |
| **Total Reviews** | 2912 | 4 |
| **Starting Price** | US$12.00 | US$300.00 |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Constant Contact

Constant Contact's expanded online marketing platform is designed to help marketers, franchisors, universities, hospitals, real estate business owners, side-hustlers, nonprofits and individuals.

### Customer Lifecycle Marketing

Designed for B2B marketers, it is marketing automation software that helps earn, keep, and grow more high-value customers via campaign management, lead nurturing, email marketing, etc.

## Key features

### Constant Contact

- A/B Testing
- CAN-SPAM Compliance
- Channel Management
- Contact Database
- Customer Surveys
- Dynamic Content
- Email Marketing
- Image Library
- Lead Management
- Lead Qualification
- List Management
- Marketing Automation
- Multi-Channel Marketing
- Reporting/Analytics
- Sales Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Visitor Tracking

### Customer Lifecycle Marketing

- A/B Testing
- CAN-SPAM Compliance
- Channel Management
- Contact Database
- Customer Surveys
- Dynamic Content
- Email Marketing
- Image Library
- Lead Management
- Lead Qualification
- List Management
- Marketing Automation
- Multi-Channel Marketing
- Reporting/Analytics
- Sales Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Visitor Tracking

## Links

- [View Constant Contact Profile](https://www.capterra.co.nz/software/31898/constant-contact)
- [View Customer Lifecycle Marketing Profile](https://www.capterra.co.nz/software/101669/customer-lifecycle-marketing)
- [View Original Comparison](https://www.capterra.co.nz/compare/31898/101669/constant-contact/vs/customer-lifecycle-marketing)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Constant Contact vs Customer Lifecycle Marketing Comparison - Capterra New Zealand 2026","description":"Compare Constant Contact vs Customer Lifecycle Marketing to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/31898/101669/constant-contact/vs/customer-lifecycle-marketing","about":[{"@id":"https://www.capterra.co.nz/software/31898/constant-contact#software"},{"@id":"https://www.capterra.co.nz/software/101669/customer-lifecycle-marketing#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/31898/101669/constant-contact/vs/customer-lifecycle-marketing#breadcrumblist"},"@id":"https://www.capterra.co.nz/compare/31898/101669/constant-contact/vs/customer-lifecycle-marketing#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Constant Contact","description":"Constant Contact is a digital and email marketing platform that helps users create and manage marketing campaigns. The system features an interface with customizable email templates and an AI-enabled writing assistant for drafting professional messages. The platform includes automation tools for email scheduling to reach audiences at optimal times.\n\nBeyond email marketing, Constant Contact provides social media marketing capabilities that allow users to share content, engage with followers, and monitor performance through a centralized dashboard. The platform offers a multi-account solution that maintains brand consistency while enabling individual teams to manage marketing efforts independently. Constant Contact combines essential marketing tools in one platform, allowing organizations to connect with the audiences through multiple digital channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/27eca67e-29b6-461b-96e7-fbb5b29ba96e.png","url":"https://www.capterra.co.nz/software/31898/constant-contact","@id":"https://www.capterra.co.nz/software/31898/constant-contact#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":2912},"offers":{"price":"12","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Customer Lifecycle Marketing","description":"ROI Customer Lifecycle Marketing software transforms the way marketers nurture business relationships - from initial contact to brand advocacy. The ROI \"software-as-a-service\" (SaaS) solution helps companies win and retain more customers, optimize marketing effectiveness, and maximize the lifetime value of customers.\n\nROI marketing automation solutions include campaign management, email marketing, lead nurturing, customer nurturing, and lead management.","url":"https://www.capterra.co.nz/software/101669/customer-lifecycle-marketing","@id":"https://www.capterra.co.nz/software/101669/customer-lifecycle-marketing#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":4},"offers":{"price":"300","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.nz/compare/31898/101669/constant-contact/vs/customer-lifecycle-marketing#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"CRM Software","position":2,"item":"/directory/2/customer-relationship-management/software","@type":"ListItem"},{"name":"Constant Contact vs Customer Lifecycle Marketing","position":3,"item":"https://www.capterra.co.nz/compare/31898/101669/constant-contact/vs/customer-lifecycle-marketing","@type":"ListItem"}]}]}
</script>
