---
description: Compare My Telescope vs Google Marketing Platform to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: My Telescope vs Google Marketing Platform Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Business Intelligence Tools](/directory/23/business-intelligence/software) > [My Telescope \<span\>vs\</span\> Google Marketing Platform](https://www.capterra.co.nz/compare/206864/213341/competitive-compass/vs/google-marketing-platform)

# Compare My Telescope vs Google Marketing Platform

Canonical: https://www.capterra.co.nz/compare/206864/213341/competitive-compass/vs/google-marketing-platform

> Detailed comparison between My Telescope and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | My Telescope | Google Marketing Platform |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 6 | 26 |
| **Starting Price** | US$76.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### My Telescope

My Telescope is used to measure campaign and brand impact by some of the smartest brands and agencies on earth such as Kellogs, Unilever, Electrolux and M\&amp;C Saatchi.

### Google Marketing Platform

\-

## Key features

### My Telescope

- Ad hoc Reporting
- Campaign Analytics
- Campaign Management
- Customisable Dashboard
- Customisable Reports
- Dashboard
- Data Connectors
- Data Visualisation
- KPI Monitoring
- Key Performance Indicators
- Multi-Channel Distribution
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Self Service Data Preparation
- Single Page View
- Visual Analytics

### Google Marketing Platform

- Ad hoc Reporting
- Campaign Analytics
- Campaign Management
- Customisable Dashboard
- Customisable Reports
- Dashboard
- Data Connectors
- Data Visualisation
- KPI Monitoring
- Key Performance Indicators
- Multi-Channel Distribution
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Self Service Data Preparation
- Single Page View
- Visual Analytics

## Links

- [View My Telescope Profile](https://www.capterra.co.nz/software/206864/competitive-compass)
- [View Google Marketing Platform Profile](https://www.capterra.co.nz/software/213341/google-marketing-platform)
- [View Original Comparison](https://www.capterra.co.nz/compare/206864/213341/competitive-compass/vs/google-marketing-platform)

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