---
description: Compare SugarCRM vs Mailchimp to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SugarCRM vs Mailchimp Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [SugarCRM \<span\>vs\</span\> Mailchimp](https://www.capterra.co.nz/compare/20344/110228/sugarcrm/vs/mailchimp)

# Compare SugarCRM vs Mailchimp

Canonical: https://www.capterra.co.nz/compare/20344/110228/sugarcrm/vs/mailchimp

> Detailed comparison between SugarCRM and Mailchimp. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | SugarCRM | Mailchimp |
| **Overall rating** | 3.8/5 | 4.5/5 |
| **Total Reviews** | 410 | 17572 |
| **Starting Price** | US$59.00 | US$13.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### SugarCRM

Designed for B2B organisations ranging from 50-8,000 employees. We cater to B2B organisations in USA, APAC, Middle East and Europe, including the UK, DACH, Nordics, Benelux, France, Italy and Spain.

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

## Key features

### SugarCRM

- AI/Machine Learning
- API
- Activity Tracking
- Channel Management
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Referral Tracking
- Reminders
- Segmentation
- Social Marketing
- Website Visitor Tracking

### Mailchimp

- AI/Machine Learning
- API
- Activity Tracking
- Channel Management
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Referral Tracking
- Reminders
- Segmentation
- Social Marketing
- Website Visitor Tracking

## Links

- [View SugarCRM Profile](https://www.capterra.co.nz/software/20344/sugarcrm)
- [View Mailchimp Profile](https://www.capterra.co.nz/software/110228/mailchimp)
- [View Original Comparison](https://www.capterra.co.nz/compare/20344/110228/sugarcrm/vs/mailchimp)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SugarCRM vs Mailchimp Comparison - Capterra New Zealand 2026","description":"Compare SugarCRM vs Mailchimp to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/20344/110228/sugarcrm/vs/mailchimp","about":[{"@id":"https://www.capterra.co.nz/software/20344/sugarcrm#software"},{"@id":"https://www.capterra.co.nz/software/110228/mailchimp#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/20344/110228/sugarcrm/vs/mailchimp#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.nz/compare/20344/110228/sugarcrm/vs/mailchimp#webpage","isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"SugarCRM","description":"SugarCRM combines AI technology with advanced CRM capabilities to improve customer engagement, accelerate sales cycles and boost marketing impact. Renowned for its exceptional customizability, seamless integrations, and superior customer service, Sugar is ideally suited for B2B organisations ranging from 50 to 5,000 employees. Global firms like Sennheiser, Tetley, Agfa, and CBRE trust SugarCRM as their single source of truth to fuel their operational excellence and business growth. Learn more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/12b7007f-c5c8-453d-8757-36ffa27b9ea1.gif","url":"https://www.capterra.co.nz/software/20344/sugarcrm","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/20344/sugarcrm#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.8,"bestRating":5,"ratingCount":410},"offers":{"price":"59","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"name":"Mailchimp","description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/86642428-d235-41ee-ae70-1a46afbbacb5.png","url":"https://www.capterra.co.nz/software/110228/mailchimp","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/110228/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"SugarCRM vs Mailchimp","position":3,"item":"https://www.capterra.co.nz/compare/20344/110228/sugarcrm/vs/mailchimp","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/compare/20344/110228/sugarcrm/vs/mailchimp#breadcrumblist"}]}
</script>
