---
description: Compare Persona vs Entrust IDV to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Persona vs Entrust IDV Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Identity Management Software](/directory/30777/identity-management/software) > [Persona \<span\>vs\</span\> Entrust IDV](https://www.capterra.co.nz/compare/199701/200047/persona/vs/onfido)

# Compare Persona vs Entrust IDV

Canonical: https://www.capterra.co.nz/compare/199701/200047/persona/vs/onfido

> Detailed comparison between Persona and Entrust IDV. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Persona | Entrust IDV |
| **Overall rating** | 4.8/5 | 4.6/5 |
| **Total Reviews** | 26 | 30 |
| **Starting Price** | US$250.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | FAQs/Forum, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation |

## Best for

### Persona

Startups and large enterprises across a variety of businesses spanning fintech to marketplaces and crypto to hospitality who need help managing the balance between customer acquisition and fraud.

### Entrust IDV

Financial services (including traditional and neobanks, remittance services, lending, and cryptocurrency), gaming/gambling, transportation/mobility, telecommunication, retail, and sharing economy.

## Key features

### Persona

- API
- Access Management
- Activity Tracking
- Archiving & Retention
- Background Screening
- Configurable Workflow
- Customisable Branding
- Customisable Templates
- Data Verification
- Document Management
- Event Logs
- Identity Verification
- KYC Compliance
- Monitoring
- Real-Time Data
- Risk Analysis
- SSL Security
- Transaction Monitoring
- User Onboarding
- Watch List

### Entrust IDV

- API
- Access Management
- Activity Tracking
- Archiving & Retention
- Background Screening
- Configurable Workflow
- Customisable Branding
- Customisable Templates
- Data Verification
- Document Management
- Event Logs
- Identity Verification
- KYC Compliance
- Monitoring
- Real-Time Data
- Risk Analysis
- SSL Security
- Transaction Monitoring
- User Onboarding
- Watch List

## Links

- [View Persona Profile](https://www.capterra.co.nz/software/199701/persona)
- [View Entrust IDV Profile](https://www.capterra.co.nz/software/200047/onfido)
- [View Original Comparison](https://www.capterra.co.nz/compare/199701/200047/persona/vs/onfido)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Persona vs Entrust IDV Comparison - Capterra New Zealand 2026","description":"Compare Persona vs Entrust IDV to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/199701/200047/persona/vs/onfido","about":[{"@id":"https://www.capterra.co.nz/software/199701/persona#software"},{"@id":"https://www.capterra.co.nz/software/200047/onfido#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/199701/200047/persona/vs/onfido#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.nz/compare/199701/200047/persona/vs/onfido#webpage","isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Persona","description":"Persona offers a best-in-class unified identity platform that gives organizations the building blocks they need to design and manage fully customizable identity programs – including KYC, KYB, AML, age assurance, and employee verification – across 200+ countries and territories. Persona serves any organization that needs to meet compliance standards, secure their workforce, fight fraud, or build trust by verifying the real identities of people or businesses. Notable customers of Persona include Etsy, LinkedIn, Lyft, Figma, Payoneer, Reddit, Ripple, Square, Travelex, Twilio, and Udemy.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/357f0dfc-1953-49f3-b9b5-9a8ac594f2d2.png","url":"https://www.capterra.co.nz/software/199701/persona","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/199701/persona#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":26},"offers":{"price":"250","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Entrust IDV","description":"Onfido, an Entrust company, helps businesses to build identity verification around their unique needs with an end-to-end, AI powered identity verification solution.\n\nWe help 1,200+ businesses power open, secure, and inclusive relationships with their customers. \n\nOur Real Identity Platform helps businesses to seamlessly onboard customers at scale while stopping fraud and navigating KYC, AML and other regulatory requirements.","url":"https://www.capterra.co.nz/software/200047/onfido","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/200047/onfido#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":30},"operatingSystem":"Cloud, Android, Platform ios"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Identity Management Software","position":2,"item":"/directory/30777/identity-management/software","@type":"ListItem"},{"name":"Persona vs Entrust IDV","position":3,"item":"https://www.capterra.co.nz/compare/199701/200047/persona/vs/onfido","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/compare/199701/200047/persona/vs/onfido#breadcrumblist"}]}
</script>