---
description: Compare Smaply vs Adobe Customer Journey Analytics B2B Edition to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Smaply vs Adobe Customer Journey Analytics B2B Edition Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [User Experience Software](/directory/31036/ux/software) > [Smaply \<span\>vs\</span\> Adobe Customer Journey Analytics B2B Edition](https://www.capterra.co.nz/compare/177161/1077516/smaply/vs/Adobe-Customer-Journey-Analytics-B2B-Edition)

# Compare Smaply vs Adobe Customer Journey Analytics B2B Edition

Canonical: https://www.capterra.co.nz/compare/177161/1077516/smaply/vs/Adobe-Customer-Journey-Analytics-B2B-Edition

> Detailed comparison between Smaply and Adobe Customer Journey Analytics B2B Edition. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Smaply | Adobe Customer Journey Analytics B2B Edition |
| **Overall rating** | 4.4/5 | - |
| **Total Reviews** | 20 | 0 |
| **Starting Price** | €0.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Smaply

Smaply is a journey mapping \&amp; management tool to improve the customer experience. The tool is designed for companies with CX teams that collaborate on maps and share progress with others.

### Adobe Customer Journey Analytics B2B Edition

Empower your marketing and sales teams with actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer's journey.

## Key features

### Smaply

- Access Controls/Permissions
- Attribution Modeling
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Profiles
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Map Creation
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Tagging
- Visual Analytics
- Website Analytics
- Whiteboard

### Adobe Customer Journey Analytics B2B Edition

- Access Controls/Permissions
- Attribution Modeling
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Profiles
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Map Creation
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Tagging
- Visual Analytics
- Website Analytics
- Whiteboard

## Links

- [View Smaply Profile](https://www.capterra.co.nz/software/177161/smaply)
- [View Adobe Customer Journey Analytics B2B Edition Profile](https://www.capterra.co.nz/software/1077516/Adobe-Customer-Journey-Analytics-B2B-Edition)
- [View Original Comparison](https://www.capterra.co.nz/compare/177161/1077516/smaply/vs/Adobe-Customer-Journey-Analytics-B2B-Edition)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Smaply vs Adobe Customer Journey Analytics B2B Edition Comparison - Capterra New Zealand 2026","description":"Compare Smaply vs Adobe Customer Journey Analytics B2B Edition to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/177161/1077516/smaply/vs/Adobe-Customer-Journey-Analytics-B2B-Edition","about":[{"@id":"https://www.capterra.co.nz/software/177161/smaply#software"},{"@id":"https://www.capterra.co.nz/software/1077516/Adobe-Customer-Journey-Analytics-B2B-Edition#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/177161/1077516/smaply/vs/Adobe-Customer-Journey-Analytics-B2B-Edition#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.nz/compare/177161/1077516/smaply/vs/Adobe-Customer-Journey-Analytics-B2B-Edition#webpage","isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Smaply","description":"Smaply is a journey mapping &amp; management tool for companies of all sizes who want to improve their customer experience and scale design thinking in their organization. \n\nFlexible and intuitive editor | Smaply AI for quickly generating maps | Opportunities, pain points and solutions | Portfolio graph | Metrics and KPIs | granular user roles | comments on cards | journey map hierarchies | ISO 27001:2022 | SOC2 | GDPR | SSO | hosting on dedicated instance | Coaching &amp; training | real-time collaboration | export functionalities | Journey Performance Indicator","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/029f6490-30ee-47ad-b118-b1e32544af39.png","url":"https://www.capterra.co.nz/software/177161/smaply","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/177161/smaply#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":20},"offers":{"price":"0","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"name":"Adobe Customer Journey Analytics B2B Edition","description":"Adobe Customer Journey Analytics B2B Edition (CJA B2B Edition) is a purpose-built B2B customer journey application that delivers actionable insights across individual stakeholders, buying groups, accounts, and opportunities to inform next-best actions for marketing and sales teams. CJA B2B Edition enables analysts and marketers to analyze and explore marketing impact across campaigns, channels, and content – connecting marketing efforts and investments directly to revenue outcomes. With CJA B2B Edition, analysts and marketers can measure every interaction across buying groups and generate actionable insights that create individual stakeholder and account value to drive engagement, conversion, and pipeline growth. For product teams, CJA B2B Edition measures the impact of product releases and product usage on customer satisfaction.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2bf755e0-7be1-4758-8185-3c0dbda08dc8.png","url":"https://www.capterra.co.nz/software/1077516/Adobe-Customer-Journey-Analytics-B2B-Edition","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/1077516/Adobe-Customer-Journey-Analytics-B2B-Edition#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"User Experience Software","position":2,"item":"/directory/31036/ux/software","@type":"ListItem"},{"name":"Smaply vs Adobe Customer Journey Analytics B2B Edition","position":3,"item":"https://www.capterra.co.nz/compare/177161/1077516/smaply/vs/Adobe-Customer-Journey-Analytics-B2B-Edition","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/compare/177161/1077516/smaply/vs/Adobe-Customer-Journey-Analytics-B2B-Edition#breadcrumblist"}]}
</script>