---
description: Compare Google Analytics 360 vs Samhub to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Samhub Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Samhub](https://www.capterra.co.nz/compare/177042/1060264/google-analytics/vs/samhub)

# Compare Google Analytics 360 vs Samhub

Canonical: https://www.capterra.co.nz/compare/177042/1060264/google-analytics/vs/samhub

> Detailed comparison between Google Analytics 360 and Samhub. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Samhub |
| **Overall rating** | 4.7/5 | 4.0/5 |
| **Total Reviews** | 8089 | 2 |
| **Starting Price** | - | €99.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Documentation |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Samhub

\-

## Key features

### Google Analytics 360

- A/B Testing
- Ad hoc Reporting
- Campaign Tracking
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Data Import/Export
- Data Integration
- Data Visualisation
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Data
- Referral Tracking
- Reporting & Statistics
- Site Search Tracking
- Website Analytics

### Samhub

- A/B Testing
- Ad hoc Reporting
- Campaign Tracking
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Data Import/Export
- Data Visualisation
- KPI Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Reporting & Statistics
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.nz/software/177042/google-analytics)
- [View Samhub Profile](https://www.capterra.co.nz/software/1060264/samhub)
- [View Original Comparison](https://www.capterra.co.nz/compare/177042/1060264/google-analytics/vs/samhub)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Samhub Comparison - Capterra New Zealand 2026","description":"Compare Google Analytics 360 vs Samhub to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/177042/1060264/google-analytics/vs/samhub","about":[{"@id":"https://www.capterra.co.nz/software/177042/google-analytics#software"},{"@id":"https://www.capterra.co.nz/software/1060264/samhub#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/177042/1060264/google-analytics/vs/samhub#breadcrumblist"},"@id":"https://www.capterra.co.nz/compare/177042/1060264/google-analytics/vs/samhub#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.co.nz/software/177042/google-analytics","@id":"https://www.capterra.co.nz/software/177042/google-analytics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"Samhub","description":"Samhub is the world’s first marketing analytics platform with data enrichment for consumer oriented businesses. The platform allows marketing teams to gain a deeper understanding for their customers, website visitors and marketing performance by adding more and better data, automating analytics and visualising insights. \n\nSamhub is Privacy by Design and use anonymous data to make sure that it’s easy for businesses to meet their privacy needs, without loosing valuable insights. It also makes it p","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/df6dda97-1bca-4ea7-9020-404249fe078d.png","url":"https://www.capterra.co.nz/software/1060264/samhub","@id":"https://www.capterra.co.nz/software/1060264/samhub#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.0,"bestRating":5,"ratingCount":2},"offers":{"price":"99","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.nz/compare/177042/1060264/google-analytics/vs/samhub#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Samhub","position":3,"item":"https://www.capterra.co.nz/compare/177042/1060264/google-analytics/vs/samhub","@type":"ListItem"}]}]}
</script>