---
description: Compare Google Analytics 360 vs Simple Analytics to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Simple Analytics Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Simple Analytics](https://www.capterra.co.nz/compare/177042/1027123/google-analytics/vs/simple-analytics)

# Compare Google Analytics 360 vs Simple Analytics

Canonical: https://www.capterra.co.nz/compare/177042/1027123/google-analytics/vs/simple-analytics

> Detailed comparison between Google Analytics 360 and Simple Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Simple Analytics |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 8089 | 45 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Chat |
| **Training** | Webinars, Documentation, Videos | Not Offered |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Simple Analytics

We are here for organizations that value the privacy of their website visitors.

## Key features

### Google Analytics 360

- API
- Activity Dashboard
- Ad hoc Reporting
- Analytics
- Conversion Tracking
- Customer Journey Mapping
- Customisable Dashboard
- Dashboard
- Data Integration
- Data Management
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Site Search Tracking
- Website Analytics

### Simple Analytics

- Activity Dashboard
- Conversion Tracking
- Customer Journey Mapping
- Customisable Dashboard
- Data Management
- Reporting/Analytics
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.nz/software/177042/google-analytics)
- [View Simple Analytics Profile](https://www.capterra.co.nz/software/1027123/simple-analytics)
- [View Original Comparison](https://www.capterra.co.nz/compare/177042/1027123/google-analytics/vs/simple-analytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Simple Analytics Comparison - Capterra New Zealand 2026","description":"Compare Google Analytics 360 vs Simple Analytics to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/177042/1027123/google-analytics/vs/simple-analytics","about":[{"@id":"https://www.capterra.co.nz/software/177042/google-analytics#software"},{"@id":"https://www.capterra.co.nz/software/1027123/simple-analytics#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/177042/1027123/google-analytics/vs/simple-analytics#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.nz/compare/177042/1027123/google-analytics/vs/simple-analytics#webpage","isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.co.nz/software/177042/google-analytics","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/177042/google-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"Simple Analytics","description":"Clean and Simple Web Analytics tool that provides website performance insights without compromising the privacy of your visitors.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9811bc68-8a0e-4b65-a95e-c9b518df0f58.png","url":"https://www.capterra.co.nz/software/1027123/simple-analytics","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/1027123/simple-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":45},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Web Analytics Tools","position":2,"item":"/directory/30073/web-analytics/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Simple Analytics","position":3,"item":"https://www.capterra.co.nz/compare/177042/1027123/google-analytics/vs/simple-analytics","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/compare/177042/1027123/google-analytics/vs/simple-analytics#breadcrumblist"}]}
</script>